Purchase Preferences Research Articles

CONSUMER PREFERENCE ANALYSIS AND DEMAND FOR MEAT IN KANO METROPOLIS: A HEDONIC MODEL APPROACH

This study examined consumer preference and demand analysis for meat in Kano metropolis. Primary data were collected through a well-structured questionnaire, a total of one hundred and fifty 158 member of household was selected for this study. It was revealed that majority (72.2%) of consumers earns monthly income of N15, 000-N55, 000. Hedonic regression for meat attributes affecting Price shows that meat flavour (Good) was the reference group while meat with bad flavour was entered as dummy variables and the result shows that meat with good flavour was statistically significant at (P< 0.05) with positive coefficient implying that for any unit increase in these variables, buyers would be willing to pay premium because they showed higher significant buyer preference level, results also shows that meat with good taste was statistically significant at (P< 0.05) with positive coefficient this implying that meat with good taste are point of interest for the consumers and they are ready to pay high premium to buy the commodities with this attributes. It was revealed that amount of fat (high ) was found to be statistically significant with a negative coefficient, implying that meat with low fat is more preferable and are selling at higher prices in the study area. Low income of consumer was the highest constraints associated with meat consumption in the study area, with a mean rank of 3.01, followed by high selling price with the mean rank of 3.63 and food safety with 4.20.

Food neophobia, risk perception and attitudes associations of Brazilian consumers towards non-conventional edible plants and research on sale promotional strategies

Non-conventional edible plants (NCEP) are plants or parts of plants that are not usually consumed by the population and have limited geographic distribution. This study investigated the consumption of NCEP, the influence of Food Neophobia and risk perception on Brazilian consumers attitudes as well as purchase preferences to determinate the best sale promotional strategy. Participants (n = 271) answered the online questionnaire that consisted of socio-demographic questions, items about consumption (open questions), Food Neophobia Scale, risk perception (to assign the level risk) and attitudes towards NCEP (using 5-point Likert scale). Fisher’s exact test was used to investigate possible associations. Task purchase choice was evaluated using the Best-Worst Scale. The most consumed conventional leafy vegetables were collard greens (Brassica oleracea L. var. acephala D.C) (95.6%) and lettuce (Lactuca sativa) (88.5%). As for NCEP, taioba (Xanthosoma taioba E.G) (26.7%), bertalha (Basela alba L.) (23.3%) and beldroega (Portulaca oleracea L.) (14.1%) were the most cited leafy vegetables. High food neophobia individuals demonstrated to try NCEP if its nutritional value and safety are proven, showing a demand for such strategy, this would increase the consumption of these vegetables. The perception of a high risk was also associated with the inclusion of NCEP in the diet. The inclusion of NCEP at the moment of purchase, even at a higher price, presented higher scores when compared to the purchase of only conventional vegetables, at lower prices. Despite this, the price can still be a limiting factor and the search for promotional strategies should be reinforced to increase the commercialization of NCEP at street markets.

Consumer Behaviour Regarding Food Waste in Romania, Rural versus Urban

Reducing food waste is an important objective in order to raise awareness of the negative effects it produces. The lack of information regarding the efficient use of food will affect the environment and the health of each of us. The objective of the paper is to present the behaviour of Romanian consumers regarding food waste. By means of a semi-structured questionnaire administered to 267 consumers, the following aspects were investigated: the place where they serve meals, the preparation of meals at home, purchase preferences, the motivation for food waste, and selective collection. Consumption typologies identify a higher share of food waste in urban areas and a better use of food in rural areas. The people from rural areas ate more than 50% of their meals at home. The preferred location for procuring food was, by far, the supermarket or hypermarket in both urban and rural environments. Young people throw away more waste than older food consumers. Awareness about food waste is more accentuated in young adults, without a significant correlation to the area of origin.

Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms.

Our research uniquely shows that scarcity cues, when effectively managed by the service firms, can lead to favorable purchase decisions. We investigate how service firms that are scarce on time resource (busy) vs. money resource (poor) are perceived differentially on the two basic dimensions of social perceptions: warmth and competence. Across four studies, we provide the first empirical evidence that busy service firms are perceived higher on competence and poor service firms are perceived higher on warmth. We also find that service firms that are both busy and poor have the highest purchase preference compared to either busy or poor service firms. In addition, purchase preferences are moderated by the consumption contexts (exchange vs. communal relationship domain). Managerially, our findings that scarcity cues influence purchase preferences can benefit the design and execution of marketing strategies.

