Business Growth Strategy Research Articles

An In-depth Analysis of Consumer Perceived Value and Expansion of Online Retailers in Metropolitan Kampala, Uganda

Purpose: This study aims to conduct an in-depth analysis of how consumer perceptions of value shape purchasing decisions and foster sustained expansion for online retailers in Metropolitan Kampala, Uganda. The study will identify the key theoretical foundations that anchor research on perceived value, provide actionable insights to guide online retailers in developing effective strategies for overall business growth and propose a future research agenda on Perceived Value. Methodology: This review process was organized on the three-stage method: planning, execution, and reporting. In the first stage, the study identified its purpose and selected its main source of data being peer-reviewed journals from EBSCOHost, Econlit, Google Scholar, Web of Knowledge, and Social Sciences Citation Index. During the execution stage, Consumer Perceived Value, Online Retailers, and e-commerce are the identified keywords to facilitate the search for data. Out of 63 publications obtained between 2015 and 2024, only 26 papers were examined after reading the abstracts. The findings were reported using tabulation and narration. Findings: The findings highlight how enhancing perceived value through effective e-marketing strategies, quality service, and personalized experiences can lead to increased customer engagement, retention, and ultimately, the successful adoption of e-commerce technologies. Dive in to discover how businesses can differentiate themselves in a competitive market by focusing on what truly matters to their customers. Technology Acceptance Model (TAM), service quality Theory (S.Q.T), and Unified Theory of Acceptance and Use of Technology (UTAUT) have been identified as the dominant theoretical framework in the study on consumer perceived value (P.V.). Implications: Businesses that effectively enhance perceived value through improved service quality, customer engagement, focus on creating a balanced approach to convenience, privacy, and build and maintain good relationships with customers can differentiate themselves in competitive markets. Exploring the constraints of the reviewed studies offers potential research directions. This study, therefore offers a complete perspective that advances both practice and research.

Pizza Town Sukkur: sustaining in the current competitive environment

Learning outcomes After reading this case students will be able to understand the role of General Environment analysis in strategic decision-making; to understand the use of different models such as Porter’s Five Forces, SWOT and resource-based view; and to enable graduates to apply different strategies such as business level and growth strategies and environmental analysis to any company or industry on their own. Case overview/synopsis Pizza Town Sukkur, once a popular spot for delicious pizzas, was facing a tough situation. New competition was threatening its success, and the manager, Mr. Faisal Gul, was torn between sticking to old ways or trying new ideas. A surprise invitation to a special industry summit added excitement but also uncertainty. The restaurant, started by Honey Bhai in 2007, used to be a hit, but now it struggled with challenges like not having online ordering and falling behind in marketing. Other pizza places in Sukkur, like Pizza Mart, Pizza King and Pizza Grill, were giving tough competition. The story unfolded in the lively setting of Sukkur's food scene, with Pizza Town at a crossroads – whether to embrace change and technology or risk fading away in the face of new rivals. Complexity academic level Undergraduate and Graduate Supplementary material Teaching notes are available for educators only. Subject code CSS 11: Strategy.

From passion to profit: the growth of Mambokadzi Bath and Body

Learning outcomes By the end of the lesson, students should be able to identify and think critically about common business problems and come up with possible solutions, explain how a business owner’s attributes can influence the business decisions they make, use available information to assess the viability and sustainability of a business model/strategy, determine the strengths and weaknesses of a particular marketing strategy and suggest ways to improve it and use the information provided to evaluate the risks and benefits of business growth strategies and determine their appropriateness for specified circumstances. Case overview/synopsis Mambokadzi is a small business with considerable potential in Zimbabwe’s beauty and personal care industry. The case study spans several years, highlighting Sharon Chingwaro’s journey as she navigates the difficulties of starting and growing a business with limited resources. The case study delves into various aspects of running a small business, such as production, marketing, distribution, human resources and intellectual property. It also discusses the value of resilience and endurance, as well as the need for resourcefulness when starting and growing a business under difficult circumstances. This case study is intended to teach entrepreneurship and marketing strategies to both under- and postgraduate students, with a particular emphasis on the difficulties of starting and growing a business in a limited-resource environment. It has applications in a variety of fields, including entrepreneurship, strategic management and marketing. Complexity academic level This case study is suitable for undergraduate and postgraduate students. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.

