Business Management Students Research Articles

Impact of Attitude, Emotion, Interaction, and Perception on Learner Satisfaction in Online Learning with Mediating Effect of Motivation During COVID-19

Switching from traditional to online learning during the COVID-19 pandemic bore the associated opportunities and challenges. The study presents the clout of Perception, Emotion, Attitude, Teacher-Student, and Peer interaction on Learner Satisfaction (LS) partially mediated by motivation among business management students of Russia, India, and Bangladesh. The psychological framework used in the study, followed by Structural Equation Modelling, displayed a significant association between all exogenous and endogenous variables. The responses from the 1008 students during the pandemic corroborate two critical learning theories, i.e. Social Constructivism and Media Richness Theory, by confirming a significant and positive relationship between attitude and motivation. The learners’ perception of the content and administration is pivotal for LS. Whereas peer learning was an important aspect in Russia and India, assisted learning was preferred by the students of Bangladesh.

Presenting a Paradigmatic Model for Brand Placement in the Cinema Industry Using a Grounded Theory Approach

Objective: The primary aim of this research is to present a paradigmatic model for brand placement in the Iranian cinema industry using a grounded theory approach. Methodology: This study is applied in purpose and descriptive-exploratory in nature, employing a mixed-methods approach. In the qualitative section, 28 experts from the fields of marketing and the cinema industry were selected using non-probability snowball sampling, and semi-structured, in-depth interviews were conducted with them. In the quantitative section, 384 master's and doctoral students in business management and participants in open managerial courses were selected through convenience sampling, and data were collected via questionnaires. For data analysis, grounded theory was used in the qualitative section, and structural equation modeling was employed in the quantitative section. Findings: The qualitative findings revealed that 85 concepts, 31 subcategories, and 12 main categories were identified within the paradigmatic model. These categories include causal conditions (factors related to the film, audience, and brand), the central phenomenon (brand placement), strategies (branding strategy and audience strategy), intervening conditions (facilitators and inhibitors), contextual conditions (related to the film and audience), and consequences (for film producers and brand owners). The results of the confirmatory factor analysis also confirmed the validity of the research model with a good fit. Conclusion: The results indicate that brand placement in the Iranian cinema industry can create mutual value for both brand owners and cinema industry practitioners. Enhancing the effectiveness of brand placement requires attention to factors related to the film, audience, and brand, as well as the formulation of appropriate branding and audience-focused strategies. Marketing managers and film producers should pay special attention to the alignment between the brand and film content, the use of appropriate execution techniques, and engaging active audience interaction.

Eating habits, nutritional status and obesity in students of Gastronomy and Business Management

Los hábitos alimentarios influyen en el estado nutricional y obesidad en estudiantes de Gastronomía y Gestión Empresarial de la Universidad Le Cordon Bleu de acuerdo con lo estudiado en la presente investigación y considerando la naturaleza del estudio se tuvo un enfoque de tipo cuantitativo, fue de tipo sustantivo o de base, con un diseño descriptivo correlacional y método hipotético deductivo. La muestra del estudio se conformó con 35 estudiantes. La técnica utilizada fue la encuesta, y donde se incluyeron preguntas orientadas a las tres dimensiones planteadas para la presente investigación; estos instrumentos que fue dirigido a estudiantes de gastronomía y Gestión Empresarial del sexto ciclo permitió recabar la información respectiva fue: Cuestionario sobre hábitos alimentarios y estado nutricional y se concluyó que existe relación significativa entre los hábitos alimentarios y estado nutricional y estado nutricional y obesidad, los cuales se observan en mayor proporción en los niveles medio y alto y nos permiten establecer la relación significativa entre hábitos alimentarios y estado nutricional, así como también la relación significativa entre estado nutricional y obesidad; los resultados son muy interesantes para definir los hábitos alimentarios en estudiantes de Gastronomía y Gestión Empresarial.

The mediating role of mathematical literacy in first-year educational outcomes in Business Administration and Management degrees: A gender-based analysis

<p>In the field of higher education, the transition from secondary to tertiary education is crucial to reduce dropout rates and to improve the educational outcomes. This study aims to investigate various predictors that affect the academic performance of first-year Business Administration and Management (BAM) students, thereby emphasizing the importance of mathematical literacy. Using a structural equation modeling approach, this investigation looks beyond gender to include baccalaureate choices such as the mathematics pathway and the mathematics entrance exam grades. This study adopts a comprehensive approach by using administrative data from a public university in an outermost region with economic resources and academic performance below the national average. Starting with bivariate descriptive analyses, it moves on to multivariate analyses through structural equation models, thereby examining the joint correlation of variables related to mathematical literacy with the construct 'academic success' in the first year of BAM. The results reveal a dual mediating effect on women's academic success through the chosen mathematics pathway and the grades obtained in the mathematics entrance examination. The study demonstrates a significant correlation between mathematical literacy and academic success in the first year of the BAM degree, both in the subjects with a mathematical component and in those with a higher theoretical component, thus highlighting statistical gender differences. These findings underscore the need for a broader focus beyond gender, including baccalaureate choices in the analysis, to improve the predictions and interventions aimed at enhancing academic success in BAM programs.</p>

Individual characteristics in arts management careers: investigating the highly sensitive person scale on motivation to lead.

