College Of Business Research Articles

Employability, aspirations, and career resources: reflective diary insights from postgraduate international students

PurposeDrawing on sustainable career theory as a framework, our study aims to explore how Asian international students studying in a UK-based University Business School view their employability, career aspirations, and career resources.Design/methodology/approachA total of 128 participants provided 602 voice-recorded reflective diary insights over six weeks while studying a mandatory employability module in a postgraduate Master’s programme at a UK-based Russell Group University Business School. The reflective diary insights addressed employability (weeks 1 and 3), aspirations (weeks 2 and 5), and career resources (weeks 4 and 6). Thematic analysis was conducted before theme and code prevalence were counted to compare changes between the two time points for each topic.FindingsEmployability includes skills, experiences and qualifications (theme 1), challenges (theme 2), and career ownership (theme 3). Aspirations include intrinsic motivators (theme 4), extrinsic motivators (theme 5), and person-organisation fit (theme 6). Career resources include people (theme 7), knowledge (theme 8) and signalling (theme 9). Time influences the interplay of person and contextual dimensions across the two timespans with different effects between and within themes.Originality/valueTheoretically, our study advances the empirical validation of sustainable career theory, as well as integrating graduate employability and career development streams into higher education research. Methodologically, it underscores the underutilised potential of diary studies in the field. Practically, it offers insights for lecturers, university career advisors, and employers to holistically address the employability, aspirations, and career resources of international students.

Partnership of key stakeholders in the use of generative artificial intelligence

Purpose: is to substantiate the need to improve the partnership between the state, business, universities and civil society in the field of generative artificial intelligence.Methods: the research is based on the application of theoretical and empirical analysis methods, including: logical, retrospective, generalization, modeling, comparison, statistical, observation, data visualization.Results: the article provides arguments confirming the relevance of generative artificial intelligence by its key stakeholders. The necessity of developing models of institutional interactions for building the new format of stakeholder interaction based on the principle of partial intersection of their institutional spheres of influence, coupled with the urgent demands of civil society, is substantiated. The analysis of the reasons for the interest of the state and business in using solutions based on artificial intelligence in their activities is carried out. Special attention is paid to the attitude of universities to the responsible introduction of generative artificial intelligence into the scientific and educational environment and its use in the solving educational and professional tasks. The improved model of partnership between the state, business, universities and civil society in the field of generative artificial intelligence is proposed.Conclusions and Relevance: partnership in the field of scientific and technological progress allows us to take into account the interests and needs of its key stakeholders, as well as emerging opportunities for them to develop a new role status in the development and use of generative artificial intelligence. The recommended partnership model of key stakeholders allows for the aggregation of financial and production resources of business, competencies and scientific potential of universities in joint projects to develop solutions in the field of development and use of generative artificial intelligence, which can give a significant synergistic effect if this collaboration is complemented by state participation. Inclusion in the model of civil society will ensure that its requests for the preservation of universal values are combined in decisions on the use of generative artificial intelligence and will give a human-centered character to scientific and technological progress in the context of digitalization of society.

A Study on EFL Vocabulary Teaching for Non-English Major College Students in China Based on Multimodal Theory

In the era of global diversification and technological advancement, the vocabulary teaching of teaching English as a Foreign Language (EFL) faces new challenges and opportunities. Multimodal theory-based teaching has gained significant attention in academic research. This study addresses the challenges in EFL vocabulary acquisition among non-English major students by employing the Explanatory Sequential Design (ESD). Initially, this study conducted a quantitative semi-structured questionnaire involving 78 non-English major college students in China. It identified key vocabulary learning issues, including monotonous vocabulary presentation content, limited vocabulary teaching methods and tedious vocabulary tasks. To address these challenges, this research implemented a research practice at Wenzhou Business College (WZBC) for one semester with 20 non-English major students, focusing on pre-class, in-class, and post-class stages. This study collected data to evaluate the effectiveness of the intervention and conducted a follow-up interview with 5 students to gain deeper insights. This study shows that applying multimodal theory in EFL vocabulary teaching enhances vocabulary acquisition by engaging students with varied content, interactive methods, and customised tasks that build confidence, thereby boosting interest and participation in vocabulary learning. These findings offer valuable insights for advancing EFL educational practices.

