Business World Research Articles

Analysis of Implementation of City Policy for Children Basic Health and Child Welfare Cluster in Makssar City

Background: Implementation of the child-friendly city policy in the basic health and child welfare cluster is a step towards realizing a child-friendly city, through fulfilling children's rights to basic health and child welfare carried out by the Makassar City Government together with the business world and the community. Objective: The aim of this research is to analyze the implementation of child-friendly city policies in Makassar City in the basic health and child welfare cluster. Method: The research method used was a qualitative-exploratory approach using observation, in-depth interviews and literature study of all research informants selected using purposive sampling. The theory used is the implementation theory of Van Metter and Van Horn. Results: The results of this research indicate that the implementation of the child-friendly city policy in the basic health and child welfare cluster in Makassar City has been successful but has not run optimally. Human resources are sufficient but not of high quality, the budget is still limited and there is no clear time target. Characteristics of implementing agents who are less firm in implementing policies. The attitude/tendency of the implementing agent has shown acceptance. Communication and coordination between organizations has not been established well. The economic, social and political environment is not yet conducive. Conclusion: Although human and financial resources are sufficient, the lack of certification training and coordination between implementing agencies as well as the low economic level of the community hinder the effective implementation of this policy.

Personal career decisions during medical training are not complicated, they are complex.

For medical training to be deemed successful, in addition to gaining the skills required to make appropriate clinical decisions, trainees must learn how to make good personal decisions. These decisions may affect satisfaction with career choice, work-life balance, and their ability to maintain/improve clinical performance over time-outcomes that can impact future wellness. Here, the authors introduce a decision-making framework with the goal of improving our understanding of personal decisions. Stemming from the business world, the Cynefin framework describes five decision-making domains: clear, complicated, complex, chaotic, and confusion, and a key inference of this framework is that decision-making can be improved by first identifying the decision-making domain. Personal decisions are largely complex-so applying linear decision-making strategies is unlikely to help in this domain. The available data suggest that the outcomes of personal decisions are suboptimal, and the authors propose three mechanisms to explain these findings: (1) Complex decision is susceptible to attribute substitution where we subconsciously trade these decisions for easier decisions; (2) predictions are prone to cognitive biases, such as assuming our situation will remain constant (linear projection fallacy), believing that accomplishing a goal will deliver lasting happiness (arrival bias), or overestimating benefits and underestimating costs of future tasks (planning fallacy); and (3) complex decisions have an inherently higher failure rate than complicated decisions because they are the result of an ongoing, dynamic person-by-situation interaction and, as such, have more time to fail and more ways to do so. Based upon their view that personal decisions are complex, the authors propose strategies to improve satisfaction with personal decisions, including increasing awareness of biases that may impact personal decisions. Recognising that the outcome of personal decisions can change over time, they also suggest additional interventions to manage these decisions, such as different forms of mentoring.

The Impact of Relationship Marketing Dimensions on Financial Indicators of Stock Exchange Market Companies

Successful businesses use a variety of tactics to accomplish their objectives, one of which is relationship management with investors and shareholders. Their best application in today’s business world is a long-term competitive advantage. One of the ways to create and retain this relationship is to use relationship marketing (RM). Various dimensions shape RM, which can be different in industries and markets. This paper aims to identify the effective RM dimensions in the capital market and examine the impact of these dimensions on the financial indicators of the capital market, which are important from both the perspectives of companies and investors, including stock liquidity, stock return, and capital cost. To identify the key dimensions, ranking based on their importance has been done using the analytic hierarchy process (AHP) method. A multivariable linear regression model has been employed to test the research hypotheses. Stock companies have been selected based on the screening method from the companies admitted to the Tehran Stock Exchange from 2019 to 2022. Based on the findings, it can be concluded that the coordinated management of various aspects of RM has the potential to enhance liquidity and stock returns while simultaneously reducing the cost of capital. Given the significance of these indicators, particularly in developing economies like the Iranian capital market, companies can leverage RM strategies in their interactions with shareholders to improve market conditions.

