Buyer Perceptions Research Articles

A study on buyer's acceptance and perception towards e-payments

India is a largest country, though the fastest development of technology, peoples purchasing power also increased. Nowadays, payments are made through digitally. Here, payer and payee both use digital modes to send and receive money. This way of payment is also called as e-payment (Electronic Payment), which means transfer of money from one account to another through digital mode such as mobile phones, computers, etc. Nowadays, several banks offering online banking facilities to their customers. Most of the peoples used e-payments for their better transaction, and also it becomes an alternative payments of physical transactions. But they faced lots of problems due to lack of trust and requires little literacy, so the government should takes steps to provide awareness programs for the usage of the e-payments and to make necessary steps for minimize transaction cost.

The mediating role of cooperative norms in the formation of buyer commitment in the buyer–seller relationship

PurposeDrawing on Foa and Foa’s elaboration of social exchange theory, the authors propose that buyers reciprocate perceived commitment on the part of the salesperson and supplier with commitment on their own parts because of strengthening of the relationship’s tacit governance mechanism – cooperative norms.Design/methodology/approachThis study uses data from 155 buyers doing business with a multinational supplier. The buyers were from firms generating less than $100,000 in billings. The salesforce of the supplier firm sponsoring the research is responsible for account management and communicating directly with buyers.FindingsBuyers, who feel that their suppliers are providing a symbolic, long-term, particularistic benefit (commitment), respond with their own strengthened commitment to the relationship; this mutualism is explained entirely by the mediating effect of the relationship’s cooperative norms. Where buyers perceive generally favorable treatment (satisfaction), without these three qualities, their own reciprocal commitment increases directly and cooperative norms play no part. The results also demonstrate the transition of buyer perceptions of the salesperson as they develop into beliefs about the selling firm as a whole.Practical implicationsDrawing on the “reciprocation-in-kind” principle, supplier firms seeking long-term, open-ended commitment from their customers should cultivate it via similarly long-term and open-ended commitments of their own. Attention must be given to the unwritten, often unstated “rules of the road” for business relationships, as these rules represent the mechanism through which investments in long-term, profitable partnerships bear fruit.Originality/valueThe conceptual model draws on and empirically tests Foa and Foa’s framework within social exchange theory to predict what form of buyer reciprocation will result, based on the characteristics of perceived seller-provided benefits. This study illustrates that the tacit governance structure of a B2B relationship – its cooperative norms – plays a critical role in the strength of a buyer’s commitment to its supplier.

A Study of the Non-Visual Factors of Cars Affecting the Consumer’s Cognitive Appeal

The success of a car in the market depends on visual as well as non-visual factors. Both these sets of factors influence the cognitive appeal of cars for potential buyers. Purchasing a car is not only about economic choices but also related to emotional, aesthetic, sensory responses to driving, kinship patterns, habitation, sociability, and functionality. This study aimed to identify the major non-visual factors of cars that affect the cognitive perception of buyers and estimate their importance relative to each other. A set of non-visual factors and their sub-factors were identified through a literature search and an open-ended survey among car owners. Many of the sub-factors had the same meaning and therefore these factors were grouped under twenty separate sub-factors. Then, these twenty sub-factors were analyzed by using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) approach to evaluate the most influential sub-factors among the identified sub-factors. Six designers were involved in the analysis of the sub-factors through the DEMATEL approach. The results showed that the car’s brand value, cost, engine performance, reliability, and safety are the top five sub-factors. Outcomes of this study can be utilized by designers and top management people to understand the most influential factors affecting the cognitive behavior of consumers when purchasing a car. This understanding will help companies to design cars as per the requirements of consumers, which will ultimately lead to better profitability of these companies.

Organized retailing& Consumer Buying Behavior: A Changed Scenario

The growth of organized retailing has witnessed a paradigm shift in the consumer buying behavior. With the boom in the retail sector, there is a change in the pattern of shopping. Firms are becoming more customer conscious and are gradually moving towards sustainable Marketing. Shoppers are enjoying doing shopping like never before. With increased disposable income and brand infusion, the shoppers are buying more and the shopping behavior has seen a great change. This manuscript attempts to provide insight on the effects of various factors on the changed consumer buying behavior and has also categorized the shoppers based on their lifestyle distinctiveness. Our meta-analysis suggests that there are various categories of consumers as Location conscious, Discount seekers, Price conscious, Mall freekers and Brand conscious consumers. Their shopping pattern differs on the basis of the category in which they lie. This research deploys factor analysis to identify the structure of a set of variables apart from providing a process of data reduction. The primary data constituted of 135 responses through structured undisguised questionnaires. The survey questionnaire constituted of 25 items to capture the psychographic behavior of buyers and thereafter to categorize them based on their perceptions. This research aims to identify the perceptions of buyers with respect to their purchase activities. These variables are thereafter categorized into 5 main factors using Factor Analysis on SPSS. Keywords: Organized retailing, Buying Behavior, Customer, Lifestyle

Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty

This research was carried out from the perspective of downward price-based brand extensions with the aim to discover its effects on customer perceptions regarding luxury brands and brand extensions and consequences on buying intention and luxury brand loyalty. The conceptual framework is based on both previous qualitative and quantitative research. A five factors model is tested in a judgemental sample of 158 premium luxury brands consumers using Partial Least Squares (PLS). Findings confirm that extension in new segments could negatively affect the brand concept perception of the parent luxury brand. These results indicate that (a) the brand concept consistency is affected by down-price brand extension, (b) due to brand concept changes then brand personality also changes, (c) this variations affect the fit between brand personality and consumer self-image and, (d), as a consequence, the purchase intention and brand loyalty are affected in a negative way. From a managerial point of view, this type of brand extension can be less positive than expected, generating negative effects against the extension and the parent brand itself. This work contributes to rethink the use of downward price-based brand extensions as an strategic alternative for brand managers.

Consumer perception of breads made with germinated rice flour and its nutritional and technological properties

Gluten-free bakery products have nutritional deficiencies and technological flaws; therefore, some alternatives could improve these characteristics. Germinated rice flour has become a promising alternative due to its differentiated composition. The nutritional and technological properties of gluten-free bread made with germinated rice flour were analyzed. The cultivars IRGA 424 RI and IRGA 430 (Brazil, RS) rice varieties were used for this purpose. Germination was performed in the incubation oven BOD for 24 h and 48 h at 25°C. Of the flours, the proximate composition, colorimetric and texturometric profile, protein and starch digestibility, total and resistant starch, specific volume, image test, physical and sensory proprieties, online consumer research and association of words were analyzed after bread production. The germination improves the nutritional, technological, and sensory aspects of bread and increases the protein content and starch digestibility. Bread made from the IRGA 430 variety with germination period of 24 h gave higher specific volume; the IRGA 424 RI variety with a germination period of 48 h showed higher values of Chewiness, Hardness, and Gumminess. In addition, the present study revealed that the results obtained using the word association method in conjunction with the rice flour and germinated grains consumption questionnaire and the market questionnaire reflect the perception of consumers and potential buyers of this type of food.

Online Reviews and Buying Decisions: A Demographic and Psychographic Analysis

This research examines buyer perceptions of product reviews while shopping online. Adaptations of the Consumer Self-Confidence Scale and personality inventories were used to address our research objectives in an online setting. Primary data was obtained using an online data collection instrument. Using a convenience-based random sampling methodology email, social media, and texting, were used to generate participation and yielded 207 participants. The survey collected both demographic and psychographic data, followed by responses on the use of online reviews in reaching online purchase decisions, and frequency of purchase in various product categories. Based on our data we draw several conclusions of interest to both, marketing scholars and practitioners. Our findings will allow online companies to gain insight into how consumers factor in reviews posted by others in making online purchase decisions and consequently design effective marketing strategies to serve their customers. The paper concludes with avenues for future research in the area.

Buyers’ Perception towards Life Insurance Policies Offered in Insurance Industry: A Study

The aim of this paper is to examine the buyers’ perception towards life insurance policies offered by the public and the private sector organizations while focusing on some important factors viz. knowledge, information, awareness, literacy and views about life insurance policies among buyers. This paper is an attempt to investigate the overall perception of the life insurance buyers targeting pre and post buying behavior. This research study was surveyed on a variety of buyers of Indore city (Madhya Pradesh) based on various demographic factors. The research findings revealed that still people do not pay due importance to life insurance policy, they prefer other financial instruments, such as- bank deposit, mutual funds, stock market and some others. The study also found that the policies which are propagated by agents, and endorsed by organizations, have been in higher demand. The buyers treated life insurance as an investment and tax saving instrument instead of risk coverage instrument. The buyers have less knowledge, information and literacy about life insurance. The views of illiterate people were not contingent due to technical issues such as, physical absence of inquirers, language problem, pre-inquiry orientation, etc. If those were contingent to admit, the result would have been more valuable.

