Business Identity Research Articles

Mengoptimalkan Pertumbuhan UMKM Melalui Pendampingan Dan Penyelenggaran Posko Pembuatan NIB Di Kelurahan Klampok Kota Blitar

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic growth and community welfare. Observation is carried out through three methods, namely: (1) conducting interviews, (2) documenting, and (3) direct field visits. From the results of these observations, several common issues faced by MSMEs are identified, such as unclear MSME status, marketing challenges, and difficulties in establishing the business identity for these enterprises. MSMEs are resilient in any situation and provide employment opportunities, reduce unemployment, and significantly contribute to the economy. Enhancing product and service innovation, human resources development, technology, and market expansion are challenges that MSMEs must face in the global competition. Business legality, including the Business Identification Number (NIB), is crucial to ensure the security and safety of the business. NIB replaces previous permits and offers many benefits for long-term business management. Electronic licensing systems, such as the Online Single Submission (OSS), facilitate permit management and provide certainty for business operators. In the city of Blitar, MSMEs play a vital role in the local economy, particularly in the agricultural sector. Adequate infrastructure and supporting facilities further boost the development of MSMEs in Blitar. However, MSMEs in Klampok Subdistrict still face challenges in registering NIB, such as a lack of technological understanding and bureaucratic complexity. Through mapping, counseling, and NIB registration assistance centers, MSME operators in Klampok Subdistrict can overcome these issues. This mentoring activity enhances the knowledge of Klampok residents about the importance of entrepreneurship, business development, and the benefits of business legality. With the NIB, MSME operators can apply for funding assistance to develop their businesses.

Pendampingan Usaha Asmantoga Bunga Telang Bu Mimik Berbasis Legalitas Usaha Melalui Online Single Submission (OSS) Kelurahan Medokan Ayu, Kecamatan Rungkut

Currently Micro, Small and Medium enterprises really need to have business legality. Business legality is a form of business identity that has protection from the government. However, the problem that still exists today is the lack of understanding of MSME actors about the legality of business and the large amount of social stigma about the difficulty of managing business legality because it requires a lot of documents and needs money a lot, so that some of these MSME actors are reluctant to take care of business legality. Therefore, the researchers provided assistance to one of the MSMEs in the Medokan Ayu Village, namely Asmantoga Bunga Telang Bu Mimik for managing business legality through the Online Single Submission (OSS) website. The purpose of this assistance and management is to provide education and awareness to MSME actors regarding the importance of NIB as a guarantor of business legality that is recognized by the government. The method used by researchers is preparation for registration and issuance with the expected results of this activity aimed at the business owner's knowledge of NIB as business legality. The main objective of this activity is the issuance of NIB certificates to MSME actors Asmantoga Bunga Telang Bu Mimik.

Business Plan of Beauty Brand XYZ: Moisturizer Product

There is rapid growth in Indonesia’s beauty industry—the desire to be physically attractive influences many Indonesians to consume skincare products. Shifting shopping behaviors from offline to online are also developed due to COVID-19. Data shows that the beauty & care category has the largest market share in the FMCG category, and there is fierce competition. XYZ brand wants to take advantage of this situation by creating effective strategies. The purpose of this research is to create a business plan that can be applied by XYZ brand, so they have relevant plans and strategies to compete. This business plan is conducted by conducting company and market analysis, including external, internal and competitive, using primary and secondary data. It shows that XYZ brand has a strong position in product quality, value, and branding but still lags behind competitors in product diversification, market share and presence. XYZ brand will develop a new moisturizer product as diversification. Digital and offline channels will be used with 14 marketing tools to market and distribute the product. The moisturizer needs 3 months of preparation and will involve several vendors. This business plan needs Rp1.058.750.000 as the initial capital and is estimated to gain Rp8.969.268.000 in revenue with a net profit of 26.42% from July 2023 - May 2024. The payback period is estimated to be around 8.015 months, ROI is 2.24. The limitation is regarding the business identity that has already been set by XYZ brand, also limitation from historical and competitor’s data. The previous business plan of XYZ brand is irrelevant to the current condition because they have strengthened their business identity, which is only covered in this business plan. This research also focuses on current market conditions and strategies to survive the fierce competition.

