Business Environment In Order Research Articles

Cultural Agility in the Age of Disruption

Abstract The aim of this paper is to propose a holistic conceptual framework focusing on cultural agility, intercultural competence and how they activate within the complex dynamics of disruptive business environments in order to enhance companies’ ability to operate in international markets and to respond to the challenges posed by a rapidly changing landscape impacted by fast technological advancements, Artificial Intelligence, global trends or major geopolitical shifts. Our research methods included a critical screening of relevant literature, journals, books, articles, reports, statistics, internet researches, that represented the theoretical part of this study. Based on this theoretical foundation, interpreting our findings, a holistic conceptual framework is proposed. This framework illustrates a process constituted by 4 stages strongly connected with the concepts of organizational culture and strategy. It highlights the vital importance of cultural knowledge, behaviour, feedback & assessment, improvement & learning within organizations facing disruptive challenges. This paper is part of a larger project on the importance of intercultural competences in multinationals and offers future research opportunities.

A Case Study of the Agile Enterprise Regarding the External Business Environment

Abstract The unstable business conditions, the international antagonism, inconsistent demand as well as the growing expectations of possible clientele put to the challenge the enterprises globally. The enterprises’ agility proposes possibilities to assist companies foresee the new international economic trends. It utilizes critical circumstances of the environment as new prospects for expansion. The enterprises’ agility benefits from endogenous and exogenous alternations in the ecosystem to enhance its capabilities and so to provide constant as well as lucrative presence in the ecosystem. This paper first depicts the state of being agile in an enterprise. Then it explains how agility contributes to the effectiveness of the enterprises. The scientific literature is not abundant with only a few leading scholars on this topic. A methodology is used to assess the existing turbulent business environment in order to explore the forces that stimulate the enterprises to enhance their agility. This research obtains data from a survey conducted in enterprises operating in the textile industry in one geographical region. The questionnaire that was used is only partially analyzed in this paper in order to evaluate the tested enterprises in respect to their agility to the external business environment. The outcome of this analysis shows that some of the enterprises are performing relatively agile whereas others have deficiencies. The contribution brought by this paper is approbation of a scientific methodology in practice and the interpretations of the results supplied by the questionnaire.

Analyzing the effect of public private partnership mode on sewage treatment in China

The public–private partnership (PPP) mode is one of the main ways to promote environmental governance through marketization in the sewage treatment industry. This mode is crucial for environmental protection and livelihood improvement. In order to investigate the impact of PPP mode on sewage treatment, the influence of financial development and the government–business relationship on the effectiveness of sewage treatment under PPP mode, and the role of government in this context, an empirical model is established. To achieve this, data from 284 prefecture-level and above cities in China from 2009 to 2017 has been selected as research samples. The total amount of regional sewage treatment PPP projects is used as the proxy variable for participation in the PPP mode. The findings reveal that the PPP mode of sewage treatment effectively reduces the intensity and amount of sewage discharge. Moreover, the results indicate that a higher level of financial development and a more perfect financial system are associated with better sewage treatment effects under the PPP mode. Similarly, a more harmonious government–business relationship and a higher health index of this relationship correspond to improved sewage treatment effects under the PPP mode. The government should actively enhance government transparency, formulate appropriate corporate taxes and fees, clarify the responsibilities and obligations of the government and enterprises, and optimize the business environment in order to optimize the sewage treatment effect of the PPP mode.

Impact of Social Media Marketing on Brand Loyalty, through the mediating role of customer experience: An Applied Study in the Egyptian Private Hospitals

