Business Start-up Research Articles

Analisis Kelayakan Bisnis Pengembangan Usaha Startup

The rapid growth of the global startup ecosystem has created many opportunities and challenges. The purpose of this study is to analyze the business feasibility of startup business development. The research method used is a literature study or Library Research with a qualitative approach. The literature used is literature from research results or reviews presented in national and international scientific articles related to startups. The results showed that this analysis is a critical stage that helps startup founders to understand whether their business idea has the potential to succeed in a competitive business environment. By evaluating components such as market, financial, technical, management, and risk, business feasibility analysis provides a deep understanding of the potential and challenges that startups may face. Keywords: Business feasibility, Enterprise development, Startup

Third places, the connective fibre of cities and high-tech entrepreneurship

ABSTRACT Urban ‘third places’ foster informal interactions and face-to-face contact that is critical to the development of new innovations and start-up businesses. Our research utilises extensive microdata in combination with telephone interviews with over 200 start-up companies in Stockholm, Sweden. Our findings indicate that access to third places has a significant impact on the number of new high-tech start-ups (both by entrepreneur place of residence and work) in their vicinity. This suggests that third places play a demonstrable role in innovation and economic growth.

Warung Segar's Digital Branding Strategy in Growing Interest in Online Groceries Shopping

The COVID-19 pandemic has a significant impact on the survival of startup business units. Startups are required to design brilliant strategies to survive. One of the strategies that startups can do is the digital branding process, which allows startups to have a strong position in the market. This study of Warung Segar's branding strategy in Growing Interest in Groceries Shopping Online uses qualitative methods and a case study approach. Qualitative research looks at the ideas, observations, opinions, and beliefs of the people studied. The purpose of the study is to find out how the technology, elements, processes and operations of Startup Warung Segar do digital branding in order to grow the interest of Groceries Shopping Online. The results of the study provide results that Warung Segar which has used Digital Branding can survive and is able to boost sales with a market oriented branding approach, Warung Segar has an understanding of the urgency of internal branding as a manifestation of the Spirit of Goodness which is based on integration and comprehensive treatment of the brand.

Privileged information access, analyst consensus building, and stock return volatility: Evidence from the JOBS Act

This study examines whether allowing select analysts private access to management before an IPO affects analyst consensus building and subsequently post-IPO stock return volatility. The 2012 Jumpstart Our Business Startups (JOBS) Act creates many exemptions to reduce the cost of going public for smaller issuers that qualify as an Emerging Growth Company (EGC). One set of provisions allows analysts affiliated with an EGC's underwriters to communicate privately with management and potential investors before the IPO. Using a sample of IPOs during 2001–2022, we find that the dispersion in affiliated analysts' initiation forecasts is significantly higher for EGCs than similar IPOs in the pre-JOBS period. A path analysis reveals that the JOBS Act indirectly contributes to the heightened post-IPO stock return volatility through the mediating role of forecast dispersion among affiliated analysts. Our exploratory analyses suggest that more significant variations in affiliated analysts' social connections and their workload tend to be associated with higher forecast dispersion. Overall, our findings indicate that having privileged access to management could reduce consensus among analysts, which can increase post-IPO stock return volatility in EGCs.

The business students' intention to establish a start-up company: the role of higher education-related factors

PurposeThis study aims to develop and test a conceptual model of business students' intention to establish a start-up business that involves attitude, perceived behavioral control (PBC), entrepreneurial competence, financial access, lecture service quality, curriculum program, extracurricular activity and institutional support simultaneously.Design/methodology/approachAn online survey was performed. The respondents were 196 business students in a private university in Indonesia. The data were analyzed using partial least square structural equation modeling (PLS-SEM).FindingsBusiness students' intention to establish a start-up business was positively and significantly influenced by attitude and PBC. PBC was positively and significantly influenced by entrepreneurial competence and financial access. Attitude and entrepreneurial competence were positively and significantly influenced by curriculum program and extracurricular activity, but not influenced by lecture service quality and institutional support. Financial access was positively and significantly influenced by extracurricular activity and institutional support.Research limitations/implicationsThis research was conducted in a private university in Indonesia. Therefore, to test the stability of the research findings and the proposed conceptual model, it is necessary to conduct research in different contexts.Originality/valueResearch on the intention to establish a start-up business that simultaneously considers attitude, PBC, entrepreneurial competence, financial access, lecture service quality, curriculum program, extracurricular activity and institutional support is still scarce in the literature. This study addressed the gap.

