We investigate how women candidates solicit campaign donations targeting regular people through mass emails. We argue that women, relative to men, will be more likely to emphasize stereotypically feminine issues in fundraising appeals. Women will use these strategic messages to overcome the stereotypic proscription that women are not supposed to ask people for money to further their own careers. We analyze how gendered issues appear in fundraising appeals for women and men using an original dataset of 10,423 campaign emails sent in the last four weeks of the 2022 mid-term elections for the U.S. Congress. We find several key results. First, we find that Democratic men are more likely to leverage feminine issues in fundraising appeals compared to Democratic women. Second, Democratic women are more likely to highlight manifest feminine issues in fundraising messages relative to Republican women. Our results speak to how candidates use issues that reinforce feminine stereotypes to appeal to potential donors, and how partisanship shapes the strategic fundraising appeals made by women candidates.