Social media marketing has developed rapidly in the world's contemporary highly competitive business environment in order to gain patient loyalty and competitive advantage by providing prompt services. For research scholars and practitioners, the marketing strategy that incorporates technological advancements has taken center stage. Effective communication and interaction between stakeholders are crucial to the success of a business, and social media platforms provide the venue for such communication and interaction. Thus, the benefits and risks of scientific communication on social media during COVID-19 are understood, and social media may be employed in such emergency scenarios. The purpose of this research is to empirically investigate the impact of social media marketing on brand loyalty with mediation role of customer experience in the Egyptian private hospitals. A questionnaire tool was employed to gather required data from a convienacne sample of 416 Customer of Egyptian private hospitals and structural equation modelling technique (SEM) was utilized for analysis using Spss 28 & AMOS26 software. The main conclusions drawn from this study are the direct effect between social media marketing and Brand Loyalty is statistically significant, the direct effect between Social Media Marketing and customer experience is statistically significant. The direct effect between customer experience and brand loyalty is statistically significant. Finally, the study found that there is partial mediation effect of the customer experience between the relationship of social media marketing and brand loyalty in the Egyptian private hospitals.

O compliance à luz da inclusão social da pessoa com deficiência

This article is a research carried out to discuss, through the deductive method, the role of compliance in favor of the social inclusion of people with disabilities through work. Integrity programs initially emerged to curb and prevent acts of corruption in business environments in order to contain the damage that could be caused. With its improvement, its usefulness for other aspects was perceived, such as the improvement of the image before society and in the search for a healthy and sustainable work environment. People with disabilities have lived in segregation for centuries, requiring the State to protect their rights and create and encourage insertion mechanisms. Based on this, compliance may be an important tool to comply with accessibility standards in the business environment and other public policies, in addition to programming other instruments in favor of social inclusion, meeting the Principles of Isonomy and Human Dignity.

A STUDY ON CRITICAL FACTORS OF DIGITALIZATION IN REVERSE LOGISTICS

Reverse logistics or closed loop supply chains play a critical role in todays’ business environment in order to achieve sustainable practices that include environmentally, socially and economic considerations. Reverse logistics covers the collection of end-of-life phased products from end users, and continue with recovery processes i.e. reuse, remanufacturing, recycling, refurbishment, and disposal. These activities have significant impacts on environmental and social issues as well as economic conditions of the company. Therefore, closed loop structures become essential for organizations, and reverse logistics becomes an indisputable element of the supply chains. Rapid digitalization in industry, so called Industry 4.0 or digital era, can be seen as a great opportunity to support and improve reverse logistics operations to contribute sustainability. Although, the relationship between sustainable practices and digital operations received the attention of both practitioners and academicians, the current literature lacks in providing factors that directly covers digitalization implementations in reverse logistics activities. From this point of view, this study, firstly, aims to propose critical factors for digitalization in reverse logistics, and secondly evaluate them to make a prioritization for practical implementations. To achieve these aims, initially a literature review will be conducted to propose critical factors that are supported by the literature. Secondly, Fuzzy-Entropy Weighting Method is going to be used to prioritize these factors and to reveal the most important concepts. At the end of the study, it is expected to contribute the literature by providing new concepts and suggesting future research ideas based on the results.

Exploration on the continuous optimization of the business environment to build a civilized government under the rule of law

Countries around the world have been optimizing their business environment in order to improve their investment and market environment and promote healthy economic development. In recent years, Chinese governments at all levels have taken legal actions that are fair, safe, honest, convenient and predictable, benchmarked themselves against advanced international examples, focused on expanding and enhancing the scope and adjusting functions of marketization and rule of law, and addressed the difficult and blocking issues that undermine the business environment as a starting point, and blazed a trail to optimize the business environment, achieving certain realistic results, based on China's basic national conditions, and opening up a path to strengthen the rule of law and civilized government and focus on solving the soft environment issues such as institutional mechanisms. Based on China's basic national conditions, it has opened up a road for building a business environment with Chinese characteristics by strengthening the rule of law and civilized government and focusing on solving soft environment problems such as institutional mechanisms.

