The enactment and subsequent implementation of the alcoholic drinks control policies and legislation in Kenya continues to elicit numerous questions as to the efficiency of the same in achieving the intended purposes. Many illicit brews and alcoholic drinks continue to find their way into the market, many people engaging in them yet they are not only a health risk, but dangerous for human consumption. The question that remains unanswered is whether the licensing procedures for the manufacturers, dealers and even merchants, play a role in the enforcement of these pieces of legislation or not. This research project aimed at how the licensing procedures determine the enforcement of polices within Nairobi City County. The study was guided by street-level bureaucracy theory and was conducted using descriptive research design targeting 112 enforcement officials. Primary data was gathered utilizing a structured questionnaire and interviews with 10 NACADA officials. Data analysis was done using descriptive statistics as well as the regression model. A 62.5% response rate was achieved and the results indicated that the licensing procedures influence alcoholic drinks control policy enforcement by licensing procedures being adhered to when enforcing the County alcoholic drinks control policies, and there are regular checks on licenses for business functions that operate and sale alcoholic drinks. In line with the study's conclusion, the study recommended that there should be continuous monitoring and evaluation and capacity building for the traders and dealers of the drinks