Business World Research Articles

Big Data and Analytical Strategies for Cloud ERP Systems with Business Simulation

In the changing landscape of the business world, the rapid pace of change has led to an increasing demand for innovative approaches to problem-solving and optimization. With the ongoing advancement of ERP (Enterprise Resource Planning) systems, which now incorporate predictive analytics, cloud computing, and business analysis through simulations, businesses have new opportunities to enhance their operations. This paper explores a business analysis framework within the context of cloud ERP systems using test data of one company as a case study. Such a business-oriented approach, driven by the adoption of innovative practices, empowers companies to adapt swiftly to the changing dynamics of the market. This paper primarily offers insights into the possibilities unlocked by ERP systems using predictive analytics and business analysis via simulations. These insights encompass a combination of various factors that impact business operations, such as pricing strategies, market segmentation, resource allocation, and other critical components. Furthermore, leveraging a myriad of today's tools, this research demonstrates that after constructing a data model, operations like classification and time series forecasting can be executed on the dataset, all of which significantly influence the final business decisions. This research seeks to provide a broader perspective on problem-solving within the context of ERP systems and how they enable data-driven decision-making for enhanced business performance.

Research of Artificial Intelligence’s Impact on Innovation and Entrepreneur

In a time of innovation, Artificial Intelligence (AI) is leading the way exploring frontiers, w in innovation and business. This engaging story delves into the impact of AI portraying it as a driver of opportunities while also recognizing the significant challenges that it brings. By examining how AI transforms customer interactions streamlines processes, enhances decision making this exploration delves deep into AIs capabilities and the ethical and technical dilemmas it raises. Through analysis this research paper aims to shed light on how to navigate AIs potential in the business world showcasing its transformative role across various industries existing. This article not only highlights AIs influence but also encourages readers to think about its future path paving the way for new discoveries, new opportunities. In doing it promotes a discussion, on using AIs power responsibly and in a secure way to ensure its benefits are maximized while addressing its challenges thoughtfully.

Enhancing Engineering Students Understanding of Entrepreneurship with Hands-On Selling and Buying: Implementation and Benefits

This paper introduces the idea of enhancing engineering students’ understanding of entrepreneurship through hands-on selling and buying activities. It also explores the impact of incorporating the activity among engineering students. We designed the activity to bridge the gap between theoretical knowledge and practical application, acknowledging the importance of entrepreneurial skills for engineering students. The study demonstrates that this experiential learning approach equips students with essential skills in sales, marketing, problem-solving, critical thinking, teamwork, and resilience. Additionally, it fosters creativity and innovation while providing a sense of accomplishment. The findings suggest that such practical engagements significantly contribute to preparing engineering students for the challenges of the business world, promoting their versatility and adaptability in professional settings.

PaaS Solutions for Scalable Social Media Engagement and Brand Loyalty Programs

Abstract: This research paper is a systematic analysis of how PaaS solutions can revolutionize the approach to increasing social network presence and improving brand reward programs. Based on the literature survey, comparison with current practices, and case study investigations, we study how, benefiting from PaaS, organizations deliver enhanced, efficient, and customer-centric experiences. This paper explores the attributes of PaaS that Microsoft especially targets for such applications the ability to perform real time analysis, omnichannel support and superior personalization. Based on the analysis of successful stories in different industries, we illustrate how, with the help of PaaS, Starbucks, Nike and Sephora were able to significantly enhance the specifics of customer interactions. It also focuses on the implementation issues that can be tackled. Some of the problems that may conflict with the research are data privacy, the complexity of integration, and sometimes, the use of the system by the targeted users. In addition, we analyze such innovative tendencies and tools as artificial intelligence, blockchain, augmented reality, and other future aspects concerning the development of PaaS-based loyalty and engagement solutions. The results reveal that PaaS provides definite top-line and bottom-line benefits for scalability, cost, and flexibility; it provides enterprises of all sizes with complex engagement solutions that were earlier only available to large enterprises. The study benefits both the academic and business worlds by offering theoretical and practical insights into the adoption of PaaS within businesses that desire to improve their app-based presence and connections with clients. The article ends with implementation suggestions and propositions for further research, focusing on the developments and trends related to cloud solutions concerning the future of customer engagement and their loyalty schemes..

