As global competitive pressures require exporters to produce higher value-added products and target their marketing efforts more closely, it is important to understand whether the way exporters interact with their important customers and suppliers is changing. This article explores the choices of large Thai textile exporters to form partnerships with their major customers and suppliers in order to achieve faster innovation. The results from this exploratory study suggest that some Thai exporters may be forming buyer-supplier networks to execute strategies of rapid innovation as they attempt to move away from a low cost focus and provide more value-added to their international customers.