Business Customers Research Articles

Comparison of Sentiment Analysis Algorithms with SMOTE Oversampling and TF-IDF Implementation on Google Reviews for Public Health Centers

Sentiment analysis, or opinion mining, is a key area of natural language processing that identifies sentiments in free text. As digital business services grow and user-generated content increases, analyzing sentiments in online reviews is vital for enhancing business operations and customer satisfaction. This study focuses on sentiment analysis of user reviews from Google Reviews for Public Health Centers (PHCs) in Bali, Indonesia, using five machine learning models: Logistic Regression, Support Vector Machine (SVM), XGBoost, Naive Bayes, and Random Forest. These models classified sentiments into positive and negative categories using a dataset balanced with SMOTE to improve accuracy. We divided a total of 1.834 reviews, using 20% for testing and 80% for training, to ensure a thorough evaluation under real-world conditions. Logistic Regression and Naive Bayes performed best, both achieving an accuracy of 0.89, with Logistic Regression providing a balanced precision and recall. The study enhances academic understanding of sentiment analysis in healthcare and offers insights for business administrators on handling online customer feedback. The findings stress the importance of choosing suitable machine learning techniques based on specific data characteristics and project requirements to optimize both technological and business outcomes.

Study of rooftop PV hosting capacity in 20 kV systems in facing distributed generation penetration

---With the increasing request for integrating rooftop photovoltaic (PV) systems into the distribution grid, it is crucial to prevent the potential negative impacts of high PV penetration. Considering the uncertainty and variability characteristics of high rooftop PV penetration, a stochastic approach for determining PV hosting capacity (HC)—the maximum capacity of a PV system to receive electricity from the power distribution network before the network reaches an operating limit violation—is necessary. Therefore, this study proposes calculating PV hosting capacity using the Monte Carlo simulation. Unlike previous works, this paper uses real feeders as case studies, representing both urban and rural areas. The feeder representing an urban area with many industrial and business customers has a higher hosting capacity, 31 % of full load, compared to the feeder representing rural areas, which has 18 % of full load. By using actual feeders that represent urban and rural areas, more representative results for specific problems can be achieved without assuming urban and rural feeders have the same specific problems.

Optimizing Company Performance Through Effective Logistics Management

In the contemporary business environment, effective supply chain and logistics management are pivotal for minimizing costs, enhancing competitiveness, and optimizing operational efficiency. This study investigates the effects of key logistics practices—transportation, warehousing, packaging, inventory, and information management—on organizational performance. Leveraging a ‘Supply Chain Optimization’ dataset from Kaggle, the research analyzes how cost reductions across these logistics activities influence overall expenses and performance metrics. By categorizing Supply Chain Management (SCM) performance metrics into strategic, tactical, and operational levels, the study reveals how decisions at each level, from location strategy to daily inventory management, interact to impact overall effectiveness. The findings emphasize the critical role of optimizing logistics functions to boost business efficiency, customer satisfaction, and competitive advantage. The study provides actionable insights for logistics managers aiming to enhance performance through improved management practices in various Industries and organizations.

Digital marketing as a determinant variable for improving the business performance

This study analyzes the complex relationships between digital marketing, Customer Relationship Management (CRM), сompetitiveness, and business performance in the creative industry Small and Medium Enterprises (SMEs), focusing on craft-leading products in urban areas of East Java province. According to the sample size, the number of survey respondents was 172. There were 86 male entrepreneurs (50%) and 86 female entrepreneurs (50%). Primary data were collected by distributing the questionnaires according to the number of respondents to SME entrepreneurs who are managers or company owners with competence in the business field and more than five years of business experience. The analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM). The results emphasize that digital marketing affects business performance through CRM by 0.126 with p-value of 0.006, and competitiveness by 0.260 with p-value of 0.000. It can be explained that digital media can identify, recruit, and turn potential customers into loyal customers. Higher demands from customers for online services are becoming increasingly crucial for digital marketing and business activities. The essence of the results of this study is that the more effective digital marketing is, the more influential the company’s CRM is to improve the company’s business performance, including profit growth, sales growth, and employment growth. The critical role of digital strategy, CRM, and competitiveness on business performance can overcome the challenges posed by the pandemic and drive success in creative industry SMEs of superior products in East Java, highlighted in this study. AcknowledgmentThe author would like to thank the Ministry of Education, Culture, Research and Technology. Directorate General of Higher Education, Research and Technology of The Republic of Indonesia, which has supported the research implementation and permitted publication of this article.