Assessing the impact of multichannel sales integration on the efficiency and competitiveness of Ukrainian retail in the context of digital commerce

One of the most significant changes the business world is currently experiencing is the progressive development and adoption of digital commerce. Taking into account the rapid development of web and Internet technologies, e-commerce is increasing volumes on a global scale and is being formed as a separate branch of the economy. Every year from 30 % to 70 % businesses of all countries (regardless of their level of development) are moving to the online environment. This is especially true for business entities that carry out trading activities. The object of the study is the process of integrating multichannel sales in retail trade in Ukraine, with a focus on its impact on the efficiency and competitiveness of enterprises in the market. The problem under consideration is to determine the most effective methods and strategies for implementing e-commerce in the Ukrainian economy, which is under the influence of martial law and other socio-economic factors. The main results of the study show that the integration of online and offline sales channels significantly increases business productivity. It was found that the use of omnichannel platforms can significantly improve customer interaction and increase sales. In particular, the analysis showed that properly integrated sales channels can increase the efficiency of enterprises by 20–30 %. These results can be explained by the high level of adaptability of Ukrainian companies to new technologies and their ability to quickly integrate digital platforms into their business processes. The study also confirmed that businesses that actively use omnichannel strategies achieve higher levels of efficiency and competitiveness. In practice, these results can be applied to the real-life conditions of Ukrainian retailers. This is especially true for small and medium-sized enterprises seeking to increase their market presence through the introduction of modern technologies and the integration of various sales channels. Using the data obtained will allow companies to optimise their business models, develop effective marketing campaigns and improve customer interaction. The findings can also be applied to the analysis of omnichannel retailing and digital commerce in other countries at different stages of retail development. This study also provides practical recommendations that may be useful for international companies and academics interested in improving retail performance.

PENYELESAIAN CAPACITATED VEHICLE ROUTING PROBLEM PADA PENDISTRIBUSIAN AIR GALLON MENGGUNAKAN ALGORITMA KOLONI LEBAH

Distribution is one of the problems in the business and industrial world, for example the problem of delivering supplies of raw materials and other goods to several customers, where the delivery must be carried out exactly once by one or more vehicles to each customer with a certain capacity. In its development, this problem was formulated as the Capacitated Vehicle Routing Problem (CVRP). Based on the definition, CVRP is one of the most common variations of the Vehicle Routing Problem (VRP) problem to determine the optimal route with the addition of constraints in the form of homogeneous vehicle capacity. Here, we discussed the CVRP problem of the distribution route for Pak Nurrofiq's gallons of water from the depot to its customers in the Taman Sei Raya Complex, Serdam Asri Complex and Kapuas Mas Complex. The aim of this research is to create a mathematical model for the CVRP problem in the distribution of Pak Nurrofiq's drinking water and solve it using the bee colony algorithm. The bee colony algorithm is a metaheuristic algorithm based on the behavior of honey bees in searching for food sources. The research results show that the case of gallon water distribution was successfully implemented into CVRP and completed using the bee colony algorithm, 4 routes were obtained with a total distance of all routes, namely 9,068 km.

A robust hybrid approach with product context-aware learning and explainable AI for sentiment analysis in Amazon user reviews