Optimalisasi Branding Produk dan Pengaplikasian Media Sosial sebagai Strategi Pengembangan pada UMKM di Kelurahan Rungkut Tengah Kota Surabaya

Currently, businesses in Indonesia are dominated by MSME players. Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars in driving the Indonesian economy. The current technological development is a good momentum in increasing the business development of MSMEs. The use of technology that is currently in demand by all circles is social media, in a business social media has a very important role in the development of a business. The business also cannot be separated from branding, because branding also plays an important role in creating a business identity. The existence of this progress requires MSMEs to adapt to existing challenges, the challenge in this era is how producers can sell or promote their various products in conventional ways and also digitalization. Competition that is quite tight in the current era of social media forces entrepreneurs to always develop their business. The purpose of this study is to implement the application of product branding and the use of social media for MSMEs in Rungkut Tengah Village during the KKNT. From this implementation, the author gets several final results, namely the creation of outputs such as the brand formed, logos, banners, packaging, google maps, and social media development.

Pelatihan Dan Pendampingan Legalitas Usaha Melalui Aplikasi Online Single Submission Sebagai Wujud Pemberdayaan UMKM Desa Bareng, Kabupaten Jombang

Online Single Submission (OSS) is an application that functions to make business licenses or business legality online for both micro, medium and large scale businesses. As a form of empowering MSMEs in the Bareng Village, the authors carried out socialization activities regarding the importance of having a business legality or in this case a Business Identification Number (NIB) and also conducted a survey of every MSMEs actor in the Bareng Village. The purpose of this research is to make it easy for business owners to obtain capital assistance in the form of supporting or supporting tools, capital money, and business development funds. Apart from being used as a business identity, NIB ownership is what brings benefits to business owners. This study uses a qualitative method by surveying every MSMEs actor and also using a quantitative method. The results of this study explain that NIB can stimulate MSMEs products so that they have an identity to be recognized by the wider community so that they can prosper MSMEs actors and Become a Legal protector of business that are officil and recognized by the state throught the OSS or Online single submission.

Sosialisasi dan Pendampingan UMKM Mengenai Strategi Digital Marketing di Desa Musir Lor, Kabupaten Nganjuk

Micro, Small and Medium Enterprises (MSME) are one of the activities that can support increased development, movement and development of economic stability. Digital Marketing is an action that aims to reach consumers and potential customers in a timely and fast manner, by marketing and promoting a product or brand through the internet or digital world. With the socialization and mentoring program regarding digital marketing that has been implemented, it has had quite a positive impact on MSME actors, namely a better understanding of how to practice the elements of successful digital marketing, namely branding and rebranding, such as examples of attractive product photos as product sweeteners for increasing interest in buying potential consumers, and making a logo design as a business identity in order to make it easier for the public to recognize the origin of products, as well as packaging that is current and in accordance with the conditions of the products being sold in order to maintain product quality

Pendampingan Legalitas Usaha Kedai Panji Laras melalui Online Single Submission (OSS) Kelurahan Gedog Kecamatan Sananwetan

Business legality plays a very important role in Micro, Small and Medium Enterprises. Business legality is a business identity and a form of protection offered by the government to MSME actors. The problem that often occurs is that many UMKM do not understand how important business legality is. In addition, it is suspected that the complicated management of business legality is one of the causes of UMKM reluctance to take care of their legality. Therefore, the researchers assisted one of the UMKM in Gedog Village, namely Kedai Panji Laras, to legalize their business through Online Single Submissions (OSS). The purpose of this activity is to increase knowledge to business owners and also the community about the importance of NIB for micro and small businesses and to obtain an NIB certificate. The learning method used with preparation, manufacture and submission. The results of this activity are increasing the knowledge of business owners about the introduction of OSS and NIB, the importance of businesses having an NIB, the benefits of NIB, the requirements and procedures for making an NIB and the steps for making an NIB through OSS. The main objective of this activity is to issue NIB certificates for micro and small home-based chili sauce shops, Panji Laras

