Business Services Research Articles

Using Large Language Model to Fill in Web Forms to Support Automated Web Application Testing

Web applications, widely used by enterprises for business services, require extensive testing to ensure functionality. Performing form testing with random input data often takes a long time to complete. Previously, we introduced a model for automated testing of web applications using reinforcement learning. The model was trained to fill form fields with fixed input values and click buttons. However, the performance of this model was limited by a fixed set of input data and the imprecise detection of successful form submission. This paper proposes a model to address these limitations. First, we use a large language model with data fakers to generate a wide variety of input data. Additionally, whether form submission is successful is partially determined by GPT-4o. Experiments show that our method increases average statement coverage by 2.3% over the previous model and 7.7% to 11.9% compared to QExplore, highlighting its effectiveness.

Giving fish or teaching fishing? the impact of China’s foreign aid on digital service trade in belt and road initiative countries

This paper empirically analyzes the relationship between China’s foreign aid and the digital service trade of Belt and Road Initiative (BRI) countries, using panel data from 2005 to 2017. We find that under the framework of the BRI, China’s foreign aid has a significantly positive impact on the digital service exports of recipient countries. This positive effect remains robust after addressing potential endogeneity concerns and conducting various robustness checks. Furthermore, the analysis reveals that Other Official Flows(OOF) is more effective than Official Development Assistance(ODA) in enhancing the digital service exports of recipient countries. Moreover, the positive impact of China’s foreign aid is particularly pronounced in high-income countries compared to middle- and low-income countries. Additionally, industry-level heterogeneity analysis shows that China’s foreign aid significantly promotes the export of “other business services.” In contrast, its impact on other industries is less evident. Finally, mechanism analysis indicates that the promotion of digital service exports by China’s foreign aid primarily operates through improvements in human capital and institutional quality in recipient countries.

Evaluasi penerapan pajak penghasilan atas bisnis sewa ruangan pada kantor pengelola Star Square Manado

Tax is a fundamental element of a country's financial system and plays a crucial role in the economy. Income Tax Article 4 Paragraph 2 is a significant tax for business activities, especially in the room rental business. Imposing income tax on the room rental business poses challenges, primarily in understanding and interpreting the applicable tax regulations to fulfil obligations and comply with taxation rules. This study evaluates the application of tax on the Room Rental Service Business at the Star Square Manado Management Office using a descriptive qualitative method. The results show that Star Square Manado has implemented tax regulations in accordance with applicable government regulations and has recorded accounting for every transaction that occurs.

Innovation in services business through diversification of service types to increase customer satisfaction at markas grafis business

Innovation in services business through diversification of service types to increase customer satisfaction at markas grafis business

Embracing the Golden Years: An Exploratory Study on Hospitality and Tourism Students’ Career Perceptions of Senior Living

ABSTRACT This exploratory study aims to investigate hospitality and tourism undergraduate students’ perception of senior living careers and intention to work in the industry. A total of 269 usable responses were collected from students from a hospitality college at a large public university in the USA. A mixed-method approach was adopted to analyze the data. The qualitative data analysis result showed that students perceived high relevance of hospitality to senior living, whether as business functions, service and experience, and skills and competencies. The quantitative analysis outcomes revealed that students were interested in exploring career opportunities in senior living but not ready to pursue jobs in the industry. Their intention to work in the industry was significantly influenced by personal alignment, perceived self-control, subjective norms, and marginally affected by career familiarity.

Optimizing Deep Learning-Based Natural Language Processing for Sentiment Analysis

Deep learning (DL)-based natural language processing (NLP) technologies are applied and optimized for the analysis of emotional implications in text data. Understanding emotional intricacies in text has become necessary for a variety of industries, like social media analysis, customer feedback interpretation, and mental health monitoring, due to the exponential rise of digital material. The study emphasizes the difficulties associated with the automation of emotion analysis, including the diversities of the text formats and the NLP complexities. This research gathers that text-based emotion analysis data and pre-processing techniques are utilized for the analysis of emotion, including normalizing methods such as tokenization and lemmatization, along with the removal of stop words and punctuation. The model incorporates pre-trained embeddings and attention mechanisms to capture contextual information and emotional subtleties for any language. The study proposes the hybrid model using tuned crow search optimized dynamic graph neural network (TCSO-DGNN) on an automatically optimized process to enhance the accuracy of emotion detection. The proposed model results on emotion analysis data and superior results are obtained, indicating better performance in precision (94.72%), accuracy (96.43%), recall (94.36%), and F1-score (93.02%). The findings indicate that the inclusion of TCSO-DGNN significantly enhances the identification of complex emotional expressions concerning traditional NLP techniques. This study explores the potential of integrated DL approaches to refine the capabilities of emotion analysis tools, particularly in contexts requiring refined interpretations of human emotions expressed online. Additionally, it contributes to academic discourse in the field of emotion analysis while providing practical insights for developers of NLP applications across business and public service sectors.

