Business Development Support Research Articles

Pelatihan Branding Equity untuk Membangun Brand Image pada Pelaku UMKM di Desa Ciawi dalam Meningkatkan Daya Jual

The development of MSMEs is currently influential in increasing people's income, facilitating and accelerating the process of improving the economy. MSME actors in Ciawi village are still done manually by taking orders offline. This is done because they still have little energy and limitations to market these products, and lack of mastery of information and communication technology-based marketing strategies. This community service aims to provide the community with the importance of brand strength of a product brand (brand equity) of SMEs, and how to introduce the brand so that it is known to all levels of society. Most of the GENERAL actors in Ciawi village have not used good and attractive packaging, do not know a place where they can become legal entrepreneurs and develop better through MSME groups in the Brebes Regency area. Furthermore, the team formulated problem analysis and solutions related to problems in the field by providing branding equity training which was attended by 20 participants. In addition, training on making packaging that is more attractive, to support buying interest and selling power. Marketing strategy introduced by utilizing the use of social media to support business development activities.

PERLINDUNGAN HUKUM TERHADAP DATA PRIBADI KONSUMEN PENGGUNA JASA OJEK ONLINE

The purpose of writing is to know legal protection to consumer in using transportation service online and responsibilities of business players when the loss from the customers in using transportation service online. From analysis discussed can be concluded that legal protection given to the entrepreneurs transportation service based application where in terms of transportation has been set up in article 10 act - act number 22/2009 about traffic and publik transportation, government regulation no 41 years 1993 on public transportation and transportation minister decree number 35 years 2003 regarding minivans people in the street and public transports and if consumers feel the quantity and quality of services that does not conform so consumer entitled 2 get compensation loss worth in accordance with the provisions article 19 clause (1 and paragraph (2) act - act number 8 1999 on consumer protection.
 The development of business in city Baubau good, in terms of industry manufacturing, and facilities must be provided to support business development itself, hance by high demand for motorcycle taxi online necessary the study of Indonesia kururio ojek so users of online shelter law.

Library and Information Support for Business Development: the Experience of the British Library and Prospects for Ukraine

Library and Information Support for Business Development: the Experience of the British Library and Prospects for Ukraine

Strategi Pengembangan Bisnis Ikan Cupang

Betta fish cultivation has been established since 1996 starting from the formation of the Karya Mina fish cultivator group in Ketami Village, Pesantren District, Kediri City. These cultivation activities continue to develop so that in 2022 the City of Kediri was confirmed as a Fisheries Village for Ornamental Fish Cultivation by the Ministry of Maritime Affairs and Fisheries. With the existing potential, the right strategy is needed in developing the Betta fish business. This research was conducted at Betta fish farming business locations covering 6 groups of fish cultivators in Ketami Village, Pesantren Village, Bawang Village, and Jamsaren Village, Pesantren District, Kediri City, using qualitative methods. Based on the SWOT analysis, it is known that the appropriate development strategy is the SO strategy. Further analysis uses QSPM to determine the priority of the existing alternative strategies. The main alternative strategy was found, namely Optimizing information technology for Betta type variants, production quantity, and cultivation techniques. The second alternative strategy is to open the market with various types and prices of betta. And the last alternative strategy is to utilize government support, other parties, and institutions for business development.

CLUSTER APPROACH IN THE STATE POLICY OF SMALL BUSINESS DEVELOPMENT MANAGEMENT IN THE REGIONS

The article substantiates the scientific substantiation of the theoretical and methodological features of the cluster approach in the state policy of small business development management, taking into account a set of progressive requirements for the organization of entrepreneurial activity. The substantive essence of the small business sphere and its role in ensuring the stability of the country’s economy are described. The distinctive features of small business are mobility and maneuverability in a competitive environment, efficiency in terms of economic and investment costs, and all this allows to ensure a high return on investment, the ability to respond quickly to changes in investment, increasing investment activity. The importance of joint solution of economic problems in achieving the required level of growth, which should be embedded in the development and implementation of state policy for small business management. Targets for the introduction of a cluster approach and its importance in the system of establishing state support for small business development are revealed. The cluster approach identifies a set of elements that justify the targets of both small businesses and all stakeholders in this type of association. The importance of forming common functional directions of cluster participants development and building an effective system of public administration, which provides for the creation of favorable conditions for the implementation of such an approach in the field of small business. Functional directions of introduction of cluster approach in the system of state management of small business development concerning modernization of business activity, regulation of the environment of functioning, increase of a set of competitive advantages, maintenance of realization of social and economic interests are formed. The peculiarities of the state policy of small business development management, which were established in the context of the introduction of the cluster approach, are determined. It is proposed to consider the cluster as an institution that, by combining the resource capabilities of the participants, is able to form all possible tools to solve the problems of each of them. Such an association must first of all have an established institutional and legal plane, be supported by market participants, and meet the progressive standards of the international economy.

