Business Trends Research Articles

IMPLEMENTATION OF THE KLANGEN COFFEE & ROASTERY MARKETING PUBLIC RELATIONS STRATEGY IN FORMING A POSITIVE IMAGE IN THE EYES OF THE PUBLIC

TThe development of coffee shop business trends in Indonesia has increased over the last few years. Even though Indonesia was hit by the COVID-19 pandemic, it did not discourage businessmen in the industry. In fact, several businessmen started their businesses during the pandemic, including Klangen Coffee & Roastery. As a businessman who operated during the pandemic, Klangen Coffee & Roastery employed a Marketing Public Relations strategy to survive in the competitive coffee shop business and create a positive image in the public eye. This study uses Harold Lasswell's Propaganda theory and a focus method that includes five elements of communication: source, message, channel or media, receiver, and effect. The research aims to understand Klangen Coffee & Roastery's Marketing Public Relations strategy in shaping a positive image in the public eye. The interpretive qualitative research methodology involves conducting in-depth interviews and observations. The study's results suggest that Klangen Coffee & Roastery's Marketing Public Relations strategy has been successful but not yet fully maximized. Researchers also see that the use of content can have a fairly good impact or effect when delivered through Instagram and TikTok.

TRAINING EFFECTIVENESS: BUSINESS INTELLIGENCE INFLUENCING PRODUCTIVITY OF THE EMPLOYEES

Business intelligence (BI) ingests commercial data and presents it in scrutable ways, similar as reports, dashboards, maps, and graphs. The following distinct criteria were looked at: complexity, compatibility, relative advantage, information quality, and system quality. These characteristics may have an impact on users' intentions to embrace BI in their decision-making process. As a result, these variables could have an impact on decision-making abilities. The study's goal is to examine how business intelligence affects workers' productivity after receiving training. The survey is based only on the impression of employees. There were 120 respondents in the entire sample used for the study. The study employed a descriptive research methodology and convenience sampling procedures. Throughout the study, both primary and secondary data were employed. To arrive at the study's conclusion, correlation analysis, chi square analysis, and simple percentage analysis were all used. The perception of training provided by the firm and the respondents' ages was shown to be positively correlated. It is advised that the business check to see if the workers' quality of work life is improved by the training. It is determined that the business must regularly assess the effectiveness of its training and update it to reflect the situation at hand and current business trends.

Stress Management Amongst Industrial Employee

The sources of stress in the workplace. Include interpersonal relationships, career development, organizational structure and climate, line-staff conflicts, little opportunity for advancement, high degree of specialization and centralization, poor communications, inadequate information, inaccurate assessment of performance and poor feedback. To successfully manage stress, it is important to be aware of sources of stress in our lives and our physical and psychological responses to them. People respond to stress in different ways. Some individuals are more capable of coping with stressors than others, while some individuals are more prone to stress. Our characters determine how we respond to stressors by our perception of "what is" and "what should be", our personality, motivation, problem-solving capacity and ability for self-introspection. In developing countries like India, privatization leads to rapid change in the industrial sector, while corona crises recession has impacted industries. Companies must constantly examine business trends and get innovative to retain key employees in the worst of times. Mergers and acquisitions and changes in labour laws also put stress on working life as well as on personal life of the working class.

Monitoring Acute Heart Failure Patients Using Internet-of-Things-Based Smart Monitoring System

With technological advancements, smart health monitoring systems are gaining growing importance and popularity. Today, business trends are changing from physical infrastructure to online services. With the restrictions imposed during COVID-19, medical services have been changed. The concepts of smart homes, smart appliances, and smart medical systems have gained popularity. The Internet of Things (IoT) has revolutionized communication and data collection by incorporating smart sensors for data collection from diverse sources. In addition, it utilizes artificial intelligence (AI) approaches to control a large volume of data for better use, storing, managing, and making decisions. In this research, a health monitoring system based on AI and IoT is designed to deal with the data of heart patients. The system monitors the heart patient’s activities, which helps to inform patients about their health status. Moreover, the system can perform disease classification using machine learning models. Experimental results reveal that the proposed system can perform real-time monitoring of patients and classify diseases with higher accuracy.

Measuring Business Trends and Outlook through a New Survey

The Census Bureau's new Business Trends and Outlook Survey (BTOS) provides timely information from businesses on their current trends and expectations over core concepts such as prices, employment, and revenue. The BTOS collects qualitative information in order to produce extensive margins for core economic phenomena. BTOS results are representative of all single-location nonfarm businesses in the United States. We highlight sectoral differences in extensive margins of employment and prices using the Finance and Insurance sector and the Accommodation and Food Services sector as examples. We find that businesses, especially in Accommodation and Food Services, anticipate future output price increases, possibly to accommodate rising current input prices.

