Business Marketing Management Research Articles

Peningkatan Kapasitas Pelaku Usaha Perikanan di Desa Pela Kabupaten Kutai Kartanegara Melalui Penyuluhan Manajemen Strategi Pemasaran

Marketing of fishery business products is technically a little different from non-fisheries, this is because the marketing flow time from producer to consumer must be shorter, this is done in order to maintain freshness and optimal protein content in the fish. Therefore, efforts are needed to provide technical guidance for business marketing management. Lack of knowledge of the importance of groups is an obstacle in providing assistance to fishermen. so it is necessary to provide ongoing assistance by related agencies and academics to change the mindset and fate of fishermen towards a better standard of living. Extension activities were carried out on Saturday, May 11 2024 in Pela Village, Kota Bangun District, Kutai Kartanegara Regency. The approach method used is mapping potential locations, counseling, training and assistance with business marketing management. The result of community service is that fishing communities can understand the importance of joining or forming groups to achieve the same goals, and fishermen understand the importance of marketing management in an effort to increase income and economic welfare.

Kontribusi Fasilitator Pendamping dalam Meningkatkan Akses Pasar Bagi Pelaku UMKM Nasabah BTPN Syariah Kecamatan Tandes Suarabaya

The research entitled "Kontribusi Fasilitator Pendamping dalam Meningkatkan Akses Pasar bagi Pelaku UMKM Nasabah BTPN Syariah Kecamatan Tandes Surabaya " discusses the role of facilitators in expanding market access for MSMEs customers of Bank BTPN Syariah in Surabaya. This study aims to help MSMEs players understand the importance of preparing marketing strategies to maximize the scope of their business. The method used is a qualitative approach with descriptive methods. The data collection technique used was interviews conducted naturally and conducting a SWOT analysis on each MSMEs customer of BTPN Syariah. The research results show that the role of companion helps BTPN Syariah MSMEs customers to maximize sales. Having an accompanying facilitator for MSMEs players can help in developing effective business strategies, market understanding, marketing and better financial management.

APA names Guillermo Corea first chief business innovation and growth officer

The American Psychological Association (APA) has named Guillermo Corea as its first chief business innovation and growth officer, responsible for developing and leading new revenue generation strategies for the association and its affiliated APA Services Inc. Corea has more than 25 years of experience in business development, marketing, partnerships and strategic management. “APA welcomes Guillermo to this critical new position, which will involve identifying and diversifying revenue for the association, alliance building and business development,” APA CEO Arthur C. Evans Jr., Ph.D., said in announcing the appointment. “He brings a stellar record that includes launching new operations and expanding revenue streams in his prior positions.” Corea most recently served nine years with the Society for Human Resource Management (SHRM), first as director of digital media and business devel‐opment and later as managing di‐rector, workplace innovation lab and venture capital. While there he launched an impact investment vehicle, new business lines and products, and he expanded SHRM's e‐commerce revenue.

Empowerment of Women's Culinary Business in Persit Kartika Chandra Kirana organization, Yogyakarta

This community service aims to empower Persit member mothers in improving their economic welfare. Cooking training was chosen as the approach in this program because it has the potential to provide better cooking skills as well as the opportunity to generate additional income through selling food. In this program, Persit women are given cooking technique training which includes choosing the right food ingredients, good cooking techniques, and a variety of healthy menus. In addition, they are also given knowledge about business management, marketing, and financial management. Through intensive mentoring, Persit member mothers are given support and guidance in developing their culinary business. This mentoring program has significant benefits.

Market segmentation: Machine Learning in Marketing in the Context of COVID-19

The COVID-19 health crisis has led to unprecedented changes in consumer behavior, as consumers now purchase differently and use different means. Consumers are checking and judging products via electronic devices, shaping trends in consumer segments. This research study aimed to use the clustering model with Machine Learning resources in the analysis of clusters as a resource for consumer segmentation, a major component in business marketing management. A 6-question questionnaire was administered to 506 people ranging from 18 to 65 years old to gauge their opinions about going shopping. A dataset was organized using the data collected and processed using RapidMiner Studio 9.10 software. The optimal number of clusters and their components were obtained from the performance indicator provided by Machine Learning.

Perception, Reaction, and Future Development of the Influence of COVID-19 on the Hospitality and Tourism Industry in China.