SOSIALISASI PERAN PERGURUAN TINGGI DAN AKADEMISI SEBAGAI INKUBATOR BISNIS DALAM PENGUATAN KOPERASI SEBAGAI LEMBAGA EKONOMI KERAKYATAN MENUJU KOPERASI MODERN BAGI PELAKU UKM DI SUMATERA UTARA

This community service aims to provide an understanding that universities and academics act as business incubators for developing small and medium enterprises. In order to support the growth and development of SMEs, there needs to be a synergy from various parties ranging from academia, industry, and universities as stakeholders. The business incubator is a place used by many developing countries, including Indonesia, as a means of developing new businesses and/or small and medium enterprises (SMEs). The business incubator itself is an institution that oversees a business incubation in the coaching process for small businesses and/or new product development as well as the provision of business facilities and infrastructure, business development, and management and technology support. The availability of skilled labor needed by the Business and Work World (DUKA) is still very low. This is revealed from data from the Central Statistics Agency (BPS) which was announced in February 2020, which was around 13%. This condition is a challenge for universities not to exacerbate this condition by introducing an early work environment to students, so that theycan become graduates according to the needs of the job market, either as employees or business owners through student business incubators at universities. The Business Incubator is a form of Academic Entrepreneurship adapted to the industrial era 4.0 based on the use of electronic media and the internet. To socialize the community service material to SME business actors, the lecture method and question-and-answer method are used for 90 minutes. The results of the socialization have further increased the understanding of the community and SMEs about the importance of developing business incubators as business facilities and infrastructure in business development

Institutional support for new business development in the knowledge economy

Institutional support for new business development in the knowledge economy

THE IMPACT OF BUSINESS DEVELOPMENT SUPPORT TRAINING ON YOUTH ENTREPRENEURSHIP SUCCESS IN SOUTH AFRICA: A CASE STUDY OF THE GAUTENG PROVINCE

The development of youth-owned businesses is one of the key drivers of economic growth, innovation and job creation in developing countries. Business Development Support (BDS) is one vehicle that has been used in South Africa to achieve this by capacitating entrepreneurs with the necessary skills and knowledge for venture creation. This study investigates the impact of BDS training on the success of youth entrepreneurship success and the level of adequacy of the training youth receives from BDS providers. The quantitative cross-sectional design study used a survey to collect data from 494 young entrepreneurs enrolled on the BDS programme in the Gauteng province, South Africa. The study's findings showed that BDS training positively impacts entrepreneurship success through financial and non-financial training programmes such as marketing, innovation, risk-taking and management skills. However, it was interesting to note that non-financial training had a more significant impact than a financial training programme on the entrepreneurship success for youth entrepreneurs. Moreover, entrepreneurs viewed the adequacy of training received from BDS differently when analysed across demographics. The study concludes that BDS providers should focus more on providing the youth with non-financial training, which seems to have a bigger impact. It is evident that non-financial training will enhance their innovation, marketing, risk-taking and management skills seeing that this is how non-financial training was operationalised. This study recommends that when designing programs for the youth consideration should be taken on the level of education, management and owner experience, and the age of the business, as the needs seem to be according to these demographics.

Determinant of Entrepreneurial Intention at High Education

This study aims to find out how the influence of Dukungan university and leadership skills and Perceived Desire on Entrepreneurial Intentions.  The grand theory of this research is the theory of the Entrepreneurial Even Model Theory  from Shapero.  The research method used is the Explanatory Survey Method. The population is Accounting Education students throughout Indonesia, with a sample size using the Isaac & Michael formula obtained a sample size of 366 respondents. Data collection uses numerically scaled questionnaires. Data processing techniques use path analysis. The results showed that university support and leadership skills and perceived desires had a positive effect on  the tension ofentrepreneurship.  University support as the most influential variable in improving entrepreneurial intentions It is recommended to increase the indicators of the entrepreneurial support variable  a in  business development support, leadership skills on technical skills indicators , the perceived desire on the indicators of  social norms and increasing the variables of entrepreneurial intesi on the indicators that the results are possible to be achieved.