The Role Of Quality Service In Increase Satisfaction Customers : A Study In Business University Hospitality

Study This aiming For analyze dimensions Quality Services, analyzing attribute services, and analyze influence Quality Service to Satisfaction Customers in Business Hospitality. Open University (UT), as State Universities with Legal Entities (SU-LE) in Indonesia, operate various business units, including service hospitality like guesthouse and facilities meeting. Research This focus on analysis quality service and satisfaction customer in service UT's hospitality. UT aims to For increase flow non- tuition income through operation his business, making quality service the hospitality as aspect important from its performance in a way overall. Respondents who completed study This as many as 379 customers guesthouse and facilities meeting . Data used in study This is primary data sourced from from questionnaires distributed​ to customers. The research method used is analysis gap analysis, IPA analysis, and Structural Equation Model. Variables that influence satisfaction customer is variable tangible and responsive, whereas variables that can dependable, reassuring and empathetic No influence satisfaction UT guest house customers. Research This contribute to the attributes quality service and satisfaction customer in business state university hospitality. Research This is exploration preference every customer about perceived satisfaction and level​ the expected importance For services provided by a business hospitality.

Employability within South African businesses in the 4IR era: The impacts of abilities, self-efficacy, and work-integrated learning effectiveness

The South African education sector and businesses are concerned about whether higher education institutions could meet the demands and expectations of the labor market in the context of the fourth industrial revolution (4IR). Hence, it becomes essential to examine the perceived employability of work-integrated learning graduates within businesses in the context of the 4IR. This study seeks to examine employees’ perceptions of the influence of graduates’ abilities, self-efficacy, and effectiveness of work-integrated learning on their employability in the context of 4IR. The sample was obtained from employees from four South African firms (Syntech Ltd, Centrevo Ltd, Outsurance Ltd, and First National Bank Plc) in the information technology, sales, insurance, and banking industries. This study used a cross-sectional questionnaire. Of the 200 surveys randomly floated, 196 were fitting for scrutiny, cleaning, and analysis. Consequently, this study found that South African employees perceive graduates’ employability as being significantly and positively influenced by their abilities (β = .802, p < .001), self-efficacy (β = .815, p < .001), and work-integrated learning (β = .864, p < .001). In the third-step model, these three factors substantially impacted graduates’ employability more than other likely combination matrices. Therefore, 97% of South African graduates are perceived employable in the fourth industrial revolution era due to their abilities, self-efficacy, and participation in work-integrated learning. This investigation concludes that in the 4IR, the employability of South African graduates is mainly impacted by their self-efficacy, abilities, and the effectiveness of work-integrated learning. AcknowledgmentsWe thank the Department of Industrial Psychology and People Management at the University of Johannesburg’s College of Business and Economics for funding this study and its publication.

Research on Innovation of Smart Elderly Care Services in Guangdong, Hong Kong and Macao-Case Study of the President of Hong Kong Asia Business College

The innovative model of smart elderly care in Guangdong, Hong Kong and Macao provides a full set of solutions for the elderly care industry. Based on the "Internet + cloud computing" technology, it realizes a new model of smart elderly care of "system + service + elderly + terminal". The new elderly care model covers various forms such as home-based elderly care, institutional elderly care, travel-based elderly care, chain elderly care, and medical and elderly care integration to meet the needs of different users. The elderly care market has broad prospects and a wide range of elderly care ecosystems, which requires more innovation and integration. The Hong Kong Asia Business School uses this as a service innovation teaching case, which has the traditional filial piety cultural significance of the new era.

