Product Purchase Research Articles

Consumer perspectives towards aquaponics: Products and native fish cultivation

Abstract Aquaponics is a farming system that integrates hydroponics and aquaculture. Many questions and concerns about the feasibility of aquaponics to sustain food productivity and its potential market remain unknown. One of them is the consumer’s perception and willingness to pay for aquaponic products. This study presents findings and analysis regarding consumer perception, knowledge and acceptance of aquaponic products in Malaysia, particularly native fish species cultivated within aquaponic system. A total of 385 respondents participated in this study from all regions (northern region, central region, east coast, southern region, Sabah, and Sarawak) in Malaysia. Overall, a significant proportion of consumers (84%) had not practised aquaponics, and 63% had not made purchases of any aquaponic products before. Consumers’ decisions to purchase aquaponic products is primarily influenced by price (79.2%) and food safety (67.8%). Other significant factors include food nutrition (52.7%), cultivation methods used in production (39.7%), taste and texture of aquaponic products (33%), accessibility to these products (0.5%) and concerns related to zoonotic diseases in aquaponic products (0.3%). Overall, consumers had a positive outlook on the benefits of aquaponics and its products. However, they had a neutral attitude towards purchasing and were willing to spend more on aquaponic products compared to products produced using conventional farming. Consumers also had a positive attitude towards culturing native fish species in aquaponics systems and had a neutral attitude when asked to buy native fish species cultivated in aquaponics systems. The study’s findings show a potential market for aquaponic products in Malaysia. However, more efforts are needed to increase awareness and promote aquaponics systems in Malaysia.

Decoding consumer resistance to near-expired products: The role of social stereotyping

Why are consumers reluctant to purchase near-expired products despite the commonly tempting price deals associated with them? Whereas prior literature attributes this phenomenon to various product-related factors (e.g., freshness or quality concerns), we propose that it may also partially stem from consumers’ concern of being stereotyped as stingy; that is, people tend to stereotype the purchasers of near-expired products as stingy, which may in turn motivate consumers to resist these products to maintain their social evaluation. Seven studies—including an IAT (Implicit Association Test) experiment, a field experiment, lab and online experiments—offer converging evidence for the proposed effect. The authors also validate the proposed underlying process by showing that the effect is magnified when price discounts are applied to near-expired products and attenuates when purchases are made privately or when purchasers are imbued with socially desirable characteristics such as being proenvironmental and smart consumers. The authors conclude by highlighting insights for emerging ESG (Environmental, Social, and Governance) marketing and retailing practices.

The Effect of Product Innovation and Customer Relationship Management on Satisfaction Mediated by Purchasing Decisions in the Coffee Shop Industry

The coffee shop industry faces increasingly fierce competition, where consumers have many choices. To retain and attract customers, coffee shops must continuously develop product innovation and improve customer relationships through Customer Relationship Management (CRM). This study aims to identify the effect of product innovation and CRM on customer satisfaction and understand the role of purchasing decisions as a mediator in this relationship. This research uses a survey method by collecting data from coffee shop customers through questionnaires. The research sample consisted of coffee shop visitors who were active during the research period. The collected data were analyzed using statistical techniques, including regression analysis. The results showed that product innovation has a significant positive impact on customer satisfaction. CRM also has a significant favorable influence on customer satisfaction. Furthermore, purchasing decisions were found to mediate the relationship between product innovation and customer satisfaction, as well as between CRM and customer satisfaction. These findings indicate that coffee shops focusing on developing innovative products and implementing effective CRM strategies can increase customer satisfaction. In addition, purchase decisions are an essential intermediary in linking product innovation, CRM, and customer satisfaction. Therefore, coffee shop management must consider better strategies for integrating product innovation, CRM, and purchase decisions to achieve long-term success in this competitive industry. This research contributes significantly to understanding the factors influencing customer behavior and the strategies coffee shop industry players can use.