Entrepreneurship in constrained immigration contexts – the liminal integration of Syrian refugees

ABSTRACT Drawing on a qualitative study of Syrian refugees in constrained immigration contexts in the North of England, this article explores refugees’ perceptions of integration and social exclusion through entrepreneurship. By exploring refugee experiences as they engage in entrepreneurship programmes or business start-ups, our findings highlight a divide among refugees with the means to start-up businesses successfully and those without. The article contributes to understanding entrepreneurship as a tool for refugees that indicates dyadic outcomes of idiosyncratic integration among equipped refugees and liminal integration among vulnerable refugees. The article extends our appreciation of the nuance in entrepreneurship, and develops liminality debates by stressing the transformative nature of refugee journeys that involve cross-domain transitions characterized by multiple separations. We call for the acknowledgement of refugee heterogeneity in neoliberal economies in ways that encompass holistic views of integration beyond the current focus on economic contributions at the expense of all else.

The Effect of The Characteristics of Product Innovation on Intention to Adopt Application-Based Motorcycle Taxi Service (Go-Jek) The Moderating role of Consumer Demographic Characteristic in Yogyakarta

Application-based motorcycle taxi (ojek) service becomes one of the most popular startup businesses in the recent years. There are many emerged companies that offer application-based transportation service, one of them is PT. Go-Jek Indonesia. However, there are only few researches that examine factors that might influence companies to design suitable and user-friendly application-based transportation service. This study aims to determine the influence of the characteristics of product innovation on intention to adopt app-based ojek service (Go-Jek) in which consumer demographic characteristics variable is used as moderators. Primary data were collected through questionnaires with a sample size of 280 respondents. This research used multiple regression analysis on millennial, non-millennial, and combined generations, and conducted moderate regression analysis of characteristics of an innovation (relative advantage, compatibility, complexity, trialability, observability). The result shows that relative advantage, compatibility, trialability, observability in the millennial generation have positive and significant effect on intention to adopt, whereas complexity variable has no significant effect. It was found that variables of relative advantage, trialability, and observability in the non-millennial generation have positive and significant effect, whereas complexity variable has negative effect on intention to adopt. On the other hand, the result proves that compatibility variable has no significant effect. In addition, the result also shows that variables of relative advantage, compatibility, trialability, and observability in combined generations have positive effect on intention to adopt Go-Jek application, whilst complexity variable has a negative effect on intention to adopt Go-Jek app. Factor of generation shows that the effect of variable of characteristics of an innovation (relative advantage, compatibility, complexity, trialability, observability) has stronger effect on intention to adopt in non-millennial compared with millennial generation.

Pelatihan Penganggaran Modal Kerja Berbasis Digital Untuk Komunitas UMKM dan Start-Up

Through web-based business applications, it helps start-up companies to reach their target markets more quickly and in a more organized manner, with a more efficient level of economic costs compared to using conventional consumer marketing methods which require higher levels of economic costs. However, more than 40% of SMEs and startup companies in Indonesia, both digital and non-digital based, experience financial failure and fail to maintain their business continuously, due to inefficient management of the financial aspects of the organization, which becomes an obstacle for business actors in planning and can also disrupt the level of continuity of the business. This is the background for the need for community service activities in order to improve the quality of financial inclusion, especially in terms of working capital management budgeting for mobile-based SMEs and startup companies.
 This community service activity was formed to expand knowledge regarding effective and efficient working capital management budgeting, where it is hoped that through this program, mobile-based SMEs and startup business actors will have the knowledge to know the financial strength of their business and can be used as a consideration in decisions and make the business run healthier in the future.

A Bibliometric Analysis of Student Entrepreneurship and Start-up Research (1986-2024)

Entrepreneurship and start-up development are crucial for economic growth, heightens the number of publications by academics, policymakers and educators. In recent years, the student entrepreneurship and start-up business (SEBS) research is gathering increasing attention. However, there is a need of making the comprehensive overview on the topic. This study conducts a bibliometric analysis of 1,324 Scopus-indexed academic publications on "student entrepreneurship" and "start-up" as of July 2024, spanning 38 years. Using VOSviewer, this research explores publication trends, document types, languages, keywords, and contributions by key scholars, countries, and institutions. Findings indicate a notable rise in studies on student entrepreneurship in recent years, reflecting its growing significance in academia. Core research themes, frequent keywords, and author impact analysis reveal emerging directions and influential contributors in this field. This analysis highlights the global scope and evolving trends within SEBS research, underlining the field's dynamic growth and relevance. This bibliometric analysis indicates areas for further exploration and highlights key gaps in the literature. Identifies industry leaders and co-author networks, and shows directions for future collaboration. This research can provide a comprehensive and multidisciplinary approach to improve research on entrepreneurship and start-up development.