Implementasi Aplikasi Online Single Submission Dalam Bentuk Legalitas Usaha Sebagai Wujud Pemberdayaan UMKM Di Desa Bareng

Online Single Submission (OSS) is an application that functions to make business licenses or business legality online for both micro, medium and large scale businesses. As a form of empowering MSMEs in the Bareng Village, the authors carried out socialization activities regarding the importance of having a business legality or in this case a Business Identification Number (NIB) and also conducted a survey of every MSME actor in the Bareng Village. The purpose of this research is to make it easy for business owners to obtain capital assistance in the form of supporting or supporting tools, capital money, and business development funds. Apart from being used as a business identity, NIB ownership is what brings benefits to business owners. This study uses a qualitative method by surveying every MSME actor and also using a quantitative method. The results of this study explain that NIB can stimulate MSME products so that they have an identity to be recognized by the wider community so that they can prosper MSME actors.

Pendampingan Pengembangan Digital Branding Pada UMKM Fiya Cake di Desa Sumberbendo

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

Upaya Peningkatan Omset Hasil Produk PKK Kelurahan Kauman Melalui Pembuatan Logo

Family Welfare Empowerment (PKK) is an organization that is oriented towards community empowerment, especially the welfare of housewives. PKK members in the Kauman Village consist of 19 people led by Mrs. Ratna. PKK has several activities including catering and trade. During its activities, the PKK sparked a new idea to make a product as a result of empowering the potential of its members, namely Es Cendol Suji with a weekly turnover of Rp 350.000,-. However, the product does not have a strong identity to be able to compete in the market. From this problem, the author took the initiative to help PKK by providing assistance regarding branding through making a logo as a business identity. The purpose of this activity is to give a new identity to the Es Cendol Suji product which is expected to increase PKK income turnover so as to create prosperity for all PKK members.

Penerapan Branding Dan Digital Marketing Guna Pengembangan Umkm Kelurahan Klampok Kota Blitar

MSME actors need to pay attention to branding and digital marketing in running and managing their business. Branding can be used as a business identity, while digital marketing can be used for online sales and marketing. However, not all MSME actors can do good branding and make the best use of digital platforms to develop their businesses. Therefore, group 33 held branding and digital marketing outreach in the Klampok sub-district, Blitar city, which aims to provide knowledge, insight and information about branding and digital marketing. The methods used in this activity are observation and interviews as well as outreach and discussion. This socialization invited resource persons from the UKM and Naker cooperative services as extension speakers. By holding this socialization, it will provide benefits and new knowledge to MSME actors so they can manage their business by implementing and creating new branding and can apply the use of online media to carry out sales and marketing.

Using LinkedIn for Career Building

Abstract In this tools assignment, students study practicing accountants’ LinkedIn profiles as guides for creating their own profiles. The assignment introduces students to professional networking online and helps students develop a business identity distinct from their existing online social media presence. The assignment gives students experience in critical thinking and exposure to LinkedIn best practices, as well as provides self-directed use of technology. Students create a LinkedIn profile, engage with accounting practitioners on LinkedIn, and begin developing a professional network. This assignment is applicable to accounting information systems, auditing, and professional skills development courses.

Strategi Pengembangan Promosi Secara Digital Pada Usaha Bagoyam Lidia di Pasar Paramount Gading Serpong

The use of social media in digital marketing is an essential approach today. Approach and marketing through social media is a form of approach that can increase business excellence in MSMEs. By taking an effective social media approach, MSMEs also have the potential to achieve very broad market targets and marketing. Not only marketing, a unique and modern logo design is also needed to attract more customers. Based on what the service team analyzed, MSME Bagoyam Lidia has several shortcomings such as a lack of promotion on social media and not having a clearer business identity such as a logo. With this, the service team has made improvements, especially in these areas, in order to fulfill the goal of the service team to increase Bagoyam Lidia's brand awareness and continuous promotion on social media. The community service team provides assistance in creating and monitoring social media for marketing at Bagoyam Lidia MSMEs, Pasar Paramount Tangerang, namely on Instagram and Tiktok so as to attract potential consumers to come and buy. After completing the community service process for MSMEs, the service team has succeeded in creating a logo and changing the design of the Bagoyam Lidia stand so that it can attract more consumer attention. The service team also succeeded in creating social media accounts and content which received quite a good response from the public.

