Business English Majors Research Articles

Applying Geographical Indication Products in Business English Teaching

The knowledge of geographical indication products is an indispensable part for Chinese enterprises and products to go abroad. Thus, this paper analyses the feasibility of an innovative way to integrate geographical indication products with classroom teaching for Business English majors, which may increase students’ competitiveness as well as boost local economy, suiting especially application-oriented colleges. Meanwhile, relevant knowledge of geographical indication products can be spread domestically and internationally through students to strengthen China’s influence in the world.

Research on the Cultivation of Business English Majors with “Double Creation” Under the Background of School-enterprise Cooperation

Research on the Cultivation of Business English Majors with “Double Creation” Under the Background of School-enterprise Cooperation

Factors Affecting Learner Autonomy in EMI Studying of English-Major Students at some Economics Universities in Hanoi, Vietnam

This paper aims to synthesize and analyze factors affecting learner autonomy in EMI learning and proposes effective solutions to eliminate existing issues related to learner autonomy. Employing a quantitative method, the sample for this study consisted of 224 Business English majors enrolled in the top three economics universities in Hanoi, Vietnam, including National Economics University (NEU), Foreign Trade University (FTU), and Thuongmai University during the academic year 2023-2024. The findings showed that some factors such as motivation, attitude, learning strategies, and English proficiency have a significant impact on learner autonomy in EMI learning, especially motivation, which has the strongest positive influence. Teachers, teaching methods, and learning materials motivate and develop students' learning autonomy. Moreover, the findings also revealed that learning culture might have the least influence on how students control their learning. From these findings, students can recognize which factors actively support their learning autonomy in EMI learning or likely hinder their understanding. These findings recommended that students, teachers, and universities implement specific solutions for nurturing and developing learner autonomy in EMI classrooms and university learning environments.

Innovation and Exploration of School-enterprise Curriculum Co-construction Mode for Business English Majors in the Era of Big Data

With the rapid development of information technology and the advent of the era of big data, the changing demand for business English talents has put forward new requirements for the development of business English teaching. Based on the theoretical foundation of the school-enterprise curriculum co-construction mode of the business English major, this paper sorts out the innovative ideas of the school-enterprise curriculum co-construction of the business English major. On this basis, it proposes implementation paths for the school-enterprise course co-construction mode, such as strengthening the cooperation and coordination between schools and enterprises, improving teachers' innovative ability and students' practical application ability, and optimizing the evaluation of course effects. This paper provides some ideas for cultivating business English talents to meet the needs of society and promoting the reform and innovation of business English teaching.

On Application of Artificial Intelligence in Foreign Trade Documentation Course for Business English Majors

Artificial Intelligence (AI) has been increasingly widely applied in English language teaching courses, especially for speaking and writing skills. Its application in foreign trade documentation course (FTD) has great potential. When learning to make out international trade documents for business English majors in class, AI offers enormous support from theoretical and practice perspectives for both teachers and students, such as lesson preparation, assignments completion, etc. The benefits of AI used in FTD include reducing human error, improving efficiency, etc. While the challenges are also obvious, such as ensuring of professionalism, developing personalized teaching, etc. Consequently, AI does help improve teaching and learning in foreign trade documentation course for business English majors.

Exploration of Integrating Marxist Practice Concept into Graduation Theses of Business English Majors

Integrating ideological and political education into the guidance of graduation thesis is not only an inevitable need for universities to cultivate moral character, but also an inherent need to solve the problems in graduation thesis. Through research, the author has found that there are many problems in the graduation thesis of Business English major, such as topic selection, attitude, insufficient critical thinking ability and academic misconduct. Research the training objectives of the new national standard for Business English majors and the requirements for graduation theses, and confirm that Marxist practical views must be integrated into the graduation theses of Business English majors. And corresponding measures are proposed, including reforms to the course of "Thesis Writing", hiring relevant industry and enterprise experts for guidance, participating in the review and defense, and integrating value shaping, knowledge transmission, and ability cultivation into the graduation thesis writing. Through the inspection of graduation thesis work, it is found that significant results have been achieved, such as enhancing academic integrity and cultural confidence, enhancing innovation awareness, and selecting practical topics.

A Study on the Teaching Reform of Business English Majors Under the Background of Curriculum Ideology and Politics

A Study on the Teaching Reform of Business English Majors Under the Background of Curriculum Ideology and Politics

Teaching Research on Integrating Ideological and Political Elements into Business English Reading Courses

In the current situation of economic globalization and communalization with a shared future for mankind, it is crucial to cultivate outstanding composite talents who possess morality, literacy, patriotism, business knowledge, good cross-cultural communication skills, and teamwork spirit. This requires the Business English major to increase the reform of course ideology. This article will propose several innovative paths for the ideological and political education of Business English Reading courses based on the necessity of conducting ideological and political education in Business English majors and working together with colleagues to study.

