Buying Decision Research Articles

Effect of Marketing Mix, Perception and Consumers’ Knowledge on NEUROAID Buying Decision at South Sumatera Region

This research aims to determine the influence of the marketing mix (product, price, place, promotion) and consumer perception and knowledge on purchasing decisions for Neuroaid in the Southern Sumatra region. The type of research is descriptive research with a quantitative approach. This research uses independent variables, namely marketing mix (product, price, place, promotion) and perception and knowledge, and the dependent variable is purchasing decisions. The population is consumers of Neuroaid PT. Mersifarma, southern Sumatra, with a sample of 92 people taken using cluster sampling. The data used is primary data with a questionnaire data collection method. The analysis technique used by researchers is Multiple Linear Regression. The research results prove that simultaneously 1) There is a positive and significant influence of the marketing mix (product, price, place, promotion) and perception and knowledge on purchasing decisions; 2) There is a positive and significant influence of the product on purchasing decisions; 3) There is a positive and significant influence of price on purchasing decisions; 4) There is a positive and significant influence of place on purchasing decisions; 5) There is a positive and significant influence of promotion on purchasing decisions; 6) There is a positive and significant influence of perception on purchasing decisions; 7) There is a positive and significant influence of knowledge on purchasing decisions.

Review of Literature: The Impact of Competitive Advantage on Business Marketing Performance

This research aims to thoroughly investigate the impact of competitive advantage on the marketing performance of businesses. Companies possessing a competitive advantage consistently demonstrate an understanding of changes in market structure and the ability to choose effective marketing strategies. Competitive advantage can be achieved through various means, such as offering high-quality products or services, establishing uniqueness compared to competitors, or targeting specific market segments. Recognizing how to sustain a competitive advantage is a key factor in a company's success in a competitive environment. In summary, the roles of competitive advantage in the marketing performance of business actors include its impact on company performance, increasing business profits, influencing financial performance, affecting work performance, and shaping buyer decisions

Private Labels – Where do they lack? – Indian Scenario

Private Labels – Where do they lack? – Indian Scenario

An Analytical Study of Customer Satisfaction to Maruti Suzuki

It is a true fact that if you are satisfied you recommended to others. Word of mouth and customer satisfaction play a very important role in determining market perception about an automobile. It is the market perception that determines the success of a company and so it is very important for the car manufacturers to measure the “willingness of existing users of a product to recommend it to others”. The same is a lot of interest to customers as well for it helps them make the purchase decision. A car is one of the most significant purchases that an Indian household makes and this project addresses the most important question that perplexes car manufacturers; “What makes the perfect car that influence willful purchase?” The project highlights the factors that influence the buying decision of a Consumer. The factor under consideration would be: Price Income of the consumer Features in the car Safety standard Warranty scheme Finance facility Post sale service Customer Relationship Management

THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON THE DECISION TO PURCHASE VANS SHOES (Case Study of Students at the Faculty of Economics and Business, Indonesian Christian University)

The studies aim to understand following aspects of the purchase decision: the presence of a partial influence on the quality of the product on decisions to purchase Vans shoes, existence of a Partial influency on price of decision on purchase of Vans footwear, Presence of an influencing of promotions on purchasing decisions of Vans brand shoe, and the combined impact of products quality, prices, and promotions on Vans’ decisions to buy shoes. Most of populations in these studies were active student at Christian University Indonesia who already wore Vans shoes. Respondents to this study consisted of 58 respondents and sampling techniques use is purposive Sampling. Data analyst techniques use in these studies is Double Linear Regressions use application SPSS 25. Results of these studies show that (1) the quality of the product has partials influence on the purchase decisions of the Vans branded shoes, (2) the price has no partial effects on the buying decision of Vans, (3) the promotion is partially influenced on the purchasing decision for Vans Brand Shoes, and (4) the products quality, prices, and promotions combined have an impact on Vans’ brands shoe purchase decisions. Keywords: Product Qualities, Prices, Promotions, Purchase Decisions

Fuzzy AHP and fuzzy TOPSIS methods of analysing online impulsive buying of organic food: A cognitive-affective decision-making perspective

Buying decisions are influenced by a variety of factors that can give rise to impulsive, unplanned, or even irrational purchases. Research has examined the motivational factors that foster organic food consumption, but no study has explored the relative weights of these factors and whether their effects vary depending on the type of food. This study adopted the cognitive-affective perspective to examine the antecedents of online impulsive buying of organic food using a sample of 452 consumers living in Baghdad, Iraq. The fuzzy AHP and fuzzy TOPSIS methods were used to rank five organic food alternatives. The results revealed that the effects of cognitive factors on organic food purchases differ from those of affective factors.