Positioning Analysis of Chicken Rocket Mapping at Fast Food Restaurant Manarap Branch Banjarmasin

Along with the changing times, the tendency of people to eat outside the home is increasing for various practical, economic and prestige reasons. Rocket Chicken is one of the fast food restaurant companies that has recently grown and has opened branch outlets everywhere, especially in the city of Banjarmasin. The role of price in buyer's perception is on product quality, value sacrifice and desire to buy, while location or place often determines the company's success, because location is closely related to a company's potential market. The problems in this study are as follows: How is the positioning from the aspect of price and place in creating a competitive advantage? How to apply Rocket Chicken positioning in Islamic Economic Perspective?. The purpose of this study was to determine the positioning of Rocket Chicken from the aspect of price and place in creating a competitive advantage and to determine the application of Rocket Chicken's positioning in an Islamic Economic Perspective. The benefits of this research can be used as consideration for companies, as well as knowledge that can provide information for all people, in an effort to improve knowledge in the field of Islamic economics. Qualitative research method with the type of field research(field research). The results show that: 1) Rocket Chicken provides food and beverage packages at affordable prices, creating a comfortable atmosphere.2) And in accordance with Positioning in Islam, namely the name or identity of a good and quality brand, consumers buy the product not because of coercion.

Epidemiology and public health implications of parasitic contamination of fruits, vegetables, and water in Kwara Central, Nigeria.

Fruits and vegetables are sources of parasitic infections in humans. This study was designed to determine the epidemiology of parasitic contamination of fruits, vegetables, and water, as well as the perception of retailers, buyers, and consumers about its contamination in Kwara Central, Nigeria. A cross-sectional study design was employed for this study. A total of 160 fruits, 349 vegetables, and 51 water samples were randomly purchased/collected from thirty different markets. The samples were subjected to sedimentation and modified Ziehl-Neelsen staining techniques. All the types of fruits and vegetables sampled were contaminated with one or more parasites. Eleven different species of zoonotic parasites (6 protozoans and 5 helminths) were detected. Entamoeba coli (39.8%) and Strongyloides stercoralis (9.6%) were the most prevalent protozoan and helminth respectively. The prevalence of other protozoan parasites ranged between 21.3% (Entamoeba histolytica) and 2.3% (Balantidium coli), while that of helminths was between 5.7% (Ascaris lumbricoides) and 2.1% (Trichuris trichiura). Source of fruits and vegetables, source of manure for cultivation, the source of water for washing/wetting purpose, market type, washing of fruits and vegetables before display, the presence of children at home and in the market, and knowledge of parasitic contamination were the risk factors associated (P<0.05) with parasitic contamination of fruits and vegetables among sellers. There is a need to educate the general public on the possibilities of parasitic contamination of fruits and vegetables and its public health implications.

Buyer–supplier collaborative cost sharing and the performance of fresh agricultural produce cold chains: a retailer fairness concern perspective

PurposeThis study explores how collaborative cost sharing between the buyer and the supplier in cold chain equipment and marketing and advertising affects the performance of a fresh agricultural produce supply chain (FAP-SC).Design/methodology/approachWe use a contingency approach to modeling different scenarios and analyzing how fairness perception, interplaying with corporative–retailer cost sharing., influences the performance of fresh agricultural produce cold chains.FindingsThe findings of the research highlight the crucial role of the retailer's fairness concern. When the retailer's fairness concern is absent, cost sharing (in cold chain equipment and marketing and advertising) is found to help boost demand and enhance the profits of members of the supply chain; bilateral cost sharing is found to have a more significant impact than unilateral cost sharing. When the retailer's fairness concern is taken into account, however, cost sharing is found to reduce demand at a lower level of fairness coefficient but increases demand at a higher level of fairness coefficient; bilateral cost sharing boosts both demand and profit of the supply chain when the retailer is in a “high concern, high anger” state.Originality/valueThe findings of the research highlight the important role of the buyer's farness perception when supply chain partners adopt collaborative cost sharing programs. This study contributes significantly to research and practice in supply chain collaboration and agricultural cold chain performance.

MANAJEMEN SUMBER DAYA MANUSIA PRODUK OLAHAN BAMBU

The tight competition in the business world requires every business actor to develop business with various kinds of competition in all fields, one of which is by processing human resources, because the quality of human resources greatly affects the quality of production. The production process is usually associated with productivity, if productivity increases it will also be followed by an increase in the performance of the company. Human Resources is one of the keys to the success of the company in order to increase competition and improve product quality. The method used in this study is a descriptive type of qualitative approach. The data collection technique was through observation, interviews and documentation, the data source being from UD Slamet Situbondo. The purpose of the study was to determine the effect of human resources on improving product quality. The results of the study indicate that the existence of quality possessed by human resources is very decisive for improving product quality in the future. For measuring product quality, it can be known through customer satisfaction, free from damage, the size of the durability of the product, product accuracy, and easy to operate and maintain. Meanwhile, from a marketing point of view, product quality is measured in terms of the buyer's perception of the quality of the product