The present study examined the perception, reaction (i.e., possible measures), and future development from the perspectives of hotel and tourism practitioners and experts to investigate the influence of coronavirus disease 2019 (i.e., COVID-19) on the hospitality and tourism industry in China. After conducting 58 in-depth interviews among hotel and tourism practitioners and experts, feasible and practical measures were proposed to reduce such influence and predict the future development of China’s hospitality and tourism industry. Findings indicate that the influence of COVID-19 on the industry is perceived mainly through the pandemic’s economic and social effects. Possible measures that can be adopted for the recovery of China’s hospitality and tourism industry include the following aspects: government financial support, employee relationship management and electronic (e)-training, business marketing management, and industry co-operation network. A Perception-Reaction-Predication (PRP) crisis model is also proposed.

Editorial: Qualitative research in business marketing management

Editorial: Qualitative research in business marketing management

A tough decision for equestrian business: the case of mandara equestrian club

Learning outcomes This case study focuses on basic business approaches in the decision-making by considering owners and stakeholders’ perspective in highlighting the related issues in customer service, marketing (marketing mix and product mix), strategy, business management and operational management of the sport business in the private sector of Abu Dhabi. At the end of this exercise, students should have a clear consideration of the following: understanding of the equestrian business products and services elements, description of the marketing mix the equestrian business products and services elements, definition of the product mix approach of the marketing mix in equestrian business management, distinguishing needs of product mix alternative decisions approach in equestrian business management in the private sector and labeling of two main customer services based issues and propose a solution using product mix alternatives approaches (expand/eliminate). Case overview/synopsis Mandara Equestrian Club (MEC) was the culmination of a dream for Faysal Urfali, a Lebanese entrepreneur, and his wife, who lived in (and loved) United Arab Emirates (UAE) for more than 20 years ago. The dream started in 2012, when the Urfali family was vacationing in Spain. They fell in love with the Arabian breed of horses, famous for their wide, flat forehead, soulful eyes, broad muzzle, erect ears, slender neck and flowing, shining mane. Arabian horses are also renowned for their beauty, loyalty, strength and intelligence. Arabian horses are an intrinsic part of Arabian tradition and heritage, always described in Arabic literature as a sign of pride, courage and dignity, in recitation legends of wars. The Urafalis did not have experience with horses during that period, but that did not stop them from starting an equine business in the UAE, specifically in the Emirate of Abu Dhabi. Urfali started MEC in Al Rahba City, a small town in the north site of Abu Dhabi, the Capital of UAE. At its inception in 2013, MEC was open only for private use. In 2014, Urfali decided to open the club to the public due to high demand from visitors and horses’ lovers who were visiting the place to see the horses and request horse rides. MEC carries forward Urfali’s passion for Arabian horses, as it specializes in the care and training of show horses. MEC also offers other equine activities and services for both horse owners and horseback riders. In early 2019, Urfali conducted a meeting to assess MEC’s financial statements and discuss daily business operations. The meeting determined that the club was facing several business challenges to address which, it needs some substantial changes in order to maintain its smooth-functioning. Challenges the club faced involved customer relationship management, customer attraction and skill shortages in the industry. Urfali understood that focusing on MEC as a business operation means raising the marker of success to more than just the fulfillment of a dream. Will MEC be able to keep its focus with such changes? Complexity academic level Undergraduate students majoring in Business Management, Marketing and Strategic Management. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy

Pemberdayaan Purna TKW (Tenaga Kerja Wanita) Kecamatan Solokuro, Lamongan

EMPOWERMENT OF FEMALE MIGRANT WORKERS RETIREMENT OF SOLOKURO DISTRICT, LAMONGAN. Solokuro Village is one of the majority of the population being Indonesian Migrant Workers (TKI) and Female Migrant Workers (TKW), as for the background of the large number of residents who choose to work abroad due to economic factors and the lack of jobs that can meet the needs of families in the Solokuro village. This PKM activity will provide assistance to the group of women who are retired after TKW “Sinar Berdikari Business Group” by developing a variety of home-based snack products. The solutions offered in this program are: Help increase production capacity and business marketing management, strengthen business group institutions. The solution offered in this program is by providing production tools, training in business management and marketing, facilitating the formation of business groups in a professional manner, assisting in making media marketing business information technology. The method used in this service is the training method combined using the FGD (Focus Group Discussion) method, participatory assistance. From the results of the Sinar Berdikari Business group assistance and the residents of Solokuro Lamongan, innovation needs to be made to make food made from corn with a variety of flavors and shapes to increase partner productivity, equip partners with good managerial, partners will be able to run their businesses effectively and efficiently, train good packaging methods will increase sales of partners to package a product so that it is more attractive and has high selling power, teaching partners with marketing training can increase the sales volume of partners from the local market to the national market and the need for continuous monitoring and coaching so that the business partners and residents of Solokuro Lamongan can develop accordingly hope.