Cognitive load influences Wristwatch's legibility and purchase Preference: An eye tracking study

Design style may influence time-reading efficiency and user buying preference. To determine the relationship between wristwatch legibility and user buying preference, we performed an eye movement experiment on four types of wristwatches. We recorded the total fixation duration and frequency of incorrect time reports. Participants were invited to tell the precise time and rank the legibility of each wristwatch and their buying preference. Results showed the total fixation duration of the four types of wristwatches was significantly different. Similar results were found for the legibility scores, the error frequency of time reports and the buying preference scores. We found the legibility score was negatively correlated with total fixation duration and error frequency but positively with the buying preference score. These results demonstrated that legibility should be prioritized when designing wristwatches, and better legibility leads to greater popularity. This research elucidates the importance of watch design, especially for wristwatch designers.

MARKETING STRATEGIES OF DABUR AMIDST SHIFT IN CONSUMER BEHAVIOR TOWARDS AYURVEDIC PRODUCTS DURING COVID-19

Covid 19 pandemic has crucially affected the economy, health and other spheres of life. This unprecedented pandemic has severely affected consumer attitudes, behaviorism, and purchasing habits.The rapid shifts in consumer behavior patterns have major implications on consumer goods industries. Now, most of the purchases are centered on basic needs specially health and nutrition for general well-being. In present situation, consumers are fascinated towards health and immunity boosters. Personal health and hygiene has become a top priority of the people.People are changing their buying preferences based on global circumstances, the product categories being purchased are also changing. The market is also flooded with immunity boosters especially Ayurvedic products, hygiene and sanitizing solutions.. The most important change that this pandemic has brought in the consumer behavior is that they are now moving from reactive to proactive mindsets and because of Ayurveda there will surely a sales boost in those kind of products as consumer focus and priorities shifting towards inner health and immunity. Major players in the Indian market include Dabur India Limited, Himalaya Drug Company Private Limited, Patanjali Ayurved Limited, Shree Baidyanath Ayurved Bhawan Private Limited, Charak Pharma Private Limited, Emami Limited, Vicco laboratories. These key players are building Ayurveda as a brand through their innovative marketing strategies and giving a boost to the Ayurveda sector. Before Covid, the situation goes the same for the companies but this pandemic makes a change in the concept of consumerism. Consumerism is also looking for new aspects as only dumping and increasing consumption of products is not the way for the future. Now consumers are more focused on saving money, saving health and saving for the future.One more new concept is emerging with it is adjusting to a New Normal which means a new way of living and going about our lives, work and interactions with other people. The factors that influence brand decisions are also changing as a "buy local" trend accelerates. Vocal for a local tagline has also created an emphasis on local products rather than wellestablished brands.Digital commerce has also seen a boost as new consumers migrate online for grocery shopping – a rise that is likely to be sustained post-outbreak. This paper focuses on the shift in buying behavior of consumer towards Ayurvedic products and changing marketing strategies of Ayurvedic companies specially Dabur in India in alignment with consumer preferences

Research on the Influence of Circulation Innovation on the Upgrading of Consumption Structure

Based on the China Family Panel Studies (CFPS) database, the paper examines the impact of circulation innovation on household consumption upgrading by building a two-way fixed panel model. The study found that circulation innovation can significantly promote the upgrading of residents' consumption structure, that is, provide upgrading of consumption objects, cater to the upgrading of consumption patterns, and meet the change of consumption concepts from three aspects of product innovation, channel innovation, and service innovation, fully identify consumers' purchase preferences, and stimulate consumers' internal needs.

Research on the Influence of the Social Comparison Orientation on Online Compulsive Buying Tendency of Young People

Nowadays, the online compulsive buying behavior of the young group is increasing, which has become a social problem that needs to be solved. This paper focuses on individual psychological factors and explores how social comparison orientation influences online compulsive buying. Through the research method of the questionnaire survey, this paper shows that different levels of the social comparison will lead to different buying preferences. And then we examined how mediating and moderating effects work on the influence path of the compulsive buying tendency. As a result, this study innovatively finds the mechanism of materialism values as a mediator and self-concept clarity as a moderator. It ultimately allows us to figure out a pathway that leads to the online compulsive buying tendency, and can provide new ideas for solving the problems caused by it.