Want to Survive in Competitive Business World: India Needs Business Digitalization

Want to Survive in Competitive Business World: India Needs Business Digitalization

Organizational foresight: Strategies for anticipation and preparation in a constantly changing business world

En un entorno empresarial caracterizado por su dinamismo y constante evolución, las organizaciones enfrentan el desafío perenne de anticiparse y adaptarse a los cambios que moldean su contexto operativo. La prospectiva organizacional emerge como un enfoque estratégico fundamental para abordar esta problemática, al permitir a las organizaciones anticipar y prepararse para futuros posibles, identificando tendencias, oportunidades y amenazas en su entorno. Este enfoque estratégico no solo implica la observación y análisis de los cambios actuales en el entorno empresarial, sino también la exploración de posibles escenarios futuros y la evaluación de su impacto en la organización. En este contexto, este artículo explora las estrategias clave de la prospectiva organizacional y su aplicación práctica en la gestión estratégica de las organizaciones, destacando su papel fundamental en la formulación de estrategias proactivas y en la toma de decisiones informadas y estratégicas. Se discuten además los beneficios de la prospectiva organizacional para la anticipación y mitigación de riesgos potenciales, así como su contribución al logro de los objetivos empresariales en un mundo empresarial caracterizado por la incertidumbre y el cambio constante.

Indonesia's Digital Economic Policy To Increase Economic Resilience

The growth of information and communication technology (ICT) has changed the way people live their lives and conduct business. The era of the Industrial Revolution 4.0, characterized by the use of digital technology and the Internet of Things (IoT), has created a new economic environment known as the “digital economy." In this context, digital economy policy becomes very important to support sustainable economic growth and improve national economic resilience. This research aims to analyze Indonesia's digital economy policy in developing the digital economy in the context of Society 5.0 and Industrial Revolution 4.0. The main focus of the research is how government policies can strengthen the national economy. This research uses a descriptive-qualitative method with secondary data collected through a systematic review. Data were collected from various scholarly sources, including relevant journals, research publications, reports, and websites. This qualitative approach generates descriptive notes and data that are integrated into the text for further analysis. When policies are implemented correctly, that is, by paying attention to and realizing the various aspects that have an impact on the policy implementation process, it will produce the maximum benefits, including the Integration, Interactivity, Transparency, Control, and Accountability (IITCA) factors. The research shows that digital economy policies have a significant positive impact on economic growth and resilience. The implementation of the Digital Economic Agreement Framework (DEFA) is expected to strengthen the MSME sector, attract investment, encourage innovation, increase productivity, and create high-quality jobs. The establishment of the Digital Innovation and Sustainable Economy Center (DISC) also plays an important role in supporting the transformation of businesses and organizations towards a sustainable digital economy. In addition, the Indonesian government has improved digital infrastructure, such as 4G networks, 5G technology, and low-earth orbit satellites, and launched digital literacy and skills programs to reduce the digital divide and strengthen economic resilience. An effective digital economy policy can be a powerful instrument to strengthen a country's economic resilience. Research results confirm that the implementation of digital economy policies not only drives economic growth but also improves social and financial inclusion. Collaboration between the public sector, the business world, and civil society is essential for the successful implementation of this policy. In addition, transparency and accountability in the implementation of digital policies, such as through the use of blockchain technology and digital payment systems, can reduce corruption and ensure that government assistance and support are well-targeted. Overall, digital economy policies play an important role in strengthening national economic resilience amid the challenges and opportunities of the digital era.

Digital Natives and the Advantages of their Generation to the Business World

The divide between individuals who were brought up with technological devices (digital natives) and those who possess not (digital immigrants) is getting wider as a result of the ongoing advancement of technological devices. However, this gap is present in the business sector today. As a result, this study investigates the traits and actions of digital natives in the business world. This study used an analytical approach, depending on secondary data and content analysis to interpret the data that was collected. According to the study's conclusion, businesses that recognise and value the potential of digital natives will be more competitive in the long run. In order to accomplish this, managers must interact with this generation using novel, frequently nuanced techniques and behaviours. This does not imply that everything businesses have done in past decades to attract as well as retain talent is no longer relevant. However, we must expand our toolkits and alter our work cultures and beliefs.