The Effect Of Service Quality and Business Location On Words Of Mouth Through Consumer Satisfaction as A Mediation Variable (Study on Customers of Wedangan “Ginastel” in Sukoharjo City)

The purpose of this study is: 1) To test and measure the influence of service quality and business location on consumer Word of Mouth. (2) To test and measure the influence of service quality and business location on consumer Word of Mouth (3) To test and measure the influence of service quality and business location through customer satisfaction as a mediating variable. This study was conducted on Consumers of Wedangan "Ginastel" on Jalan Sulawesi, Mulyoharjo Village, Sukoharjo District, Sukoharjo City who actively shop every day with a minimum of 30 consumers. Or an average of 720 consumers per month based on 24 working days. 72 consumers were taken as samples. The results of the study found that there was an influence of service quality and business location on consumer satisfaction. Service quality and business location had an effect on word of mouth. There was an indirect influence of the relationship between service quality and business location on word of mouth through mediation, namely the mediator of consumer satisfaction. The objectives of this research were to: 1) test and measure the influence of service quality and business location on consumer satisfaction. (2) testing and measuring the influence of service quality and business location on consumer Word of Mouth (3) Testing and measuring the influence of service quality and business location through customer satisfaction as a mediating variable. This research was conducted on Wedangan "Ginastel" consumers on Jalan Sulawesi, Mulyoharjo sub-district, Sukoharjo sub-district, Sukoharjo City, who actively shop at least 30 consumers every day. Or the monthly average based on 24 working days is 720 consumers. 72 consumers were taken as samples. The research results found that there is an influence of service quality and business location on consumer satisfaction. Service quality and business location influence word of mouth. There is an indirect influence on the relationship between service quality and business location on word of mouth through mediation, namely consumer satisfaction as a mediator.

Web-Based Document Tracking System for Catanduanes State University with QR-Code Technology: In Alignment with Republic Act No. 11032

Tracing in a university setting is usually beset with inaccuracies, misplaced files, and delay retrieval. This research is, therefore, designed to develop a web-based document tracking system that integrates QR-code technology specifically tailored for Catanduanes State University (CatSU). It shall be designed to further enhance efficiency in document tracking to complement administrative processes and purport compliance with Republic Act No. 11032, otherwise known as the Ease of Doing Business and Efficient Government Service Delivery Act of 2018. Through document tracking, the system reduces the risk of human error and allows transparency of both sent and received documents. Developed using HTML, CSS, JavaScript, and PHP, along with a centralized database implemented on an Apache server, QR codes uniquely identify each document for real-time status tracking. The system evaluation, performed on ISO/IEC 25010 software quality criteria, gave it a rating of "Excellent." Overall, the mean score of critical parameters of Functional Suitability, Performance Efficiency, Compatibility, Usability, Reliability, Security, Maintainability, and Portability are in the range of 4.94. This high rating signifies that the system can further document management and administrative procedures at CatSU. Other recommendations include expanding the system's capabilities, training the users, and the development of mobile access. Overall, the DTS provides an effective solution for the document tracking needs of CatSU, which enables transparency, accuracy, and compliance with RA 11032, besides the potential of the backbone toward scalability and further improvements.

The Impact of Perceived Experience on Customer Privacy Concerns During AI-Human Interaction: The Chain Mediating Effect of Hedonic Value and Trust

Although AI service robots have been widely deployed in service businesses, customer privacy concerns during AI-human interaction still need to be taken seriously. Drawing upon social response theory, this study explores how perceived experience influences customer privacy concerns during AI-human interaction from the mind perception perspective. Based on two-wave longitudinal survey, 263 valid data were collected. The results of SEM and bootstrapping approach analysis show that perceived experience negatively affects customer privacy concerns; hedonic value plays a mediating role in this negative relationship; the negative effect is also affected by the chain mediating role of hedonic value and trust; ideal self-congruence enhances this negative effect and the positive relationship between perceived experience and hedonic value. The findings broaden the idea of reducing customer privacy concerns during AI-human interaction and provide a theoretical reference for AI service robot designers.

