Business English Research Articles

Research on the Influence of Business English Proficiency on Small and Medium-Sized Enterprise Competitiveness Under the Perspective of Resource-Based Theory

In the globalized world arena, enterprises have to meet higher standard for showcasing their strength, as well as communicating with other enterprises from different cultural background. The business English ability, as one of the means of intercultural business communication, puts forward higher requirements and has become has become one of the important indexes to measure the international competitiveness of enterprises. Therefore, high proficiency in business is needed. We examines the impact of business English proficiency on the competitiveness of small and medium-sized enterprises (SMEs) from the perspective of resource-based theory. By using a quantitative research methodology, we could clearly recognized the impact of business English proficiency on enterprise competitiveness. The results of the study show that business English proficiency is a key resource for SMEs to enhance their market competitiveness, and there is a significant positive correlation with the market orientation, innovation ability and strategic flexibility of enterprises. As an intangible resource, business English proficiency significantly enhances the market performance, financial performance and operational efficiency of enterprises by increasing their market sensitivity, promoting knowledge innovation and enhancing the flexibility of strategic adjustment. In addition, the study finds that the role of business English proficiency varies across industries and sizes of firms, with smaller firms and highly internationalized industries benefiting more significantly. This study provides important theoretical and practical guidance for the development of SMEs in the context of globalization.

Research on the Cultivation of Business English Majors with “Double Creation” Under the Background of School-enterprise Cooperation

Research on the Cultivation of Business English Majors with “Double Creation” Under the Background of School-enterprise Cooperation

From Classroom to Marketplace: Empowering Business English Students with Cross-Border Product Digital Storytelling

From Classroom to Marketplace: Empowering Business English Students with Cross-Border Product Digital Storytelling

IDIOMS IN BUSINESS ENGLISH TEXTBOOKS: THE CASE OF MARKET LEADER AND BUSINESS RESULT

Idioms represent an important part of effective communication between native speakers, but they are quite necessary among non-native speakers too. Their crucial role in making communication flow easily makes them attractive and important to be studied. Their use in not very common among non-native speakers, because they are usually taught at higher levels, such as C1 and above. This paper is a systematic analysis of idioms representation in Business English textbooks used in higher education, both Market Leader and Business Result. The focus is in identifying their presence in these textbooks, followed by an analysis and categorization of idiomatic expressions across various units and topics. A thorough approach of their complex nature and connection to real-world business scenarios is taken in order to see the efficacy of their inclusion in the textbooks. The paper contains extractions, which show how these expressions are introduced to students in these two textbooks, and if they are equivalent to the requirements in the Common European Framework of Languages. This research’s objective is to help teachers, educators and curriculum see how idiomatic language is treated in Business English textbooks. Also, the study adds a contribution of raising awareness of the role idioms play in language acquisition and the implications for effective business communication.

Exploration of the Optimization of Promoting Writing by Evaluation Teaching Model in Business English Writing Based on PiGaiWang

Exploration of the Optimization of Promoting Writing by Evaluation Teaching Model in Business English Writing Based on PiGaiWang

INSTAGRAM IN TEACHING ENGLISH FOR SPECIFIC ACADEMIC PURPOSES

The purpose of the study is to explore the potential of integrating Instagram in university-level English for Specific Academic Purposes (ESAP) courses, focusing on Business English for Advanced Students. Using a mixed-methods approach, it combines qualitative data from observing the completion of Instagram-based assignments and subsequent semi-structured group interviews with quantitative data from a five-point Likert scale questionnaire distributed to the students who participated in the study. The research sample consisted of twenty-six undergraduate students from the Faculty of Commerce at the University of Economics in Bratislava, Slovakia, who completed four Instagram-based tasks related to communication, international marketing, promoting Slovakia, and success, which were linked to topics covered in the course during the winter semester of the academic year 2020/2021. The findings show that Instagram can be used effectively in ESAP courses mainly due to its popularity, visual appeal of posts, and, most importantly, as a platform that serves as a powerful marketing tool. The results indicate that the implementation of Instagram activities was positively perceived by most students, with high levels of agreement regarding the relevance, engagement, and creativity of the tasks. The study highlights the potential benefits of using Instagram in ESAP, providing insights into effective language learning through authentic, business-related tasks. Ultimately, integrating Instagram into ESAP can enable students to develop the language skills and competencies needed in real business contexts.