AbstractIn the ever-changing world of business, gaining valuable insights from customer perspectives is crucial. Consumer evaluations are crucial performance indicators for businesses seeking to enhance their impact. Cyberspace is expanding with an increasing volume of reviews, making it challenging to extract relevant information for desired products. This research explores sentiment analysis for Amazon product reviews in the domain of communication technology, utilizing four publicly available datasets. Sentiment analysis is frequently employed to support E-Commerce platforms in monitoring customer feedback on their products and striving to understand customer needs and preferences. Acknowledging that solely relying on user reviews is insufficient to achieve the best performance, we enhance our approach by incorporating additional context from product titles and headlines for a more comprehensive understanding of the learning algorithm. This paper utilizes three distinct embedding methods, including TF-IDF, Word2Vec, and FastText. FastText outperformed other embeddings when stacked with XGBoost and CatBoost, resulting in the FastXCatStack model. This model achieved accuracy scores of 0.93, 0.93, and 0.94 on mobile electronics, major appliances, and personal care appliances datasets respectively, and linear SVM showed an accuracy score of 0.91 on software reviews when combined with FastText. This research study also provides a comprehensive analysis of deep learning-based models, including approaches like LSTM, GRU, and convolutional neural networks as well as transformer-based models such as BERT, RoBERTa, and XLNET. In the concluding phase, interpretability modeling was applied using Local Interpretable Model-Agnostic Explanations and Latent Dirichlet Allocation to gain deeper insights into the model’s decision-making process.

Metode Weight Product Untuk Pemilihan Pestisida Yang Sesuai Dengan Jenis Hamanya

Technological developments are now growing rapidly in various fields, including the implementation of technology in everyday life, including the world of business and organizations. Digital technology includes information, computing, communications and connectivity, becoming a key factor for achieving sustainable competitive advantage in various industries. The use of technology also provides benefits such as sales monitoring, business recommendations and better decision making. Decision Support System (DSS) is a system that is deliberately created to assist certain parties in making decisions with quality and objective results, in an effective and efficient way of working, and does not depend solely on subjective decisions or based on wrong parameters. . The Weight Product (WP) method is one of the solution methods in Decision Support Systems. Choosing the best product is an important decision in various aspects of life, from purchasing consumer goods to choosing technology in business. UD. Anugrah Jaya Tani is one of the kiosks in Sayur Mahincat village, Kec. Barumun Selatan, Padang Lawas Regency, which operates in the agricultural sector and sells various types of pesticides, herbicides and fertilizers. Pesticides are chemical substances and other materials used to control various pests. For farmers, the types of pests are mites, pest plants, plant diseases caused by fungi (fungi), bacteria and viruses, nematodes (worms that damage roots), snails, mice, birds and other animals that are considered detrimental. This research aims to determine pesticides that are suitable for the type of pest on plants. The method used is a Decision Support System (DDS), namely Weight Product (WP). The data used is 10 data with 6 predetermined criteria. The results of this research are based on the final value obtained from each alternative, the pesticide with the highest value is considered the best alternative and the result is that Alternative A5 is the best pesticide with the highest value of 0.1396, namely Sidabas. This means that the pesticide is considered to best meet the specified criteria with the weight given.

The Main Factors Impacting on The Success of Higher Education Internationalisation in Modern China

Higher education internationalisation has become a widespread phenomenon, but the route choice constitutes an important issue. This research intends to evaluate how higher education internalisation is influenced by several factors: the leveraging of globalisation and localisation, inflow and outflow of education resources. After reviewing the theories on the patterns of internationalisation and education flows, telephone interview is conducted with six participants from several universities of Xi'an China, include Xi’an University, Northwest University, Xi’an Jiaotong University. Indicated by interview data, universities show strong inclinations of globalising, because the education shall be oriented towards the future career of the students in a globalised business world. However, the globalisation level is not satisfactory for some students. For example, the international branch campuses could be built to a higher level. This means that the campuses could be funded by the local and foreign universities. In addition, the challenges of leveraging globalisation and localisation include vague standards for leveraging the extents of being localised and globalised, cultural barriers and the conflicting ideas among relevant stakeholders such as the education ministry officials, the principal, professors and students. Demonstrated by interview data, outward flows are exemplified by exchange learning. In order to facilitate inward resource flows, universities in modern China tend to attract international students in various ways: travels to some foreign countries to capture the attention of the audiences there; hire some dealers in foreign countries to seek international students; deliver the most recent documents to some foreign agencies that help students apply for studying abroad.