TRAINING ON ENTREPRENEURSHIP SKILLS IN MARKETING PRODUCTS FOR STUDENTS AND ONLINE-BASED MSMEs

Along with the development of technology and business trends that are constantly changing, an entrepreneur must keep moving and be able to adapt quickly to remain competitive and survive in an increasingly competitive market. Creativity and innovation are important keys to making the most of information technology in business. Utilization of information technology and social media can help entrepreneurs improve business efficiency and effectiveness, expand market reach, increase consumer involvement, and speed up the transaction process. Therefore, entrepreneurs need to learn and understand how to use information technology and social media properly and effectively in their business. Community service activities that focus on product marketing training through social media are very important activities to help entrepreneurs increase sales of their products. In today's digital era, marketing through social media is becoming increasingly important because many consumers actively use social media as a means to find and buy products. Through this training activity, participants are expected to be able to understand the concept of entrepreneurship and digital marketing in depth, and be able to optimize the use of social media to increase sales of their products. By understanding the characteristics of a good entrepreneur, participants will be able to increase creativity and innovation in developing their products

Is Digital Transformation Vital for Business in Thailand 4.0 Era: An Exploratory Study

Purpose: Digital Transformation has gradually become a significant phenomenon in boosting the economies of many developing countries as well as a trend of businesses in the 21st-century in various aspects. This study explores the importance of pursuing digital transformation for businesses under Thailand 4.0 economic model toward innovation and creativity. Methodology: Using qualitative approach, this study explores the role of digital transformation under Thailand 4.0 era, and the strategies that businesses should pursue for implementing digital transformation. Findings: The findings identify Management/ Executives vision, Business Resources, and Business Competencies as the three key factors required for the successful implementation of digital transformation in businesses. Practical implications: There is a need to fully align the perceptions of practitioners who have expertise on different digital technologies for digital business transformation or digital enterprise solutions in Thailand. Originality: The findings provide useful insights on key factors, strategies, and the common practice associated with the adoption and successful implementation of digital transformation.

Предпринимательство как фактор экономической безопасности личности

The paper proposes a view of entrepreneurship as an element of the economic system, uniting all subjects of the economic security of a person – the state, business, and man. The economic security of a person is the most important component of human life and at the same time an element of national economic security and a criterion for the effective functioning of the economic system. The study of the main elements and threats to the economic security of a person, the factors influencing it seems to be a relevant topic for research, since it serves as the basis for the development of an effective state policy aimed at improving the level of economic security of a person and the quality of life of the population. In ensuring a sufficient level of economic security of a person, not only the social policy of the state plays a significant role, but also the active strategy of the economic behavior of a person himself, as well as the development trends of business and the business environment as a whole. The purpose of this work is to study the role of entrepreneurship in ensuring the economic security of a person through the solution of a number of tasks, such as: determining the essential characteristics of the economic security of a person and the main directions of its provision; identification of mechanisms of influence of entrepreneurship on the level of economic security of a person and the problems that arise in this case. General scientific methods of cognition, such as analysis and synthesis, induction and deduction, as well as sociological and statistical methods, were used as a methodological apparatus in the research process. The study found that entrepreneurship is a significant factor in the system of ensuring the economic security of a person, the article describes the mechanism of its influence on personal economic security, primarily through the impact on employment, income, opportunities for self-realization, as well as through the development of entrepreneurial competencies, necessary to improve the economic literacy of a person and his competitiveness in the economic system. The author suggests directions for further research on the topic.

Будущее приватности сквозь призму теории постнормальности


 
 
 The theory of postnormal times by Ziauddin Sardar is an attempt to explain the social processes occurring when traditional models, theories, and paradigms seem powerless in the face of looming challenges. Postnormal times are an intermediate period when old ideas, theories, and practices are dying and new ones have not yet been formed, and the whole world seems to be plunged into uncertainty and chaos. Privacy is one of the areas where the situation is considered to be already postnormal. Therefore, the article attempts to outline the current state and prospects related to privacy and personal data protection, based on the methodology developed within the theory of postnormal times.
 Complexity, chaos, and contradictions are the main forces propelling postnormal times. All of them are very perceptible in the sphere of privacy. In particular, the outcomes of the major current strategies for the legal protection of personal data are ambiguous and controversial. It relates to the consent of the data subject as one of the main legal grounds for personal data processing, as well as the use of data anonymization and pseudonymization techniques, or the introduction of mechanisms of external risk assessment. In addition, it is argued that in the present world there is a fundamental contradiction between privacy and underlying trends in business and governance, the causes of which are revealed by applying Lawrence Lessig’s theory of four regulators.
 