Impact social-media use on purchasing decision-making: An applied study on students of the college of business at Imam Mohammad Ibn Saud University (IMSIU)

This study investigated the impact of social media on purchasing decision-making using data from a questionnaire survey of 257 randomly sampled students from the College of Business at Imam Muhammad Ibn Saud Islamic University. The study items were selected from the study community through a random sample, where several (257) students were surveyed. To achieve its objectives, the study follows the descriptive analytical approach in addressing its topic. The questionnaire was adopted as a tool for collecting data. The questionnaire collected data on the independent variable social media—and the dimensions of the dependent variables representing the stages of purchasing decision-making: Feeling the need for the advertised goods, collecting information about alternatives, evaluating available options, buying decisions, and post-purchase evaluation of the purchase decision. Then, the data were analyzed based on regression analysis using SPSS and AMOS. The important findings are summarized below: Social media use is directly related to feeling the need for and searching for information on advertised goods. Social communication and the evaluation of alternatives to advertised goods, in addition to the existence of a moral effect and a direct correlation between social media use and making the purchasing decision for advertised goods. Providing honest, sufficient, and accurate information via social media to the buyer can help them make the purchasing decision.

Insights on climate change in a business university setting: a case of Environmental Management students

Insights on climate change in a business university setting: a case of <i>Environmental Management</i> students

Development of a Decision Support System for University Administration: Integrating Business Process Management and Multidimensional Data Analysis

The paper provides an overview of decision support systems to demonstrate their role in supporting decision-making in university administration. Enhancing university performance and modernizing university administration must be top priorities for university leaders and decision-makers since quality is the foundation that supports innovation. Good decision-making is the first step towards efficiency and quality in the academic setting. The article’s main topic is developing IT solutions to support decision-making business processes of student admission. By utilizing models of university business processes and applying business intelligence principles, with the support of multidimensional data analysis, it can be effectively introduced and integrated. The study attempts to provide selection criteria for selecting a development environment for creating a support system focused on university management based on data from the student information system database and the author’s personal experience. The contributions include creating OLAP analytical models and a data warehouse model to support university managerial decisions.

Impact of government support policies on firm performance of Vietnam’s small and medium tourism enterprises: The mediating role of competitive advantage

The government plays a decisive role in the general stability and sustainable development of the business community and tourism enterprises in particular. The recent Covid-19 pandemic has served as clear evidence of the government’s crucial support for tourism businesses. This study was conducted to explore and measure the impact of government support on the firm performance of small and medium tourism enterprises in Vietnam from the perspective of business leaders. Data were collected based on a survey of 798 leaders working in small and medium tourism enterprises. The results showed that government support before, during, and after the Covid-19 pandemic, through tax policies, credit policies, legal procedure support policies, and labor and social welfare policies, positively influenced firm performance through the mediating role of enhancing competitive advantage. However, this study found that digital transformation in small and medium-sized tourism enterprises had an insignificant impact on improving competitive advantage and firm performance. The results contribute to enriching the overall theory and provide policy and managerial implications for stakeholders in the future. AcknowledgmentThis research is funded by the Ministry of Education and Training of Vietnam with code B2023-DHH-02 under decision No. 2036/QD-BGDDT dated July 22, 2022. Furthermore, this study is the result of collaboration between a group of scientists from the Faculty of Law, Hue University, and School of Business and Economics, Duy Tan University. The authors would like to acknowledge the support and facilitation provided by both institutions for the publication of this article.

Exploration and Practice of the Linkage Mechanism for Enrollment, Cultivation, and Employment in Higher Education: A Case Study of South China Business College

Exploration and Practice of the Linkage Mechanism for Enrollment, Cultivation, and Employment in Higher Education: A Case Study of South China Business College

Unicanvas: Exploring a tool for strategic management

Purpose This research proposes an adapted version of Business Model Canvas (BMC) as a potential strategic tool for the design of the business model of Higher Education Institutions (HEIs). In the context of fifth-generation universities, the University-Model Canvas (Unicanvas) offers a solution to some limitations of traditional strategic tools. Unicanvas aims to be a critical visual and dynamic tool to address the new challenges faced by universities such as internationalization, digitalization, sustainability, and corporate social responsibility. Research methods/Approach We adapt the strategic building blocks, in which some of the BMC blocks have been renamed and an achievement block has been added. We reflect theoretically on the peculiarities of each block in the context of universities to explain the versatility of the tool for designing university business models tailored to different value propositions and for various beneficiaries. Findings and implications Unicanvas offers universities the flexibility and dynamism to adapt their different business models to various forms of value creation that arise from their growing number of beneficiaries, missions, and the new trends and challenges they face. We conclude that using this participatory, dynamic, intuitive, and flexible strategic tool will facilitate the holistic design of the business model of these institutions.