ГРАНТИ ДЛЯ БІЗНЕСУ: ЗАЛЕЖНІСТЬ КРИТЕРІЇВ ПРИЙНЯТНОСТІ ТА УМОВ ОТРИМАННЯ ФІНАНСУВАННЯ ВІД СУМИ ГРАНТУ

The article analyzes a number of grant programs to support micro, small, medium and large businesses in wartime conditions, namely: "eRobota" program, "Own business" direction, EIT Urban Mobility, "eRobota" program for processing enterprises, USAID program for medium and large processing enterprises, USAID program for MSMEs in the grain sector in increasing grain storage and drying capacities, "Developpp" program, the USAID/IBR project program, the USAID program "export-oriented program for the processing of grain, oil and leguminous crops". After analyzing the eligibility criteria in the above programs, which relate to the applicant's business reputation, the following conclusions are drawn: 1. An ideal reputation is important for receiving a grant, regardless of its size - both for small and very large projects. 2. The applicant's contribution is not mandatory in programs with small grant funding and for start-up projects. However, organizations applying for large grants must provide the project with alternative resources in the amount of 30% to 50%. 3. The age of the organization is important for the grantor, especially with large amounts of funding. But for the development of micro-businesses and startup projects, this criterion is less important. 4. Relevant experience in the priority grant program is mandatory, with the exception of cases of financing business opening or startups. 5. The requirements for the presence of partner organizations are ambiguous, but in order to receive large grants it is important to demonstrate connections with other organizations. 6. The availability of audit reports is not mandatory for most funds, but documents on the financial status of the applicant for the last year must be presented. 7. The number of employees does not directly affect the amount of the grant, but when the project is approved, an obligation to employ a certain number of people may be established. 8. In programs with large grant funding, a requirement for a minimum amount of annual turnover may be established, which is a mandatory condition. 9. The presence of a business development strategy is a significant advantage when selecting and making a decision on awarding a grant. It was concluded that the eligibility criteria and conditions for obtaining financing depend on the amount of the grant. The larger the amount of the grant, the higher the requirements of the grantor to potential grantees. At the same time, the business reputation of applicant organizations is equally important for all programs. However, each of them contains a different set of criteria that determine the ideal reputation of a potential grantee.

Crowdfunding and crowdlending as alternative ways of financing in Ukraine

In the modern conditions of the development of innovative entrepreneurship in Ukraine, there is an important need to use the latest methods of attracting capital. Because of the successful foreign experience, one of the most common methods is crowdfunding and crowdlending. The purpose of the article is to reveal the essence of crowdfunding and crowdlending as modern ways of financing business, analyze the activities of domestic crowdfunding platforms in Ukraine and identify factors that inhibit the development of crowdfunding and crowdlending in Ukraine. Analyzing, systematizing and summarizing the scientific works of many scientists, the article investigated the essence of using crowdfunding and crowdlending as alternative sources of financing business ideas, startups, and projects in Ukraine in the conditions of innovative development of modern technologies. As a result of the study, the main advantages and disadvantages of using these two methods of financing are summarized. The main participants of these financial instruments are defined, the model of the organization of crowdfunding as a method of financing is highlighted, and the role of online platforms, through which funds are raised to finance the projects presented on them, is clarified. The dynamics of the average financing of crowdfunding campaigns on the market of Ukraine and the number of successfully closed crowdfunding campaigns during 2017–2023 were analyzed. The functioning of domestic crowdfunding platforms has been investigated and substantiated. Presented are modern crowdfunding platforms such as «Big Idea», «GoF», «My City» and «RazomGO», which help in financing many projects throughout Ukraine. The «Big Idea» platform is known as one of the leading Ukrainian leaders in the field of crowdfunding, so an analysis of the number of successfully implemented projects on the «Big Idea» platform was carried out. The reasons hindering the progress of modern financing methods in Ukraine have been identified and analyzed, and recommendations for its further development in our country have been proposed. The implementation of the above innovative forms of financing in Ukraine requires the creation of favorable legal regulations, raising public awareness and ensuring the development of reliable specialized platforms.