Entrepreneurship in the era of society 5.0: Navigating digitalization for innovation and growth

Purpose: This study explores the symbiotic relationship between entrepreneurship and digitalization in Society 5.0, emphasizing the pivotal role of entrepreneurs in navigating and leveraging digital technologies to foster innovation and propel economic development. Research Methodology: This study uses quantitative methods to explore entrepreneurship in the era of Society 5.0, focusing on digitalization for innovation and growth. The population comprises entrepreneurs in Indonesia who use digital technology in their business. The sample comprised of 200 purposively selected entrepreneurs. Data were collected using an online questionnaire on the use of digital technology, innovation, and business growth. Data analysis, including validation, descriptive analysis, and SEM-PLS, was conducted using Smart PLS. The results are expected to provide insights into digital strategies for business innovation and growth. Results: The results highlight how entrepreneurs can leverage digital technologies, such as AI, IoT, and big data, to develop innovative products, improve operational efficiency, expand markets, and make better decisions. The benefits include global market access, improved customer experience, and better business sustainability. This makes entrepreneurs more competitive and responsive to market change. Limitations: Today's entrepreneurship faces limitations, such as technology dependence, adaptation difficulties, data security risks, and the digital divide. Entrepreneurs also encounter global competition, changing regulations, a lack of digital skills, poor technology infrastructure, and funding difficulties. Overcoming these challenges requires support from the government, the private sector, and educational institutions. Contributions: This research helps institutions develop digital policies and training programs, adds to the global literature on entrepreneurship in the Society 5.0, provides digital strategies for management, and improves entrepreneurs' competencies in utilizing digital technologies. It provides practical guidance to support business innovation and growth in the digital age.

Growth Strategy for Start-Up Businesses: Analysis of Solutions for Scalability, Marketing, and Risk Management

Growth Strategy for Start-Up Businesses: Analysis of Solutions for Scalability, Marketing, and Risk Management

Effectiveness of Logistics Information System Use and Logistics Information System Quality on User Performance through User Satisfaction

The effective use of information systems in logistics companies will assist company management in changing business growth strategies. Information system quality is a measurement that focuses on the output processed by the system. This study aims to determine the effectiveness of using the Logistics Information System and its impact on performance and user satisfaction. The research method uses a quantitative approach. The research was conducted at Puninar Logistics with a sample size of 100 employees. Data was collected through a questionnaire with a Likert scale model that had been tested. The data analysis method used is SmartPLS (Partial Least Square) 4.0. The effectiveness of the Logistics Information System cannot be separated from information systems and information technology. The presence of information technology systems has had a lot of influence on an individual/ organization, not only on individuals/ organizations, but this influence extends to business processes and organizational transactions. In addition, effectiveness is a very important concept in organizations because it is a measure of the success of the organization in achieving its goals. This means that it can be said that effectiveness is directly related to achieving goals and is the key to the success of an organization. Research on the effect of information system effectiveness on employee performance has been carried out in many previous studies, but there are inconsistencies in research results regarding this relationship. Research results such as in research show that the effectiveness of the use of information systems has a positive effect on employee performance.

Strategic approaches to tourism development: Crafting competitive strategies for business growth in the tourism sector

Strategic approaches to tourism development: Crafting competitive strategies for business growth in the tourism sector

Business growth strategies for positioning: a microenterprise case study in Ecuador

This article analyzed the business growth strategies for the positioning of a small company located in the parish of Calderón, Ecuador, where the main problem is the abundant competition and economic concentration since there is a large number of businesses engaged in the same economic activity. Due to the limited implementation of business growth strategies, which are implemented empirically and without sufficient preparation by the firms, this article aims to understand how business growth strategies affect the positioning of the selected firm, i.e. the Comercial la “J”, located in the Ecuadorian parish of Calderon. For this purpose, it was considered to use the types of field research, bibliographic and descriptive, with a mixed approach; applying research methods: inductive, deductive, analytical and statistical; and data collection techniques through interviews and surveys. With the development of the fieldwork where it was possible to identify the business growth strategies used by the small firm and using the corresponding research techniques, it is recommended to compare the strategies with those adopted by direct competitors and similar businesses, in order to identify good practices and opportunities for improvement. Regarding the results, it could be noted that the small firm analyzed is the second best-positioned store in the market, while it has a 53% probability of recommendation by its customers, which can help it to be a leader in the market.