Mengintegrasikan Kecerdasan Emosional, Kecerdasan Spiritual Dan Kecerdasan Buatan Dalam Praktik-Praktik Manajemen Sumber Daya Manusia Pada Organisasi Bisnis

The increasing complexity and dynamism of the business world make the integration of Emotional Intelligence (EQ), Spiritual Intelligence (SQ), and Artificial Intelligence (AI) in Human Resource Management (HRM) practices a holistic approach to enhancing workplace effectiveness and well-being. Emotional Intelligence plays a crucial role in managing interpersonal relationships, communication, and conflict management, which are vital for effective leadership and teamwork. Spiritual Intelligence supports the search for meaning and purpose in work, fostering an organizational culture aligned with personal and collective values. On the other hand, Artificial Intelligence automates processes, provides data-driven analytics, and improves operational efficiency through advanced technology. Integrating these three forms of intelligence can create a more productive, innovative, and fulfilling work environment. This article reviews the fundamental theories of each type of intelligence and explains how their application in HRM practices can yield significant benefits for organizations.

Управління персоналом підприємства в умовах цифрової економіки: чинники ефективності та особливості забезпечення

The article studies enterprise personnel management, efficiency factors, and features of its provision in the digital economy. The relevance of issues related to enterprise personnel management in the digital economy is determined by several key factors that reflect modern trends and challenges in the business world. First, with the development of digital technologies, such as artificial intelligence, big data (Big Data), cloud computing, and the Internet of Things (IoT), business structures are forced to adapt to new conditions. Digital transformation permeates all aspects of enterprise activity, including personnel management. This creates a need for new approaches and opens exciting opportunities for organizing work and improving efficiency and productivity by introducing digital tools. Although both Ukrainian and foreign scientists have devoted their work to studying issues in personnel management, various aspects, including the existing problems of personnel management in the digital economy, require further research, considering modern business conditions. The digital economy has been proven to impact traditional sectors such as industry, services, trade, and public administration. It helps to accelerate innovation, increase labor productivity, and stimulate economic growth, but it also poses new challenges to society, particularly about data security, privacy, and regulation. It is emphasized that the organizational and economic support of the company’s personnel management in the digital economy requires a comprehensive approach that combines technological innovations, changes in the organizational structure, and new models of economic management. Integrating these elements is essential to ensure the enterprise’s competitiveness in the market. The main components of providing personnel management for the enterprise in the digital economy are substantiated (organizational changes, economic support, digital tools of personnel management, motivation and development of personnel, risk management). Keywords: enterprise, personnel management, digital economy, digital technologies, digital skills, efficiency, software.

The Influence of Digital Marketing, Physical Evidence, and Price on Customer Satisfaction in the Coffee Shop Industry

The competition in the business world has intensified, with companies in Indonesia striving to increase their market share and attract new consumers. This study aims to explore the impact of digital marketing, physical evidence, and pricing on customer satisfaction at CW Coffee Tanjung Sari in Pontianak City. The research employs a quantitative approach, focusing on individuals who have visited and purchased products from the CW Coffee Tanjung Sari branch. The study uses purposive sampling to select respondents, ensuring that the sample represents the target population effectively. Data were analyzed using descriptive statistics, validity and reliability tests, and multiple linear regression analysis, including the t-test. The findings reveal that digital marketing does not significantly influence customer satisfaction, while physical evidence and pricing have significant and positive effects on customer satisfaction. These results underscore the importance of tangible elements and competitive pricing in enhancing customer satisfaction, while also suggesting that digital marketing may need to be reevaluated or adjusted to better meet customer needs and expectations in this context.

The Role of Technopreneurship Literacy and Entrepreneurship Education in Fostering Entrepreneurial Interest Through Self-Efficacy

This study explores the impact of entrepreneurship education and technopreneurship literacy on fostering entrepreneurial interest among vocational high school students, with self-efficacy serving as a mediating factor. The research adopts a quantitative approach, utilizing data collected through documentation and questionnaires. Path analysis, conducted using SPSS software, reveals that both entrepreneurship education and technopreneurship literacy have a positive and significant influence on students' entrepreneurial interest, both directly and indirectly through the enhancement of self-efficacy. The findings underscore the critical importance of integrating entrepreneurship education and technopreneurship literacy into the curriculum for all departments in vocational high schools. These educational elements not only boost students' self-efficacy but also play a vital role in cultivating a strong interest in entrepreneurship. By fostering these skills and mindsets, vocational schools can better prepare students for entrepreneurial endeavors, contributing to their overall career readiness and potential for success in the business world.