LAW ENFORCEMENT AGAINST TRADEMARK INFRINGEMENT IN INDONESIA

Trademark as part of intellectual property rights is one of the most important elements in the business world. The number of trademark infringements that occurred in Indonesia from 2015 to 2023 shows an increasing trend. The purposes of this research are to explore and analyze the cause of trademark infringement and to investigate how efforts should be made to solve and reduce the number of trademark infringements in Indonesia. This research is normative legal research underpinned by interviews as well as through library research. Interviews were conducted with resource persons using interview guidelines. Then, data were analyzed using qualitative analysis. The result shows that the reason for trademark infringement is economic reasons. The offending party has bad intentions and assumes that the business whose trademark is to be imitated has good potential and person concerned can obtain a reasonable profit (good turnover potential) if using the same or similar trademark. The second is the party whose trademark is used by another party without rights needs to make a complaint about the trademark infringement because the infringement of intellectual property rights (including trademark infringement) is a complaint of violation that must be reported by the injured party to the law enforcer.

ANALYSIS OF BOTTLED DRINKING WATER (AMDK) BUSINESS STRATEGIES IN IMPROVING THE ECONOMY OF Islamic Boarding Schools (CASE STUDY OF MAMBAUL ULUM Islamic Boarding School, BATA-BATA PAMEKASAN)

At this time, the business world is entering an era of globalization, where all parties can freely enter any desired market, both domestically and abroad, without any restrictions. Seeing these conditions, every business sector should be required to know and follow climate developments or changes in every business activity. The company must clearly determine the direction in which its business activities are carried out and which parties are the targets of the movement of its business activities or in other words, having determined the direction of its business activities, the company must determine which parties are the targets of the sales of the products offered by the company. Bottled Drinking Water (AMDK) as a newly growing industry has been encouraged to increase national economic growth in the last year. In terms of the number of companies operating in the AMDK sector, according to the Association of Indonesian Bottled Drinking Water Companies (Aspadin), it continues to increase. The increasingly rapid progress in AMDK has encouraged many companies in this industry to expand their production and markets, as well as encouraging the entry of new entrants. The situation that has developed in recent years is increasing competition. The aim of this research is to find out the business strategy for bottled drinking water to improve the economy of the Mambaul Ulum Bata-bata Islamic Boarding School Cooperative. The type of research used in the research is SWOT analysis. The sample used in this research was 30 respondents, namely employees at the Aneka Usaha Bata-bata Islamic Boarding School Cooperative (KOPPONTREN AUBA). Data collection techniques in this research used interviews and observation. Based on the results of business strategy analysis research conducted by KOPPONTREN AUBA to improve the economy of its Islamic boarding schools, KOPPONTREN AUBA implements five business strategies, namely the first SO (Strengths-Opportunities) strategy by expanding market share by carrying out effective and efficient promotions, expanding cooperation with various parties , the second is the ST (Strength - Threats) strategy by managing product quality and carrying out product innovation, the third is the WO (Weakness-Opportunities) strategy by increasing promotions both online and offline and increasing the effectiveness of promotions, the fourth is the WT (Weakness-Threaths) strategy by how to increase the promotion of Labini AMDK to the community. Keywords: Strategy, Business, AMDK, SWOT

The Role of Comprehensive Customer Relationship Management (CRM) Systems in Achieving High Retention Rates