Research on personality in leadership indicates that self-selection to leadership careers and artistic careers correlates with diverging personality profiles. People in leadership careers traditionally display lower neuroticism and higher conscientiousness than artistic individuals. In between, there are individuals entering arts management careers. To study these individuals directly, we collected Norwegian data from 91 musical theater students and 102 arts management students and compared with 109 business management students. As expected, conscientiousness and neuroticism predicted artistic careers against business management careers, aligned with the "arts for arts' sake" myth of artists. Interestingly, arts management careers were not different from artistic careers. They weren't more motivated to take on leadership roles than performing artists either. However, the Highly Sensitive Person Scale indicated that narrower traits of sensitivity predicted higher levels of motivation to lead in many artists. Some arts and arts management students seem to bring unique talents into forms of leadership particularly useful for artistic organizations. Our findings are discussed in terms of how leadership characteristics operate in the field of art, and the effect of domain-specific characteristics in this setting.

Entrepreneurship education and entrepreneurial intentions: Do entrepreneurial self-efficacy, alertness and opportunity recognition matter?

While the existing literature generally suggests a positive relationship between entrepreneurship education (EE) and entrepreneurial intentions (EIs), the underlying mechanisms are yet to be fully understood. Against this background and drawing on social cognitive career theory, this study explores the serial mediating effect of entrepreneurial self-efficacy, alertness, and opportunity recognition on the relationship between EE and EIs. The study adopted a one-group pretest-posttest (quasi-experimental) research design. A self-reported questionnaire was used to collect data from 254 business management students in three polytechnics in Nigeria. The study performed a repeated-measures t-test and a serial mediation analysis. The findings show that EE significantly improves students' entrepreneurial self-efficacy, alertness, opportunity recognition, and intentions. The results also indicate that entrepreneurial self-efficacy, alertness, and opportunity recognition positively impact EIs. Further analysis reveals that entrepreneurial self-efficacy, alertness, and opportunity recognition individually and serially mediate the relationship between EE and EIs. The study concludes that entrepreneurial self-efficacy, alertness, and opportunity recognition are mechanisms through which EE positively affects EIs. The study contributes to a better understanding of the role of EE in the development of EIs, and its findings have implications for policymakers and higher education institutions.

Class participation points and postgraduate business students’ engagement: the case of a UK university

ABSTRACT This article seeks to demonstrate how class participation points enhance students’ engagement in response to the increasing quest for pedagogic practices to enhance engagement. This investigation is based on a six-week field study of three tutorial classes of postgraduate business management students and six semi-structured interviews with two students from each tutorial class in a UK university. The findings suggest that class participation points are useful for enhancing student engagement. Additionally, the study uncovers the role of inclusive learning strategies and autonomous support in complementing class participation points for enhancing students’ behavioural, cognitive, and emotional engagement. In particular, while the methods of class participation points, inclusive learning strategies, and autonomous support facilitate students’ behavioural and cognitive engagement, a supportive climate is considered to enhance students’ emotional engagement. The study also identifies other relevant stakeholders who can work with lecturers to facilitate engagement rather than operating in silos.

Role of Social Media In Business Management Students’ Communication Skills

This study explores the role of social media in business management students' communication skills. Specifically, the study aims to answer ten research questions related to social media use, benefits and challenges, perceptions, improvements, engagement, workplace attitudes, communication patterns and behaviours, training strategies, and academic performance. Quantitative and qualitative methods, such as surveys, interviews, and social media analysis, were utilized to gather data from business management students. The findings suggest that social media is widely used by business management students for communication purposes, with a preference for certain platforms. Business management students recognize the benefits of social media but also acknowledge challenges such as privacy and security concerns. The use of social media in communication positively influences engagement among students, but improvements in multimedia content creation and knowledge of privacy and security settings are needed. The survey findings suggest that business management students can benefit from several recommendations to effectively use social media for professional purposes. They should prioritize engaging in conversations, invest in multimedia content creation and promotions, increase their knowledge of privacy settings, improve their proficiency in social media analytics, participate in online courses, and seek opportunities to collaborate. By following these recommendations, students can leverage social media in their professional lives, enhance their communication skills, and adapt to changes in the business environment.