Pengaruh Iklan, Harga dan Kualitas Layanan Terhadap Keputusan Pembelian

In the business world, it is increasingly developing, where the rapid development also experiences continuous metamorphosis. The development of the business also results in changes in the patterns and ways of competitors in maintaining their business. This study aims to determine the Influence of Advertising, Price and Service Quality on Purchasing Decisions. The current analysis uses a quantitative approach. The population of this study are consumers or customers who have purchased goods or services on purchasing decisions. Samples were taken from the population, and the selection of this research sample was determined by random sampling to produce a sample of 150 respondents. The results of the study found that the variables of advertising, price and service quality influence purchasing decisions.

Review Of Intellectual Property Law On Micro, Small, And Medium Enterprise Products Of Selar Fish Crackers In Warnasari Village, Cilegon City

Micro, Small, and Medium Enterprises (MSMEs) activities in Cilegon City are one of the growing business sectors to support the national economy.. For business actors starting a business, they need to think about the concept of business and intellectual property protection. In the business world, Intellectual Property can be one of the important elements because it can give the owner an advantage over the results of his invention. This study aims to determine the concept and product innovation of Micro, Small, and Medium Enterprises (MSMEs), Selar Fish Crackers in Warnasari Village, Citangkil District, Cilegon City, and to determine the legal protection of intellectual property for Micro, Small, and Medium Enterprises (MSME products), Selar Fish Crackers in Warnasari Village, Citangkil District, Cilegon City. This research uses qualitative methods and empirical juridical approaches. Where the research is conducted by looking at the law as a norm or das sollen and as a socio-cultural reality or das sein obtained directly from the research location. The data analysis technique uses descriptive analytical techniques. The results showed that the concept and innovation of MSMEs is the first step taken to develop the Akbar Jaya Fish Crackers business and protect intellectual property in its products, one of which is by registering the brand to the Directorate General of Intellectual Property to obtain legal certainty.

Penerapan Algoritma Apriori untuk Rekomendasi Asuransi pada Nasabah

Jasindo Insurance Company is one of the insurance companies that receives insurance coverage both directly and indirectly, with ownership of 1 share of dwiwarna series A owned by the Republic of Indonesia and 424,999 shares of Series B owned by PT Bahana Pembinaan Usaha Indonesia (Persero). PT Asuransi Jasa Indonesia has several products and choices in choosing which insurance is needed by customers in agriculture, health, education and many more. Due to the large amount of competition in the business world, it requires management to find the right strategy in increasing the use of Jasindo insurance by knowing the relationship between age, gender, marital status, occupation and the type of Jasindo insurance that is widely chosen by customers. In order to find out the use of insurance that is widely used by the community, it is necessary to analyze the data on the use of insurance using the apriori algorithm method to determine the combination between item-sets of transaction data on Jasindo insurance data. Based on the research conducted after experimenting with the above case with a minimum support = 25%, confidence = 100% so that the results of the rule that meets the support and confidence values are obtained, namely if the gender is male, the marital status is Unmarried, then the type of insurance is jasimdo health and jasindo rainbow then giving value is successful with 25% support, 100% confidence.