Multidexterity in customer relationship management: Managerial implications and a research agenda

Based on the many contributions covering business-to-business relationship management found in the pages of Industrial Marketing Management and other prominent journals within the field of business market management, we suggest framing the managerial challenge of customer relationship management in terms of multidexterity, i.e., the simultaneous management of (potentially) competing agendas. We build our arguments on the extant literature about ambidexterity, and we explore the existence of multidexterity in customer relationship management as well as the managerial implications of multidexterity. In addition, we develop a research agenda for deriving additional insights about customer relationship management.

“Made in Italy”: The Italian Contribution to the Development of Business Marketing Discipline and Practices

ABSTRACTPurpose: The authors analyze the main contributions of Italian literature in the business-to-business field as it relates to the characteristics of the Italian industrial manufacturing system. Even if not directly labeled as business-to-business marketing, Italian and other scholars who have studied Italian business experiences have largely faced the topic of business marketing management with innovative approaches and distinctive benchmark examples. In particular, the analysis of the Italian contribution to business marketing relies on the specific nature of the Italian industrial structure as recognized by the international literature. In this respect, the authors argue that three main areas of interest progressively arose from the peculiarities of the Italian industrial system: industrial districts, subcontractors/subcontracting relationships, and mid-sized manufacturing companies. These three research topics have been thoroughly investigated by both Italian and international scholars. They analyze the contributions that Italian researchers provided to advance business marketing discipline and practices.Methodology/approach: The authors reviewed the literature of the main contributions developed in the three individual areas of research that have a strong focus on the Italian experience. The methodology was in three steps. First, the review planning process was guided by the three areas of research that were assumed to have a major contribution to business marketing discipline. Second, the SCOPUS database was used as a primary source for paper identification by using a keywords search method. Third, the dataset was refined by excluding non relevant contributions (not focused on business management and marketing or not specifically dealing with the three areas of interest) and validating/integrating the original dataset by using other complementary sources (e.g., Google Books, Google Scholar). Finally, a set of 268 products were taken into account in the analysis.Findings: The results of the analysis suggest that the Italian contribution to the field of business marketing is valuable in light of the three chosen areas of research. These three empirical arenas—industrial districts, subcontractors, and mid-sized firms—contribute to providing a better understanding of business market structure and dynamics as well as the improvement of business marketing studies.Originality/value: The article is an original and first attempt to elaborate and reflect on the contribution of the Italian business experience literature to the advances of business marketing discipline. The authors develop an original comprehensive review of “Made in Italy” business marketing and management research that has not been used in previous studies. The review will increase international knowledge of Italian practices and theoretical frameworks that can contribute to the reinforcement of the business-to-business marketing discipline.

The student perspective on employability

Despite ongoing debate about whether they can and should, most higher education institutions include the development of employability skills within their curricula. However, employers continue to report that graduates are not ready for the world of work, and lack some of the most basic skills needed for successful employment. Research into why this might be abounds from the perspectives of multiple stakeholders, including government, employers, higher education institutions and graduates. Interestingly though, the views of undergraduates, the recipients of this employability development, are not well known. This could be important, because learning theory tells us that motivation and commitment of learners is an essential prerequisite for effective outcomes. So the question is raised as to whether undergraduate students are engaged with employability skills development. This article reports on a study exploring the views of over 400 business studies, marketing and human resource management undergraduate students about employability. Findings suggest there is only limited alignment between the views of students and other stakeholder groups. There are differences between first, second and final year students, which could explain an observed lack of engagement with employability-related development. Some suggestions for improving engagement are made, alongside ideas on what can, realistically, be done within higher education institutions.

The Effect of Founding Process of Foodservice Business and Foodservice Marketing Management on the Duration of Business - Focused on Kwangju City -

The Effect of Founding Process of Foodservice Business and Foodservice Marketing Management on the Duration of Business - Focused on Kwangju City -

The Effect of Founding Process of Foodservice Business and Foodservice Marketing Management on the Duration of Business - Focused on Kwangju City -

The Effect of Founding Process of Foodservice Business and Foodservice Marketing Management on the Duration of Business - Focused on Kwangju City -

Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets

Corporate reputation is an important intangible asset that enables firms to establish customer relationships. Customer relationships, specifically customer reference relationships, can in turn be utilized to build supplier reputation in industrial markets. The aim of this conceptual article is to analyze the combination of these two concepts. It lays the foundation for further investigations into the effectiveness of reference customer relationships in enhancing supplier reputation. By developing propositions on the determinants impacting effectiveness of reputation transfer between customer and supplier firm, implications for practice and research in business marketing and corporate reputation management are derived.