High client retention rates were crucial for maintaining growth and profitability in today's competitive business world. CRM solutions played a crucial role in facilitating the effective management of client contacts across several channels for organisations. These systems integrate consumer data and streamline procedures, offering a cohesive perspective of customer interactions and preferences. This paper examined how complete CRM systems may improve customer retention via personalised experiences, streamlined sales processes, and data analytics for informed decision-making. Although the advantages of CRM systems are clear, there are still obstacles to overcome, including data integration, expensive installation expenses, and ongoing adaptation and staff training. The research examined a comprehensive knowledge of CRM utilisation and its influence on customer retention. The results emphasised the significance of a well-planned deployment of customer relationship management (CRM) in promoting customer loyalty, enhancing operational effectiveness, and increasing revenue generation. Suggested strategies for firms include allocating resources towards data integration, providing comprehensive staff training, implementing continuous improvement practices, using sophisticated analytics, and cultivating a customer-centric culture. Keywords: Customer Relationship Management (CRM), Customer Retention, Data Integration, Personalised Customer Experience, Sales Force Automation (SFA).

The Impact of Technology and Management Competence on the Growth of Small and Medium Scale Enterprises’ Growth in Ado Ekiti Metropolis, Nigeria

Considering the enormous contributions of Small and Medium Scale Enterprises’ (SMEs) towards economic growth, employment generation and poverty alleviation across nations of the world, makes it impossible to de-emphasize its significant roles in bringing about desired development within an economy despite the various challenges confronting this sector. This study therefore seeks to investigate the determinants of the growth of small and medium scale enterprises in Ado-Ekiti Metropolis. The objectives of the study include assessing influence of technology and managerial competence on Small and Medium Scale Enterprises (SMEs) growth. Descriptive research design and ordinary least square techniques were used in analysing the primary data generated through the administered copies of questionnaire. Results obtained indicated that both technology and managerial competence positively impacted on the growth of SMEs in Ado-Ekiti. It is therefore concluded that technology and managerial competence have contributed to the growth of SMEs in Ado-Ekiti Metropolis but not as much as projected. Hence, it is recommended that improved technology should be adopted by SMEs coupled with competent management team to enable them produce at optimal level and to further engender their growth. SUMMARY OF THE ARTICLE The study explored the determinants of SMEs Growth in Ado-Ekiti Metropolis, Ekiti State, Nigeria. Simple percentages and Ordinary Least Squares technique of estimation were used in achieving the objectives of the study which are finding out if managerial competence can stimulate SMEs growth and likewise if technology impacts. From the study it was found that both factors significantly and positively impact the growth of the SMEs within the metropolis. Business registration and SMEs growth were found to be directly related implying that any business that is registered has the potential of growing faster than those that are not. It therefore follows that private small business owners should be ready to invest more on the training and development of their personnel so as to further boost their productivity and ultimately the growth of SMEs. In the same manner, they should embrace the use of modern technology either locally invented where available or foreign technology in the absence of the former. Moreover, SMEs desirous of business expansion should formalise their business activities to enhance their greater acceptability in business world.

Corporate social innovation: a systematic literature review and research agenda

PurposeThe new concept of corporate social innovation (CSI) has witnessed a steady growth in the business and management academic world over the past 20 years. Yet its adoption by corporations has been notably slow. This paper aims to operationalize the concept and develop a research agenda for CSI.Design/methodology/approachA systematic review of the current literature in the recent past (1999–2020) has been embraced in this research. The review is based on 40 articles and offers a descriptive and a thematic analysis of the literature.FindingsThe authors demonstrate the development of the concept over time and identify 12 themes to assist in the institutionalization of CSI.Originality/valueTo the best of the authors’ knowledge, this study is the first to provide an enhanced overview of the current state of CSI. The paper shows how a variety of different definitions of corporate social innovation have been used in the business and management literature. The findings provide a unique conceptual framework and a detailed research agenda for scholars seeking to examine CSI.

აუდიტის ბილიკის მნიშვნელობა ეკონომიკის სტაბილიზაციისათვის

Implementing innovative reforms in companies is crucial for the country's economic development and stabilization, which will lead to sustainable and high-speed growth of the economy. To improve the functional system of audit companies, based on sharing the best practices from foreign countries, attention is paid to the development of such a mechanism of improvement that ensures the optimization of management processes. It is important to remember that the earlier the gradual transformation begins, the higher are the chances of establishing a place in the progressive business world. Gradual transformation should start by ensuring its transparency. The types of audit trails that help improve internal control and data security are analyzed. The advantages and disadvantages of audit trails are shown. Audit trails provide financial information essential to the smooth running of a business.