KIBS’ and non-KIBS’ business creation and closure: evidence from the urban micro-space

ABSTRACT Our study explores the factors influencing the creation and closure of firms in urban micro-spaces, highlighting the relationship between knowledge-intensive business services (KIBS) and non-KIBS sectors. Employing 2007–19 firm-level data from Warsaw, the capital of Poland, we uncover overlooked micro-geographical and sectoral patterns. We reveal spatial and sectoral interdependencies, highlighting the cross-sectoral effects of density and age of incumbent firms on new firm creation and closure. Our findings highlight the potential of policies supporting KIBS to generate positive multiplier effects, cultivating entrepreneurial ecosystems while accounting for micro-geographical contexts.

Management of Field Work Practices to Improve Students' Work Ability in the Office Management and Business Services Expertise Program at SMK Negeri Samarinda

Field Work Practice (PKL) is an integral part of vocational education in Vocational High Schools (SMK) which aims to connect theory and practice to form student competencies according to the needs of the business world and the industrial world (DUDI). This study aims to evaluate the management of street vendors in the Office Management and Business Services Expertise Program at SMK Negeri Samarinda. With a qualitative approach, data is collected through in-depth interviews, observations, and documentation from students, supervisors, and industry partners. The results of the study show that although most students feel that street vendors are relevant to their field of expertise, there are still challenges in mentoring and adapting to work culture. Program evaluations tend not to involve optimal input from industry partners. Strategic recommendations include strengthening partnerships, mentor training, collaboration-based evaluation, and developing soft skills modules. With the implementation of this strategy, it is hoped that street vendor management can produce graduates who are competent and ready to compete in the world of work.

Pivot Strategy of a Seed-Stage Venture Company: Analysis of Zoo Service Business by Bayesian Network

KAI Inc. is a seed-stage company established in November 2019 with a focus on improving animals' quality of life. Initially, they developed feeding devices and systems, animal play equipment, and exercise promotion systems. However, the COVID-19 pandemic led to the closure of zoos, prompting KAI Inc. to pivot. They decided to create an "Online Zoo" concept, which emerged from an accelerator program they participated in. Through collaboration with Shirotori Zoo in Kagawa Prefecture, they conducted a survey in April 2021 to gather feedback from potential users. The study involved constructing a causality model and conducting Bayesian network analysis to understand user preferences, desired animals to see, and acceptable viewing prices. The findings helped clarify the target audience, preferred animals, and pricing, serving as the foundation for developing a business plan.

Implementing a customer-centric strategy through service design in financial organisations

PurposeThe purpose of this article is to explore how the application of service design can support financial organisations to implement their customer-centric business strategy.Design/methodology/approachThis explorative research leaned on a subjective philosophy of interpretivism and followed an explorative qualitative approach by applying in-depth interviews. An abductive mindset was used for theory development.FindingsThe paper introduces a model that explains how service design can be used to implement customer-centric business strategy in financial organisations. The model explains the link between the business strategy and service design and highlights five principles of service design – namely customer-centred, co-creative, holistic, contextual and systemic – which guide designers and business developers when applying service design. In addition, customer journey represents an essential method of service design when aiming for a superior customer experience.Research limitations/implicationsThe research implications of this study relate to novel knowledge of applying service design to implement a customer-centric strategy. The paper encourages managers of established financial organisations to use service design to implement their strategy for a superior customer experience. Our results recommend the customer journey as a main method of service design for this purpose and highlight the prospect of making customer journeys at various levels across organisations.Originality/valueThis paper contributes to literature by integrating knowledge about business strategy, customer centricity and service design in a novel way.