POLICY OF TOURISM BUSINESS IN GEORGIA IN THE POST-PANDEMIC PERIOD

In Georgia, even today, in the post-pandemic period, the tourism business is quite relevant. The increase in tourist flows in the country has given rise to the prospect that the share of the tourism sector in the economy will increase, which is fully in line with the 2025 vision of the Georgian Tourism Strategy. The point to note here is that more attention should be paid to the quality and variety of visitors rather than the quantity of visitors. In the 2025 "Tourism Strategy of Georgia" plan, which was developed in previous years and 2015 is taken as the base period, it is planned that the income from tourism should increase (from the existing 1.9 billion US dollars) to 6.6 billion US dollars. The share of the tourism sector in the GDP should be 7.9%. Increasing the average amount spent by visitors from the current $300 to $600. as well as increasing the average length of stay to 7 nights and doubling the number of visitors from the high-paying markets of Western Europe, Asia and North America. Priority tourism activities in the country are: increasing state and private investments in the field of tourism; improvement of the business environment in order to promote the increase of the number of visits, foreign and local investments; attracting visitors from high-paying markets by means of effective marketing and information campaigns, as well as stimulating domestic tourism; Increasing competitiveness by offering world-class tourism services; Creating unique and authentic offers in tourism using natural and cultural heritage resources. In the development of the country's tourism sector, the development of domestic tourism has gained great importance in the recent period. A number of measures were implemented during the pandemic period and in the subsequent period to stimulate domestic tourism. The total number of domestic tourism visits in 2021 amounted to 16.9 million, which is +35.8% more than in the same period of the previous year, such a sharp increase is also due to the fact that in previous years, the tourism seasons during the pandemic period were unsuccessful. According to the data of the National Bank, in 2021, Georgia received approximately 1.2 billion USD from international travel, which is 130% higher than the 2020 figure, and 62% lower than the 2019 figure. Tourism is a priority direction for Georgia. In the pre-pandemic period, the number of international visitors and, accordingly, the income from international travel increased every year. Restoring the tourism sector is an important precondition for overcoming the crisis. In the post-pandemic period, the development of tourism in Georgia, as well as around the world, has an undeniably great perspective, as evidenced by the data of the World Tourism Council. The travel and tourism industry is one of the fastest growing service sectors in the world. According to the World Travel and Tourism Council (WTTC), in 2021, the contribution of this industry to the total GDP amounted to 5.8 trillion USD (+21.7% growth compared to the previous year) and contributed to the creation of 289 million jobs. After taking into account its direct and side effects, the contribution of the mentioned sector to the development of the world economy is as follows: 6.1 % of the world GDP, one place for every 11 jobs. From all of the above, we can conclude that: 1 from those countries, from which it is possible to attract high-paying tourists to our country, air and other means of transport should be simplified. 2. In order to attract high-paying tourists, it is necessary to properly arrange destinations and relevant events. 3. Internal transport networks should be improved to ensure free movement of visitor flows in the country. 4. It is also necessary to improve the quality of visitor services, so that tourists will have the desire to travel to our country again and again.

Analyzing the past, improving the future: a multiscale opinion tracking model for optimizing business performance

The complexity of business decision-making has increased over the years. It is essential for managers to gain a confident understanding of their business environments in order to make successful decisions. With the growth of opinion-rich web resources such as social media, discussion forums, review sites, news corpora, and blogs available on the internet, product and service reviews have become an essential source of information. In a data-driven world, they will improve services and operational insights to achieve real business benefits and help enterprises remain competitive. Despite the prevalence of textual data, few studies have demonstrated the effectiveness of real-time text mining and reporting tools in firms and organizations. To address this aspect of decision-making, we have developed and evaluated an unsupervised learning system to automatically extract and classify topics and their emotion score in text streams. Data were collected from commercial websites, open-access databases, and social networks to train the model. In the experiment, the polarity score was quantified at four different levels: word, sentence, paragraph, and the entire text using Latent Dirichlet Allocation (LDA). Using subjective data mining, we demonstrate how to extract, summarize, and track various aspects of information from the Web and help traditional information retrieval (IR) systems to capture more information. An opinion tracking system presented by our model extracts subjective information, classifies them, and tracks opinions by utilizing location, time, and reviewers’ positions. Using the online-offline data collection technique, we can update the library topic in real-time to provide users with a market opinion tracker. For marketing or economic research, this approach may be useful. In the experiment, the new model is applied to a case study to demonstrate how the business process improves.