ДЕРЖАВНА ПІДТРИМКА ТА БАНКІВСЬКЕ ФІНАНСУВАННЯ МАЛОГО І СЕРЕДНЬОГО БІЗНЕСУ В УКРАЇНІ

The article presents the results of a study of the development and legal support of small and medium-sized businesses in Ukraine. There were considered the legislation and regulations governing the activities of small and medium enterprises in Ukraine. The basic principles of the system of state support for the development of small business as a factor of economic growth of the state were determined. It was studied the structure of state support of small and medium business development by direct and indirect instruments. It was found that state support for small business development is implemented through programs and projects coordinated by international, national and regional support institutions. The peculiarities of financial and credit provision of small and medium enterprises were established. There were determined the instruments of state support of SME enterprises in the field of lending, including such as introduction of state lending programs, guarantees for loans, compensation of interest rates on loans, etc. It was conducted an analysis of the activities of small and medium-sized businesses in Ukraine in 2016-2020 and the main factors influencing its development were identified. The structure and quality of the loan portfolio of the banking sector of Ukraine were studied and the process of bank lending to small businesses was assessed. There were reviewed the state programs providing partial interest rate compensation and state loan guarantees, including the state program of lending to small and medium-sized enterprises «Affordable Loans 5-7-9%», which laid the preferential basis for SME lending by Ukrainian banks. The main advantages and disadvantages of this program and prospects for its improvement were identified. Based on the analysis of theoretical aspects and world and domestic practice, there were substantiated the directions of increasing the efficiency of small and medium business in Ukraine in the context of intensifying bank lending and state regulatory, legal and financial support for its development. It was substantiated that stimulating the development of small and medium business in Ukraine within the programs of state support and bank lending are important for overcoming socio-economic disparities.

Internet of things-based automation design and organizational innovation of manufacturing enterprises

The Internet of Things (IoT) foresaw a transparent network between the real and virtual worlds. IoT offers a promising potential to develop strong market and industrial applications. The export-oriented economy of industrial manufacturers relies on product and service creativity to retain a competitive advantage. The IoT-based applications of innovative manufacturing companies (IOTs), where most companies are involved and engaged in many of the case IoT-based applications, is motivated by computing capacity, networking, cost reduction and electronic components. A common motive is the Internet of Things applications and the improvement of after-sales service activities. The suggested Linear Product Design Regression (LPDR) algorithm classifies business product innovation design based on consumer input to support business development. Businesses, companies and the technology industry: the inhibitors hinder the development of the four IT applications. IoT offers one of the latest innovations in manufacturing to allow us to meet key challenges. The product design and development engineering are engaged in utilizing the Internet of Things (IoT) to create comprehensive policies and policy creation for manufacturing companies.To support business development. Businesses, companies and the technology industry: the inhibitors hinder the development of the four IT applications. To allow us to meet key challenges and to create comprehensive policies and policy creation for manufacturing companies.

University’s support for entrepreneurship and entrepreneurial intention: the mediating role of entrepreneurial climate

PurposeDrawing on institutional theory, this paper seeks to untangle the relationship between university support for entrepreneurship and students’ entrepreneurial intentions. Specifically, this study aims to examine whether entrepreneurial climates within universities mediate the relationship between university support for entrepreneurship and students’ entrepreneurial intention.Design/methodology/approachEmpirical data is drawn from 195 students across three Malaysian higher education institutions. Partial least squares procedures are used to test the proposed hypotheses.FindingsFindings show that no element of university support for entrepreneurship had a direct effect on students’ entrepreneurial intentions. However, the entrepreneurial climate was found – to mediate the relationship between perceived business and concept development support and students’ entrepreneurial intentions.Originality/valueThis study represents one of the few efforts in the literature considering the role of entrepreneurial climates within universities in influencing students’ entrepreneurial intention. In considering the mediating role of entrepreneurial climate, in the relationship between university support for entrepreneurship and students’ entrepreneurial intentions, this study provides a complementary and contextualised perspective, to existing studies, which have traditionally focussed on the mediating role of individual attributes. Doing so provides further evidence of entrepreneurial universities in fostering entrepreneurship.