A REVIEW OF SMALL BUSINESS GROWTH STRATEGIES IN AFRICAN ECONOMIES

This comprehensive review delves into the dynamic landscape of small business growth strategies within the diverse economies of Africa. Small and medium-sized enterprises (SMEs) play a crucial role in driving economic development and fostering job creation across the continent. However, the challenges faced by these enterprises are multifaceted, ranging from limited access to finance and market constraints to regulatory hurdles. This review examines a spectrum of strategies employed by small businesses to overcome these challenges and achieve sustainable growth. The study analyzes various financial mechanisms that facilitate small business growth in African economies. From traditional banking channels to innovative fintech solutions, the review explores the evolving landscape of financial inclusion and assesses its impact on SME development. Additionally, the role of government policies and interventions in creating an enabling environment for small businesses is scrutinized, shedding light on successful models that have spurred entrepreneurial growth. Market access is a critical determinant of small business success, and this review investigates the strategies employed by SMEs to penetrate local and international markets. From leveraging digital platforms to forming strategic partnerships, the examination reveals the importance of adaptability and innovation in overcoming market entry barriers. Furthermore, the study explores the impact of technology adoption on small businesses, highlighting the transformative power of digital tools in enhancing efficiency, reaching new customers, and optimizing operational processes. In the context of the African continent's unique socio-cultural and economic diversity, the review also delves into the significance of knowledge transfer and skills development. Collaborative initiatives, mentorship programs, and educational interventions are assessed for their role in equipping entrepreneurs with the capabilities required for sustainable growth. In conclusion, this review synthesizes current literature on small business growth strategies in African economies, offering valuable insights for policymakers, practitioners, and researchers alike. The findings underscore the importance of a holistic approach that integrates financial inclusion, policy support, technological innovation, and capacity building to foster a vibrant small business ecosystem and contribute to overall economic development in Africa. Keywords: Small Business, Growth, Strategies, Economies, Development.

Strategies for Small Business Growth in Indian Market

In a comprehensive survey conducted among small business owners in India, the primary objective was to assess their adherence to various business practices through a structured questionnaire. The findings revealed that while certain practices were routinely followed by a majority of respondents, there remained considerable room for improvement across all categories.

Digital marketing and its impact in rural areas with special reference to Tenkasi district

The term "digital marketing" is used to describe any kind of advertising that takes place online or on a digital device. Digital marketing encompasses online strategies to promote products or services, utilizing various channels like social media, search engines, email, and websites. It involves creating targeted content, optimizing for search engines, running online ads, and engaging with audiences to build brand awareness, generate leads, and increase sales. Digital marketing leverages the power of the internet to reach a wide audience, track metrics for performance analysis, and adapt strategies for effective online communication and business growth. Digital marketing in rural areas has the potential to revolutionize local economies by leveraging technology to connect businesses with the often-unserved rural population. The main aim of the study is to observe the potential effect of digital marketing on rural people. This paper provides perspectives on digital marketing and offers suggestions towards rural marketing development through digitalization. The study is confined to Tenkasi District, focusing on how rural people are using various digital marketing tools to meet the needs of the region's population.

Strategic Fit in a Dynamic Airline Industry: Case Studies of ASEAN-Region Airlines

The objective of this research is to examine the strategic responses of air carriers in the region of Association of Southeast Asian Nations (ASEAN) when associating with a unique market among ten member countries since 2015. Followed the guidance of the Environment-Strategy-Organization (ESO) framework developed by Milliot (2013), this empirical study indicates that the process for strategic fit in the ASEAN airline industry must involve five types of strategies including a Business Growth Strategy, an Internal Improvement Strategy, a Cost Management Strategy, a Stakeholder Management Strategy, and a Technology Innovation Strategy. These strategies are implemented and combined to achieve a strategic fit and an organizational fit to head the airline toward a better competitiveness.

Nascent Entrepreneurship Training From The Perspective Of Startup Pathways

Entrepreneurship training faces various challenges that affect the success of launching startups. This research analyzes the implementation of entrepreneurship training in terms of startup pathways: create, system, and grow. The research method used Participatory Action Research (PAR). The study was conducted in Sirnajaya Village, Bogor from October 2022-November 2023. The population was Tourism Awareness Group and the sampling techniques used purposive sampling. The findings indicate that the entrepreneurship training design significantly contributed to the launch of startup ventures. Obstacle in one startup pathway will impact subsequent pathways. This condition persists, even affecting participants who have management competence in business growth strategies. The research also emphasizes the importance of integrating each stage with empowering principles. This study contributes to the entrepreneurship training design that consider startup pathways, empowerment, and entrepreneurial competencies.