Brexit 이후의 영국 공공조달법제 연구

Korea's public procurement legal system is composed of various laws, including 「Act on Contracts in which the State is a Party」, 「Act on Contracts in which the Local Government is a Party」, 「Act on the Government Procurement Program」, 「Act on the Management of Public Institutions」, 「Act on Facilitation of Purchase of Small and Medium Enterprise-manufactured Products and Support for Development of Their Markets」, 「Defense Acquisition Program Act」, and the relationship among them is not systematically established. In order to address this issue, the enactment of the 「Act on Public Procurement (Draft)」 is being discussed. This article examines the 「Procurement Act of 2023」 in the United Kingdom, which enacted a single statute by integrating various regulations related to public procurement in each field after Brexit, in order to find implications for reforming Korea's public procurement law system. The 「Procurement Act of 2023」 in the UK presents Value For Money as the most important principle of public procurement, and to materialize it, it introduces ‘flexible competitive procedure’ as a new contracting method and ‘most advantageous tender (MAT)’ as a new award criteria. In addition, in order to ensure the effective operation of this flexible contracting system, there are regulations on securing transparency throughout the entire life cycle of the procurement, including the sharing of contract information. The 「Procurement Act of 2023」 in the UK provides the following implications for the reform of Korea's public procurement legal system. First, it is necessary to find the common principles in each sector procurement, and to legislate it into an Act. Second, it is necessary to establish the principles of public procurement, including value for money and the principle of proportionality. Third, it is necessary to prioritize and implement public procurement across government through a comprehensive public procurement plan, and in particular, to systematize the existing preferential procurement system. Fourth, it is necessary to improve contracting methods and award criteria that can realize value for money, and the collection and utilization of contract-related information is important for the proper operation of these new system.

The Convergence of Design Marketing according to the Difference in Purchase of Virtual Products Based on Game User Types

The Convergence of Design Marketing according to the Difference in Purchase of Virtual Products Based on Game User Types

The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions

In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was quantitatively descriptive, using surveys with research questionnaires, involving 100 respondents to collect data on serum purchase preferences. The research was analyzed using a double linear regression analysis method, then the data was processed using the help of SPSS software version 29. The results of the test on this study showed that the product design significance value is <0,001 < 0,05, the value of the beauty vlogger review significance is <0,001 < 0.05, so based on data analysis that product design and beauty vlogger review have a significant positive influence on the purchase decision of serum products in the City of Denpasar. In conclusion, attractive product design and positive reviews of beauty vloggers are important factors that influence serum purchase decisions, providing important insights for cosmetics companies in designing effective marketing strategies.

Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse

Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse

Social Networks and Digital Influencers in the Online Purchasing Decision Process

Social networks have become a significant part of people’s daily lives, particularly in the purchasing process. In this context, digital influencers have played an essential role in shaping consumers’ opinions. In this sense, studying the role of social networks and influencers in the online product purchase decision process was considered pertinent. We selected two technology adoption models to fulfill this purpose: the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). We conducted an exploratory study using a quantitative approach, with data being collected through a questionnaire distributed online. The statistical analysis of the empirical model employed a partial least squares structural equation modeling (PLS-SEM) technique. Analyzing the 135 responses allowed us to conclude that social networks are relevant in consumers’ purchase decision process. This research highlights the importance of the credibility of influencers, emotional connections with audiences, and the dynamics of the media in shaping consumer behavior. It highlights the strong influence of digital influencers on purchasing decisions and makes a methodological contribution with a rigorous empirical model. This study also suggests avenues for future research in order to deepen the understanding of influencer and social media marketing strategies.