A parallel between organizational leadership and leadership in university teaching in times of COVID-19

Abstract We live in a dynamic and ever-changing world. It continues to be disrupted in multifaceted ways, facing multiple challenges. As organizations step up learning how to distribute budgets and reinforce the commitment to meet continuously changing business needs, there is also an increased emphasis on strengthening the learning skills inside universities, as the parallel between private sector and teaching universities is growing at a fast pace. The COVID-19 health crisis has gone as far as shutting down countries, putting people in vulnerable positions. In this crisis, a leader, even if we speak from a private organizational level or an academic teaching institution, must stay focused on his purpose as it is not negotiable. The research from this article gathers information from the literature review and from the author’s experience in the private and academic sector as well. The purpose of the article is to increase awareness on the needed leadership skills in this changing times and to emphasize the strong bound that needs to be created between organizations and leadership skills inside universities, for students, as they are the next managers and for universities’ managers as they need to align to the business environment in order to offer a better structure for the next generations. As talent mobility and upskilling are currently the main focus of organizations, with this paper we are looking at several aspects on how to build the most suitable profile for the next generation of leaders. Our paper is built more on qualitative research, where we explore in depth the attributes of leadership with the aim to highlight the best frame possible for business, in this changing time, when we are expecting to approve the work from home system at a greater level and we believe that online and remote meetings are likely to become the norm, as organizational and education sector has undergone a set of major changes.

CONCEPTUAL MODEL OF STABLE DEVELOPMENT OF THE MARKET OF INNOVATIVE TECHNOLOGIES IN UKRAINE ON THE BASIS OF TRANSFORMATION OF THE ENTREPRENEURIAL ENVIRONMENT

Topicality. The urgency of the problem of stable development of the domestic market of innovative technologies today is due to the fact that, according to Western experts, world economic growth is already more than 3/4 based on the achievements of scientific and technological progress, and more than half of the profits received by enterprises are formed as a result of the promotion of new goods and services. This indicates that innovative development is increasingly becoming an important component of the reproduction process as a whole, and sustainable economic growth, preservation and creation of new competitive advantages in the business sector of the country becomes possible only if the transition to an innovative model of economic development.Aim and tasks. The aim of the article is to develop a conceptual model of sustainable development of the market of innovative technologies in Ukraine based on the transformation of the business environment in order to create favorable conditions for the fullest use of the combined potential of science and technology entrepreneurship.Research results. The system of principles of transformation of the business environment in the context of sustainable development of the market of innovative technologies on the basis of the revealed tendencies which have developed in world economy in the last decade is offered. The conceptual model of sustainable development of the market of innovative technologies in Ukraine on the basis of transformation of the business environment which is based on the theory of innovative development, the revealed interrelation of the factors characterizing a condition of the business environment is developed, and market development of innovative technologies (the criterion of which we consider the volume of sold high-tech products (works, services) in terms of information and communication technologies in production and services, production and services using high technology and intellectually rich market services), and also takes into account the probabilistic nature of the development of socio-economic processes in the world and national economies. It is argued that the business environment is a basic strategic variable, the transformation of which (through the mechanisms and tools of state regulation) is the key to sustainable development of the market of innovative technologies in Ukraine.Conclusion. The proposed conceptual model will be the basis for further development of the methodology of transformation of the national business environment, which will determine the functioning and development of the market of innovative technologies in the future, providing conditions for innovation and technological development of business structures and the country as a whole.