BUSINESS MANAGEMENT EDUCATION ON Entrepreneurial success descriptive research study

University business management students graduate with essential professional skills and excellent knowledge about the business world. Management is a procedure that an enterprise uses to organize and direct workflow, operations, and workers to achieve company objectives. Management's fundamental objective is to create an environment that allows workers to perform efficiently and productively. Management is directing, coordinating, and leading tasks to attain objectives. This study focuses mainly on the impact of Business management education on entrepreneurial success. By observing 150 people, a questionnaire was given to 137, and information was collected from 125 people. The sample size is 125. Random Sampling Method used to collect primary data. To analyze the data JASP and MS EXCELL tools are used. From the analysis of the study, the researcher finds that an MBA degree is affecting more than Entrepreneurial success. KEYWORDS: Business Management Education, Entrepreneur, Interpersonal Skills Random Sampling Method, ANOVA, MSEXCELL

Factors Affecting Academic Performance of Business Management Students in Malaysia and Indonesia during COVID-19

Due to the widespread COVID-19, many educational institutions were closed, and students were advised to stay at home with only brief personal excursions outside. Globally, the closure of educational institutions around the world has recorded US $ 10 trillion (RM41 trillion) of lost revenue in just four months of closure. For higher education institutions, the approach of distance education or Open and Distance Learning (ODL) is seen as very significant in current higher education. However, the change from face-to-face classes to virtual classes and the cancellation and replacement of assessments have affected students’ academic performance. To address the significance of online teaching in such emergency cases, the present study aimed to investigate the effects of COVID-19 on the academic performance of Malaysian and Indonesian students. The quantitative data were collected from 700 undergraduate business students through an online survey. Structural equation modelling was used to analyse the collected quantitative data. The study found that both teaching methods and self-motivation have a positive relationship with students’ academic performance in Malaysia and Indonesia, while course assessment has a positive relationship with students’ academic performance in Malaysia. Lastly, class attendance did not influence students’ academic performance in both countries of Malaysia and Indonesia.

Enhancing Business Management Students' English Vocabulary through Quizlet: Exploring Classroom Action Research

Enhancing Business Management Students' English Vocabulary through Quizlet: Exploring Classroom Action Research

Does Cooperative Conflict Management mediate the relationship between Diversity Appreciation and Self-Efficacy for Teamwork with Dissimilar Team-mates?

This research study examines the mediating influence of a problem-solving conflict style (PSCMS) on the relationship between diversity appreciation (DA) and self-efficacy for teamwork with team-mates who are perceived as dissimilar (SEDT). One hundred and ninety-six undergraduate business management students completed self-assessment measures of DA and SEDT, and identified a close associate who completed an observer version of the Dutch conflict management style scale. Product moment correlations were used to examine the hypothesized relationships between SEDT and both DA and PSCMS, and both the Hayes process and the Sobel test were used to test the hypothesis that PSCMS mediates the relationship between DA and SEDT. SEDT was significantly correlated with both DA (r = 0.34, p < 0.01) and PSCMS (r = 0.43, p < 0.01). DA was significantly correlated with PSCMS (r = 0.37, p < 0.01). Both the Hayes process and Sobel test (Z = 3.91, p < 0.001) confirmed that PSCMS partially mediated the relationship between DA and SEDT. Educators and practitioners need to be aware of the influence of DA and PSCMS on SEDT. Development activities that promote both diversity appreciation and use of a problem-solving conflict management style should help improve team member confidence in their ability to work with team-mates who they perceive as significantly different from themselves. This is the first study to examine the relationships between DA, PSCMS and SEDT. The results of this study highlight the importance of promoting both diversity appreciation and a problem-solving conflict management style as part of the process of helping team members develop confidence in their ability to successfully work with team-mates who they perceive as dissimilar.

A STUDY OF TEACHING STRATEGIES IN IMPROVING ENGLISH READING COMPREHENSION SKILL: A CASE STUDY OF SHARIA BUSINESS MANAGEMENT STUDENTS OF IAIN KEDIRI

Reading is one of essential things in academic world. Most of refferences such as books, journal articles, online information, terms in academic study use English as the languange. Understanding an English text related to their major is a must to enrich literacy of the students. This study aims to investigate teaching strategies in improving English reading comprehension skill, It is carried out based on case study of sharia business management students of IAIN Kediri in English text study class. This study used qualitative descriptive method. The data is taken from observation, interview and documentation. This study tries to describe the strategies used by lecturers to overcome problems that arise related to reading comprehension skills in English text study class on Islamic business management c in FEBI IAIN Kediri. In the teaching process there are three stages implemented which aim to improve reading comprehension skills. The first stage is reading orientation and technique, namely the introduction of reading orientation, enriching vocabulary and learning reading techniques. then the second is compiling a summary that aims to measure and sharpen students' understanding of the reading and the last is evaluation. This strategy has proven to be effective in overcoming students' reading problems. this is evidenced by the increase in reading comprehension skills. Besides that, it is also proven by test results that pass the minimum standard score.