Структурно-семантичні особливості ідіом з колірними компонентами в англомовному діловому дискурсі

In recent years, the study of language has evolved to explore the intricate nuances that shape our communication. One fascinating aspect of language is the use of idioms, which enable speakers to convey emotions indirectly through metaphorical expression. Although idioms enrich language and enhance its expressiveness and vividness, they often cause difficulties for people learning English. Among the myriad of idioms, those related to colours stand out as vibrant and captivating elements of linguistic diversity. Colour is an objective quality of the material world, encoded by language signs into a diverse array of information. Colour schemes and their designations are universal elements of the larger colour symbolic system, composed of multiple subsystems each with their own function and structure. As carriers of information about the surrounding world, colour designations are meaningful topics for cognitive, psycholinguistic, linguistic, and cultural studies. Understanding the structural and semantic features of colour idioms is essential for unravelling the intricate threads that make up effective communication, especially in the context of business discourse. The purpose of this paper is to delve into the semantic and structural features of colour idioms used in English business discourse. General methods (analysis, synthesis, induction, deduction, classification), theoretical methods (system analysis), graphical, as well as methods of logical, system-structural analysis and connections, comparative and dialectical approaches have been used. Results. Colour symbolism, like any other, is based on the peculiarities of the human psyche, on various associations, which are based on everyday human experience, fed by mythological, religious and aesthetic views. Examining business idioms with the colour component we can say that the semantics of this component often differ from the semantics of the same colour name in free use. The meanings of different colours in business idioms were scrutinized. A detailed analysis was also carried out and a certain proportion of idioms was determined by structures and colours, and the corresponding diagrams were given. The study shows the prevalence of the blue colour (17%), followed by black (15%), red and white (13% each). The yellow colour appears to be less utilized, constituting only 2% of the analysed idioms. The analysis of the syntactic characteristics of colour idioms has shown the dominance of nominal idioms (80%), followed by verbal idioms (10%) with adjectival making up 6% and the adverbial being represented by 1 lexical unit (4%). The originality of this article lies in the study of the symbolism of colours in terms of their use in business phraseological units, and a detailed structural and semantic analysis of colour idioms used in business discourse. Conclusion. The study underscores the significance of colour idioms within the business vocabulary, emphasizing their relevance. Proficiency in these expressions not only enriches one's linguistic repertoire but also enhances communication skills. Business idioms are an important segment in the business vocabulary. Colour idioms occupy a large share in business phraseology, the study of which requires further research.

The Understanding of the Meaning of Intercultural Communication by Non-philological and Philological Students of Business English Courses at the University of Presov

Intercultural communication has been a widely discussed concept within the study of culture and communication in a social context. In classrooms today, intercultural communication is presented and explained even with greater variety than it is approached in theory and research. The aim of the paper is to analyse and compare the process of definition of intercultural communication in university textbooks with the definitions by philological and non-philological students of Business English courses at the University of Presov, to illustrate the possible problems with understanding the meaning as a result of different purposes and contexts of educational reality. The comparative analysis of definitions of intercultural communication by philological and non-philological students of Business English courses showed that philological students defined the concept in a more complex way, revealing a more developed linguistic competence in accordance with the definitions of intercultural communication in the analysed university textbooks. The analysis of university textbooks’ definitions also highlighted that approaches to intercultural communication are connected with disciplinary practices.

Research on Intelligent Educational Technology in Business English Education in Building Multi-model Learning Environments and Personalized Learning Paths

Research on Intelligent Educational Technology in Business English Education in Building Multi-model Learning Environments and Personalized Learning Paths

The Evolution and Innovation of Informational Business English Education in China: A Systematic Review between 2019 to 2024

The Evolution and Innovation of Informational Business English Education in China: A Systematic Review between 2019 to 2024

Examining University Students' Business English Writing Performance: Frequent Errors and Pitfalls

This study aims to identify the common writing errors made by college students in business English writing and investigate the contributing factors. The study employed a mixed-method approach to comprehensively analyze writing errors in the business English context. The research population comprised college students enrolled in Writing for Business Communication courses at Universitas Sulawesi Barat, with a sample of 100 students majoring in English education. The findings highlighted content errors, organization challenges, vocabulary issues, language use discrepancies, and mechanics errors in their writing. The most common errors encompassed grammatical errors in language use (48%), errors in conveying business messages in content (45%), and document structural errors in organization (38%). Moreover, the study identified several significant factors contributing to these writing errors, including a lack of practice, a limited understanding of business concepts, resource limitations, inadequate feedback, and time constraints. This study underscores the importance of addressing these specific writing challenges in business English education, offering insights for educators to develop targeted strategies and materials. It also contributes to the broader field by highlighting the unique errors within business English writing and emphasizing the need for specialized instruction. Ultimately, this research informs both pedagogical approaches and students' preparation for future careers in the globalized business environment.