Corporate social and environmental irresponsibilities in supply chains, contamination, and damage of intangible resources: A behavioural approach

Corporate social irresponsibility (CSI) and corporate environmental irresponsibility (CEI) are associated with a range of immoral business-related conducts (e.g., modern slavery, child labour, deforestation, soil contamination). Building on previous research showing that CSI and CEI hold the potential to negatively impact the market value of supply chain partners (i.e. supply chain contamination), we examine the effects of CSI and CEI on companies' intangible resources (i.e. corporate trust, corporate image, attitude toward the firm, and word-of-mouth (WOM) intention). Through the application of two scenario-based experiments and using a multi-tier behavioural approach, we explore how CSI and CEI practiced by a supply chain partner in the earlier positions of a supply chain affect the perception of buyers in the subsequent stages. In addition, we investigate the impact of CSI and CEI in the way the company that engaged in corporate irresponsibilities is perceived by supply chain partners across the chain. Our results reinforce the importance of organizations’ efforts to guarantee that homogenous social and environmental standards are observed by all their partners, as a supply chain seems to be only as sustainable as its least sustainable tier. Beyond that, our empirical evidence allows for new applications of the Resource-Based View (RBV) in supply chain contexts, along with the initial development of the Shared Resources View (SRV).

Nuanced insights into land buyer perceptions of engaging in rural land transactions from a cost perspective: Evidence from China’s emerging rural land market

Understanding land buyer perceptions of engaging in rural land transactions is crucial towards institutional land reform, policymaking, and academia. Buyer perception is mostly determined by a goal in which maximising profits is central, either by increasing revenues or by decreasing costs. Since revenues are often overestimated, costs appear more relevant. Buyers were often argued positive about purchasing rural land because low historical costs were assumed important. However, contradictory conclusions from the future cost perspective emerged, leading to a new assumption that buyer perceptions cannot be sufficiently understood if the distinctive variants of costs are not taken into account. This study contributes nuanced insights of buyer perceptions from a cost perspective, based on China’s empirical evidence considering buyer characteristics, geography, and institutional settings. Data were collected employing 102 semi-structured interviews out of 430 rural land transactions in five Chinese counties and from factual materials. Within a mixed approach, the qualitative analysis was used as a predominant method. In sharp contrast to the literature, the general findings indicate that buyers are not that eager to engage in rural land transactions. The detailed nuances indicate that: 1) a higher percentage of buyers from inland region and peri-urban areas have neutral perceptions; 2) most new companies hold neutral perceptions; and companies operating within business & service and integrated service sectors are neutral; 3) there is not much difference of buyers’ perceptions between the group-led and village-led modes. The main reason for buyers’ neutral perceptions is that rather than historical costs, future costs explicitly dominate buyer perceptions. These shed new light on ongoing debates about buyers’ dilemmas in land investments.

Perceive of organic products by Ukrainian consumers and problems of shaping market demand

Organic production is a decisive factor in preserving the natural wealth and fertility of soils, a source of food security. The market demand formation depends on the organic products perception and consumer preferences of potential buyers. Potential organic production research questions in Ukraine with an estimation of buyers consumption readiness of production are actual. These problens raise issues that need to be addressed. The reseafch evaluates the Ukrainian organic market development, identifies current trends in organic production with its capabilities in domestic and foreign markets, assesses the main donors of organic movement for the country, reveals the consumer demand formation for products through analysis of main motives and incentives, the organic products perception level by Ukrainian consumers and the influence strength on the demand formation. The methodological approach substantiates the selected problems of product consumption and ways to solve them through the economic and management theories applications, dialectical method, abstract method – logical analysis, critical thinking, systematization and formalization method, survey, expert assessments, method of logical analysis, forecasting. The methods application allowed assessing the organic products market and its operators, to identify segments, to model their behavior with an emphasis on strengthening consumer motivation. The research effectiveness is to find ways to strengthen the market demand formation for organic products within the country and its position in international markets, reduce production risks and address the perception of organic products.

