The critique of dominant discourses in the study of religion now stands at the forefront of discussions about theory and method. But we have come to a point where this challenge to orthodoxy “has assumed an increasingly rigid and canonical shape.” Ironically, this has resulted in the ossification of the object of critique, “the modern conception of religion.” The consequence has been multiple reiterations of the claim that there was no such thing as religion before moderns invented it, and the surveillance of scholarship of the ancient world to purge it of the use of religion as a descriptive category. Brent Nongbri’s Before Religion: A History of a Modern Concept is an example of this process and it is used in this article as a case study that examines the anatomy of the rise of a new normativity. The article challenges both Nongbri’s essentialized dichotomy between ancient and modern and his near canonization of recent theory (especially that of Asad) in the study of religion. Instead, it is proposed that fostering critical awareness within the discipline is achieved by moving beyond today’s deconstructivist trends.