The Photovoice Project: Fostering Students' Autonomous, Collaborative, and Authentic Business/Engineering English Learning Experiences

This perspective article elaborates an instructional approach to business English learning utilizing a photovoice project as a strategy to promote a real-world learning encounter. In professional and vocational colleges, project-based learning (PBL) is an instructional strategy for promoting autonomous, collaborative, and authentic learning nuances. This article sheds light on how photovoice project fosters the students’ technical and business English learning experiences. The project empowers students to take charge of their learning, work collaboratively, and engage in real-world business context. This paper presents the concept of photovoice, learners’ autonomy and collaboration towards photovoice, authentic business English learning encounters, technology-integrated photovoice, project evaluation, and case studies on photovoice project. On top of that, language teachers can utilize project-based photovoice as a valuable tool for promoting innovative and engaging business English learning activities, thus providing students with contextual-based learning environment and preparing them for the real business world. It also brings several implications: 1) for vocational English teachers, implementing photovoice projects offers a powerful tool to create innovative and engaging learning activities, 2) for students, these projects provide a contextualized learning environment that prepares them for the real business world by developing practical language skills and industry-specific knowledge, and institutions will benefit by fostering an educational approach that bridges classroom learning with real-world applications, thereby enhancing the overall quality and relevance of their programs.

Building ESP Corpus-driven Specialized Words in Vocational Education in Saudi Arabia

Both corpus revolution and advances in computer-based technologies have a remarkable impact on teaching and learning English as well as corpus studies. Nevertheless, Jablonkai (2020) observed that professional or occupational programs are less studied or researched compared to academic focus courses. Therefore, this paper is based on a replication study of Coxhead and Demecheleer (2018, cited in Jablonkai and Csomay, 2023) to develop ESP corpus-driven specialized words in vocational education. This process is tackled in three main phases: collection, computerization, and annotation of data. Data collection will be in mixed method from written and spoken ESP corpuses before using qualitative and quantitative analysis to measure frequency, key words and concordance comparing with other ESP corpora. The computerization phase will be based on lexical frame analysis (LFA) framework to convert a text to corpus, and this is quite labor-intensive part of creating the corpus. Finally, the annotation phase includes further lexical information covering semantic, pragmatic, and syntactic details. The first phase, data collection and analysis, will be reflected in Coxhead and Demecheleer's (2018) and the remaining two phases, annotating and computerizing data, will be elaborated through using LFA with two similar Business English corpora, PROLEX and PROCOMPARE, cited in Vincent (2009). The findings and conclusion of using three corpora could be effective in conducting this study as a preparation for creating a comprehensive technical corpus covering specialized words for all oil industry majors in my context. Further research could be conducted in the service of replication studies and expanding areas of ESP and vocabulary research using corpora.

Business English Teaching Reform Under the Background of Artificial Intelligence + Big Data

The level of information technology is increasing, and technology is developed. University English teaching has also changed under its influence. Different from the traditional teaching in the past, more and more students adopt the mode of “Internet + Smartphone” to learn English. This paper proposes a teaching mode evaluation method in the context of big data. Through the K-means algorithm based on it, the data clustering of business English teaching mode is completed. According to the data obtained from clustering, combined with the standardization of positive and negative indicators, the business English teaching mode system is constructed. Experiments show that when the clustering K value is 16, the clustering accuracy of this method is 99.2%, and it can effectively get the index weights, and the evaluation time is short, which is better than the other two comparison methods.

THE IMPORTANCE OF TEACHING BUSINESS ENGLISH TERMINOLOGY IN THE FIELD OF BANKING AND FINANCE

THE IMPORTANCE OF TEACHING BUSINESS ENGLISH TERMINOLOGY IN THE FIELD OF BANKING AND FINANCE

The Nexus of Business English and the Fourth Industrial Revolution: Leveraging Moodle’s Potential to Augment Lecturers’ Pedagogies for Student Support

This article explores the potential of Moodle, a learning management system, to prepare students for success in business English within the dynamic workforce. While e-learning platforms are increasingly adopted, research specifically focusing on Moodle’s integration in business English remains limited. This study aims to bridge this gap through the investigation of the crucial role of lecturers to empower students through the effective use of Moodle. The research objectives include the exploration of lecturers’ perceptions of Moodle’s potential, the identification of strategies to enhance e-learning support for business English and the redefinition of pedagogy to benefit lecturers and prepare students for the Fourth Industrial Revolution. This qualitative phenomenological study utilises email interviews, student feedback, and observations, and applies the community of inquiry theory to analyse the study’s findings. Findings reveal that Moodle holds significant promise in business English to enable lecturers to create engaging and personalised learning experiences. The platform enhances learner engagement and language acquisition to enhance adaptability for future work requirements. Based on the study, recommendations include providing comprehensive training and support for lecturers to optimise Moodle’s features effectively. Through the implementation of the recommendations, institutions can harness the full potential of Moodle and pave the way for a more competent and competitive workforce prepared for the challenges of the modern business world.