Significance of "Printing English" in the Curriculum Setting of Business English Majors (Publishing Direction)

Significance of "Printing English" in the Curriculum Setting of Business English Majors (Publishing Direction)

Differences and Effects of Eye Contact in Chinese and Foreign Non-Verbal Communication

With the accelerated development of China's economy and society, China and other countries in various areas of fruitful exchanges and cooperation, China's citizens to cross-cultural exchanges are also increasingly frequent, the correct treatment of cultural differences between Chinese and Western non-verbal communication not only to a certain extent to avoid conflicts in the interaction, but also more importantly, it can lead to further exchanges between the two cultures, and complement each other's strengths and weaknesses. As business English majors, they need to study not only from the aspect of language communication, but also from the aspect of non-verbal communication to study the differences, influences and cultural characteristics in cross-cultural communication between China and the West. In addition to verbal behavioral communication, body language and eye contact in non-verbal behavioral communication are also very important. This paper starts from the eye contact in non-verbal communication, seeks for an angle that can be borrowed and learned, which can help the development of the individual, and contribute to the effective cross-cultural communication.

Research on Innovation of International Trade Practice Curriculum System for Business English Majors under the Background of New Liberal Arts

The students majored in business English should get more applied and practical knowledge and skills in order to adjust to the changing economic development. International trade practice course can coordinate courses knowledge with the innovative and entrepreneurship ideas by simulation practice. After learning this course, students can be able to improve the independent and coordinated skill and adaptability to enter the labor market.

Vocabulary Thresholds Study for Business English Major Based on the Range Corpus

The texts have been selected from 45 articles of 15 units of Selected Readings of Business English and from prominent economic English newspapers in China and the United States—China Economic Net and The Economist. Employing the vocabulary corpus software, Range32, we conducted a statistical examination of vocabulary coverage and the frequency of corresponding terms in the British National Corpus (BNC). This rigorous analysis aims to ascertain whether the content of the textbook aligns with the requisites of specific professional tests. Additionally, it serves to assist students and learners of Business English in China by aiding them in identifying suitable English-language reading materials. This research provides a valuable reference, guiding individuals toward reading newspapers that align with their vocabulary proficiency in English. The study findings indicate that to attain a fundamental comprehension of the reading materials, achieving a 95% vocabulary coverage requires a command of 4,000 to 5,000 vocabulary words for Selected Readings of Business English, 4,500 to 5,000 vocabulary words for China Economic Net, and 5,000 to 6,000 vocabulary words for The Economist. For a more fluent reading experience, corresponding to a 98% vocabulary coverage, a mastery of 7,500 to 8,000 vocabulary words is necessary for Selected Readings of Business English, 8,500 to 9,000 vocabulary words for the China Economic Net, and 10,000 to 11,000 vocabulary words for The Economist. And this study suggests that the vocabulary thresholds for Business English majors should be 4,000 to 6,000 (95% vocabulary coverage) and 8,000 to 11,000 (98% vocabulary coverage)

Enhanced EDAS technique for colleges business English teaching quality evaluation based on Euclid distance and cosine similarity measure

With the development of national economy and the increase of foreign trade, Business English has become one of the most popular majors in universities. In order to cultivate business English talents for the national society and adapt to the requirements of the times, the innovation of English teaching concepts and the reform of teaching techniques are the only way for business English majors teaching in universities. The colleges business English teaching quality evaluation is considered as a multi-attribute group decision making (MAGDM). In this paper, the EDAS technique is expanded to the single-valued neutrosophic sets (SVNSs) and the single-valued neutrosophic number EDAS (SVNN-EDAS) technique based on Euclid distance and cosine similarity measure (CSM) is constructed to manage MAGDM. The CRITIC technique is employed to achieve the weight information based on Euclid distance and CSM technique under SVNSs. Finally, the colleges business English teaching quality evaluation is employed to demonstrate the SVNN-EDAS technique and some comparative analysis is employed to demonstrate the SVNN-EDAS. Thus, the main research contribution of this work is then constructed: (1) the CRITIC technique is built to get the attribute’s weight based on Euclid distance and CSM technique; (2) the SVNN-EDAS technique is constructed under SVNNs based on Euclid distance and CSM technique; (3) an example for colleges business English teaching quality evaluation is employed to verify SVNN-EDAS technique and several decision comparative analysis are employed to verify the SVNN-EDAS.

