C2C E-commerce Research Articles

PERAN MEDIASI PERCEIVED USEFULNESS DALAM PLATFORM C2C E-COMMERCE

The purpose of this research is to find out the factors that influence in C2C e-commerce. The sample of this study was people who had done online shopping This studyuses PLS in testing hypothesesusing 342 respondents. The results of this study indicate that independent, information quality, trust, perceived ease of use variables have influence on perceived usefulness. Another finding is perceived usefulness influencing on consumer participation (purchase intention, recommendation intention).

Implementasi Metode Waterfall Pada Perancangan E-Recycle Bank Pada Dinas Lingkungan Hidup Kabupaten Asahan

Asahan Regency is a national strategic area because it has superior sectors such as plantation, marine, agriculture, fisheries and industry. This caused a lot of waste to arise in Asahan Regency. One of the efforts made by the Department of Environment to reduce the volume of waste is to make the Waste Bank an innovative program of community-based waste management. The Waste Bank at the Environmental Service was given the name "Srikandi" which was still less effective and efficient. Because at this time the process is done manually. For that we need to design a system by implementing the waterfall method, which is a sequential software development process, where progress is seen as continuously flowing down (such as waterfalls) through the phases of planning, modeling, implementation (construction), and testing. Hunger by implementing the waterfall method and the C2C e-commerce model in designing and building the E-Recycle Bank system. As a result, the system will make it easier for "Srikandi" Waste Bank officers to manage waste data so as to produce more effective and efficient data, besides that it can also be used as a container for the promotion of waste recycling products for the Asahan Regency

The impact of C2C Communication and Shared Information on Buying Decision: ―A Buyer's Perspective"

C2C e-commerce has been gradually more utilized by consumers to buy and sell goods prominently nowadays. With this increase in usage a need for detailed studies regarding C2C e-commerce has been created. The information shared among the buyers of C2C ecommerce plays a vital role in consumer's purchase behavior along with other factors. The present study aims to find out the impact of shared information and communication among C2C online consumers on making purchase decisions. Based on 290 effective respondents, the TAM model is used to find out the respondent’s online purchase intention is influenced by shared communication along with perceived risk, and trust of the model. SPSS 25 is used to find the regression analysis and correlation analysis to study the impact and influence of the above mentioned variables. The findings show that there is a significant relationship between the electronic word of mouth and purchase intention of consumers which is created through perceived ease of use, and perceived trust. The C2C online models are a successful platform for the users who interested to buy second hand or refurbished products through ecommerce. The study helps to find out whether there is any trustful or risk free purchase is possible if the consumers communicate about the product or services that offered.

Multi-dimensionality reputation evaluation model for C2C E-commerce in hesitant triangular fuzzy setting

Multi-dimensionality reputation evaluation model for C2C E-commerce in hesitant triangular fuzzy setting

TRUST IN WEBSITE AND ITS EFFECT ON PURCHASE INTENTION FOR YOUNG CONSUMERS ON C2C E-COMMERCE BUSINESS

This study aims to determine whether trust in websites in C2C e-commerce businessinfluences purchase intention for young consumers in Indonesia. This explanatory study involved 100 young consumers as respondents as primary data sources supported by secondary data. Primary data was collected through survey questionnaires with purposive sampling technique. Hypothesis testing is done by multiple regression analysis with the help of SPSS 23. The results of this study indicate that there is a significant influence between integrity on purchase intention for young consumers. Other research results also show that ability and benevolence, each of which has a significant influence that encourages the creation of purchase intention for young consumers in the C2C ecommerce business in Indonesia.

Disruptive innovation of cryptocurrencies in consumer acceptance and trust

Cryptocurrencies have the potential to become a disruptive innovation because they define a new paradigm: the decentralization of trust in secure electronic transactions without the need for a central control authority. Cryptocurrencies arouse interest in society because they reformulate the generation and transference of money. The aim of this paper is to investigate the role of the disruptive innovation of cryptocurrencies in the acceptance and trust perceived by users with regard to the monetary transactions generated in e-commerce. This paper defines a model using constructs from the technology acceptance model, trust and perceived risk. This model is evaluated using partial least squares analysis. The findings affirm that perceived trust, perceived risk, and perceived ease of use are not strong predictors of the intention to use cryptocurrencies and that the strength of their effects on the intention to use is determined by the perceived usefulness of adopting the mentioned disruptive innovation. This preliminary study makes a significant contribution to consumer behaviour research by analysing a cryptocurrency acceptance model for C2C e-commerce. The theoretical and practical contributions are detailed in the final section of the paper.