Information Needs to Influence the Quality of Development Messages and News in the Digital Media Era

The presence of development journalists is needed to criticize, study, evaluate, and report on the relevance of development projects. The press, as the fourth pillar of democracy, has a very crucial role in conveying criticism. The research aims to analyze the influence of society's information needs (X1), politics (X2), and government (X3) on the quality of development messages (Y1) and news (Y2). The research methodology uses a mixed-methods approach with a sequential explanation strategy. The research population covers television news viewers and observers. The research sample consisted of 110 respondents who were viewers and observers of news broadcasts in mainstream media. The research results show: (1) there is a significant influence between the information need variable based on the community perspective (X1) on the quality of development messages (Y1); (2) there is no significant influence between the variable information needs based on the perspective of the business world (X2), politics (X3), and government (X4) on news quality (Y2), but there is an influence of public information needs (X1) on news quality (Y2). Based on information from press representative institutions, there was a decline in quality caused by: (1) complaints of violations from the Indonesian Broadcasting Institution; (2) less attractive news packaging; (4) social media competition; (5) in-depth news analysis; (6) intervention from stakeholders; (7) lack of cross-sectoral support; and (8) the small compensation received by journalists. In conclusion, information needs based on society's perspective do not influence the quality of development messages but do influence the quality of news.

Penerapan Desain UI/UX dalam Pengembangan Aplikasi Administrasi Keuangan Logistik untuk Efisiensi Operasional di PT Prima Cipta Express dengan Metode Design Thinking

In the current digital era, information technology and software applications are important for increasing operational efficiency in the business world, especially in the fields of logistics and financial management. Ineffective management of logistics financial administration can result in increased costs, delays in delivery, and even inaccuracies in financial reports. Therefore, this research was conducted with the aim of overcoming operational efficiency challenges for PT Prima Cipta Express. One approach that can be taken to overcome this challenge is to apply the Design Thinking method which includes the Empathize, Define, Ideate, Prototype and Test stages. At the testing stage, this research uses usability testing and SUS (System Usability Scale) calculations which are useful for testing prototype usability. This research, testing involved a prototype user experience using Task Scenario. Usability test results according to the System Usability Scale (SUS) calculations reached 86, which is at a good level (grade B) and is included in the "Excellent" category. These results indicate that users positively evaluate the ease of use of the application. Referring to the average SUS score of 68, it can be concluded that this application design is well received by users and is suitable for use.

Inovasi Dan Promosi Unit Usaha Dan Lembaga Pendidikan

The development of the business world and educational institutions is increasingly rapid. Business units and educational institutions are required to be able to compete so that their products can be accepted and survive. Presenting innovation and promotion is a necessity so that business units and educational institutions continue to exist. This research will discuss innovation and promotion of educational institutions. The research method used in this research is qualitative literature study. The results of this study show that innovation in business units can be done by understanding various types of innovation, empowering reliable innovators, redefining metrics and incentives, providing facilities and creating a safe place. Innovation in educational institutions is carried out with 2 models, namely top-down models and bottom-down models. Meanwhile, the promotion of business units and educational institutions is carried out in several stages, namely: planning, organizing, actuating and controlling.

The Effect of Liabilities Plan and Earnings Performance on Firm’s worth Moderated by Independent Commissioners

<span lang="EN-US">Competition in the business world keeps Indonesian economy growing. The aim of study is in order to test correlation between liabilities plan and earnings performance on firm’s worth, as well as moderation by independent commissioners on this correlation. The method is descriptive and verification method. Data collection was carried out by secondary data tracking. The research was conducted with a sample of 39 companies through non-probability sampling methods. Collected data is analyzed using descriptive analysis and verification analysis assisted by Microsoft Office Excel 2016 and Eviews 9 applications. The findings indicated that value of company was not impacted by liabilities plan. Earnings performance has a positive and significant impact on Firm's worth. Independent commissioners have a considerable and beneficial effect on firm’s worth. Independent commissioners are unable to weaken influence of debt policies on firm’s worth. Independent commissioners can enhance impact of earnings performance on firm's worth.</span>