Immigrant business in transnational contexts: a multifocal understanding of the breakout process

PurposeThis paper contributes to the development of an enhanced understanding of the breakout strategies of immigrant entrepreneurs within a transnational context. It develops a dynamic notion of breakout by placing it within a wider understanding of immigrant entrepreneurial strategy characterised by multifocal embeddedness within transnational space.Design/methodology/approachThis study adopted a qualitative research methodological approach. In-depth interviews were completed with 30 first- and second-generation UK-based Nigerian entrepreneurs and key informants, to provide data on business growth strategies of individual immigrant entrepreneurs in the context of opportunity structures across host, home and third countries.FindingsNigerian immigrant entrepreneurs adopted distinctive entrepreneurial strategies related to the complex and diverse transnational context within which they were embedded. Findings demonstrated how the realisation of diversification and differentiation strategies was particularly influenced by locational and spatial strategies, the specific contextual embeddedness of the entrepreneur and generational differences across entrepreneurs.Originality/valueConceptualising immigrant entrepreneurship from a standpoint of transnational, multifocal embeddedness produces a complex and multi-layered understanding of business breakout as a dynamic process. Drawing together the unifocal, bifocal and multifocal dimensions of embeddedness with findings on the breakout strategies being pursued by immigrant entrepreneurs, an original typology is presented which identifies different approaches to breakout across varied contexts. This has significant policy and practice implications for the content, targeting and access of business support and wider social issues, relating to the identities, social mobility and integration of immigrant entrepreneurs.

Navigating The New Normal: Strategies For Business Resilience In A Post-pandemic World

The COVID-19 pandemic has brought significant disruptions to the global economy, forcing businesses to adapt and navigate through uncertain times. This article explores strategies for business growth and resilience in the post-pandemic economy. It delves into the challenges faced by businesses, analyses emerging trends, and provides actionable insights to help organizations thrive in the new normal. From embracing digital transformation to prioritizing customer-centric approaches, this article offers valuable guidance for businesses seeking to recover and grow in a rapidly changing economic landscape. The abstract highlights several key strategies for driving business growth and resilience. Firstly, it emphasizes the need for businesses to embrace digital transformation. Adopting technologies such as cloud computing, data analytics, and automation can enhance operational efficiency, streamline processes, and unlock new opportunities for innovation and growth. Customer-centricity is another critical strategy discussed in the abstract. Understanding evolving customer needs, preferences, and behaviours is essential for tailoring products, services, and experiences. Emphasizing personalized interactions, delivering exceptional customer experiences, and leveraging customer feedback are vital components of a customer-centric approach. Furthermore, the abstract emphasizes the significance of collaboration and partnerships. Engaging with external stakeholders, such as startups, academic institutions, and industry experts, can bring fresh perspectives, innovative ideas, and access to new markets. Risk management and scenario planning are also crucial elements in building resilience. Businesses need to identify and analyse potential risks, develop contingency plans, and regularly reassess their strategies to adapt to changing market dynamics. In addition, the abstract highlights the significance of staying informed about emerging trends and technologies. Regularly monitoring market dynamics and understanding consumer trends can help businesses identify new growth opportunities and stay ahead of the competition.

Business resilience and growth strategy transformation post crisis

AbstractThe recent crisis world experienced (Covid-19) undoubtedly changed many aspects of business, such as operations, growth, sales, etc. A business needs capability and strategy to survive, and this paper considers resilience and growth suitable for encountering a crisis. Following that, this paper argues that resilience not only results from a crisis, as mentioned in previous studies but is a process. We also argue that growth strategy and its stages differ between regular times and times of crisis. This paper aims to elaborate on changes in business resilience and growth strategies as a reaction to a crisis by building line-by-line coding, patterns, and themes. This study develops a conceptual model for forming business sustainability after a crisis with resilience and growth as pillars. This qualitative study used snowball sampling with 13 case studies and conducted semi-structured interviews, Focus Group Discussion (FGD), and observation with dependability, credibility, confirmability, and transferability as the triangulation processes. This inductive study demonstrates resilience and growth steps that can assist entrepreneurs in avoiding misleading strategies. The findings also indicated that digital imperatives could hasten both processes to attain sustainability. This paper draws on organizational resilience theory to discuss the theoretical implications of this research. This study discovers three main stages in the resilience process: resilience awareness, adaptation, and action, and growth stages in crisis time, namely no growth, growth support, growth force, and sustainable growth. On a practical level, the proposed model can also assist entrepreneurs in dealing with a crisis regarding what to do and understanding their conditions. This study contributes to the ongoing debate on how to respond to crisis and provides complete stages in resilience response and growth strategies for a business. For future research, this paper recommends a longitudinal study to understand and analyse the implementation and effectiveness of the models.