Social proof: empowering social commerce through social validation

Purpose This study aims to examine the impact of consumer risk appetite, biases (specifically negative recency bias), and the importance of reviews in enhancing information quality. By analyzing these variables, the authors gain insights into their role in enriching the overall information spectrum available to consumers. The findings contribute to a better understanding of how risk appetite, biases and consumer reviews shape the quality of information. Design/methodology/approach The questionnaire assessed the relationship between dependent and independent variables by asking participants to rate their experiences in relevant scenarios. Variance-based structural equation modeling with the ADANCO program was used to examine the data. ADANCO software is used explicitly for variance-based structural equation modeling. To evaluate research models and test hypotheses, partial least square path modeling is used. Findings The efficiency of reviews and ratings is greatly influenced by consumer risk appetite. Businesses should focus on clients who are willing to take risks and balance positive and negative feedback. It is essential to comprehend how customers understand reviews. Credibility is increased by taking biases into account and encouraging unbiased criticism. Promoting thorough reviews strengthens influence. Monitoring and making use of these elements improve online reputation and commercial success. Research limitations/implications The research has limitations due to the simplicity of the attributes taken into account and the requirement for a larger sample size. Overcoming barriers to promote consistent client feedback is essential, and tailored emails can help with assessment generation. Increased customer participation in writing evaluations can be achieved by removing obstacles and highlighting the advantages of participation. Originality/value Businesses and buyers rely on this “organically” generated content as the basis of their promotional strategy and buying decisions. Most of the research is related to consumer reviews, their behavior and the importance of social validation. However, some critical aspects related to this need further investigation.

The Influence of Brand Image and Influencer’s Credibility on Buying Decisions with Brand Trust as an Intervening Variable A Study on David GadgetIn's Youtube Subscribers

Purpose: Currently, smartphones are one of the most widely used technologies in the country, including in Indonesia itself, making smartphones a necessity and a must-have priority.
 Design/methodology/approach: This study aims to find out how brand image and influencer’s credibility influence the consumers’ purchasing decisions with brand trust as an intervening variable on YouTube subscribers David Gadgetin, a Xiaomi smartphone user in Garut West Java, Indonesia. The method in this study used a descriptive method using a quantitative approach. The data collection technique in this study used a questionnaire as the primary data which was distributed to 100 respondents using a purposive sampling method. Data analysis technique utilized PLS–SEM.
 Findings: The results of this study indicate that brand image has a positive effect on brand trust. Influencer’s credibility has a positive effect on brand trust. Brand image has a positive effect on purchasing decisions. Influencer’s credibility has a positive effect on purchasing decisions. Brand trust has a positive effect on purchasing decisions. Brand image has a positive effect on purchasing decisions with brand trust as an intervening variable and influencer’s credibility does not affect purchasing decisions with brand trust as an intervening variable.

Irrational behavioral models of personal finance and their evolution in the digital economy

Aim. To review the evolution of scientific concepts investigating the motives for decision[1]making based on irrational consumer behavior and to identify real changes in behavioral models of personal finance. Objectives. To examine the evolution of scientific concepts of the world’s leading scientists on decision-making motives in the consumer market; to consider the effects of irrational consumer behavior; to identify key changes in consumer buying decision behavior caused by digitalization. Methods. The article is based on the analysis of scientific works of leading classical economists, interdisciplinary scientific research of modern foreign and domestic scientists devoted to the issues of decision-making in the field of consumption. The institutional approach was applied, which allowed us to study the evolution of irrational behavior in the field of personal finance depending on the dominant social values. Results. In the process of analyzing theoretical provisions of famous scientists up to the middle of the twentieth century, the justification of consumers’ decision-making in the consumer market based on their desire to maximize pleasure, utility of welfare is presented. Such behavior can be attributed to irrational behavior. Gradually, taking into account the market regulators of consumption opportunities, scientists come to the conclusion about the rational behavior of individuals. However, by the end of the twentieth century, the position of scientists changes towards limited rationality due to the inability of individuals to adequately assess the array of information affecting decision-making in the consumer market. On the basis of conclusions drawn by modern scientists in the framework of interdisciplinary research, such a new direction of economic science as “behavioral economics” emerges, which combined the knowledge of both economics and psychology. Modern research has shown some effects in behavioral finance related to the irrationality of consumer behavior when making a purchase decision: the Veblen effect, the Diderot effect and others. The latest research on the impact of digitalization on consumer behavior reflects the changes taking place in consumer behavior towards rationalization. Conclusions. The concepts and models describing the peculiarities of irrational behavior of individuals related to decision-making and based on irrational spending of personal financial resources from the point of view of classical economic science are considered. The evolution of scientific concepts of irrational behavior of the world’s leading economists during two centuries is presented. The effects of irrational consumer behavior proposed by scientists in the framework of interdisciplinary research are studied. Among them are the Veblen effect, the Diderot effect. The influence of digitalization on personal finance decision-making is shown.