PENYULUHAN PERAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK UMKM KERIPIK CIPING DESA SUKAWANA CURUG KOTA SERANG

This community service basically purpose to provide training and mentoring to “UMKM Keripik Ciping” in Sukawana Village so that they can innovate on the “Keripik Ciping” marketing system which is still traditional and has low mastery of information technology in marketing. Based on these problems, if business actors need knowledge about business management and product commercialization concepts, especially those related to packaging design and marketing using information technology. The method of implementing community service activities is in the form of counseling/socialization on improving packaging design, marketing, training and assisting in the digitalization process of marketing/digital marketing through marketplace/social media. Through this activity, business actors are expected to be able to manage their business for the better and be able to expand market share so that they can support business development and progress which in turn can increase income for “UMKM Keripik Ciping” business actors.

BATIK PEKALONGAN CATALOG DEVELOPMENT WITH AUGMENTED REALITY TECHNOLOGY APPLICATION FOR CREATIVE ECONOMY IMPROVEMENT

In facing the influx of foreign products, the traditional fashion industry needs a way to survive. One of them is by using Augmented Reality technology. The Fitting Room Device Creativity Training Program with Augmented Reality media for the MSME Forum Community and Small and Medium Industries, is a form of activity for Binus University’s School of Design and School of Information System community which aims to share knowledge and improve the insight and skills of the 2021 Batik MSME community. This training is intended for residents of the 2021 Batik UMKM Community. Most of their entrepreneurs are business owners of various types of commodities. It is hoped that after participating in this training, residents can display their superior products nationally or globally. Thus, it is also expected to be able to boost the existence and socio-economic and cultural progress of the MSME community in 2021. The scope of the material in this paper includes insight into how the influence of Augmented Reality can become a trend that can be used to support business development products such as Batik which is one of Indonesia's important assets.

Foreign direct investment in the post-communist member states of the European Union: who are the leaders?

Joining the European Union has been treated as a chance for Poland and other post-communist countries to improve their economic growth and development. It was clear from the beginning that it was going to be a long and demanding process in which success is only possible if appropriate economic policies are pursued. That policy should provide stable frameworks to support business development, attract foreign direct investments (FDI), keep the discipline in public finances and assure the right institutional ability and managerial skills to absorb the EU funds. According to forecasts by The McKinsey Quarterly from 2004, 5% Poland's economic growth rate was to require around USD 10 billion of annual FDI inflow! The aim of this study was identifying the leaders in attracting FDI among post-communist European Union member states in the period of 2004-2020. The research showed a huge variation in attracting foreign capital among eleven post-communist EU members. Estonia, the Czech Republic, Hungary, Slovakia seem to be winners in this race, leaving Poland far behind.

Unaccounted infrastructure needs for transit-oriented developments

Increasingly, U.S. cities are focusing on transit-oriented development (TOD) policies to expand the stock of higher-density, mixed-use development near public transit stations within the context of a transit corridor and, in most cases, a regional metropolis. A TOD zone relies on a regulatory and institutional environment, public and private participation and investment, and development incentives to create vibrant, people-oriented communities and mobility options and to support business development. TODs provide local governments with more tax revenues due to increased property values (and, as applicable, income and sales tax revenues), but most planning for TODs ignores the non-transit infrastructure costs of increasing development density. This study focused on determining the water and sewer infrastructure costs for TOD zones along a rail line in southeast Florida. The finding was that millions of dollars in funds are needed to meet those water and sewer needs and that few are currently planned as a part of community capital improvement programs.

Pelatihan Komersialisasi Produk Bagi UMKM Keripik Di Gampong Karang Anyar Kota Langsa

The role of the wholesale and retail trade sector, car reparation and motorcycle repair ranks first among other sectors and has a direct effect in accelerating economic activity to produce goods and services. The role of this sector during the 2015-2019 period fluctuated to reach the level of 30.60 percent in 2019. Gampong Karang Anyar has 3 Cassava chip industries that are still underdeveloped. It is due to the lack of innovation in products, traditional marketing strategy and low information technology marketing utilization. Based on these problems, business actors need deeper knowledge of business management concept for product commercialization, especially related to packaging design and marketing that utilize information technology. The method of implementing this community service activities was counseling or socialization for improving packaging and marketing designs as well as training and mentoring for digital marketing by using Google My Business platform. By having this activity, partners are expected to be better in managing their business and capable to expand market share so that they can support business development and progress, which can increase business income.