AN INVESTIGATION INTO SELF-EFFICACY, ANXIETY, AND L2 LISTENING COMPREHENSION: THE MEDIATION OF METACOGNITIVE AWARENESS

ABSTRACT English holds a dominant position in the L2 context, particularly for programs aimed at developing composite English skills. Despite this, the influence of individual differences on listening comprehension within the business English framework remains underexplored. Therefore, this study investigates the structural relationships among second language (L2) listening anxiety, L2 listening self-efficacy, and English-as-a-foreign-language (EFL) listening comprehension, considering metacognitive awareness as a potential mediating factor. Data were collected through questionnaires from 342 Chinese undergraduates enrolled in business English programs. Using Structural Equation Modeling (SEM) with a bootstrapping approach, the results demonstrated that both L2 listening anxiety and self-efficacy exert direct and indirect effects on EFL listening comprehension, mediated by metacognitive awareness. These results offer valuable insights for theoretical understanding and practical approaches to enhancing L2 listening competencies in business English settings.

Enhancing Intercultural Business English Communication Factors Evaluation System Using the Termite Life Cycle Optimization Algorithm and Dynamically Stabilized Recurrent Neural Network

In today's globalized business environment, effective intercultural communication in English is paramount for successful collaboration among professionals from diverse backgrounds. To enhance the accuracy of the evaluation system, enhancing intercultural business English communication factors evaluation system using the termite life cycle optimization algorithm and dynamically stabilized recurrent neural network (IBEC–DSRNN–TLCOA) is proposed in this manuscript. The input image is captured from mobile camera. Then the input images are preprocessed using intelligent weight decreasing firefly–particle filtering (IWDFPF) to remove noise and enhance the input images. Afterwards, the preprocessed image is fed to the entropy-founded spatial fuzzy C-means clustering approach for segmenting the image. Then the contrast, correlation, energy and homogeneousness features are extracted by using force-invariant improved feature extraction technique. The extracted features are given to dynamically stabilized recurrent neural network (DSRNN) to image target detection and English description generation. Termite life cycle optimization algorithm (TLCOA) is employed to enhance the weight parameters of DSRNN. The proposed IBEC–DSRNN–TLCOA method is implemented. The proposed IBEC–DSRNN–TLCOA method provides 32.53%, 31.86%, and 35.72% higher accuracy; 35.58%, 32.16%, and 37.72% higher F-measure when compared with the existing methods, such as exploration of intelligent translation with evaluation systems for business English (IBEC–RCNN), E-learning engagement with convolution neural networks on business education (IBEC–CNN), and deep neural network-based research on scoring business English oral training (IBEC–DNN), respectively.

Translanguaging Practices and Perception of Tertiary Lecturers and Learners in Thailand: A Case Study at Buriram Rajabhat University

Translanguaging refers to the practice of utilizing several languages and various forms of communication to create knowledge and encourage the use of multiple modes of language education. This study aims to investigate the tertiary lecturers’ and students’ translanguaging practice and their perception of using classroom translanguaging. The sample consisted of 30 lecturers and 60 students from the English Program, Business English Program. Education English, and other programs, Buriram Rajabhat University, Thailand. They were selected using the purposive sampling method.The tools were a questionnaire survey and a semi-structured interview. The data collected from the questionnaire were analyzed using the frequency, percentage, mean, and standard deviation. The interview was analyzed utilizing qualitative content analysis. According to the assessments of three experts, the research instruments obtained an IOC score of 0.67. The findings from the first objective indicated that the lecturers had a positive attitude towards the use of translanguaging in their teaching, as shown by the average score of 4.12. In addition, the students expressed their support for the incorporation of translanguaging in the English as a Foreign Language (EFL) classroom, as indicated by the overall average score of 4.22. The results from the second objective indicated that the lecturers strongly supported the notion of integrating translanguaging in the English as a Foreign Language (EFL) course, with the mean score of 4.13, Similarly, all of the students reached a consensus to incorporate translanguaging in the English as a Foreign Language (EFL) classroom, with the average score of 4.22. In addition, the analysis of the interview responses revealed that both the lecturers and students held similar perspectives on the use of translanguaging in the EFL classroom. The findings of this study will offer a thorough foundation for formulating a future plan and strategy on English language instructions in the specific context of Thailand.

Research on the Construction of a Diversified Academic Assessment System for Business English Courses Based on Personalized Training

Research on the Construction of a Diversified Academic Assessment System for Business English Courses Based on Personalized Training