Позиціонування автомобільних брендів на авторинку України в очікуванні його післявоєнного відновлення

Despite the fact that Russia's war against Ukraine, which led to a significant destruction of the Ukrainian car market, is still ongoing, there are urgent tasks to study the ways of post-war recovery of Ukraine, in particular, its car market. Against the background of a fall in the gross domestic product (GDP) of Ukraine for 2022 by no less than 40%, the car market of Ukraine decreased by the number of car sales even more, by 61.3%. In anticipation of the beginning of the post-war recovery of Ukraine, the question arises as to how the recovery of the Ukrainian car market will proceed – by simply reproducing previously achieved sales volumes, or by reforming the structure of the car market by individual car brands, countries of production, supply, etc. Expected data on the structure and volume of sales of cars by well-known car brands are of such great importance that they must be taken into account when creating the necessary conditions for the effective activity of people in the process of post-war recovery of Ukraine, which puts forward as an urgent task the monitoring of the state of positioning of car brands on the car market of Ukraine. It is shown that the line of automobile brands that developed in the pre-war years as a result of the interaction of factors of consumer preferences of Ukrainian car buyers can become a decisive factor in the structure of the car market in the process of its revival. According to the results of the conducted research, it is obvious that it is necessary to expect vehicles of the Toyota, Renault, Kia, ?koda, Hyundai and Volkswagen brands to be the leaders of the reviving car market, which in all cases will occupy the first places in terms of new car sales, including Volkswagen, Renault and ?koda remain leaders also in the market of secondary sales.

Optimal Product Design: Implications for Competition and Growth Under Declining Search Frictions

As search frictions in the market for a consumer product decline, buyers are able to locate and access more and more sellers. In response, sellers choose to design varieties of the product that are more and more specialized in order to take advantage of the heterogeneity in buyers' preferences. I find conditions on the fundamentals of the market under which the increase in specialization exactly offsets the decline in search frictions. Under these conditions, the extent of competition and the extent of price dispersion remain constant over time even though search frictions are vanishing. Buyer's surplus and seller's profit, however, grow over time at a constant endogenous rate, as the increase in specialization allows sellers to cater better and better to the preferences of individual buyers.

Determination of Egg Consumption Behaviors of Consumers in Bursa Province

In this study, it is aimed to determine the egg consumption behaviors of consumers in Bursa. For this purpose, data obtained from face-to-face surveys with 460 people determined by simple random sampling from citizens residing in Bursa province in 2021 were used. It was revealed that 30% of families consume 10-15 eggs, 27% consume 20 or more eggs, 25.7% consume 15-20 eggs, and 17% consume 5-10 eggs per week. In the research, 47% of consumers preferred medium and 47% large eggs. At the same time, 55% of the consumers stated that the packaging style affects their purchasing preferences, whereas 45% stated that it did not. In the research, 31.3% of the consumers stated that they preferred brown-shelled eggs and 22.6% of them preferred white-shelled eggs. On the other hand, it was determined that the color of the eggshell was not effective in the purchasing preference of 46.1% of the consumers. Also, 69.6% of consumers stated that the color of egg yolk was effective in their preferences and 72.4% of them stated that they preferred dark yolk eggs. While 57% of consumers stated that covid-19 cases did not affect egg consumption, 26.1% stated that egg consumption increased.

Determinants of Customer Attitude and Behavioral Intention for Online Food Delivery: A Study from Karachi

Technology diffusion and COVID-19 pandemic have changed consumers’ attitudes toward online food purchasing. At the same time, the fast food sector has also transformed to attract and retain online food customers. Thus this study, by extending TRA and TAM model, investigates the impact of “perceived usefulness, online trust, time-saving orientation, purchase orientation” on attitudes toward online food purchase intention. It also examines the impact of attitudes and purchase intention and the mediating role of attitudes. Based on the data set of the five leading universities of Karachi, the study found that “perceived usefulness, perceived ease of use, time[1]saving orientation, and perceived saving orientation” significantly affect attitudes toward online food purchasing. The study also found a significant association between attitudes and online food purchase intention. However, we did not find any support for the association between trust and online purchase intention. Our study supported all the mediating effects except the mediating effect of attitudes on trust and online food purchase intention.