 
 
 Under such conditions, traditional ways of responding to challenges – turning back, increasing control and complexity of measures – not only contribute to normalization, but drive the system even further into a state of postnormalcy. It is accompanied by the exacerbation of identified critical contradictions and revealing of the new ones that increases the likelihood of collapse of the existing system of privacy protection in the near future. Therefore, it is necessary to develop and promote innovative approaches which include both reforms in the field of privacy regulation and efforts to change the external environment.
 
 
 
 
 

The impact of @jharnabhagwani content as instagram influencer

Businesses around Instagram influencers involve using these individuals to promote products or services to their followers. Businesses collaborates with influencers in a number of ways, including sponsored posts, affiliate marketing, and brand partnerships. This research examines Influencer marketing role and the impact on social engagement. the analysis technique will be using Instagram Analytics tool. The analytics tool functioned to simplify the old literature’s formula. With using Toolzu Analytics, we don’t need to calculate with complicated formula anymore but getting a complete multi-category data. The results of study show from cosplay being seen as sexualizing hobby, socially awkward, childish, and weird, become an art activity using make-up and show a real costume dress with good crafting and make-up. It’s also a proof that content can be visually pleasing without overdose of sexualization. It is also pretty unique that despite her strong domination of cosplay content, she managed to bring trend of business, education, and vegan from her top user’s interest.

Method for Managing Human Resources Better in Digital Marketing

Modern business trends are becoming more diverse as technology, particularly digital marketing, develops. The idea behind and use of digital marketing is an endeavor to increase sales of goods from a brand. Every human resource in the organization must be able to master this competency because it is the key to the growth of the business overall. Human resources must come up with plans to increase employee proficiency in digital marketing. The goal of the approach is to improve marketers' understanding of potential customers, their communication skills, and their capacity to identify the best marketing mix for each target market. The most effective digital marketers are those who have a clear understanding of how each campaign supports the goals of the offering. Digital marketers can use their free or paid media to produce broader campaigns depending on the objectives of their marketing plan. In order to increase the company's human resources' proficiency in digital marketing, this study focuses on the deployment of efficient training programs. A review of the literature using descriptive qualitative processing techniques was the research methodology used in this study.

AN ANALYSIS OF LIMITED LIABILITY PARTNERSHIPS AND THEIR EFFECTS ON SMALL ENTERPRISES

There are many different ways that a business can be structured, and the type of business structure that one decides to use will have a significant impact. There are many different kinds of business entities, each of which has its own set of advantages and disadvantages, with the end goal of overcoming the challenges posed by the fluctuating circumstances and economy. It started with individual ownership of limited companies and eventually spread to other businesses. In India, it is against the law for many professionals to work through companies. These professionals include advocates and lawyers, chartered accountants, company secretaries, and medical professionals. When it comes to providing these kinds of professional services, the structure of an LLP would be especially helpful. In the years to come, it's possible that professionals in India will offer these kinds of valuable services to a large number of organisations in other countries. Multidisciplinary combinations will be needed to help international clients with a wide range of problems. So, people think there should be an alternative to the traditional partnership: a new corporate entity with limited liability and a flexible business environment that can be set up and run in a way that is both flexible and effective. If there was a new company, this would be the case. To be able to compete effectively on the international market, business owners, professionals, and providers of services will have the ability to collaborate and run their businesses in an effective manner. The purpose of this study is to demonstrate how LLP can adapt to the ever-changing dynamics of a company. By analysing the trend of small businesses or enterprises, one can also discover the advantage of choosing to register in India as an LLP.