Pendampingan Pembuatan Nomor Induk Berusaha dalam Rangka Pengembangan UMKM

Branta Pasisir Village is a village with a livelihood as a fisherman, entrepreneur, etc. One aspect that is very important in business development (MSMEs) is the existence of business legality. NIB is a business identity number used by business actors to obtain business licenses. The Field Work Lecture activity was carried out by the KKN 14 group due to a lack of knowledge and the importance of NIB in Branta Pasisir Village in making Business Identification Numbers. The goal to be achieved from this Real Work Lecture program is to provide assistance to UMKM actors in Branta Pasisir Village regarding account creation and procedures for managing legality through Online Single Submission (OSS). The method used consists of 3 stages, namely observation or survey, counseling or socialization related to NIB, and implementation of assistance and creation of NIB. UMKM that are willing and successful in being registered for making an NIB so that they can obtain a legality certificate

Pemaksimalan Branding Usaha Melalui Pemahaman Pentingnya Identitas Usaha Bagi Pelaku UMKM di Jorong Uba, Kecamatan Tilatang Kamang

Business identity is an important component for business progress. Many micro MSME actors underestimate the existence of a business identity. The existence of a business identity, indirectly the customer's business has a characteristic or differentiator with similar competitors' business products. In addition, having a business identity can indirectly promote and introduce products widely more quickly. During this assistance, micro, small and medium businesses are given knowledge about the importance of business identity and how to have a good and attractive business identity. This mentoring activity lasts for about 4 months and aims to develop micro businesses so that they can progress and develop. This activity was carried out in Jorong Uba, Tilatang Kamang District, the participants consisted of 2 people and 1 mentor who was experienced in their field. This series of mentoring activities will close with practice and creation of business identities for micro, small and medium businesses in Jorong Uba, Tilatang Kamang District. Keywords:,,,

Pemanfaatan Aplikasi Sistem Pendataan Anggota UMKM Paguyuban (THB) Kota Bekasi

The UMKM Association of Bekasi City has challenges in collecting data on members of micro, small and medium enterprises (MSMEs) in Taman Harapan Baru RW 23, Pejuang Village, Medan Satria District, Bekasi City. Limitations in making periodic reports cause difficulties for cooperatives in providing accurate MSME member data information to the MSME Cooperative Service. To overcome this problem, we developed a computer and database system that would make data collection easier. This system enables efficient and easy monitoring of member data, considering the large number of members who are members of the community. Through community service activities, we have succeeded in producing a website application that uses JavaScript programming language technology with the Next.js Library and the MongoDB database. This application assists the community in collecting data and searching for member data, as well as creating member business identities through online cards that can be accessed from anywhere via the internet. The information system that has been developed provides a solution to improve the efficiency and accuracy of data collection for MSME members, as well as facilitating easier access to information for related parties, such as the MSME Cooperative Office. With this website application, UMKM Paguyuban Kota Bekasi can carry out data collection activities more effectively and efficiently. In addition, the information system that has been developed can also support data-based decision making for MSME empowerment programs in the region.

Peran PLUT - UMKM Dalam Proses Pendampingan dan Kerjasama Permodalan UMKM di Kabupaten Tulung Agung

This study was triggered by the emerging of the developing of UMKM in Tulungagung Regency. UMKM or Usaha Mikro Kecil dan Menengah is considered as an economic unit which needs enhancement, guiding from related stakeholders in order to enable at earning products and service to sell towards the common people or community. This study deployed a descriptive qualitative method by displaying a case study design which showed research procedure and gained descriptive data as the written text. The study’s objective was to analyze the role of PULT-UMKM in enhancing UMKM in Tulungagung Regency. The result of study showed that PULT provided various services to UMKM entrepreneurship by delivering guidance facilitate business permit such as Business Identity Number (NIB), Food Household Industry (PIRT), Halal Certification and other permits in order to support UMKM products of Tulungagung Regency, including obtaining legalization and recognition of society that those products were affordable to consume. Besides, the guidance or enhancement of marketing of UMKM products digitally as well conventionally was done by PLUT-UMKM toward any in pursuance of increasing selling volume of UMKM Tulungagung Regency. Instead of those services, PLUT-UMKM also provides UMKM entrepreneurship to establish capitalization cooperation not only from financial or depository institutions but also non depository institutions (LKNB), including any assistance of the government and the Corporate Social Responsibility (CSR).