ОСОБЛИВОСТІ ЗАКУПІВЕЛЬНОЇ ЛОГІСТИКИ В МІЖНАРОДНОМУ БІЗНЕСІ

Introduction. Modern trends in the development of international business are characterized by dynamic global processes, in which procurement logistics plays an important role, aimed at solving a number of tasks of the enterprise to ensure its survival in international markets. Procurement logistics helps the enterprise to establish effective relations with consumers and intermediaries in the international business environment by providing it with the necessary resources in the process of managing material flows, guarantees reliable and uninterrupted supply and production of certain goods and services, and contributes to the effective organization of sales activities. Therefore, the chosen research topic is extremely relevant, timely, practice-oriented, aimed at solving specific problems of the effective organization of procurement processes on international markets. Purpose. The purpose of the article is to summarize theoretical and methodological provisions and substantiate practical recommendations regarding the development of procurement logistics in international business. The defined goal determines the fulfillment of such tasks as substantiating the concept of «procurement logistics» in international business, identifying the peculiarities of procurement logistics in international markets, developing practical recommendations for the effective organization of procurement logistics in international business. Materials and methods. The research materials are the works of domestic and foreign authors who conduct their scientific and practical research in the field of procurement logistics, in particular, regarding its implementation in the international business environment. In the process of carrying out the research, the following scientific methods were used: theoretical research (to justify the essence of procurement logistics in international business, to identify the features of its development); analysis and synthesis (to determine the main factors of influence on procurement logistics in general, and on supplier selection in particular in international business, substantiating the stages of the supplier selection process in international markets); graphic (to create drawings for the purpose of visual demonstration of factors affecting procurement logistics in international business and the stages of supplier selection); logical generalization of results (for formulating conclusions) Results. The concept of «procurement logistics» is substantiated in the scientific article. An author's definition of procurement logistics in international business is offered. It is understood as a set of measures to manage the company's material, financial and information flows in the international business environment in order to provide it with all the necessary resources for effective activity on international markets. The main influencing factors on the formation of features of procurement logistics in international business, which are important for its development, have been determined. The main groups of influencing factors on supplier selection in procurement logistics on international markets are substantiated and the supplier selection process, which consists of several stages, each of which requires the enterprise to perform the necessary actions for effective work with the supplier, is analyzed. In general, all the conclusions and proposals of this study relate to the effective organization of procurement logistics in international business. Discussion. In further research, it is proposed to focus attention on the conditions of interaction between the enterprise and the supplier in various crisis situations in the international business environment; to choose an economically justified order size on international markets; on substantiation of the optimal supply system in international business and deepening of studies of Incoterms supply conditions in international business operations.

The Impact of the Inflow of Foreign Direct Investments on the Economic Development of Serbia

Abstract Foreign direct investments present one of the very important products of globalization, by establishing a new economic concept of free international movement of capital, people, goods and services. An analyses of the impact of this type of international movement of capital on economic growth and development is one of the modern tendencies of economic researchers. The subject of this paper is the analysis of the impact of the level and structure of foreign direct investment on the economic development of the Serbian economy, where the impact of foreign direct investment inflow on economic growth, current balance, manufacturing industry through the impact on total industry turnover, employment and productivity will be separately considered. The aim of this research is to prove the importance of FDI for developing countries, as well as to point out the need to improve and enhance the business environment in order to maximize FDI inflows. The main hypothesis of this research is that foreign direct investments significantly contribute to the economic growth and development of the Republic of Serbia. For the purposes of hypothesis analysis and testing, a simple linear regression model was used in this paper. The research was conducted for the period from 2010 to 2019. The obtained results present a positive relationship between the inflow of foreign direct investment and GDP growth, and show a positive relationship between growth of investments in manufacturing and growth in productivity, employment and total turnover, and show a positive relationship between FDI inflow and export value.

Policy turmoil in China: a barrier for FDI flows?

PurposeThis research examines the dynamic interrelationship between economic policy uncertainty (EPU) and the inflows of foreign direct investment (IFDI) in China.Design/methodology/approachThis research used the Granger causality and sub-sample time-varying rolling window causality method.FindingsThe empirical results reveal that EPU tends to have a negative impact on the IFDI in most periods that have been taken into consideration. However, there has been a positive relationship observed between the periods of the US subprime crisis. That is to say that the uncertainty of the Chinese economic policy does not always impede the IFDI. These results are supported by the general equilibrium model, which states that there are certain influences that come into play when moving from EPU to IFDI. On the other hand, the IFDI exert a positive influence on EPU during times of economic crisis and trade war, which indicates that the uncertainty in the economy may increase due to the sudden soar of foreign investment.Originality/valueDuring tense global trade situations and complicated economic scenarios, the results suggest the Chinese government should dedicate itself to expanding its initiatives to open up and improve the domestic business environment in order to increase the foreign investors' confidence and prevent the decline in the IFDI. In addition to this, it also suggests that multinational companies pay attention to the policy environment of the host country, especially when they decide to invest there.

