This article presents the concept features of «netiquette». The concept is not new: «netiquette» has been defined and proved in the world in the mid-80s of the twentieth century based on the word’s «network» and «etiquette». However, the existence of a pandemic world, «forced» the business to start to work in a fully different way: in a meaning, «virtually». Under these conditions, netiquette becomes a required attribute of the overall corporate culture of companies: it is used as the necessary communication process element in virtual business communication channels between employees. The concept of «netiquette» has been defined: configured and developed in connection with global computerization in the world; provides new opportunities for new time challenges; reflects the behavior business culture in a virtual business environment; takes into account certain traditional ethical and cultural principles and rules of communication in general aspects. Netiquette is a new element of the general communication business culture and a component of the corporate culture of the company: virtual business culture. The main elements of the netiquette of the virtual business environment of the company are literacy, efficiency, clarity, conciseness, accuracy, rules, traditions, customs, business communication psychology. These elements are interconnected and complementary. The categories of netiquette are described: psychological, emotional, technical, administrative. Ten basic rules of netiquette for virtual business communication are presented and described. These rules are based on the information from the book «Netiquette» (Virginia Shea, 1994). These rules primarily concerned the average user behavior in a virtual environment. Due to the constant global development of the business environment, these rules have found their undeniable relevance in the virtual business communication context. Currently, many business tasks are best, easiest, most convenient, and fastest to perform via the Internet. Therefore, these rules should be transformed into a set of netiquette rules for business communication in a virtual business environment: the company’s netiquette code. It is determined that netiquette is an important factor for the development and operation of the business in general: the level of its application depends on future results. The pandemic not only contributed to the development of online activities but as a definite identifier, reflected the general and common state of the corporate culture of companies.
Read full abstract