Enhancing the perception of a student-friendly institution through the green environment: Insights from a Hungarian university

This paper explores the concept of place attachment, encompassing its meaning and representation among university students. It provides a comprehensive picture of place identity and place attachment among university students. The planned approach was to conduct a survey among students to examine their attachment to place from a green perspective. A questionnaire was used, and the data were analyzed using SPSS version 28 and Smart PLS 4. This paper summarizes the results of a survey of 245 students studying at the Budapest University of Economics and Business in 2022/23. The students were graduates in International Studies and Commerce-Marketing. The setting of the study was the university environment because it is an institution of higher education, a bastion of knowledge transfer, and the issue of attachment is very important in the relationship between educational institutions and students. The results confirmed that students perceived green energy (β: 0.283, t: 4.637 p: 0.000) and green solutions (β: 0.430, t: 9.155 p: 0.000) as having a significant effect on whether or not they perceived the institution as student-friendly. It is no coincidence, therefore, that students are satisfied with the green environment of the university (74%). They believe that the university has an adequate amount of green space (68%). However, the current situation could be improved, with a large proportion of students missing the widespread use of green (79%) and renewable energy (70%) in the institution.

The Use of Video Marketing in the Communication Strategy of Business Universities

ABSTRACT This study explores the role of video marketing in the communication strategies of Polish business universities as they navigate the competitive higher education market. The research examines the practices of five leading Polish business schools, benchmarking them against London Business School (LBS), a prominent European institution. Using qualitative methods, including literature reviews, case studies, and comparative analysis, the study identifies key elements of effective video marketing, such as campus presentations, interviews, event recordings, and promotional content. The findings may be useful for universities aiming to improve their operating strategies. The article also includes practical recommendations for measures to improve the effectiveness of marketing communication efforts within educational institutions.

The relationship between self-efficacy, attitudes, and business students' quantitative skills performance: A case for including quantitative methods in the BSBA curriculum

Developing strong quantitative skills is crucial for the career success of college business students. However, there is limited understanding of the quantitative abilities, self-confidence, and attitudes of Bachelor of Science in Business Administration (BSBA) students. This descriptive-correlational study examines these aspects in fourth-year BSBA students, with 231 participants selected through purposive sampling. The research framework is based on the Theory of Reasoned Action/Planned Behavior and Social Cognitive Theory. Data was collected using a researcher-designed questionnaire, validated by experts, that measured quantitative skills, self-efficacy, and attitudes. Findings show that while students perform well in certain areas like numeracy and market return analysis, they have weaknesses in statistical analysis, quantitative reasoning, and financial data analysis. Their self-confidence in mathematical analysis is moderate but needs improvement. Despite this, students generally have a positive outlook on quantitative courses. The correlation analysis reveals a significant positive relationship between their attitudes toward quantitative courses and their performance in quantitative skills. It is recommended that the BSBA curriculum be revised by including a dedicated Quantitative Methods Course to address skill gaps and boost students' self-confidence and attitudes, better equipping them for the evolving business world.

Usability Evaluation of Learning Management Systems in Public Universities in Uganda: Lecturers’ Perspectives

Recent studies in Uganda show that Learning Management Systems (LMS) were not usable, and some were complex to use, making it difficult for lecturers to use the platforms. As a result, there has been low uptake and usage of LMS in many universities. To investigate this claim, the study set out to evaluate the usability of LMS in four public universities in Uganda, namely Makerere University, Makerere University Business School, Busitema University and Gulu University. Google Docs was used to design a System Usability Scale (SUS) which was used to evaluate the usability of the LMS in the four public universities. An open-ended questionnaire was also included in the SUS to capture qualitative data. This questionnaire was sent to different staff mailing lists in the four universities. A total of 80 questionnaires were filled and analyzed. The findings showed that the average System Usability Scale score for the LMS used in the four public universities was 60, representing about 30% usability, which is poor. The study identified several usability challenges and ways to address the usability challenges. This paper, therefore, presents an IDSS usability model for improving LMS usability in learning institutions.