Digital Leadership in Facing Challenges in the Era Industrial Revolution 4.0

The digital era is a progress that must be followed in the business environment in order to survive where leadership is one of the keys to running a business. This progress requires leaders who are able to behave adaptively, and anticipate various forms of change that will occur in the future. A leader is considered capable of transforming visionaries in the face of various forms of change and can also realize a vision that can be realized into reality. The purpose of this research is for leaders to take steps, and attitudes that are influenced by the very fast development of technology and the change from traditional leaders to digital leadership. Such leaders are able to inspire their employees to innovate and defend their ideas. This article uses a descriptive qualitative approach as well as the main writing approach and uses digital leadership theory. This research is an exploratory research that observes one informant as the research sample. Thus, it is hoped that a leader in the digital era will be able to transform, and be able to have credibility, integrity, perseverance and also a passion to serve and contribute to catalyzing change in achieving the organization's vision. The results of this study are to realize the success of leadership in the digital era, namely the era of the industrial revolution 4.0. Which is supported by seven characteristics of digital leaders, namely responsibility, results of information dissemination, goals and assessments, mistakes and conflicts, change and innovation.

COMPETITIVENESS OF BUSINESS MODELS OF AVIATION ENTERPRISES: INNOVATIVE ASPECT

The paper is devoted to the principles of business modelling of aviation enterprises. The methodological bases of the formation of the business model of aviation enterprises are considered and generalized. It is established that the methodology is based on a general and special set of methods and principles of scientific knowledge that ensure its applicability, the method of systems thinking in particular. It is also found out that the innovative transformation of the existing business model of the aviation enterprise requires its revision according to the following main parameters: value proposition, customers and customer orientation, interaction with other stakeholders, the profitability of the model. Based on the systems approach, it is proposed to use feedback diagrams and causal loop diagrams as an effective method of displaying the relationship of the elements of a system (an aviation enterprise) and understanding of their dynamic complexity. Examples of successfully implemented airline business models to provide competitive advantages through innovative management approaches have been presented and described. A number of factors that influence the formation of the business model as a tool to ensure the competitiveness of the aviation enterprise in the air services market are also identified. It is also proved that it is important to adhere to the principle of internal coherence, which involves forecasting of possible changes and confrontations in the business environment in order to correct the innovative business model regardless of the chosen adaptation strategy. Based on the study of foreign experience of business modelling, the authors substantiate practical recommendations for the iterative implementation of innovative business models at aviation enterprises. Prospects for further research are the study of laws and patterns on which the methodological principles of business modelling of aviation enterprises are based.

ANALISIS KUALITAS LAYANAN BANK SYARIAH DENGAN MENGGUNAKAN METODE SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) DI MAKASSAR

The development of Islamic banking in the face of a highly competitive business environment in order to stay afloat is by developing customer service well, where the customer's perception of a quality becomes a benchmark for each agency or company. Bank Sulselbar branch of sharia located in Makassar is engaged in providing services to the community so that they are very concerned about comfort and service to the community. Through the Serquel method and Importance Performance Analysis we can find out the quality of service and handling complaints against customer loyalty through consumer satisfaction.Based on the results of the study with the Importance Performance Analysis method, most of the attributes are negative. Based on the analysis, there are 10 attributes that satisfy the user that the company must maintain so that it can maintain customer loyalty, that is; assist customers in conducting transactions, help customers who experience difficulties without being asked for help, provide fast service to customers when making transactions, be responsive in meeting customer needs in transactions, have good knowledge of types of banking services and products, always prioritizing hospitality in providing services to customers, always prioritizing politeness in providing services to customers, being a trusted place in saving money, always being kept clean and comfortable and always looking neat and polite. Conclusion of this research is that the performance of company must be maintained so that it can maintain customer loyalty.