Conceptual paper: Malaysian youth’s perception and consumption behaviour of roasted chicken products towards a better quality of life

Malaysian youth have a limited understanding of how to choose nutritious foods. Chicken products, both fried and roasted, are popular among Malaysians but fried chicken is consumed at a higher rate compared to roasted chicken. When purchasing ready-to-eat chicken products, youth must be prudent to choose healthier cooking method such as roasting method over chicken prepared with deep-fried cooking method. Many articles have been written regarding the health benefits of eating chicken cooked with moist heat method. However, in Malaysia, the health benefits of roasted chicken have not been thoroughly investigated. As a result, the purpose of this study was to look at consumer perception, which includes both internal and external aspects, as it relates to youth's use of roasted chicken goods to improve their quality of life. Aside from that, it was highlighted in the literature that there is currently insufficient empirical evidence in describing how young's perception and consumption of roasted chicken products will help youth enhance their quality of life. This study's participants will be young people who buy roasted chicken products often, at least 5 times per week. Prior to the interview, screening questions will be used to determine the youth's purchase preferences for roasted chicken goods. This study's data will be analysed utilizing a mixed-methods approach that includes both interviews and surveys. According to prior research, respondents' internal factors, such as personal and psychological factors, as well as exterior factors, such as cultural and societal factors, will influence their purchase decisions. In addition, roasted chicken products would improve youth’ quality of life because they are cooked at a lower temperature, use less oil, contain fewer saturated fatty acids, and have a higher protein content than fried chicken products. These findings are expected to encourage people to choose healthier diets over fried dishes. Perhaps Malaysians' health will improve, and their quality of life will increase as a result.

Money, exchange rate and export quality

This paper theoretically examines the effect of an expansionary monetary policy on export quality and its ramifications on the aggregate employment of the unskilled workers in a competitive general equilibrium framework of a small open economy. Monetary policies are often pursued by the central bank of an economy to manage exchange rate fluctuations under a managed float regime, which may have adverse consequences for export-quality choices and thereby for export growth given the growing preference of buyers in richer nations for higher qualities of imports. Under optimal allocation of wealth over a portfolio of cash, domestic assets and foreign assets, we show that an increase in the domestic money supply affects the choice of export-quality through larger investment, capital formation and consequent endowment effect and through changes in the nominal exchange rate. Under less price-elastic demand for a non-traded good, export quality is upgraded when quality upgrading is relatively capital (than skill) intensive. The expansionary monetary policy may raise aggregate employment of unskilled workers due to larger investment and capital formation, but may lower it through changes in the quality of the export good. The overall effect is thus ambiguous. A larger initial size of bequests has a similar effect.

Paint Marketing and Factors Affecting the Consumers’ Paint Purchase Preference from the Viewpoint of Paint Industry Members in Turkey

The aim of this research was to examine the consumers' preference of paint purchase from the viewpoint of individuals employed in the Turkish paint industry. It was aimed to reach at least 278 individuals with a sampling error of 5%. Within this scope, 350 questionnaire forms were distributed and 330 were received back in the year of 2017. Since 4 of the returned questionnaires had a missing question, study was conducted with 326 questionnaires. The questionnaire form was used as the data collection tool. It included 5 questions about demographic characteristics, 17 questions concerning purchasing and using behaviors, and 29 questions regarding consumers' preferences of paints. Data analysis of the study was done using the SPSS 16 package program. Through the analysis of data, descriptive statistics such as frequency, percentage, mean and standard error were presented. In addition, t test and ANOVA test were applied to test the relationship among variables. Based on research findings, the most important factors for the preference of paint purchase in Turkey were determined as the aging of existing wall painting, marriage and cleaning issues. Moreover, it was found out that the experiences of consumers were also effective for the paint purchase decision and preference. Within the scope of the study, it was determined that elder individuals, married and high income people were influenced by many factors in their preference for painting. On the other hand; young, single and low-income individuals were considering less factors in their paint preferences. In addition, it was detected that men were considering properties (features) such as the price and quality more than women in their purchasing preferences. Furthermore, the most important factor affecting the purchasing choice of consumers was determined as previous knowledge and experience. It was also found out that consumers did not frequently conduct market research before choosing the paint. Educational status of individuals was not an effective factor concerning paint preferences.

