Sport management is part of a complex area that involves all the aspects of sports business. The management process has a universal character, being developed and taking place in the internal but also the external environment of organizations, in stages that involve: diagnosis of situations, planning and decisionmaking, organization, coordination of resources, control and evaluation of the results. In the sporting activity, managers organize the execution work in order to obtain increased efficiency, taking into account the needs and aspirations of people, as well as the importance of the unit and activities they lead. This management involves a high number of abilities and directions, out of which many are connected to the strategies, statistics, and the usage of the technology information, accountancy and communication. All of this is ultimately leading to the achievement of sports results. Regardless of the sports branch, the achievements are desired at all levels, starting from the members of the family to the administrator, from the director to the governmental bodies, giving purpose, satisfaction and generating the sports policy. One of the objectives was to improve the activities of sports organizations in communication management, public relations management, human resource management and evaluation management. This paper aimed at selecting effective methods, as well as developing a management analysis model following the research conducted in order to optimise and develop the management of sports organizations.