English sentence structures in Descriptive Writing: A case study of Business Management students at Indonesian vocational higher education

To meet the demand of current industries, the ability to write in English is highly essential in Indonesian vocational higher education. In today’s business world, students of business departments require a set of advance skills in writing business documents such as business letters and product descriptions. This research investigated the types of English sentence structures and errors in the descriptive paragraphs written by business management students of Politeknik Negeri Sriwijaya. The method used was quantitative case study research. A total of 44 descriptive paragraphs were analyzed by using syntactical structure analysis and surface taxonomy-based errors. It revealed that all types of sentence structures were used in the descriptive paragraphs. There were 34.77% simple sentence structures, 22.96% compound sentence structures, 26.36% complex sentence structures, and 15.91% compound-complex sentence structures. Thus, the most widely used was simple sentence structures. Regarding the errors, it was found that only a few errors were made by them; omission (3 errors), addition (7 errors), misformation (19 errors), and misordering (1 error). Hence, misformation was the dominant error. In summary, the students wrote their descriptive paragraphs in simple sentences mostly and made errors in misformation the most.

Translating green to “green”: VAHDAM India’s marketing channelisation

Complexity academic level The case is meant for teaching business management students at the Postgraduate and Executive levels. It can be incorporated in the marketing management, entrepreneurship and international business course curriculum. Synopsis Since its inception in 2015, VAHDAM India had carved a niche for itself in the Global Tea Industry in a span of just seven years. The 29-year-old Founder-CEO, Bala Sarda was the first to create India’s largest born-global direct-to-consumer (D2C) premium wellness brand by bridging the gap between demand and supply of the country’s finest teas and superfoods globally. The venture also became a poster child for sustainability by strengthening its green credentials over the course of time.Having attained profitability in FY21, VAHDAM now aims to become a ₹500 Cr. brand by FY24. To push the goal across the line, channelisation of marketing will take centre stage. The case highlights the management’s dilemma of using green marketing as the pivot for increasing its market share in the emerging economies and boosting revenue. The underscored opportunities and challenges have to be addressed so as to formulate a green marketing mix suitable for the emerging market scenario. Learning objectives Participants will develop an understanding about the evolving consumption landscape inclining towards eco-friendly wellness products and the relationship between green marketing mix, brand equity and its channelisation towards revenue generation. They will also get an overview of marketing challenges faced by a premium D2C wellness brand while entering an emerging market. The readers shall be able to analyse and suggest ideas for the formulation of an effective green marketing mix to meet the consumer expectations and achieve desired brand positioning. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing

ENGLISH FOR BUSINESS MANAGEMENT’ STUDENTS: NEED ANALYSIS IN ENGLISH FOR SPECIFIC PURPOSES (ESP)

The purpose of this research is to investigate the students need in learning English for specific purposes (ESP) of the students in Business Management Study Program. This research employs descriptive and qualitative approach. The questionnaire and interview are the only instrument used in this research. The questionnaire distributed to the student that has an answer which can be directly selected and the interview aims to collect more information related to the questionnaire. The participants of this study are the fourth semester of business management students in the Politeknik Negeri Manado in the academic year 2022-2023. The total of the business management students are 60 students who were or had completed general Basic English. The result indicate that students’ main purpose in learning English are for study/education and students’ needs of language proficiency skill are speaking. The students’ needs of the English sub-skills materials are related to the job vacancy, listening to the movies/songs/drama/role play, present a business plan for the speaking material and chose business letter/ job application letter for writing material. In the other hand, grammar knowledge and vocabulary mastery also needed by the student.