Perception of French wine buyers regarding environmental issues in wine production

ABSTRACT Increased consumer concern for the environment has motivated winegrowers to adopt more environmentally friendly practices in their vineyards, such as agroecological measures. Thanks to a 2016 French ministerial decree, these measures can now be included in the specifications of wine appellations. However, little is known about consumer perceptions on this topic. The main objective of this research was thus to analyze consumers’ perceptions of environmental issues in wine production, specifically with respect to a selection of agroecological measures in the vineyard. A national survey with 1022 respondents was conducted online in July 2019, and the factors that influenced perceptions were identified using an analysis of variance. The environmental issue of highest concern for consumers was the use of pesticides. However, the majority of the measures selected were perceived as having a positive impact on the environment. Practices aimed at improving biodiversity – such as the preservation of low walls and nest boxes, the establishment of trees, or sodding between parcels – were highly valued by consumers. This research demonstrates that, in order for winemakers to reap the maximum benefit from the implementation of environmentally friendly practices, effective communication of such practices to consumers is crucial.

Using unlabeled data mining to detect customer perceptions of undefined commodity problems

Understanding how a customer perceives an undefined commodity problem is important for online retailers so that they can address problems and satisfy and gain customers. Data mining technological maturation and developments in online review systems means that it is now possible to mine for customer perceptions on commodity problems from structured and unstructured data. This research, therefore, mainly used an unsupervised machine learning, stacked denoising autoencoder-K-means, to resolve the customer perception process for undefined commodity problems. It was found that: 1) textual reviews and quantitative scores are mutually complementary when analysing online buyer perceptions; 2) customer perception systems have a typical line-of-sight to capture the undefined commodity problem attributions. Although the attributions related to undefined commodity problems are very scattered, a highly unified strategy, providing after-sales service, was found to exist within each group, which was agreed through group consensus by about 98% of the consumers.

Using unlabeled data mining to detect customer perceptions of undefined commodity problems

Understanding how a customer perceives an undefined commodity problem is important for online retailers so that they can address problems and satisfy and gain customers. Data mining technological maturation and developments in online review systems means that it is now possible to mine for customer perceptions on commodity problems from structured and unstructured data. This research, therefore, mainly used an unsupervised machine learning, stacked denoising autoencoder-K-means, to resolve the customer perception process for undefined commodity problems. It was found that: 1) textual reviews and quantitative scores are mutually complementary when analysing online buyer perceptions; 2) customer perception systems have a typical line-of-sight to capture the undefined commodity problem attributions. Although the attributions related to undefined commodity problems are very scattered, a highly unified strategy, providing after-sales service, was found to exist within each group, which was agreed through group consensus by about 98% of the consumers.

Information Asymmetry and Its Implications in Online Purchasing Behaviour: A Country Case Study

The objective of this study is to analyse how certain variables in the online market affect the decision-making trajectory and actions toward reducing the information asymmetry faced in online purchasing. A survey and observation are conducted in order to understand the behavior and perceptions of online buyers toward the information given in online platforms. Descriptive and correlation analysis have been employed in order to evaluate the data collected and test the correlation between variables of the research model. It results that most participants take for granted the fact that sellers have more information than them when entering into a transaction agreement and this makes them feel inferior towards the superior power sellers possess in such interactions. This makes the traditional markets more preferred for them, however multiple sources such as reviews and ratings result as an alternative way of reducing the perceived information asymmetry.

Categorizing Organic Grain Buyers in the Midwestern United States

Though the demand for organic grains is increasing, domestic supply is falling short. One of the major barriers to entry in the organic grain market for producers is the inability to identify an appropriate buyer, as well as a lack of understanding buyer perceptions, assistance offered, and contracting strategies. While classifications of organic producers exist, and have helped researchers and policymakers develop incentives, no such classification exists for organic grain buyers. Previous works have identified communication gaps between buyers and producers of organic grains, yet buyers’ beliefs and requirements regarding organic grain are not well documented in literature. Drawing from the personal values theory, this study proposes the categorization of organic grain buyers based on their commitment to the organic industry, with categories such as committed organic and pragmatic organic. We profiled grain purchases, buying arrangements, grain requirements, relationships, and business characteristics by buyer type. Means comparisons among groups showed that committed organic buyers seem to be primarily driven by social focus values, while pragmatic organic buyers tend to show values related to personal focus. A principal component analysis suggested the existence of three components constructed by contract-, perceptions-, and relationship-oriented characteristics in buyers. Our results allowed us to identify potential marketing opportunities by providing insight regarding types of assistance offered by buyers, how to build and maintain a relationship with buyers, types of purchasing agreements used, and purchasing agreement characteristics and requirements. Industry stakeholders can use this information to identify appropriate buyers based on times contracts are signed, payment timing, storage and transportation requirements, and the amount of organic practice documentation buyers require. Our categorization can provide the foundation for further research in the organic grain industry.