Readiness of Polish Industrial Enterprises for the Industry 4.0 Revolution

Implementing solutions related to Industry 4.0 is a challenge for Polish industrial enterprises, regardless of size or affiliation to a larger, international organisation. The aim of this article is to examine the awareness, readiness and ability of these enterprises to meet this challenge. This study was conducted on a group of 60 randomly selected representatives of companies operating in Poland. A structured interview consisting of 32 questions, carried out using the English computer-assisted web interview (CAWI) method, was used to collect the data. Statistical differences between companies employing up to 249 people and companies employing at least 250 people were verified by the use of the nonparametric Mann–Whitney U test. Latent variables were also extracted, and the comparison was conducted using the independent samples from a Student’s t-test. Regardless of the differences in responses between companies employing up to 249 employees and those employing 250 or more, the results showed an insufficient level of knowledge of technological solutions as well as a lack of awareness about supporting business development by means of specialised technology providers. Even though little awareness of the importance of Industry 4.0 solutions was identified, identifying key determinants for raising awareness of these solutions among companies operating in Poland may become not only the basis of further scientific research but also of a vital catalogue of activities that can be used to disseminate knowledge in this area. Both paths are extremely important for Polish enterprises. Practical implementation of Industry 4.0 measures particularly entails additional support for small and medium-sized enterprises (hereinafter SME) investment in technological, financial and human resources.

Economic Business Sustainability and Strengthening Human Resource Capacity Based on Increasing the Productivity of Small and Medium Enterprises (SMEs) in Makassar City, Indonesia

The dynamics of urban development coupled with economic growth have contributed positively to the development of small and medium enterprises (SMEs). Optimizing the utilization and strengthening of the capacity of SMEs’ human resources will encourage increased productivity of economic enterprises and the sustainability of small and medium enterprises (SMEs). This study aims to analyze (1) strengthening the capacity of human resources (HR) of small and medium enterprises to work as a determinant of increasing the productivity of small and medium enterprises (SMEs) and labor absorption; (2) the effect of strengthening the capacity of human resources (HR), business productivity, technology utilization, and business diversification on the sustainability of small and medium enterprises (SMEs); and (3) optimizing the role of government in supporting business development, increasing productivity, business stability and sustainability of small and medium enterprises (SMEs). This study uses a sequential explanatory design approach. Data were obtained through observation, in-depth interviews, surveys, and documentation. Qualitative analysis in this study was carried out through a process of data reduction, data presentation, and conclusion drawing, while the quantitative analysis in this study uses quantitative descriptive analysis, correlation, and multiple regression. The results showed that strengthening the capacity of human resources, coupled with the use of technology, and followed by diversification of business, had a positive contribution to increasing the productivity of small and medium enterprises (SMEs). Furthermore, strengthening human resource capacity, business productivity, technology utilization, and business diversification simultaneously have a positive and significant correlation to the sustainability of small and medium enterprises (SMEs) with a determination coefficient of 72.3%. This study recommends that government policy support through strengthening human resource capacity, increasing business productivity, technology utilization, and business diversification have an impact on the sustainability of small and medium enterprises (SMEs) in Makassar City, Indonesia.

Державна соціальна політика: сутність, моделі, напрями

The article aims at analyzing domestic and foreign experience in social policy provision (the essence of the concept, its basic models and directions), as it acts as a kind of lever to determine the principles, priorities, directions of the social sphere development. The article suggests a new definition of the "social policy" concept through analyzing the content of the category in question. The public administration approach to understanding the "social policy" concept is also outlined. The article identifies the priority directions of transformations in the EU member states’ social policy, which are taking place due to globalization challenges. Based on these areas, the main principles of European social policy are identified, namely: inclusiveness, gender equality, digitalization, support for youth policy development (employment, education), and financial education of citizens. Social policy in such countries as Canada, Germany, China, and Australia is analyzed, and peculiarities of its changes due to the COVID-19 pandemic are considered in the following areas: support for employment, social protection and the unemployed; social support for certain social groups; support for business development. The main means helping to implement the outlined areas are identified, namely: creation of funds to support certain social groups; formation of favorable conditions for lending to small, medium and large businesses; financing of various social programs (providing employment, training, and wage subsidies). The main directions of domestic social policy in the COVID-19 pandemic are also given. Relevant conclusions on domestic and foreign experience in the implementation of social policy are formed. Further research can be related to the issues of creating a mechanism for an effective social policy implementation.