Learning through playing: appreciating the role of gamification in business management education during and after the COVID-19 pandemic

PurposeThrough active learning and experiential learning theoretical perspectives, this paper explores the role of gamification on the student experience and student learning of undergraduate business management students in the UK.Design/methodology/approachTo capture the impact of gamification on student experience and student learning during and after the Covid-19 pandemic, data were collected through online surveys with L6 undergraduate students studying during the academic years 2020–2021, 2021–2022 and 2022–2023.FindingsThe analysis of the data revealed three core themes: a) gaining practical experience through gamification b) opportunities for peer engagement and active participation and c) development of soft skills and hard skills.Practical implicationsBased on the lessons learnt, the paper proposes actions and guidelines for integrating gamification into business management curricula that prepare future business managers and leaders to respond to unforeseen challenges and changes.Originality/valueThis study contributes to a series of design suggestions for fellow tutors and practitioners seeking to advance their pedagogical approach to developing agile and resilient future managers and leaders.

FINANCIAL MANAGEMENT OF WORKING BUSINESS STUDENTS DURING THE COVID-19 PANDEMIC

Working business management students were among those who were affected by the COVID-19 pandemic when it comes to managing their finances. This study focuses on the level of financial management of working business students during the pandemic in three areas namely financial literacy, financial planning, and financial behavior. A descriptive research design was utilized by the researchers in the conduct of the study. There were 200 business students who are working who participated in this study. They were chosen through purposive sampling. A standardized survey questionnaire was formulated by the researchers and was sent out and retrieved via Google Forms. Kruskal-Wallis and Mann-Whitney U tests were used by the researchers to test the significant difference between indicators and the profile of the respondents. Results showed that there is a very high level of financial management among those students who are working in terms of the three indicators namely financial literacy, financial planning, and financial behavior. Results showed that financial planning has the highest mean among the three indicators which means it is highly practiced by working business students. It was also revealed in the study that there was no significant difference in terms of financial literacy and financial behavior when analyzed according to the profile of the respondents. There was, however, a significant difference in terms of financial planning and the year-level profile of the respondents. Financial management plays a vital role among working business students as this translate into how well they manage their financial resources.

Comparative Study of the Attitudes and Perceptions of University Students in Business Administration and Management and in Education toward Artificial Intelligence

Artificial Intelligence (AI) is a disruptive technology that nowadays has countless applications in many day-to-day and professional domains. Higher education institutions need to adapt both to changes in their processes and to changes in curricula brought on by AI. Studying students’ attitudes toward AI can be useful for analyzing what changes in AI teaching need to be implemented. This article uses an electronic survey to study the attitudes of Spanish students in the fields of economics and business management and education. A learning experience was also implemented with a small subset of students as a hands-on introduction to AI, where students were prompted to reflect on their experiences as users of AI. The results show that students are aware of AI’s impact and are willing to further their education in AI, although their current knowledge is limited due to a lack of training. We believe that AI education should be expanded and improved, especially by presenting realistic use cases and the real limitations of the technology, so that students are able to use AI confidently and responsibly in their professional future.

Bracing up for financial inclusivity: the CabDost way

Learning outcomes The learning outcomes of this study are as follows: 1. understand the role of financial inclusivity in the sustainable development of a nation; 2. examine the concept of social entrepreneurship and identify the skills needed to be a social entrepreneur; 3. analyze the opportunities and challenges faced by social entrepreneurs, especially in an emerging economy; and 4. assess the feasible options with respect to upscaling and expansion. Case overview/synopsis Yamuna Sastry, a young woman from a traditional Indian family, had set out to achieve her dream of financial inclusivity by helping the underprivileged in her country gain financial independence and credibility. When she was approached by a cab driver to file tax returns for him, a new venture took shape in her mind, and along with a partner, CabDost, a socially driven financial advisory start-up was created to provide financial advisory services exclusively for cab drivers. CabDost had been instrumental in making over 15,000 cab drivers financially literate, instilling in them a culture of compliance, getting them tax refunds and enabling the Indian Government recover eight crores in taxes. The success of financial inclusivity among cab drivers inspired CabDost to extend its financial services to truck drivers, auto drivers, housekeeping staff and other contractual workforce. The company found it challenging to address the demands of the increasing customer base with its available technical resources. The absence of an in-house tech team and the need for an all-in-one tech platform to provide a wide variety of financial services induced CabDost to explore other options. Dvara Money, a neo bank offering financial services, approached CabDost with a merger proposal. Though it was a lucrative offer, the founding members were apprehensive as they knew that most of the mergers failed because of myriad reasons. They were contemplating on their next move as they were in a dilemma about whether to develop a technical team in-house or to go ahead with the merger. Complexity academic level The case can be taught to business management students as a part of the introductory course on entrepreneurship or social entrepreneurship. The case can be used specifically to make the students understand the role of financial inclusivity in the sustainable development of a nation, the concept of social entrepreneurship, the journey of social entrepreneurs in the financial inclusivity space, right from ideation to execution, the challenges faced in the bargain, survival mechanisms adopted and the various options available for further growth and expansion. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.