The international financial crisis of 2007–9 had a significant impact upon the context, agenda and outcome of the 2010 Ukrainian presidential elections. Among the main reasons for Viktor Yanukovych's success in winning the election were his business-friendly policies, his advocacy of stability and his pro-Russian orientation. His platform chimed with the sentiments of large numbers of voters who were taking a defensive posture in the face of a year-long recession. Yuliya Tymoshenko was treated – and punished – because as the incumbent prime minister she failed to utilize the resources available to her government, including a large IMF loan, to bring the recession to a halt and stimulate a recovery. Viktor Yushchenko was rejected by the electorate because he was increasingly regarded as a president incapable of co-operative relations either with his own government or with the Russian government. These capacities in a president were seen by the electorate as indispensable for tackling the crisis.
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