China is a vast country with complex and diverse energy, economy, society, culture and natural geography. Due to the great differences in geographical location, degree of development and resource endowment, the rural energy consumption scene is complex and changeable, and the energy structure configuration has problems such as single scene, poor flexibility and applicability. Therefore, this paper first puts forward the development scenario of rural energy differentiation; Then, based on the classification of rural energy development differentiation scenarios, a multi-objective planning weight allocation model is established for the three goals of economy, environmental protection and energy conservation when the system is running; Finally, in order to verify the superiority of this model, three typical rural areas are selected for verification, and the flexible and adaptive rural comprehensive energy optimal allocation results of the travel alienation scenario are obtained respectively. The simulation results show that the optimal allocation method can achieve the purpose of adapting different target weights through scene differences to configure the equipment capacity of rural integrated energy system, so as to meet the purpose of rural energy supply and demand allocation in differentiated scenes, and better achieve economy, environmental protection and energy conservation.