Researching user experience with artificial intelligence application for customer care services on e-commerce platform

This study is conducted in the context of the booming development of e-commerce shopping in Vietnam. The rising demand for online shopping has resulted in increased pressure on workforce optimization and automation of customer service processes on e-commerce platforms. To meet the need for online customer care and response, significant resources in manpower, time, and cost are required. Therefore, to optimize costs, reduce response time, and enhance customer care, applying artificial intelligence to customer service has become a top choice. The purpose of this study is to explore the factors that directly affect the customer service experience using artificial intelligence on e-commerce platforms in Vietnam. This aims to help businesses understand customer feedback and psychology to develop strategies to improve and advance this artificial intelligence application model. This study provides an overview of the factors directly influencing the customer experience in AI-driven customer service on e-commerce platforms. Based on this, it offers managerial implications to enhance the quality of customer service for online businesses operating on e-commerce platforms in Vietnam.

PENGARUH MINAT WIRAUSAHA DAN SELF EFFICACY TERHADAP KINERJA UMKM DI BENGKAYANG

Performance is an important thing that must be considered in the growth of Small and Micro Enterprises (MSMEs). This study aims to identify and analyze the effect of entrepreneurial interest and self-efficacy on the performance of MSMEs in Bengkayang City. This research is quantitative research with a survey approach. Questionnaires were used in collecting data on 58 MSME players in Bengkayang City who were included in the culinary, service, basic food and clothing businesses. The variables studied included entrepreneurial interest, self efficacy and MSME performance. The data analysis technique uses multiple regression tests using SPSS as an analytical tool to determine the effect of entrepreneurial interest and self efficacy on MSME performance. The results showed that entrepreneurial interest had no effect on performance while self efficacy had a positive effect on performance. The results also showed that entrepreneurial interest and self efficacy together had an effect on the performance of MSMEs in Bengkayang City. The higher the entrepreneurial interest and self efficacy, the higher the performance of MSMEs.

Assessment of Cardiac Risk Factors and Socio Demographic Feature of Rheumatoid Arthritis in Bangladesh

Patient with Rheumatoid Arthritis(RA)shows an increased risk of cardiovascular diseases. This study was to find out cardiac risk factorsand socio demography related with Rheumatoid Arthritis in hospital Bangabandhu Sheikh Mujib Medical University (BSMMU)from July 2014 to December 2015. The present study, among 384 RA patients, mean age of the patients was 42.54±1.22 years whereas 32% represented from 41-50 years. Most of the patients (82.6%) were female.Regarding education more than half of the patients (57.8%) completed primary education followed by illiterate (12.5%), secondary (12.8%), highersecondary (8.9%) and graduation (8.1%). About 71.1% were housewife followed by service holder (14.6%), business (3.1%), student (2.1%) and farmer (2.1%). Mean yearly income was 133341.14±105056.94 BDT. Almost 95.1% were married. Mean age of disease onset was 35.53±10.89 years where minimum age of disease onset was 17 years and maximum was 61 years. About 29.2%, 28.4% and 24.7% patients started disease within 31-40 years, 21-30 years and 41-50 years respectively.82% patients had no extra articular manifestations. About 13%, 1.8%, 1% patients had musculoskeletal, hematological and systemic manifestations as well.77.9% patients had no co-morbidity conditions. About 10.4%, 3.1%, 1.8% and 1.3% patients had hypertension, diabetes mellitus, hypothyroidism and ischemic heart disease as well.Cardiac risk factors were found in RA such as hypertension, diabetes mellitus, hypothyroidism and ischemic heart disease respectively. University Heart Journal 2024; 20(1): 14-17

The Role of Technology Incubators in Fostering Interorganizational Networks A Case Study of MaRS

Business Incubators (BI) emerged in the early 1980s as a result of previous experiences with different services aimed at developing businesses. Their main objective is to support the process of creating new ventures. They offer cost- effective workspace along with shared amenities, counseling, training, data, and connections to external networks for entrepreneurial collaborations. In this research, we employed a case study design to theorize on the network’s nature and strategies of incubated firms at MaRS Innovation Centre in Canada. This research was carried out over two years (2021– 2023) in the form of 29 interviews with the representatives of the MaRS tenants, including senior executives (20) and managers (7). The interviews that explored business development, R&D strategies and networking at MaRS were audio- taped, transcribed, and analyzed using conventional qualitative data analysis procedures. Tenants were grouped according to business type and incubator functions, while networks were further coded based on functions and partners. The analysis revealed three types of networks such as advisory, spin-off, and strategic, with different degrees of engagement of support organizations, large enterprises, and SMEs. Enablers incorporated the community setting, MaRS business services, close access to advisers, clients, and partners, and MaRS identification, while barriers consisted of distinct business orientations, restricted resources, numerous tenants at MaRS, and approaches to recruitment. MaRS had a strong collaborative culture and offered a wide range of services that greatly supported network development and usage among the tenants