Impact of Shopee Skincare Price, Reviews, and Quality on Purchasing Decisions

This study investigates the impact of price, online customer reviews, and electronic service quality on skincare purchasing decisions within the Shopee marketplace, focusing on East Java. Through a quantitative approach involving 96 respondents sampled purposively, data was collected via Google Forms and analyzed using descriptive statistics and multiple linear regression in SPSS. Results indicate significant positive effects of these factors on skincare purchasing decisions. Recommendations are made for Shopee and skincare sellers to enhance pricing strategies, prioritize customer reviews, and improve electronic service quality, aiming to optimize consumer decision-making processes and build trust in online transactions. This research contributes insights tailored to the skincare industry within online marketplaces, particularly in East Java, addressing a notable gap in existing literature. Highlight: Shopee skincare purchasing decisions study, East Java, quantitative analysis. 96 purposive sampled respondents enhance study validity and relevance. Findings: price, reviews, service quality impact skincare buying decisions. Keywoard: Shopee, skincare, purchasing decisions, online marketplace, East Java

Influence of visual merchandising, creative promotion, and price on purchase decisions in live shopping Shopee

Indonesia's internet boom (212.9 million users) fueled e-commerce growth, with Shopee leading the market (158 million visitors). This study explored factors influencing purchase decisions in Jakarta's Shopee live shopping. Live streams offered product visualization, seller interaction, and promotions. We investigated how visual merchandising, creative promotions, and price impacted buying decisions through a survey of 462 respondents. The research found that creative promotions and price significantly influenced purchases, while visual merchandising had no effect.

Dampak Kualitas dan Harga Rumah terhadap Minat dan Keputusan Pembelian Perumahan Berdasarkan Perspektif Masyarakat di Kelurahan Simalingkar B Medan Johor

This article aims to examine the impact of house quality and price on interest in purchasing housing, with a focus on the consumer perspective in Simalingkar B Village There were 15 respondents interviewed . This research is qualitative research with data collection methods by conducting interviews and the method used in preparing this journal is the descriptive method through literature review or literature review. Journal preparation is carried out through literature review, namely by reviewing and analyzing books and scientific journals that have been published. The results of our interviews with people in Simalingkar B Village show that their decision to buy a house is strongly influenced by the price and quality of the house. Price is very important because it contributes to a buyer's decision to purchase a home. Improving the quality of houses must also be improved because the quality of houses greatly influences buyers' decisions to buy housing. People in Simalingkar B Subdistrict show that making the decision to buy a house is a decision that is carefully thought out and made after much consideration. Quality and price remain the main considerations. Apart from the Simalingkar B community's desire for high-quality houses, affordable prices commensurate with quality are the keys to attracting buyers.

Evaluating the Impact of Price Fluctuations on Consumer Buying Decisions and Adaptation Strategies in the Automotive Market

This research paper delves into the intricate dynamics of the U.S. automotive market from 2012 to 2022, with a specific focus on understanding how price fluctuations influence consumer buying decisions and the corresponding adaptation strategies deployed by manufacturers. Through a mixed-methods approach, combining quantitative analysis of sales data, price trends, and economic indicators with qualitative insights from interviews with industry experts and consumers, the study reveals a pronounced shift towards fuel-efficient and electric vehicles (EVs). This shift is primarily driven by consumer sensitivity to price changes and a burgeoning emphasis on environmental sustainability. The findings highlight significant demographic variations in price sensitivity, particularly among younger and middle-income consumers, and delineate the impact of broader economic indicators on purchasing behaviors, especially in the luxury vehicle segment. Manufacturers’ adaptation strategies, including product diversification, investment in sustainable technologies, and flexible pricing models, are also examined. The study’s insights underscore the complex interplay between economic theories of consumer behavior, market adaptation strategies, and the evolving landscape of automotive technology. It offers valuable implications for manufacturers, policymakers, and consumers, aiming to navigate the challenges of market volatility and the transition towards sustainability. The research concludes with recommendations for future studies to explore emerging trends and assess long-term impacts, contributing to a deeper understanding of the automotive market’s adaptive mechanisms in response to economic fluctuations.