Effect of Enterpreneurial Competencies on the Performance of Small and Medium Scale Enterprises in Katsina State

The study examines the effect of entrepreneurial competencies on the performance of small and medium scale enterprises in Katsina state. Survey research design was employed in the study. This type of research design is adopted because the information about the independent variables and dependent variable represents what is going on at only one point in time Primary data was collected through a self-administered questionnaire issued to the respondents using stratified and simple random sampling technique. The data was collected from the sample size of 56 enterprises that cut across different small and medium enterprises. Ordinal logistic regression analysis was used to test and answer the questions set for the study. The findings revealed that entrepreneurial skills and entrepreneurial characteristics have a positive effect on the performance of SMEs in the state. It was also found that entrepreneurial motives have a positive effect on the performance of SMEs. The study recommended a need for combined efforts between governments at all levels and NGOs towards not only funding but also initiating management training and development programmes for the entrepreneurs in order to enable them acquire necessary skills, enhance and appreciate their inborn personalities and abilities. The government shall also put in place entrepreneurship policy to nurture business startups through mentorship, motivation and attitude change as they walk through entrepreneurship journey.

ТРЕНДВОТЧИНГ КАК СОВРЕМЕННЫЙ ИНСТРУМЕНТ ПОИСКА ПОТЕНЦИАЛЬНЫХ РЫНОЧНЫХ ВОЗМОЖНОСТЕЙ И ЭФФЕКТИВНЫХ БИЗНЕС-РЕШЕНИЙ

The article considers the place and role of trendwatching in modern business. First, a comparative analysis is done on the basic concepts with which the trend is identified (tendency, fashion, analytics, technological entrepreneurship). The basic classification of trends is carried out according to scalability, key areas of society, industry (market) affiliation, dominance of position and dynamism of development. The priority properties of the trend are determined: direction, strength, duration. It is emphasized that trendwatching is an important part of any innovation process, since it provides an opportunity to anticipate new technological, consumer and other trends. In general, trendwatching is increasingly becoming a tool for finding opportunities that contribute to successful competition in the 21st century market by forming a proposal based on potential user expectations, outpacing rivals operating in the industry under study, taking into account the influence of macro-environment factors and adequate adjustment by corporate management. To that end the author gives the methodology for determining the trend, an important place in which is occupied by the means (sources) of its research and selection. The issue of using the consumer trend matrix is discussed, which gives good results in finding free niches and contributes to the opening of new market windows, which is especially important for beginning business startups. At the end of the article, it is noted that the active use of trendwatching promotes technological entrepreneurship, and observing trends provides the business world with the necessary information, as a result of which it becomes more rational for companies to choose promising areas to increase their competitiveness and growth.

Investors of the final pitch on the role of entrepreneurial mentoring and financial investment on a green startup’s business growth

Televised Business Pitches, such as Dragons' Den and Shark Tank, have gained popularity as entrepreneurs present their ideas to investors in hopes of securing funding. However, the focus of these shows is primarily on the pitching process itself. For this study, it examines the impact of these shows on its participants, specifically assessing their effectiveness in obtaining financial funding and mentoring and their influence on business growth. By analyzing the episodes and conducting semi-structured interviews with four technology startup ventures featured on the local show The Final Pitch, we collected relevant data. We utilized tables to summarize and tabulate the evidence, integrating identified themes into a cross-case report. Results reveal that The Final Pitch was effective in providing funding and mentorship opportunities for green business startups. However, the received mentoring was only a partial contributor to the businesses' longevity and growth. Meanwhile, the funding alleviated financial constraints and facilitated the realization of ideas and green business expansion. Moreover, newly emergent themes also came out such as signaling, an area that can be explored in future research. In conclusion, Televised Business Pitches offer valuable platforms to startups for acquiring financial support and mentorship.