Measuring the quality of e-commerce websites using analytical hierarchy process

Improving website quality for e-commerce website is indispensable since it affects customer satisfaction. There are several aspects of website quality that should be considered. Unfortunately, what criteria that should be prioritized is still under research. This research aims to identify the priority of website quality criteria and incorporate these criteria to measure the quality of ten e-commerce websites in Indonesia using Analytical Hierarchical Process (AHP). This study interviews two experts to assign priority for each criterion. In the end, this study has found that availability is the uttermost aspect to consider. Furthermore, this study also found that OLX.com is the best Customer-to-Customer (C2C) e-commerce in Indonesia in terms of website quality. This research is useful for any e-commerce technical developer to improve his/her website in twofold: 1) criteria priority to improve the quality of C2C e-commerce websites and 2) website quality ranking of C2C e-commerce.

User experience modeling on consumer-to-consumer (c2c) e-commerce website

Rapid technology and communication developments have brought us to the digital age, where its media, such as the internet become one famous media that is widely used for various purposes around the world. Many organizations view this situation as a space or new media to do business expansion as an innovative way of doing activities that meet the communities’ expectations of economy-related aspects of convenience, known by the term of e-commerce as one alternative options for the organizations as a medium of information to facilitate the presence of interaction between sellers and buyers without limited time and space, where their progress was supported by the use of the website. How the user experience in interacting with the website become an important key in the advancement of the e-commerce. This research provides user experience modeling on e-commerce website in order to be able to increase the success of e-commerce business performance through the use of the website. This research focuses on e-commerce type of C2C in Indonesia with the aim to model the relationships of each user experience factors using structural equation modeling.

Trust in C2C Electronic Commerce: Ten Years Later

ABSTRACT In 2008, Jones and Leonard developed and tested a model of trust in consumer-to-consumer (C2C) electronic commerce (e-commerce). The authors expected that natural propensity to trust (NPT) and perception of website quality (PWSQ) and others’ trust of buyers/sellers (OTBS) and third party recognition (TPR) would impact a person’s trust in C2C e-commerce. They only found support for PWSQ and TPR. Much has changed with the sharing economy since the 10 years in which this research was conducted. Concepts such as collaborative consumption and social commerce are based on the principle of trust between strangers. This study replicated the Jones and Leonard study. The new study finds that C2C e-commerce has changed and the resulting factors of influence have as well. More specifically, the study finds NPT, OTBS, and TPR to influence a consumer’s trust in C2C e-commerce. The discussion section provides the significance of these findings.

Trust, risk and transaction intention in consumer-to-consumer e-marketplaces

PurposeThe purpose of this paper is to compare the relative impacts of trust and risk on individual’s transaction intention in consumer-to-consumer (C2C) e-marketplaces from both the buyers’ and the sellers’ perspectives.Design/methodology/approachTwo surveys were used to collect data regarding buyers’ and sellers’ perceptions and transaction intentions at a typical C2C e-marketplace. Partial least squares was used to analyze the data. A complementary qualitative study was conducted to triangulate the results from the quantitative study.FindingsInstitution-based trust (IBT) exerts a stronger influence on transaction intentions for buyers than for sellers. Sellers perceive a stronger impact of trust in intermediary (TII) than buyers on transaction intentions. The impacts of perceived risk in transactions are not different between buyers and sellers. Furthermore, IBT mediates the impacts of TII and perceived risk on transaction intentions for buyers.Research limitations/implicationsThe results indicate that the impacts of trust and risk on transaction intention in e-marketplaces do differ between buyers and sellers. This suggests a need to further investigate the buyer–seller difference in online transactions.Practical implicationsIntermediaries need to focus on different types of trust-building mechanisms when attracting buyers and sellers to make transactions in the e-marketplace.Originality/valueC2C e-marketplaces cannot survive without participation from both buyers and sellers. Most prior research is conducted from the buyers’ perspective. This research sets a starting point for future research to further explore the differences between buyers’ and sellers’ behavior in C2C e-commerce environments.

An Empirical Study on Customers’Purchase Intention in C2C e-Commerce with Digital Devices

In recent times, the transactional scale of e-commerce with mobile devices such as smartphones and tablets has grown rapidly. In particular, the...