Green Product Purchase Intention of Young Customers from Developing Country: Extended Theory of Planned Behavior

Green Product Purchase Intention of Young Customers from Developing Country: Extended Theory of Planned Behavior

Mining Comparative Opinions in Portuguese: A Lexicon-based Approach

The constant expansion of e-commerce, recently boosted due to the coronavirus pandemic, has led to a massive increase in online shopping, made by increasingly demanding customers, who seek comments and reviews on the Web to assist in decision-making regarding the purchase of products. In these reviews, part of the opinions found are comparisons, which contrast aspects expressing a preference for an object over others. However, this information is neglected by traditional sentiment analysis techniques and it is not applicable for comparisons, since they do not directly express positive or negative sentiment. In this context, despite efforts in the English language, almost no studies have been done to develop appropriate solutions that allow the analysis of comparisons in the Portuguese language. This work presented one of the first studies on comparative opinion in Portuguese. Four main contributions are (1) A hierarchical approach for detecting comparative opinions, which consists of an initial binary step, which subdivides the regular opinions from the comparatives, to further categorize the comparatives into the five opinion groups: (1) Non-Comparative; (2) Non-Equal Gradable; (3) Equative, (4) Superlative; and (5) Non-Gradable. The results are promising, reaching 87% of Macro-F1 and 0.94 of AUC (Compute Area Under the Curve) for the binary step, and 61% of Macro-F1 in multiple classes; (2) An lexicon algorithm to detect the entity expressed as preferred in comparative sentences, reaching 94% of Macro-F1 for Superlative; (3) Two new datasets with approximately 5,000 comparative and non-comparative sentences in Portuguese; and (4) a lexicon with words and expressions frequently used to make comparisons in the Portuguese language.

The Role Of Brand Image In Mediating The Influence Of Green Products On Purchasing Decisions (A Study On Consumers Of Pt. Work By Pak Oles Soccer)

Environmental damage caused by non-recyclable materials is an opportunity for business people to create environmentally friendly products. This study aims to explain the influence of green products on purchasing decisions, the influence of green products on brand image, the influence of brand image on purchase decisions, and the role of brand image in mediating the impact of green products on the purchase decision of PT. Karya Pak Oles Tokcer. The method of determining the sample in this study is non-probability sampling using the purposive sampling technique so that the sample involved in the study is 100 people. The analysis techniques used are path analysis and mediation role testing. The results show that green products have a positive and significant effect on purchasing decisions; Green products have a positive and significant impact on the brand image; the brand image has a positive and significant effect on product purchase decisions; the Brand image can mediate part of the influence of green products on purchasing decisions. The practical implications of this research can make a valuable contribution to the management of PT. Mr. Oles Tokcer in improving consumer purchasing decisions for PT. Karya Pak Oles Tokcer.

Investigating the influence of social media influencer credibility on beauty product purchase behaviors: a case study from Vietnam

The growing dominance of social media as a marketing platform underscores the importance of understanding how influencer credibility affects consumer behavior. Social media influencers, through effective personal branding and content creation, form strong connections with their followers, significantly impacting their audience’s perceptions, attitudes, and purchasing decisions. This study explores the effects of social media influencers’ source credibility, comprising trustworthiness, expertise, and attractiveness, on consumers’ purchase intentions and behaviors regarding beauty products in Vietnam. A quantitative approach was utilized, with data collected from 269 Vietnamese consumers through a structured questionnaire and analyzed using partial least squares structural equation modeling. The results showed that all three components of source credibility, including trustworthiness, expertise, and attractiveness, significantly and positively influenced consumers’ purchase intentions for beauty products. Among these factors, expertise had the strongest effect on purchase intention (β = 0.289, p < 0.001), followed by trustworthiness (β = 0.216, p = 0.001), and attractiveness had the weakest influence on purchase intention (β = 0.195, p < 0.001). Moreover, purchase intention was found to have a significant positive impact on purchase behavior (β = 0.545, p = 0.004). These findings provide valuable insights for marketing managers and companies seeking to optimize their influencer partnerships by selecting influencers whose credibility aligns with their brand values and leveraging their expertise to build consumer trust, drive engagement, and influence purchase decisions. AcknowledgementThe researchers express sincere gratitude to all the participants who participate in this research study.