Construction of Practical Teaching System for Business English Majors —Take Business English Majors of Guizhou University of Finance and Economics as an Example

With the current economic development in China and abroad, as well as the recent development plans in Guizhou province, the needs for high-quality Business English talents has been increasing. In order to cultivate qualified Business English talents, the practical teaching plays a crucial role. This paper aims to analyze the current problems of the practical teaching system, and with examples from Guizhou University of Finance and Economics, it proposes several effective ways to help the construction of practical teaching system for Business English majors.

Ways to Enhance the Adaptability of Business English Majors in Higher Vocational Colleges

In the face of high-quality development requirements and changes in population structure, China's demand for highly skilled personnel is stronger. The professional setting of some vocational education is disjointed with the social needs, among which, the business English major in higher vocational colleges has prominent problems, the professional structure is not reasonable, and the adaptability is not strong, which restricts the economic and social development. This paper takes the business English major of Guangzhou Huanan Business College as an example, analyzes its current development situation and dilemma, and puts forward several strategies to enhance the adaptability of higher vocational education majors. This paper mainly adopts literature research, investigation method, case study, etc. By clarifying the orientation of “business trade plus English” majors, exploring the “three+two-stages” joint training mode, giving full play to the role of enterprise subjects as well as the dual subjects of schools and enterprises jointly educated people, actively expanding the cross-disciplinary advantages, creating major highlights, constructing the “four-double” foreign language business trade plus 321 talent mode, it constantly improves the adaptability of business English majors in higher vocational colleges, making the business English major better.

Teaching English for International Marketing in Business English Majors under the View of Applied Teaching

Abstract As one of the core courses of the Business English major, “International Marketing English” integrates business marketing teaching and linguistic teaching, demonstrating interdisciplinary characteristics. At the same time, the course teaching presents a strong inclination to cater to talent cultivation needs of social and economic development, stressing the connection between theory and practice, which is facing strong teaching challenges. The integration of discipline teaching and practical social needs is emphasized in application-oriented teaching, which breaks away from the limitations of traditional teaching. It encourages the strategic advancement of the ‘International Marketing English program for business English majors. From the perspective of ecological education and scenario-based teaching theory, this paper explains the theoretical basis for application-oriented teaching in ‘International Marketing English’. It also proposes methods to promote application-oriented teaching in course teaching, including strengthening the integration of industrial development and talent cultivation, creating teaching scenarios, practicing on designated projects, and adopting diverse modes of evaluation.

Cultivation of International Vision and Communication Ability for English Majors in the Context of Cross-Cultural Communication

Abstract In this paper, business English majors from secondary vocational schools in province G were selected as the survey object to investigate the level of their intercultural communicative competence. The English intercultural literacy assessment system was determined using fuzzy hierarchical analysis, followed by the weight coefficients of indicators at all levels. Comparative experiments and questionnaires were employed to investigate if the four-in-one model teaching could enhance students’ intercultural communication competence. The results show that the average value of the current status of intercultural communication competence of Business English majors is 3.013, which is a low level. The weight of intercultural communication skills in the assessment of intercultural literacy is 0.414. The four-in-one model of teaching can significantly enhance the dimensions of intercultural communicative engagement, international perspective, communication skills, and communicative pleasure with p-values of 0.001, 0.012, 0.028, and 0.012, respectively. The experimental class’s mean total score on the posttest of intercultural communicative competence was 86.85, a 6.25-point improvement over the control group.

A Model Study on the Development of Intercultural Competence of Business English Majors in the Context of One Belt and One Road

A Model Study on the Development of Intercultural Competence of Business English Majors in the Context of One Belt and One Road

Research on the Construction Strategy of Business English Majors Group from the Perspective of Industrial Chain Demand

Research on the Construction Strategy of Business English Majors Group from the Perspective of Industrial Chain Demand

The Construction of a Model for Cultivating Intercultural Communication Competence of Business English Majors in the Context of One Belt and One Road

Abstract Under the background of Belt and Road, not only economic cooperation but also humanistic exchanges between countries should be strengthened, which requires that modern college students have strong communication skills in Business English. This paper discusses the model of cultivation and constructs an ICC model containing five aspects: knowledge, attitude, interpretation and association skills, discovery and interaction skills, and education. Based on this model, the course content and teaching methods are designed around four dimensions: attitude, knowledge, skills, and critical cultural awareness. Through the construction of the intercultural communication competence index system to verify the effect of the ICC model on the cultivation of students’ intercultural communication competence, all dimensions show that the effect of the ICC model is more obvious. The results of teaching practice show that the student’s final average score is 66.59, which is 10.27 points higher than the midterm average score, and the significant probability of the t-test using SPSS is p<0.01, which is a significant difference between before and after. The above-analyzed results prove that the ICC model achieved good teaching effects in the application experiment.