ГРАНТИ ПРОГРАМИ SEEDS OF BRAVERY ДЛЯ ПІДТРИМКИ УКРАЇНСЬКИХ ТЕХНОЛОГІЧНИХ СТАРТАПІВ В УМОВАХ ВІЙНИ

The article examines the SEEDS OF BRAVERY Project, which is funded by the European Union through the European Innovation Council. It is emphasized that this is an initiative implemented to support Ukrainian technology startups and their integration with the EU; the main goal of the Project is to promote the development of diversity, increase the potential of deep technologies and stimulate hundreds of innovations based on Ukrainian technologies that are useful for end users in Europe, Ukraine and around the world. The possibilities of the Project for Ukrainian startups and existing large-scale companies of Ukraine that develop innovative services or products have been demonstrated, namely: to receive financial and non-financial assistance for the implementation of the project's innovative business and innovative initiative. Emphasis is placed on the fact that this is help for business startups and companies that wish to expand their operational activities in Ukraine, to achieve a positive development effect, including for the implementation of social projects. The main areas of support for the Project were demonstrated: "Business and innovative services", "Innovative entrepreneurship", "Deep Tech incubators", "Ukraine reconstruction", "Expansion and acceleration of Deep Tech". The study noted that until April 25, 2025, Ukrainian companies can apply for grant funding in the amount of up to 60,000 euros in total. Outlined main support of the UASEEDs Project as of March 2024: 1. Non-refundable grants (up to 60,000 euros); 2. Access to additional financing; 3. Women's entrepreneurship and leadership programs; 4. Support of applications of Ukrainian startups to EIC and other European funding competitions; 5. Market Discovery and Fast track programs, as well as regular DemoDays with international investors and business angels; 6. Creation and acceleration of Deep Tech business, entrepreneurial education for scientists and innovators; 7. Getting to know investors, accelerators, stakeholders of the innovation ecosystem. Summarized, as a result of the implementation of these projects, a significant impact of the startups' activities on the innovation ecosystem of Ukraine, as well as on various spheres for the recovery of Ukraine in war conditions, is expected.

Financial support of development of a start-up business in the conditions of marital law

As a result of the full-scale Russian invasion, Ukraine’s economy underwent structural changes, which negatively affected the dynamics of its development. The field of the startup entrepreneurship had a high level of sustainability due to unique, innovative ideas and solutions in conditions of uncertainty. Developing innovative enterprises and expanding global investment resources are the foundations of Ukraine's innovative growth. However, putting this into action is an exceptionally difficult challenge for the state. The study of trends in the development of startup entrepreneurship in martial law conditions, the analysis of the sources of their financial support, and the development of effective solutions to regulate their functioning show the article's relevance. Many scientists have dealt with the issues of regularities of development and the basics of the functioning of startups in Ukraine. Despite significant scientific progress, the financial aspects of supporting startup entrepreneurship in wartime conditions still need to be explored. The article aims to study the trends in the development of start-up entrepreneurship under martial law, analyze the main sources of their financing, and develop recommendations for improving the financial support of start-up entrepreneurship in Ukraine. The article examines the process of origination and development of startup entrepreneurship in the domestic economy. It identifies six stages of its formation: origination, growth, adaptive stage, the newest stage, the current stage, and the period of martial law. The author analyzed the dynamics of the development of startup entrepreneurship within the country and determined the rating position of Ukraine in StartupBlink of the world's ecosystems, in selected cities that act as locomotives for the development of startup entrepreneurship in the country. Based on the analytical reports of Startupranking, a negative trend of startups development during wartime was revealed, which is explained by limited access to the capital of financial organizations and new sources of financing. According to the Ukrainian Startup Fund, the article reviews current programs to support the development of startup entrepreneurship. It investigates the financial support of international organizations for this type of business.

Deep Learning to Predict Start-Up Business Success

Deep Learning to Predict Start-Up Business Success

The Strategic Renewal Model of Organizations Under Environmental Uncertainty (Case Study: Startup Organizations in the Payment Industry)

The concept of strategy is intertwined with environmental uncertainty. In fact, strategic management can be seen as a systematic approach to dealing with environmental turbulence and changes, ultimately ensuring business success and preventing the negative consequences of environmental changes in business. Therefore, many researchers and managers seek solutions to reduce the impact of uncertainty in order to make effective strategic decisions. Among the various methods that managers choose to manage environmental uncertainty, strategic renewal is considered one of the most effective approaches. Some businesses, such as payment startups, face greater environmental uncertainties due to the nascent nature of the industry on one hand and the nascent state of the organization on the other. The strategic management literature does not provide a comprehensive solution for the strategic renewal of nascent businesses. Hence, this study, using the case study research method and focusing on an active startup in the payment industry, aims to propose a model for the strategic renewal of payment startups operating in environments with high uncertainty. This research revealed that among environmental factors, certain factors lead to increased environmental uncertainty for startup businesses. Additionally, in this model, the components of the strategic renewal process, as well as the outcomes and consequences of implementing strategic renewal in these businesses, have been identified.

Learning approach of customer journey analysis on digital start-up business performance through social practice theory

Learning approach of customer journey analysis on digital start-up business performance through social practice theory

A web-based market validation tool for the modified Startup Business Company Validation Methodology

Developing economies often struggle with limited resources and personnel, making market validation for startups a challenge. Existing validation methods can be costly and complicated, requiring significant time and resources. This study aimed to address these challenges by developing a web-based market validation tool for startups. Results showed that the tool was well received by respondents, with the majority finding it easy to use and navigate. Additionally, respondents rated the tool as highly valuable for their startup process. This study highlights the potential benefits of web-based market validation tools for startups in developing economies, offering a cost-effective and accessible solution.