How to Prioritize the Attributes of Water Ecosystem Service for Water Security Management: Choice Experiments versus Analytic Hierarchy Process

The various ecosystem services related to water form a complex structure that impacts on human well-being so it is necessary to know the relationships between their attributes to support decision making for water security. Our work investigates individual preferences for water ecosystem service attributes in the Tilacancha River Microbasin, in northern Peru, using two methods of a different nature. In that context, prioritization results using Choice Experiments and Analytic Hierarchy Process are compared for their abilities to represent purchase preferences and theoretical preferences, respectively. Both methods reveal that in a context of abundant water resources, the public has a higher preference for the attributes Quality Maintenance and Water Regulation, over Sediment Control and Water Yield, which were less valued. The differences allowed us to identify possible applications of the results useful for water security management. Additionally, we conclude that it is possible to combine the results of both methods to support decision making, and we highlight the specific cases in which it is appropriate to use the methods individually.

Slaveholding in the Ottoman Central Lands (1460–1880)

Abstract Using probate inventories from multiple locations in the Ottoman central lands, this article offers a quantitative perspective on long-term patterns of slaveholding, slave prices, and demand for slaves. Findings include a continual decline in slave-ownership and related indicators across all social groups and strata, and a decline in prices in connection with trafficking from Africa in the eighteenth century. The investment preferences of the top buyers and the composition of the slave population also indicate that the features of the demand for slaves were neither fixed in any period nor uniform across regions.

SCF: Structured collaborative filtering with heterogeneous implicit feedback

Recommendation systems aim to analyze users’ historical behaviors to recommend items that suit their preferences. In the real world, users’ feedback is usually heterogeneous, such as purchases and examinations, and there are two fundamental challenges, namely the heterogeneity of users’ implicit feedback and the uncertainty of users’ preferences. Previous works have attempted to exploit heterogeneous implicit feedback, but most of them are based on traditional preference assumptions and may not fully learn users’ preferences. To overcome this limitation, we propose a novel solution, i.e., structured collaborative filtering (SCF), which can effectively utilize the complementarity of heterogeneous feedback. Specifically, we address the heterogeneity challenge by designing two types of structured information, i.e., a set of examined items and a group of neighboring users, which integrate examinations into the task of learning users’ purchase preferences. Furthermore, we reduce the uncertainty of users’ preferences by leveraging two preference assumptions defined on randomly constructed item-sets or user-groups. On this basis, we derive four algorithms, including SCF(i,i), SCF(u,i), SCF(i,u), and SCF(u,u), which take advantage of pointwise preference learning to accurately model the latent representations of users and items. Extensive experimentation on three real-world datasets demonstrates that our SCF outperforms the state-of-the-art methods.

The Influence of Impulse Purchase Orientation, Brand Orientation, Prior Online Purchase Experience and Online Trust on Online Purchase Intention among Working Adults in Kuala Lumpur, Malaysia

The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The factors involved in the study are impulse purchase orientation, brand orientation, prior online purchase experience, and online trust. Applying quantitative method, questionnaires using Google form were distributed through social media social network such as WhatsApp, Facebook, FB Messenger, and Microsoft Teams for data collection. Respondents were selected using snowball sampling technique for data gathering. The data were analysed using descriptive analysis, reliability, Pearson Correlation Coefficient and Multiple Regression Analysis by deploying the Statistical Package for the Social Sciences (SPSS). The major findings of the study revealed that impulse purchase orientation, brand orientation, prior online purchase experience and online trust have a significant relationship with online purchase intention. However, the results of Regression Analysis indicate that online trust has a strong influence on online purchase intention. As a concluding remark, the study suggested that the web retailers should consider providing more reliable and important information inside their web sites in order to increase customers’ trust. The practical and research implications are further discussed in the paper. Future researchers are recommended to conduct the study with wider scope of respondents.

Pengaruh Product Brand Loyalty dan Purchase Decision Sepeda Motor:

This research is testing the influence between product brand loyalty and automotive customer purchasing decisions. The study focused on a comparative analysis of two well-known motorcycle brands, namely YAMAHA and HONDA and the various influences on loyalty. A cross-sectional quantitative research design was used in this study. In today's competitive business world, now most of the marketers and manufacturers of various brands have faced many variables in which they can not only influence the purchasing decisions of their customers but also secure their buying preferences. The variables used and relevant to this research are product brand loyalty, perceived quality, price, and purchasing decisions. The findings of this study indicate that these variables play an important role in improving the purchasing decisions of automotive customers and hence, increasing sales, growth and profitability of automotive companies. These companies end up building long-term relationships with their current and future car users by building strong brands.
 Keywords: Product Brand Loyalty, Purchase Decision, Price Perception, Quality, Automotive Industry