Perceived Price, Online Trust, and Security Risk: Decoding Online Travel Product Purchase Intention through the Perceived Risk Model

Perceived Price, Online Trust, and Security Risk: Decoding Online Travel Product Purchase Intention through the Perceived Risk Model

Barriers to green product purchase intention among social media users: A descriptive qualitative study

Barriers to green product purchase intention among social media users: A descriptive qualitative study

Greening the procurement: a SMART evaluation of environmental sustainability in Australian government purchasing policies

PurposeThis study evaluates how well Victorian local councils’ procurement policies align with the sustainable and circular economy (CE) approach that prioritises sustainable and regenerative practices. It proposes a set of criteria designed to effectively integrate environmental sustainability issues into purchasing policies.Design/methodology/approachEmploying the Specific, Measurable, Assignable, Realistic and Time-bound (SMART) framework, a multi-dimensional content analysis guided by the goal-setting theory was applied to evaluate all 79 Victorian local councils’ procurement policies. This approach provided an assessment of policy specificity, measurability, assignability, realism and time sensitivity in promoting environmental sustainability through purchasing policies.FindingsThe findings underscored a significant deficiency in policy adherence to all SMART criteria concerning environmental sustainability, hindering the effective green purchasing decisions within government entities. This lack of integration of greening in purchasing policy poses challenges for manufacturers of waste-derived goods, obscuring the procurement objectives of these critical public sector customers.Practical implicationsThe paper contributes to the sustainable procurement (SP) discourse by proposing guidelines aimed at improving the efficacy of governmental purchasing of sustainable products. These guidelines address the broader imperative to mitigate the environmental impacts of governmental spending on less sustainable goods, thereby fostering ecological sustainability and promoting responsible consumption.Originality/valueWhile past studies have often relied on subjective content analysis methods, the SMART assessment used to develop the environmental sustainability criteria for purchasing policies, which distinguishes this study from previous governmental policy evaluation studies. This approach marks a departure from traditional governmental policy evaluation studies, offering a more structured analysis of policy effectiveness in promoting SP practices.

Transforming luxury: young consumers' motivations towards purchasing virtual luxury non-fungible token wearables

PurposeThis study explores young consumers' motivations for purchasing Virtual Luxury Non-Fungible Token Wearables (VL-NFTs) from luxury brands, which are virtually crafted luxury wearables minted as blockchain-based NFTs. Specifically, it investigates the relationships among consumers' perceived value of VL-NFTs, engagement with NFTs and purchase intention and the mediating effect of consumer engagement with NFTs.Design/methodology/approachData were collected via an online survey of 504 young US consumers who had previously considered purchasing luxury fashion products and NFTs. Structural equation modelling was adopted for analysis.FindingsPerceived economic, functional (uniqueness) and experiential (self-directed pleasure and affiliation) values of VL-NFTs directly influenced consumers' purchase intention. While symbolic value (self-presentation and conspicuousness) did not significantly influence purchase intention, it facilitated consumer engagement with NFTs. Moreover, consumer engagement mediated the relationship between economic and functional values and purchase intention.Research limitations/implicationsThe sample was only comprised of young consumers, limiting the generalizability. Additionally, consumers may perceive VL-NFTs differently because of differences in past experiences and the varying VL-NFT types, necessitating further investigation on consumers' motivations across different types of VL-NFTs.Originality/valueThis study contributes to the existing literature by examining the importance of multifaceted perceived-value dimensions and engagement with NFTs in consumers' motivation for purchasing VL-NFTs through the lens of the customer value framework.