A Study on Buyer’s Behaviour Towards Next Gen Home Products with Special Reference to Erode District

This study delves into the intricacies of buyer behavior concerning Next Gen Home Products in Erode District, India, with the aim of assessing consumer awareness and understanding of these innovative products and identifying key factors influencing purchase decisions. Employing a descriptive research design, the study utilized a sample size of 119 respondents from diverse occupational backgrounds through stratified random sampling. Statistical tools such as frequency analysis, descriptive statistics, ANOVA analysis, and correlation analysis were employed for data analysis. The findings of the study reveal that consumer awareness of Next Gen Home Products is highest for factors such as ‘Comprehension of Home Systems Controlled Remotely’ and ‘Familiarity with Automated Environmental Control Systems,’ while ‘Familiarity with Intelligent Home Technology’ ranks lowest. Factors significantly influencing buyer decisions include ‘Endorsements from Personal Contacts’ and ‘Influence of Online Consumer Feedback,’ followed by ‘Product Design and Visual Appeal’ and ‘Customer Support Quality.’ Notably, a positive correlation exists between consumer awareness and purchasing factors. Age, educational qualification, occupation, and gender were also found to influence consumer behavior. Based on these findings, several suggestions are proposed, including educational initiatives to enhance consumer awareness, leveraging personal contacts and online feedback, focusing on product design, improving customer support quality, emphasizing long-term savings benefits, and effectively communicating cost-effectiveness. In conclusion, this study provides valuable insights for businesses and policymakers in Erode District to align their strategies with consumer preferences in the Next Gen Home Products market. By implementing these suggestions, companies can improve their market performance and enhance the adoption of innovative home solutions in the region.

Pricing Decision System for Custom Design Batik

The process of determining costs and prices in Make-to-Order (MTO) companies is generally complex because they make products according to special orders. Speed, accuracy, and consistency are necessary for a successful pricing estimation. Custom batik price, along with anticipated production time, is still done manually at the moment. Integration of design and manufacturing with computer-based was needed to produce custom batik products. This paper aims to develop a pricing decision system model for CAD custom batik motifs and written batik CNC machines used in the production processes. Customers can adapt their budgets by changing the parameters to suit their requirements and capacities using various price options. This model helps the customers to make buying decisions. The data and information were gathered through interviews, observations, and a literature review. The pricing decision system has been determined using the job order costing method, where prices are collected for each order separately according to the demand's identity or the order's cost. The system was developed through the prototyping process. This research has created a framework for determining the price for custom design batik based on 4 (four) parameters: the motif, the number of colors used, the type of color used, and the type (size) of the fabric used. Also, incorporating more comprehensive parameters has improved the system (motif size, number of colors, color selection, coloring techniques, and fabric sizes). The outcome of the calculation simulation demonstrates that the constructed model successfully calculated the unit price of products with accuracy. It shows that the system can be used in practical situations.

Beyond the Marketing Hype: Analysis of Communication Campaigns of Electric Vehicles Eco-Friendly Image and Battery Waste Concerns

Electric Vehicles (EVs) are gaining widespread attention for their environmentally friendly nature and potential to reduce air pollution. As non-renewable fossil fuels deplete, the need for sustainable alternatives like EVs becomes imperative. The EV market emphasizes the cost-effectiveness of electric fuel and extended travel range, despite the initial higher cost of purchasing an EV. In Indonesia, the government encourages EV adoption through subsidies and improved electric refuelling infrastructure, including exempting EV users from the odd-even vehicle license plate rule in Jakarta.
 To promote EV adoption, brands employ diverse marketing strategies, urging customers to embrace EVs as agents of environmental change. However, the lack of transparency in how EV brands handle nickel-based battery waste, with a limited lifespan, raises environmental concerns. The accumulation of unusable batteries could pose soil pollution risks as EV usage grows. This research aims to explore the environmental implications of battery waste from EVs in Indonesia and analyze how EV brands address these concerns in their marketing communication campaigns.
 Adopting a cybernetic approach, the study examines the interconnectedness of marketing communication and consumer buying decisions. Qualitative research is utilized, drawing on various EV studies, facts about EV brand communication, and interviews with experts to provide a comprehensive analysis. Although battery waste might not be a pressing issue in Indonesia currently, inadequate waste handling raises potential future concerns about soil and water contamination. Addressing battery waste responsibly is crucial for promoting sustainable EV adoption.