MENGGALI PENGARUH PEMAHAMAN PERPAJAKAN TERHADAP MINAT KARIER MAHASISWA AKUNTANSI: STUDI KASUS DI UNIVERSITAS LOGISTIK DAN BISNIS INTERNASIONAL

Tax knowledge plays an important role in shaping the career interests of accounting students in pursuing a career in the field of taxation. This study aims to evaluate the extent to which tax knowledge influences the career interests of accounting students at the International Logistics and Business University in choosing a career in taxation. The research method used is quantitative with an associative approach, utilizing primary data. The analysis techniques used include validity tests, reliability tests, correlation coefficient tests, simple regression analysis, determination coefficient tests, and t-tests. The results of the study indicate that tax knowledge significantly influences students' interest in pursuing a career in taxation. The validity test shows valid results, while the reliability test confirms that the data used is reliable. The correlation test results demonstrate a strong relationship between tax knowledge (variable X) and career interest (variable Y). The simple regression analysis shows that variable X has a positive impact on variable Y, with a determination coefficient of 49.4%. This means that nearly half of the students' interest in pursuing a career in taxation is influenced by their knowledge of taxation, while the remaining portion is influenced by other factors. The t-test reveals a significance value of less than 0.05, indicating that there is a significant influence between tax knowledge and the career interest of accounting students in the field of taxation.

Critical Success Factors for University Business Incubators in Taiwan: A Resource Orchestration Perspective

Critical Success Factors for University Business Incubators in Taiwan: A Resource Orchestration Perspective

Service Operations for Justice-on-Time: A Data-Driven Queueing Approach

Problem definition: Limited resources in the judicial system can lead to costly delays, stunted economic development, and even failure to deliver justice. Using the Supreme Court of India as an exemplar for such resource-constrained settings, we apply ideas from service operations to study delay. Specifically, court dynamics constitute a case-management queue, whereby each case may experience multiple service encounters spread across time, but all are necessarily with the same server. Our goal is to elucidate the drivers of congestion, focusing on metrics such as the expected case-disposition time (delay) and expected number of cases awaiting adjudication (pendency), and leverage this understanding to recommend operational interventions. Methodology/results: We employ data-driven calibrated simulations to model the analytically intractable case-management queue. The life cycle of a case comprises two stages: preadmission (before determining its merit for detailed hearings) and postadmission. Our methodology allows us to capture the queueing dynamics in which the judges are shared resources across the two stages. It also permits modeling of holiday capacity, which is flexibly tailored to address any surplus work that spills over from the regular year. We find that the second stage of this judicial queue is overloaded, but holiday capacity creates a perception of stability by steadying performance metrics. Managerial implications: The sources of inefficiency that drive congestion include a misalignment between scheduling guidelines and judicial capacity, coupled with the requirement to schedule hearings in advance. Together, these factors inhibit utilization of shared capacity across the two-stage judicial queue. We demonstrate how interventions that account for these inefficiencies can successfully tackle judicial delay. In particular, scheduling to improve the allocation of time across preadmission and postadmission cases can cut down the expected delay by as much as 65%. Funding: This study is (partially) supported by a Korea University Business School Research Grant. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2023.0530 .

Enhancing Pronunciation Skills of Diploma Students at Bangladesh University of Business and Technology through Oral Drilling: A Comparative Study of Pre- and Post-Exposure to Accurate English Sounds among ESL Learners

The purpose of this study is to investigate the efficacy of oral drilling activities for improving phonetic skills at the diploma level at the Bangladesh University of Business and Technology. Data were gathered from 200 Bangladeshi students who were purposefully chosen, who speak Bangla as their first language, and who utilize English as a second or foreign language for academic purposes using qualitative methodology. A self-developed Likert-scale structured questionnaire was used to analyse students’ understanding of their learning experience, and pre- and post-usage pronunciation tests were conducted in conjunction with reading exercise tests for phonetic improvement. This study provides important insights into ESL pedagogy in Bangladesh and has the potential to shed light on ODA as a didactic approach used in EFL contexts, which offers more appropriate curriculum-based implications for oral practice that may improve the Pronunciation skills of students.