Analysis of Consumer Behavior in Repeat Purchases of a Product

This study analyzes consumer behavior in repeat purchases of a product, specifically focusing on the case of Light Speed Reborn football and futsal shoes, a locally produced brand in Indonesia. In today's competitive industrial environment, companies strive to cultivate loyal customers, as this loyalty provides a strategic advantage in ensuring future product purchases. The observed phenomenon in this study highlights the repetitive buying behavior of consumers towards Light Speed Reborn shoes, despite only minimal changes in the product's color or design. In Samarinda, these shoes consistently sell out, with many football and futsal players purchasing the same model in different colors. This study employs a qualitative descriptive approach to explore the underlying reasons for this repetitive purchasing behavior, aiming to understand the factors that drive consumer loyalty towards this specific product. Findings indicate that factors such as customer satisfaction, product quality, affordability, comfort, trends, environmental influence, and the strong brand image contribute significantly to the consumers' repeat purchases. The results suggest that brand loyalty and perceived value play crucial roles in fostering repeat purchases of Light Speed Reborn shoes in the Indonesian market.

Analyzing the consumer journey for hiking of the John Muir Trail

Most research on the consumer journey has focused on product purchases. This research, however, examines the consumer journey for experiences – in this case a long-distance hike. Two studies examine how people become aware of, learn more about, prepare for, evaluate, and reflect on a 200-mile hike on the John Muir Trail in California. The first study interviewed hikers while on the trail. The second study analyzed online discussion groups dedicated to the trail. These studies reveal that the idea of a long-distance hike often arises from a mention by others where people add the idea to a mental “bucket list”. For those with whom the idea resonates, they may quickly decide to hike the trail, though their motivation may not always be clear, and the trip may not occur for quite some time. Getting a permit is frequently a barrier, but online communities often offer advice. Preparation for the hike is typically a high-involvement process that involves purchasing equipment and physical training. The hike itself is a paradox of aesthetic appreciation in the face of physical struggle. Importantly, many hikers later report the journey as an important experience and serve as evangelists for other hikers. The two studies corroborate certain notions about the consumer decision process while calling others into question. For instance, they validate the significance of word-of-mouth recommendations from individuals with similar backgrounds, which plays a pivotal role in raising awareness. Simultaneously, they challenge conventional thinking by demonstrating that the decision-making process is influenced not solely by rational factors but also by emotional elements. Finally, these findings underscore the importance of employing multiple research methods to comprehensively grasp the intricate aspects of the consumer journey, especially the consumption of experiences.

Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process and Consumer Ethnocentrism

The general acceptance of globalization and free trade across most national governments has led to the massive proliferation of foreign goods across the globe within the past few decades. As a result, the consumer adoption of imported products has been researched extensively; however, the bulk of these studies have focused on developed countries, leaving less developed and emerging countries vastly unexplored compared to their developed counterparts. Using Mexico to represent an emerging market with high levels of consumer ethnocentrism, this study examines the relationships among consumers’ attitudes toward imported products, their behavioral intentions, and consumer ethnocentrism within the product adoption process framework. The results provide evidence of positive direct effects of attitude and behavioral intention towards imported products. The hypothesis that the product adoption process leads to purchase intention was also supported; however, there was insignificant evidence to support the proposed moderating effect of consumer ethnocentrism upon this product adoption process and purchase intention relationship.

Navigating the Customer Experience Landscape: Unraveling the Dynamics of AI-driven Chatbot Services for FMCG Retailers

This paper evaluates the impact of AI-based chatbot services on the FMCG retail sector’s customer satisfaction. The data of 615 respondents was collected from FMCG customers in organized retail shops in and around the Albaha region of Saudi Arabia. The study acquired data from consumers who used chatbot services for the purchase of FMCS products. Seven hypotheses were formulated and tested to explain the relationships between these variables. It was found that responsiveness is related to customer satisfaction and affects the conversational tone. Further, the adopted conversational tone also influenced customer satisfaction, and the customers were able to process it better. Privacy concerns have an important role in how customers communicate online. This study contributes to the choice of FMCG retailers as far as customizing the chatbot services to ensure that their conversational tone is responsive and mindful of privacy matters in an attempt to increase satisfaction. Further this study can be generalized in other geographic regions with similar setup in order to understand the consumer behavior.