Swot Analysis Implemented With Fuzzy Inference to Support Decision Making

Current market conditions require organizations to understand the business environment in order to achieve strategic planning and decision-making processes. An organization's competitive advantage is associated with an understanding of how to determine the potential of these companies when examining internal and external conditions (insertions) and the effort to meet customer needs. Among the many tools that contribute to this understanding, the SWOT analysis stands out, which can assist organizations to better understand the internal and external environment and formulate strategic plans in a collaborative way. This work aimed to implement an evaluation model for SWOT analysis using fuzzy inference methods. The adopted methodology started from a survey on the internal and external characteristics of the organization, definition of the linguistic criteria of the SWOT matrix, correlation between the variables found and elaboration of the fuzzy inference system for crossing the inputs. The approach proposed by the Fuzzy Inference model for the SWOT matrix proved to be simplified and efficient for a better collection of information that allows the prediction of the future environment, enabling reasoned strategies resulting from the model presented.

CONCEPTUAL MODEL OF STABLE DEVELOPMENT OF THE MARKET OF INNOVATIVE TECHNOLOGIES IN UKRAINE ON THE BASIS OF TRANSFORMATION OF THE ENTREPRENEURIAL ENVIRONMENT

Topicality. The urgency of the problem of stable development of the domestic market of innovative technologies today is due to the fact that, according to Western experts, world economic growth is already more than 3/4 based on the achievements of scientific and technological progress, and more than half of the profits received by enterprises are formed as a result of the promotion of new goods and services. This indicates that innovative development is increasingly becoming an important component of the reproduction process as a whole, and sustainable economic growth, preservation and creation of new competitive advantages in the business sector of the country becomes possible only if the transition to an innovative model of economic development. Aim and tasks. The aim of the article is to develop a conceptual model of sustainable development of the market of innovative technologies in Ukraine based on the transformation of the business environment in order to create favorable conditions for the fullest use of the combined potential of science and technology entrepreneurship. Research results. The system of principles of transformation of the business environment in the context of sustainable development of the market of innovative technologies on the basis of the revealed tendencies which have developed in world economy in the last decade is offered. The conceptual model of sustainable development of the market of innovative technologies in Ukraine on the basis of transformation of the business environment which is based on the theory of innovative development, the revealed interrelation of the factors characterizing a condition of the business environment is developed, and market development of innovative technologies (the criterion of which we consider the volume of sold high-tech products (works, services) in terms of information and communication technologies in production and services, production and services using high technology and intellectually rich market services), and also takes into account the probabilistic nature of the development of socio-economic processes in the world and national economies. It is argued that the business environment is a basic strategic variable, the transformation of which (through the mechanisms and tools of state regulation) is the key to sustainable development of the market of innovative technologies in Ukraine. Conclusion. The proposed conceptual model will be the basis for further development of the methodology of transformation of the national business environment, which will determine the functioning and development of the market of innovative technologies in the future, providing conditions for innovation and technological development of business structures and the country as a whole.

СВІТОВІ ТРЕНДИ ПРОСТОРОВОГО НАУКОВО-ТЕХНІЧНОГО РОЗВИТКУ БІЗНЕС-ПРОЦЕСІВ

У статті досліджено основні пріоритети просторового розвитку бізнес-процесів та можливості їх імплементації в зовнішню економічну політику України. Визначено базові поняття зовнішньої та внутрішньої просторової політики, критерії її оцінювання. Встановлено, що стратегічні пріоритети просторового розвитку світових бізнес-процесів являють собою систему цілей і завдань просторових одиниць (міста, регіону, держави, міждержавних об’єднань) щодо управління адміністративним, економічним і соціальним розвитком окремої територіальної одиниці з урахуванням реалізації механізмів просторового регулювання. За результатами дослідження зроблено висновки про те, що державне регулювання варто спрямовувати на просторову інтеграцію країни в світові бізнес-процеси, проведення відповідної податкової політики, раціоналізацію використання унікальних природних ресурсів у ряді районів, створення і реалізацію важливих цільових програм.