Strategic management factors within the organization of the tourism service business in the capital city of Prabang, Luang Prabang province, case study: hotel-resort business

This research aims to study the business conditions of the hotel-resort business in Prabang capital, to study the strategic management factors within the organization of the hotel-resort business in Prabang capital, and to study the marketing management strategic factors of the hotel-resort business in Prabang capital. The population used in the research was entrepreneurs or hotel-resort business executives within 74 business units. The research tool is a questionnaire with a reliability value of 0.986, the statistics used for data analysis are: frequency value, mean value, standard deviation and binary regression coefficient analysis. The research finds that: The operation condition of hotel-resort business in Luang Prabang are mostly business establishment by registration under the form of sole proprietorship, business establishment between 1 - 5 years, employing between 6 - 50 people, the main customers are internal customers, the provision of ancillary services is catering services. The sale of services through online social media is available. There is a marketing promotion through online social media. And all of the business are a business that has become a member of a business group/business project. The management factors within the organization found that the strategic factors of management within the organization as a whole are important to the operation of the hotel-resort business in the capital city of Prabang at many levels, which include: strategic factors are most important to business operations in the first order and followed by organizational structure factors are most important. In this form factors, work performance system factors, knowledge/skills factors, personnel factors and shared value factors are very important to business operations. The marketing management factor is given importance to be applied in the operation of the business as a whole at the highest level including: the service process factor, the service channel factor, the personnel factor, the price factor and the physical aspect management factor, which is the factor that the business gives importance to the operation at the most level. And for the service marketing management factor and the marketing promotion factor are the factors that the business gives importance to the performance at many levels.

The impact of high-speed rail network on high-end service industry development: Evidence from the Yangtze River Delta, China

Amidst the rapid evolution of transportation infrastructure, high-speed rail emerges as a transformative force reshaping regional economies. This study addresses a critical research gap by exploring the influence of HSR on high-end service industries within China's dynamic Yangtze River Delta region. Recognizing the strategic importance of HSR in contemporary economic landscapes, the research delves into its role as a catalyst for industrial growth, particularly in sectors pivotal for knowledge-intensive high-end service industry. Using Social Network Analysis and fixed effect models, the study assesses the multifaceted impacts of HSR network accessibility and connectivity on key sectors like scientific research, financial services, business services, and information transmission. Findings indicate a significant positive influence on most sectors, although nuances emerge in financial services, highlighting the complex interplay between HSR and sector-specific dynamics. The study further reveals distinct effects across various urban sizes and locations, pointing to an urban-centric advantage in HSR's economic impacts. By identifying market demand, technology spillover, and labor pooling as principal channels of HSR's influence, this research contributes to the understanding of how modern transportation infrastructures can be leveraged for regional economic integration and sectoral development. While focusing on the YRD, the study's insights offer a broader reflection on the strategic planning of HSR in similar global contexts.

The Impact of Mega Shopping Complexes on the Survival of Nearby Local Businesses: A Case Study of the Seoul Metropolitan Area, South Korea

This study examines the impact of mega shopping complexes (MSCs) on the survival of adjacent businesses in the Seoul Metropolitan Area (SMA), South Korea, from 2008 to 2023. Using mixed-effects Cox models, we analyzed three prevalent industrial sectors in commercial districts: food service, beauty, and recreation businesses. We found that MSC affects local businesses differently, depending on the services they offer. In food service businesses, only pubs face the risk of business failure due to the entry of MSC. Conversely, general restaurants, cafés, and beauty businesses showed no significant statistical impact. Recreation businesses are divided into two types based on the similarity of their services to those offered by MSC. After MSC entry, close proximity to the MSC yields a negative effect on establishments offering similar services, while benefiting those offering distinct services. This finding suggests that policies should focus more on enhancing the competitiveness of local businesses to effectively utilize the increased visibility rather than solely limiting the spillover effect of the MSC.