Journal of Business-to-Business Marketing Part I: Subject Listing

The Journal of Business-to-Business Marketing (JBBM), an important thematic journal within the field of marketing, serves as a vital venue for both academicians and practitioners interested in business-to-business marketing phenomena. Articles cover a broad spectrum of topics related to business marketing management. A subject-based listing classifies these articles into sixteen categories according to their key research issues. Those categories are: Advertising and Communication, Brand Management, Buyer-Seller Dyad and Relationships, Channels, Customer Relationships, Education, International Issues, Literature Reviews, Methodology, Networks and Strategic Alliances, Organizational Buying Behavior, Pricing and Value, Product Development, Segmentation, Selling and Salesforce Management, and Technology. After the subject listing, titles and abstracts of all articles appearing in the first fifteen volumes of JBBM are listed in volume/issue order. We hope that this index will provide a useful tool for academicians and practitioners who are interested in business-to-business marketing research

The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing

ABSTRACT During its first thirteen years1 of publication, this journal has been an innovative leader for topical development of business marketing literature. To mark this milestone, this special issue takes stock of the Journal of Business-to-Business Marketing (JBBM)—characterizing its growth and accomplishments as well as summarizing its contributions. The JBBM has published over 150 papers that have rich theoretical underpinnings. The JBBM's editorial position has been about access and this has been largely achieved through successful implementation of editorial policy, participation in Meet-the-Editors sessions, fostering geographically broad-based board appointments with stability, and publication of four special issues. This article provides an overview of the history of the Journal of Business-to-Business Marketing in the context of similar efforts by other lead journals. The dynamics of our editorial posture are subsequently examined with an eye toward how JBBM policy and procedures are formulated and implemented. Next, salient content features of JBBM literature are highlighted, and the appendix contains a detailed summary for each article (since inception) noting author(s), key research issue, theory, methodology, findings, and contribution (organized by seventeen topics within the business marketing management general model). Finally, thoughts regarding the future content and context for of the Journal of Business-to-Business Marketing are presented.

Selecting hotel staff: why best practice does not always work

This paper considers the nature of “best practice” recruitment and selection in the hotel sector. Data from a sample of Scottish hotels indicate a reliance on informal methods, particularly in smaller hotels. In larger and chain hotels, structured procedures, including references, application forms and panel interviews, are evident, but, here too, these methods seem inadequate for dealing with recruitment and quality problems, especially in meeting temporary staffing needs. Case study evidence contrasts two alternative strategies: a successful holistic strategy based on management of social processes important for selection, and a more conventional bureaucratic strategy. Each strategy depends on a complex interrelationship between business and labour market considerations, the ownership and management structure of the hotel, and the tenure and experience of those responsible for selection. This evidence indicates that, for the hotel industry, the holistic strategy is an alternative to conventional notions

Journal of Business to Business Marketing Part I: Subject Listing

ABSTRACT The Journal of Business to Business Marketing, an important thematic journal within the field of marketing, serves as a vital venue for both academicians and practitioners interested in business-to-business marketing phenomena. Articles cover a broad spectrum of topics related to business marketing management. A subject-based listing classifies these articles into 16 categories according to their key research issues. Those categories are: Advertising and Communication, Brand Management, Buyer-Seller Dyad and Relationships, Channels, Customer Relationships, Education, International Issues, Literature Reviews, Methodology, Networks and Strategic Alliances, Organizational Buying Behavior, Pricing and Value, Product Development, Segmentation, Selling and Salesforce Management, Technology. After the subject listing, titles and abstracts of all articles appearing in the first ten volumes of JBBM are listed in volume/issue order. We hope that this index will provide a useful tool for academicians and practitioners who are interested in business-to-business marketing research.

Internet integration in business marketing tactics

Business Marketing Management (BMM) over the Internet has been receiving a “lot of ink” in current periodicals and to a lesser degree in academic literature. Practice changes so rapidly that principles emerging from last month's successes may need revision before they are derived and printed. There is yet a general theory of business-to-business Internet integration. Nonetheless, there is a need to build such knowledge on “the fly,” and to attempt to see patterns even if they have a short life span. The present work takes a look at the state of business-to-business Internet marketing practices as the year 2000 came to a close for larger companies. Not surprisingly, and just like the hardware that make Internet distribution density so high, we find that the Internet is having an impact on: market size and structure, business buying and selling behavior, negotiation strategies and associated pricing practices. Moreover, distribution systems are experiencing a major realignment while logistics optimizing is even greater. The Web and e-mail are becoming more fully integrated into the business communication mix. The attempt here is to learn about the most rapidly emerging and changing communication technology of the past 100 years. Business-driven technology now appears to be driving business marketing tactics and results are augmented through multifaceted complex use of the Internet.