Pemberdayaan UMKM melalui Legalitas Usaha di Desa Sukamulya Kecamatan Langkaplancar Kabupaten Pangandaran

In recent times the government has continued to try to expand in UMKMs, because UMKMs are one of the pillars of the economy in Indonesia. For this to be achieved, legality is needed to support the sustainability of MSMEs. The legality of UMKMs will make owners feel safe running a business without worrying that their business will be deemed illegal and closed by the government. In addition, UMKMs are also a pillar of the community and regional economy. One of them is that economic development in Indonesia has been carried out by the people of Sukamulya Village through 3 community groups in the village which are engaged in UMKM, namely, groups of mothers engaged in catering, groups of young people engaged in handicrafts made from coconut shells and community groups engaged in in the coffee sector. In doing business, of course, legality is needed to show that the business really exists. One of them is that currently the central government and regional governments require business owners to have a Business Identification Number or NIB. Business Identification Number is a business actor's identity issued by the government through the website of the OSS institution after the entrepreneur is registered. This NIB is used by business actors to obtain a business license and/or business identity and fulfill the requirements for a business license to operate. The mentoring method implemented by the author (1) Survey, (2) Interview, and (3) Focused Discussion. Assistance in making NIB was carried out in Sukamulya Village, Langkaplancar District, Pangandaran Regency. It is hoped that this NIB assistance can help MSMEs in Sukamulya Village to obtain business legality in order to facilitate the processing of other business documents, as well as to show that the business exists, operates and is viable. The target in this writing is UMKM coconut shell craftsmen in Sukamulya Village.

On the Ethicality of Islamic Banks’ Business Model

AbstractThis paper scrutinizes the ethicality of Islamic banks’ (IBs’) business model by employing the ‘objectives of Islamic law’ (Maqāsid al‐Sharī’ah). This necessitates developing an ethical framework to construe two primary injunctions of Islamic finance, namely ribā and gharar. The former embodies financial decoupling (aggravating risk‐shifting) and unjust price gouging (provoking economic stagnation and financial exclusion), while the latter involves asymmetric information and excessive risk‐taking behaviour (exacerbating financial fragility and thus systemic risk). We empirically and theoretically illustrate that these unethical issues are still prevalent in the IBs’ modes of financing, despite the Sharī’ah‐compliant endorsement of religious scholars (i.e. Sharī’ah supervisory boards). This affirms that ethicality is merely an impression management exercise of IBs instead of their true business identity. The way forward is to conceptualize IBs’ modes of financing beyond just Sharī’ah compliance by scrutinizing their ethical impact on society at large. This would require updating centuries‐old Islamic rulings (Fatāwā) on financial transactions and consulting finance academics and practitioners.

Роль фирменного стиля и функциональной нагрузки в современной компании

Subject. The article is devoted to the development of the uniqueness of the corporate identity, its necessity, compliance with the values and mission of the company. Goal. Study corporate identity and its importance as a branding element that helps the company to create a unique image and attract more customers. The paper also examines the relationship between functional load and corporate identity. Method and methodology. The works are used as a methodological basis: 1. M. Rowden «Corporate Identity. Creating a successful corporate identity and visual communications in business». 2. D. Yadin «Marketing communications: modern creative advertising». The results of the work. It was revealed that the creation of a corporate identity requires a professional approach and includes several stages. Corporate identity can help a company achieve its goals, but a company must also have a good marketing strategy and promote its products and services. Developing a corporate identity requires careful work and a professional approach so that it is effective and meets the goals of the organization. Conclusions. The corporate identity should be individual and reflect the uniqueness of the company. The functional load and the need for corporate identity in a modern company are obvious. Corporate identity is an important element of branding, which helps the company to create a unique image and attract more customers.