WHEN THE GOING GETS TOUGH: NARRATIVES OF TRADITIONAL BUSINESS SURVIVAL THROUGHOUT CRISIS

The COVID-19 Pandemic has resulted in severe difficulties, especially for those who are traditional business owners. Thus, there are different challenges that business owners have experienced. This study was designed to identify the coping mechanisms of traditional business owners when a pandemic hit them. The participants in this study were ten selected traditional business owners from Santiago City. The researchers used a narratology design that focuses on the life of a person to obtain a precise and correct response. In addition, the researchers used an open-ended interview method through an interview guide. The study found that the traditional business owners experienced business closures, the emergence of online selling, a downtrend in sales, heightened business compliance to safety protocols, financial difficulties and emphasizing products and services, strengthening customer relationships and loyalty, adapting personalized public health measures, aligning the traditional business to innovative business trends and promotion through virtual channels are their ways to cope up and keep their business afloat amidst COVID-19 Pandemic.

Emosi Positif Dan Motivasi Hedonis Terhadap Pembelian Impulsif Pada Aplikasi Online Janji Jiwa (Studi Kasus Pada Mahasiswa Universitas Tridinanti Palembang)

Business growth in Indonesia is currently increasing rapidly. Various types of new businesses selling products have sprung up, especially businesses in the food and beverage sector. The current business trend among the public, especially millennials, is the growth of the domestic coffee shop industry, one of which is Kopi Janji Jiwa. This study discusses positive emotions and hedonic motivation toward impulsive purchases in the online application of Soul Promise. The research took a sample of 96 respondents. In analyzing this study using the SPSS application by testing the Validity Test, Reliability Test, Multiple Linear Regression Test, F Test, T-Test, Correlation Coefficient Test, and Coefficient of Determination Test. The results of the study found that positive emotions did not affect impulsive purchases in the online soul promise application.

Economic Growth Viewed from Life Expectation Levels, Wholesale Trade, Business Trend, Consumer Trends and Received of Zakat, Infaq and Alms

This research aims to identify and analyze the effect of life expectancy, wholesale price index, business tendency index, and consumer tendency index on economic growth with zakat, infaq and almsgiving receipts as intervening variables in Indonesia. The method used in this study is a quantitative method with the type of associative research, population and sample in this study is Indonesia's Economic Growth Quarter I 2005 – Second Quarter of 2022 Central Statistics Agency. Based on research on life expectancy, the wholesale price index, the business tendency index, and the consumer tendency index have a significant positive effect on economic growth in Indonesia. The results of this study indicate that the receipt of zakat, infaq, and alms has a significant positive effect on Indonesia's economic growth. It can be concluded that it can contribute to the government, zakat managers, the general public, both academics and economic actors and the general public so that they understand more about the linkage of life expectancy, wholesale price index, business tendency index, consumer tendency index to economic growth.

Human resources analytics: where do we go from here?

PurposeHuman resource analytics (HRA) has developed as a new business trend and challenge, stressing the strategic relevance of human resource management (HRM) to senior management executives. HRA is a process that uses statistical techniques, to link HR practices to organizational performance. The purpose of this study is to carry out recent development in HRA, bibliometric analysis and content analysis to present a comprehensive account of HRA to fill the gap in the evolution and status of its research.Design/methodology/approachThe study is based on the recent advances in HRA in terms of it evolution and advancement by analyzing and drawing conclusions 480 articles retrieved from the Web of Science (WoS) database from 2003 to March 2022. The methodology is divided into four steps: data collection, analysis, visualization and interpretation. The study performed a rigorous bibliometric assessment of HRA using the bibliometric R-package and VOS viewer.FindingsThe findings based on the literature survey, and bibliometric analysis, reveal the path-breaking articles, the prominent authors, most contributing institutions and countries that have contributed to the HRA scholarship. The results show that the number of publications has significantly increased from 2015 onwards, reaching a maximum of 101 journals in 2021. The USA, China, India, Canada and the United Kingdom were the most productive countries in terms of the total number of publications. Human Resource Management Journal, Human Resource Management, International Journal of Manpower, and Journal of Organizational Effectiveness-People and Performance are the top four academic outlets in the field of HRA. Additionally, the study identifies four clusters of HRA research and the knowledge gaps in HRA scholarship.Research limitations/implicationsThe present study is based on the articles retrieved from the WoS. The study underpins HRA research to understand the trends and presents a structured account. However, the study is not free from limitations. It is recommended that future research could be undertaken by combining WoS and Scopus databases to have a more detailed and comprehensive view. This study indicates that the field is still in its infancy stage. Hence, there is a need for more arduous research on the topic to help develop a better understanding of this field.Originality/valueThe findings of knowledge clusters will drive future researchers to augment the field. The evolution of the four clusters and their subsequent development will fill the gaps in the literature. This study enriches the HRA literature and the findings of this study may assist academicians, researchers and managers in furthering their research in the identified research clusters