One person’s trash is another person’s treasure

Purpose Consumer-to-consumer (C2C) electronic commerce (e-commerce) is shaping contemporary retailing. Despite the fact that a large amount of C2C e-commerce is conducted in social media-based platforms (e.g. Facebook), it has remained an unexplored area of research, though social media as a commercial platform can result in differing customer value and, thus, has potential for consumer experiences that lie beyond the reach of traditional C2C e-commerce actors. Consequently, the purpose of this paper is to identify and explore distinct consumer profiles of C2C e-commerce in social media. Design/methodology/approach Confirmatory factor analysis and cluster analysis are employed to analyze the data from a quantitative survey focusing on C2C e-commerce. Findings Four distinct consumer profiles are introduced and discussed: enthusiasts, bargain hunters, salvagers and apathetics. These profiles capture what kind of value consumers perceive in exchanging used goods with other consumers in Facebook. Research limitations/implications The data were collected from one country. Cultural differences in how C2C e-commerce and the role of Facebook are perceived might influence the generalizability of the results. The data set was cross-sectional and based on self-reported data. Practical implications First, the study indicates that the social media can offer a unique platform for C2C e-commerce that may result in unique and differentiated consumption experiences. Second, firms should carefully analyze how their existing segments match the consumer profiles presented in this study (enthusiasts, bargain hunters, salvagers, apathetics) to assess future value creation potential and challenges. Third, traditional retailers should evaluate the possibility of acting as a platform for C2C commerce or other types of C2C interaction in order to offer their customers benefits that are characteristic for C2C e-commerce. Originality/value This study is among the first attempts to profile C2C e-commerce consumers in social media setting. Interestingly, the profiles differ not in terms of traditional consumer demographics, but on the basis of what kind of value they perceive. Altogether, they grant interesting empirical access to explore the potential and implications of social media-based C2C e-commerce.

Sistem Reputasi Penjual dalam Proses Pengambilan Keputusan Pembelian di Platform C2C E-commerce

This study discusses the process of purchase decision making which made through online transaction in customer to customer (C2C) e-commerce platform. Online review and online rating have been known as a part of electronic word of mouth which has an impact on buyer's purchase decisions. This study use Kotler and Keller's (2009) purchase making decision process to finds out the purchase decision making process which happens through C2C e-commerce. This study also aims to finds out how online reviews and online rating are used in purchase decision making process. This study uses post-positivistik paradigm with qualitative approach and case study strategy. Data were obtained from in-depth interview and literature studies. The results of this study show that the informations in online review and online rating can provide an overview of seller's reputation and form buyer's perception of products and services quality. The results also indicate that in the purchase making decisions process, there is a zero moment of truth phase. In this phase, buyers learn about the product or seller's reputation through the information that they got from online sources. One of the informations used in zero moment of truth is from online review and online rating.

Determinants of Repurchase Intention in C2C E-Commerce

In order to create a thriving c2c e-commerce environment, it is imperative for c2c e-commerce companies as well as merchants within to fully understand the factors that persuade existing customers to make repeat purchases. This article distinguishes itself by differentiating the roles of platform providers and those of merchants in identifying the determinants that affect repurchase intention in c2c e-commerce. Data in this article was collected from the users of a respected c2c e-commerce company in Indonesia. A total of 347 sample was analyzed using Partial Least Square (PLS), a variance based Structural Equation Modeling (SEM) aided by SmartPLS 2.0 software. The results of this article showed that satisfaction with merchants and trust in platform providers were factors that directly affected repurchase intention. Meanwhile, perceived quality of merchants, perceived quality of platform providers, perceived value, and trust in merchants were factors that affected repurchase intention indirectly.

How Marketing Factors Influence Online Browsing and Sales: Evidence From China's E-Commerce Market

As the e-commerce market evolves from being primarily transactional to being more subtle, sellers now seek to form online strategies. Previous studies have investigated buyers’ purchasing patterns, online transaction trust, electronic word-of-mouth, online resale behavior as well as online auctions. However, less is known about the antecedents that effect store traffic and sales. By using real market data from a major Chinese C2C e-commerce site, this article investigates C2C transactional formation and identifies sellers’ performance payoffs that result from various marketing factors. Marketing factors that influence store traffic and sales will be analyzed by means of the Negative Binomial model and Tobit model. Results point out that strong store reputation and high service quality are crucial indicators for increasing number of browsers and sales amount. In accordance with the results of prior research, advertising is confirmed as an effective tool for positively influencing both store traffic and sales. In addition, we found that guarantee policies can positively impact store sales only by interacting with reputation ratings. Drawing on empirical findings, we also discuss the managerial implications for C2C sellers and put forth some recommendations.