Influence of Brand Product Quality, Price and Promotion on the Decision to Purchase You C1000 Products

This study's objective was to investigate the ways in which variables including PROQUALITY , marketing, and pricing affected the decisions of potential buyers to purchase YOU C1000 goods. In this study, the causality technique is employed to clarify the relationship between the variables. A survey that was done a for the research employed a survey as a research technique. During the data analysis phase of this investigation, quantitative statistical techniques were used to test the predefined hypotheses. Data analysis and processing with SPSS software. 150 respondents who utilize YOU C1000 in Jabodetabek make up the study's sample. The Calculator Sample Size Convident Interval is the sampling method that is employed. Tests for multicollinearity, heteroscodesticity, and normalcy are used in this research. To examine data, multiple linear regression analysis is used. The study's findings indicate that, When taken collectively, PROQUALITY , pricing, and marketing have a favorable and significant impact on purchasing decisions, A person's decision to buy is positively and significantly impacted by the quality of the product, Product costs have a favorable and large impact on decisions to buy on an individual basis, Promotions have a positive and considerable impact on individual purchase decisions.

Raziskava motivov za nakupovanje hitre mode v Indiji kljub problemom s trajnostjo

The purpose of this study was to identify motivational factors for consumers in making a purchase decision for a fast fashion product. The term fast fashion is used to refer to cheaper replicas of luxury fashion trends. Apart from impacting the environment adversely, fast fashion has several other issues as well. Fast fashion has many sustainability issues but its demand is growing at a tremendous pace. The motives for the preference for fast fashion were explored in this study. Both primary and secondary data were used to conduct this research. The primary data was collected for this study via questionnaire. All the factors are rated on the 7-point Likert scale. Furthermore, the laddering technique of interviewing was employed to investigate the underlying values. The study revealed that “creating self-identity” is the most influencing motive for consumers in making a purchase decision for a fast fashion product, while “showing dominance” is the least influencing motive for consumers in making a purchase decision for a fast fashion product. This study offers insight into the factors influencing buying decisions for a fast fashion product. This research can help address the issue of sustainability in the fashion industry. These findings can also be used to promote sustainable fashion.

Theorizing the governance of direct and indirect transactions in multi‐tier supply chains

AbstractAn outsourcing decision does not equate to the outsourcing of a sourcing decision. Many indirect transactions with lower tier suppliers are embedded in transactions with first‐tier suppliers. Building on the identification of a transaction as the fundamental unit of analysis, this study proposes that transactions comprise bundles of intertwined direct transactions at the firm level and indirect transactions at the supply chain level. These indirect transactions require separate but not independent sourcing decisions. Using a buyer's decision to control or delegate the governance of indirect transactions for an externally sourced product, this study demonstrates that disaggregating the transaction advances theory by extending the range of outcomes, refining the calculus of the make‐or‐buy decision, and providing a coherent theoretical framework for multi‐tier supply chain management. This study considers the theoretical, managerial, and societal implications across various contingencies involving inter‐firm relationships.

The Influence of Social Media Use and Lifestyle on Purchase Decisions at Shopee (Study of Students at the Faculty of Social and Political Sciences, Riau University, Pekanbaru)

This study, which involved students at the Faculty of Social and Political Sciences at Riau University in Pekanbaru, tries to ascertain the impact that social media users and lifestyle have on Shopee purchase decisions. Descriptive and quantitative statistics are used in this study, and multiple and simple linear regression analysis is the analytical technique. Purposive sampling procedures were employed to establish the sample size of 100 respondents for this study, and questionnaires were utilized to gather data. According to the research findings, social media use has a major positive impact on buying decisions, as does living a healthy lifestyle. At Shopee, social media and lifestyle have a major positive impact on purchasing decisions (Study on Students of the Faculty of Social Sciences and Sciences Politics Riau University Pekanbaru).