Unraveling Interconnections: Analyzing the Impact of a Founder’s Characteristics on Business Growth Strategy

This study examines the influence of founder characteristics on the selection of business growth strategies in companies undergoing an initial public offering (IPO). The research is based upon quantitative analysis of data from entrepreneur-led IPOs on the London Stock Exchange. The study investigates the impact of founder’s work experience, external directorships, education, age, ownership, and the presence of a founder–CEO, on the choice between mergers and acquisitions (M&A) and research and development (R&D) as growth strategies. The results show that founders with a throughput functional background and extensive external directorships are more likely to adopt M&A as a growth strategy. Moreover, founders with higher education levels and a PhD are more inclined towards R&D investment. The findings also suggest that older founders are more likely to invest in R&D, whilst higher levels of ownership tends to deter R&D expenditure. Interestingly, the presence of a founder–CEO is associated with a lower likelihood of investing in R&D and a higher propensity for M&A, although these correlations are not statistically significant. These results shed light on the influence of founder characteristics on strategic decision-making during the IPO stage and provide implications for understanding the dynamics of business growth strategies in transitioning companies.

STRATEGI DIVERSIFIKASI SEBAGAI TOOLS PENYELAMAT KINERJA PERUSAHAAN DI MASA PANDEMI

This study aims to analyze the diversification strategy has a significant impact on company performance in creating profit. The diversification strategy in question is a business growth or development strategy by developing products into several types of products or types of segments. This study also has control variables consisting of leverage and firm size. This research was conducted on manufacturing companies that were detected as carrying out a diversification strategy. The data source used comes from primary data obtained from the official website of the Indonesia Stock Exchange (IDX). The year of the research implementation is 2016-2019. This research is a predictive research that will be used to track whether a diversification strategy can be used as an effort to maintain stable company performance even during a pandemic. This research used in this study was SPSS version 26. The number of samples used in this study were 100 manufacturing companies that carried out a diversification strategy. The theory used in this study was agency theory. The test results state that the diversification strategy has an influence on company performance. Likewise with the control variable used, leverage also has an impact and influence on company performance, but for company size it has no effect on company performance.

Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

Rentjana, a single-person production house, is facing challenges in the advertising industry, primarily driven by intense competition and declining prices, resulting in reduced profitability and difficulties in acquiring customers. This study aims to analyse the advertising production house ecosystem, trends, and competition, with a focus on identifying challenges, opportunities, and successful business models for Rentjana. The research approach includes qualitative analysis using primary and secondary data sources, employing matrices such as VRIO analysis, value proposition, and the Ansoff matrix. Primary data will be collected through interviews, while secondary data will be obtained from relevant sources. The study proposes offering production packages with a complete concept to small and medium-sized enterprises (SMEs), aiming to enhance their product quality and differentiation through design, branding, production, and material selection. This approach facilitates the development of long-term partnerships, expands networks, and increases revenue for Rentjana. Flexibility in pricing is suggested to provide competitive yet profitable rates, giving Rentjana a distinctive advantage. Implementing lean production techniques will contribute to waste elimination, improved efficiency, employee engagement, and the effective utilisation of technology. The study also seeks to understand the role of online video advertising and address the challenges prevailing in the advertising industry.

Impact of Service Quality on Business Sustainability: A Mediation-Moderation Prospective

Current study explores the elaborate relationship between customer service quality, customer retention, relationship marketing, and business sustainability of the banking sector. The basic aim of current research is to discover how customer retention mediates the relationship between customer service quality and business sustainability, while also investigating the moderating influence of relationship marketing. A survey questionnaire research strategy was used in this study along with a simple random sampling of 300 banking sector of South Punjab Pakistan. For data analysis, this research used the p-test based on SPSS. By combining theoretical insights with empirical findings, this study contributes to the expanding literature on customer-centric strategies for sustainable business growth. The implications drawn from this research will equip retail businesses with a more holistic understanding of the dynamics that underpin the nexus between customer service quality, customer retention, relationship marketing, and business sustainability. Ultimately, the findings offer practical insights that can guide retail practitioners in optimizing their strategies to not only enhance service quality and customer retention but also to fortify the foundations of their long-term business viability and success.