Evaluation of Most Effective Third-Party E-Commerce Platform in Senegal

With the fast development of the new information and communication technologies and their current involvement in the business world, no country as less developed as it can be, can’t ignore them. Developed and emerging countries have understood it and have very early exploited the opportunities offered by these information and communication technologies. One of their most compelling opportunities is the emergence of electronic commerce. However, the e-commerce is not limited to the purchase and sale of goods and services through the Internet, but it requires a strategic regulation for its proper functioning; because its development passes through its proper functioning. In the majority of the less developed countries, e-commerce is still at its embryonic stage where the large part of online transactions happens in social networks like Facebook and Whatsapp. Senegal is one of those countries, therefore the objective of this research to find a solution on how to organize the Senegalese e-commerce market by proposing the most effective third-party e-commerce platform that can be suitable to its market. There are different types of e-commerce but the most known, used and that have proved their effectiveness are the B2B e-commerce, B2C e-commerce, and C2C e-commerce. According to the Statistics Portal, Statista, the B2B e-commerce worldwide gross merchandise volume was 7,300 billion USD in 2016 and the B2C e-commerce worldwide sales reached 1,859 billion USD the same year. As for the C2C e-commerce, eMarketer estimated its worldwide sales at 1,915 billion USD in 2016. Therefore, they are the third-party e-commerce platforms used as the alternatives and from which the best for the Senegalese e-commerce market is evaluated in the research through the use of the analytical hierarchy process (AHP). The results have shown the B2B third-party e-commerce platform to be the most effective for the Senegalese market; without overlap of alternatives within uncertainties as of the result of the sensitivity analysis.

Construction Basis of C2C E-commerce Credit Evaluation Index

C2C e-commerce rapidly develops, which is an important economic pillar. With the deepening of the network life, more and more people join the C2C e-commerce transactions. However, the credit problem of C2C e-commerce has serious hidden security problems. So, the paper analyzes the present situation of C2C e-commerce credit problem and points out the existing problems. Scientifically, systematically, validity, feasibility and comparability are taken as principles to establish the first level indicators that including commodity property, business services, and logistics services and to establish the secondary indicators that reasonable price, timely delivery and so on. Using AHP, the weight of each level indicator can be calculated. C2C e-commerce evaluation model is established. Then the model is improved on transaction amount and evaluation time, so it can provide a theoretical basis for C2C e-commerce credit evaluation system.

Consumer-to-consumer e-commerce: outcomes and implications

One outcome of the digitised retail environment is the emergence of consumer-to-consumer (C2C) electronic commerce. Existing research has extensively addressed C2C commerce in an offline environment, while relatively little is known about online C2C behaviour. Thus, there is a need to deepen the understanding of how and why consumers engage in C2C e-commerce as well as the implications that C2C e-commerce holds for retailers. To address this gap, a comprehensive survey targeting Finnish consumers was conducted. The survey yielded a total of 2823 respondents who had transacted on C2C e-commerce platforms. The data are used to profile C2C e-commerce with demographics, product categories, customer value and key retail outcomes. This analysis provides a well-grounded basis for discussing the implications of C2C e-commerce for retailers.

Who should pay for online reviews? Design of an online user feedback mechanism

Abstract Online reputation systems provide consumers important references before their purchase decisions. So designing a mechanism to encourage consumers to leave honest online reviews becomes very important for e-commerce platforms. We establish a Bayesian model to simulate the formation of consumers’ perceptions of sellers’ reputations in a C2C e-commerce platform. We find that both truthfulness of reviews and number of reviews influence consumers’ perceptions of sellers’ reputation, and they are mutually substitutable. Consumers may have no faith in the truthfulness of the reviews if sellers offer rebates for more online reviews. To obtain honest reputation information, the platform should encourage consumers to provide honest opinions about experiences and feelings consistent with of social-exchange theory. In addition, to obtain a certain level of perceived reputation, the system does not need all consumers to submit their opinions. We also provide upper and lower bounds for rebates offered by the platform.

Ethical Awareness of Seller’s Behavior in Consumer-to-Consumer Electronic Commerce: Applying the Multidimensional Ethics Scale

ABSTRACTConsumer-to-consumer electronic commerce (C2C e-commerce) has opened the possibility of consumers completing more transactions with each other. It has also introduced the ability for consumers to behave unethically. This study examines an individual’s ethical awareness of a seller’s behavior in C2C e-commerce situations by applying the multidimensional ethics scale (with measures for moral equity, relativism, egoism, utilitarianism, and contractualism). The study surveys undergraduate business students in four different C2C e-commerce situations and finds relativism to influence ethical awareness in all scenarios. Egoism is found to influence ethical awareness in three scenarios and contractualism in one scenario, and utilitarianism is not found to be an influence in any scenario. The findings from this study suggest that sellers in C2C e-commerce should conduct transactions based on what is culturally and socially acceptable (i.e., relativism), but also consider the importance of one’s reputation (i.e., egoism), and written or perceived contracts (i.e., contractualism).