ADOPTION OF STRATEGIC DECISIONS AT THE ENTERPRISE

The process of determining the best way to achieve goals and objectives is called strategic decision making. These are long-term goals and objectives, as well as strategic decision-making tools, that help describe the company's primary goals in order to achieve short-term goals with a broad mission. In the long run, the company gains clarity and consistency in achieving its goals. Strategic decision-making is used in competitive companies to give the company a competitive advantage by changing its scale and the way the company manages its operations. The difference between strategic decision-making and other decision-making processes, such as administrative and operational decision-making, is that strategic decision-making is a long-term process that requires significant resources and is fraught with uncertainty. Administrative decisions are based on short-term goals. Unlike other decision-making processes, strategic decision-making considers the long-term future of the company. Successful business managers do more than just make money and sell products. They not only perform day-to-day sales tasks, but also look at the big picture and make decisions that will lead the company to its desired goal. This is known as strategic decision making, and it occurs when decisions are made in line with the company's goals or mission. This type of decision-making directs the choices made, aligning them with the company's goals. This requires creative thinking as managers must consider future scenarios that may or may not occur. These scenarios will determine the direction of the company's development. Business strategy is a competitive advantage. Businesses need strategies to ensure that resources are allocated in the most efficient way. There has been much research on strategies and much literature outlining the importance of strategies for successful business management. The word "strategy" is probably one of the most used words in business and everyday life [26]. According to Schendel, there are many preparation strategies in the business world for almost every potential activity, from employee management strategies to knowledge management strategies. At first glance, we have the idea that strategy is something simple that refers to the use of resources to realize pre-planned goals. But in practice, strategies differ in terms of time, and its formulation and implementation cannot be perfect. When a firm earns earnings above the average for its industry, the firm is said to have a competitive advantage over its rivals.

Legal Enforcement for Limited Companies that Do Not Implement Corporate Social Responsibility

Supporting the Company's business activities, CSR must be implemented not only as an implementation of responsibility but also as an obligation for the business world. CSR can be said to be future savings for companies to gain profits. The benefits obtained are not just financial benefits but more on the trust of the surrounding community and stakeholders based on the principles of volunteerism and partnership. The formulation of the problem in this research is how to enforce the law for Limited Liability Companies that do not implement Corporate Social Responsibility. This research uses a normative type of research. The results of this research are that Limited Liability Companies have an obligation to implement CSR. However, if a Limited Liability Company does not implement CSR, there are no legal sanctions related to Limited Liability Companies that do not implement CSR. If there are no regulations that enforce it, many companies will ignore CSR provisions and this will become an obstacle in the future in implementing CSR.

Sosialisasi Profesi Akuntansi untuk Meningkatkan Minat dan Motivasi Pelajar SMK Muhammadiyah 9 Jakarta dalam Menghadapi Persaingan Dunia Kerja

e lack of public knowledge of the accounting profession. Even though as long as the business world and offices still exist, the ability and skills in accounting are still needed. The accountant profession is a problem not only because of technological developments but also because of the lack of socialization and promotion related to the output of accounting majors, so that students experience confusion in determining their interests and expected profession. In the digital era, there are concerns that the accounting profession may no longer be needed in the business world. This opinion is based on the perception that more affordable, fast, and accurate accounting software can replace the role of accountants, causing challenges for this profession. Therefore, the socialization of the accounting profession can be used as an opportunity from the threats that will be faced in the future. Socialization is given in the form of lectures, questions and answers and discussions from discussions that are carried out one day considering the busy learning of XII grade vocational students. The results of this socialization were that the participants were very enthusiastic about the material presented because the speakers delivered the material with light language adapted to today's gen Z children, participants could listen to the material well and followed by a question and answer session. The final evaluation was a positive response and good enthusiasm from the students of SMK Muhammadiyah 9 Jakarta along with the teachers of the socialization.

Penyuluhan Legalitas dan Perlindungan Hukum dalam Bisnis Digital

The digital economy encompasses online business transactions, electronic commerce, digital services, and the digital creative industry, offering opportunities for growth, innovation, and efficiency while also challenging privacy, data security, and the digital divide. Alumni have significant potential in the digital business world, with access to education, experience, and extensive networks. Some findings suggest that electronic money positively impacts economic growth, but legal protection challenges remain, such as consumer data breaches and the need for regulation. The PKM team provides outreach to alumni and active students on legal developments in digital business. Lectures and training methods are used to impart understanding of legality and legal protection in digital business. This outreach successfully enhances participants' understanding of legal aspects, such as business identification numbers (NIB), business permits, tax obligations, trademark registration, copyright, product regulations, and intellectual property protection to avoid legal risks and enhance their business reputation.