Implementasi Metode Klasifikasi LightGBM dan Analisis Survival dalam Memprediksi Pelanggan Churn

Increasingly tight competition in the business world causes every business sector to try to utilize relevant technology to maintain its market share. The success of a company is often measured by how strong the customer network they have. Loss of customers (customer churn) can cause a significant decrease in revenue and can even threaten the existence of the company itself. Therefore, predictive modeling and projection of customer churn is needed as a customer retention effort. This research involves the LightGBM classification algorithm for customer churn prediction and utilizes survival analysis for future projections. The results of the research can be used to prevent customer churn at companies, especially PT Kasir Pintar Internasional. LightGBM classification performance as measured by model evaluation reaches Accuracy, Precision, Recall, and F1-score values of 0.964, 0.971, 0.990, and 0.980 respectively. The LightGBM classification model also provides information on five important features that influence customer churn. Companies can use these five important features as material for designing customer retention strategies. Apart from that, the Cox Proportional Hazard survival model has a C-index evaluation value of 0.83, which means it is quite capable of projecting customer survival. The survival model also shows that currently non-churn customers have an average survival expectation of 15 months.

Consumers’ Perception of Social Media Influencers: A Study of Skincare Brands in Nigeria

In the highly competitive consumer market, brand owners are working tirelessly towards retaining their ‘loyal’ customers, and ensuring that the consumers of other brands make a switch to their products; all these are geared towards remaining relevant in the business world. Hence, social media has become a viable medium to pass these messages as a result of the increasing impact of modern technology and “know-how.” The engagement of well-known personalities for social media brand influencing has become a viable tool employed by brand owners to give maximum visibility to their products. They are influential because online users, in most cases, adopt their personalities as role models while many others idolize them. Hence, their promotion of brands and products on social media is usually widely accepted by these groups of consumers. In recent times, there have been reports and cases of influenced skincare brands and products that have fallen short of efficacy and quality as purported by the influencers of the brands in question. Consumers have expressed dissatisfaction, frustration, and waste of money regarding the purchase and usage of some skincare brands that were purchased as a result of the content created around the products by their social media influencers. Therefore, this study seeks to examine consumers’ perception of the engagement of social media influencers of skin-care products using Focus Group Discussion and a survey of female respondents who are known to use skincare products. Results show that the use of influencers does not necessarily inform their purchase or usage of certain skin care products. This is because, first, skin care products are sensitive and could damage customers’ skin, which makes them purchase through referrals rather than depending on influencers’ reports about the product. Second, the social media platform is commonly known as a medium that online users can easily manipulate for deception. The study suggests that Influencers should adopt credible means of creating awareness for their brand.

Pengaruh Disiplin Kerja, Kesehatan Kerja, dan Keselamatan Kerja Terhadap Produktivitas Karyawan PT. Machine Control & Automation

The increasingly modern business world like today is very much about its development, foreign and domestic competition makes companies want to continue to increase productivity. This study aims to determine the influence of work discipline, occupational health, and occupational safety on employee work productivity at PT. Machine Control & Automation. This research is a replication study using a quantitative approach method. Sampling was taken using purposive sampling with a total sample of 84 employees. Data was obtained from the results of distributing questionnaires to respondents. This research analysis uses multiple linear regression analysis with the results of the analysis showing that work discipline, work health and work safety have an influence on employee productivity as proven by the t-test which shows tcount > ttable. The results of the F-test analysis show that work discipline, work health and work safety have a simultaneous effect on work productivity. This can be proven from the results of the f test by paying attention to the value of Fcount > Ftable. And the significance value is <0.05. The limitations of this research are employee productivity which is influenced by work discipline, work health and work safety. Suggestions for further research are expected to retest based on dimensions and indicators other than those examined in this research