Financial Re-Engineering Impact on Organisational Capacity of Poultry Business in Nigeria

The Nigerian poultry industry, with a net worth value of 1.875trillion naira, comprises approximately 180 million birds and produces 454 million tons of meat and 21 billion eggs per year. Yet, local production only meets 30% of the demand for chicken eggs and meat, thus exposing the investment potentials and performance associated challenges at boosting the poultry industry that has emerged as the most dynamic, developed, commercialized and fastest growing livestock sub-sector in the country. Thus, this study examined the impact of financial re-engineering on organisational capacity of the poultry business in Nigeria. The study adopted survey research design. The population of the study were 4,324 active farmers and support services of the key poultry business stakeholders in the six geo-political zones of Nigeria. The sample size of 450 was determined using Taro Yamane sample size formular. Strata random sampling technique were used to select the respondents from the geo-political zones. A structured and valid questionnaire were administered to the respondents with a response rate of 84%. The Cronbach’s alpha reliability coefficients for the constructs ranged from 0.87 to 0.95. Descriptive and inferential (multiple regression) analysis was used to analyse the data at 5% level of significance. The findings revealed that financial re-engineering had a significant effect on organisational capacity (learning and growth performance) (Adj. R2 = 0.607 F (5,379) = 118.008, p < 0.05). The study concluded that financial re-engineering has significant effect on organisational capacity of poultry business in Nigeria. The study recommended that the numerous agricultural institutions should prioritise the training of skilled professionals and workers at all levels running short-term developmental programmes, adapting the school curriculum to teach current trends in the livestock business, research into new methodologies of skills development as a tool for building capacity with the workforce and drive all other performance indices.

Decisions on Purchasing Halal-Certified Products among "Pantura Muslims"

The halal industry is becoming a business trend in various countries worldwide, both in Muslim and non-Muslim countries. Indonesia is a country that actively participates in its development, even though developments in society have yet to be maximized. This article aims to explore the perceptions of the people of Pekalongan who have a religious character towards the decision to purchase halal-certified products. The research was conducted within a quantitative framework, and the data was collected through a questionnaire with a purposive sampling strategy obtained from 92 respondents. The collected data were analysed with the E-Views analysis tool. The decision to buy halal products is influenced by religiosity, halal knowledge, halal behaviours, and halal awareness by 48.5% simultaneously. Halal awareness and religiosity positively and significantly affect the decision to purchase halal products. The opposite condition is shown by the halal behaviours and knowledge variables, which have a positive but insignificant effect. This research implies that people with Islamic religious characteristics, awareness, and religiosity, which are internal, greatly influence purchasing decisions. The weakness of this research is that the respondents need to be expanded and added so they can produce more comprehensive conclusions.

Trends of Business Oriented Farming with Modern Technique: An Empirical Study of Poultry Farming in Darjeeling District of West Bengal

Trends of Business Oriented Farming with Modern Technique: An Empirical Study of Poultry Farming in Darjeeling District of West Bengal

Features and characteristics of business intelligence (BI)-systems as a tool for improving the efficiency of company activities

In the era of the information economic development of society, which is based on the digitalization of communication technologies and software for business administration algorithms, business analytics occupies an important place, a tool for obtaining high-quality, unique, and expensive information, maintaining the global competitive advantages of projects in the face of long-term force majeure risks of the viability of the economy. Since the middle of the last century, information technologies have been in constant development, gradually being introduced into all spheres and strata of society: production, accounting and analytical support, management, analysis, forecasts, risks. This paper considers the tools of digital business transformation and trends within the new knowledge paradigm based on a controlled understanding of the value properties of an information product. The successful use of business intelligence can indicate an increase in the success of the company and the country's competitiveness in the global market. Business analytics of companies is currently undergoing a stage of reengineering due to testing various programs, understanding, and analyzing the database, improving communication interaction at all levels of business processes, and making decisions in conditions of interactivity and transparency. The state of traceability and transparency of information, evolution and dynamics of conclusions and proposals over a long period of the company's activity in the sectoral and global aspect is of value. The features, characteristics, and functions of business intelligence (BI) systems as a tool for increasing the efficiency of the company's activities are analyzed. Business intelligence systems were considered as a tool for data analysis and processing, a comparative analysis of modern business intelligence systems and market trends of business intelligence systems was conducted, because of which the role of BI systems in increasing the efficiency of the company's activities was revealed. Keywords: business analytics, business data analysis, data integration, data presentation, IT sphere, company performance.