Penyuluhan Terkait Pentingnya Komunikasi Branding dan Strategi Promosi Untuk Meningkatkan Pelanggan Usaha Mikro Kecil Menengah

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.

DAMPAK COVID-19 TERHADAP PEMBIAYAAN BERMASALAH NASABAH DI BTN SYARIAH KCPS PANAKUKANG PADA TAHUN 2020

This study aims to determine the impact of Covid-19 on customer financing and to determine the impact of Covid-19 on banks, in this case BTN Syariah KCPS Pannakukang. This research is a qualitativeresearch conducted descriptively. The results of this study indicate that first, From the customer's perspective, namely the Covid-19 pandemic has greatly affected the customer's business merchandise sales, reduced and decreased income makes customers object to paying installments of financing, income during this pandemic is only to cover installment costs. the impact of this pandemic has made customers look for other income to meet their needs. Used to pay installments and basic daily needs. customers in terms of covering installments are half dead in looking for income to cover installment deposits.Second,From the perspective of the bank itself, namely BTN Syariah KCPS Panakukang, it has experienced a decrease in the level of community participation as an intermediary institution, the presence of Covid 19 has had an effect on turmoil in terms of views for leaders and employees regarding the best solution or solution that can be given to BTN KCPS Panakukang customers, the impact the Covid-19 pandemic for BTN Syariah KCPS Panakukang itself, namely issuing a special policy for BTN Syariah KCPS Panakukang customers.

Marketing Strategy for Indonesian Law Firms to Attract Multinational and Foreign Clients (USLS Law Firm)

The objective of this research is to develop an effective marketing strategy for USLS Law Firm, a local Indonesian law firm, aiming to penetrate multinational and foreign markets. As the legal industry in Indonesia becomes increasingly competitive, with numerous local law firms establishing international affiliations, USLS Law Firm faces the challenge of enhancing its global presence. This study adopts a comprehensive research methodology, including VRIO, STP Model, Marketing Mix, Business Model Canvas, Competitor Analysis, Customer Analysis, PESTEL, and Porter 5 Forces, and in-depth interviews with USLS Law Firm’s clients and multinational companies. The research proposes several marketing strategies recommendations for USLS Law Firm. These include forming strategic partnerships with reputable international law firms, enhancing training and development programs for junior lawyers, adopting advanced technologies, targeting specific international markets, revising pricing strategies, improving office infrastructure, and strengthening marketing channels through Integrated Marketing Communication (IMC). Additionally, the importance of cultural sensitivity training is emphasized to improve client relationships and service delivery. By implementing these strategies, USLS Law Firm can achieve sustainable growth and maintain its reputation for delivering high-quality legal services, not only for local market, but also multinational and foreign markets.

Marketing Strategy and Business Performance in Facing Competition in the Fitness Services Business

The main aim of this research is to analyze how marketing strategies influence customer satisfaction, loyalty and business growth as well as business performance in facing competition in the fitness services business at the Bagas Fitness Center which is located in Rejosari Hamlet, Tinggar Village, Bandar Kedungmulyo District, Jombang Regency. Qualitative research method with a phenomenological approach, data collection techniques include in-depth interviews with fitness owners and parties involved in managing the Bagas Fitness Center business, documentation and direct observation of interactions with customers and analysis of internal documents related to marketing strategies. This research model uses a simple design. with Triangulation Theory. The data analysis technique used is the Manual Data Analysis Procedure (MDAP). The research method used is a qualitative case study, with data collection carried out through in-depth interviews with Bagas Fitness Center management and staff, as well as content analysis of the social media platforms used. Relevant findings related to marketing strategy and business performance. The research results show that Customers Orientation as a promotional tool is able to increase the visibility of Bagas Fitness Center, increase customer engagement, and strengthen their brand image in the local market. Deep understanding of customer needs, preferences and behavior as the main basis for designing products, services and marketing strategies. By being customer-oriented, companies are not only able to increase customer satisfaction and maintain a strong customer base, but can also create significant competitive differentiation in the market.

Свойства гражданско-правовых услуг и вопросы исполнения договора возмездного оказания услуг в судебной практике (на примере риелторской деятельности)

Services in the field of civil law relations are becoming widespread. These processes increase the relevance of their study by scientists of different specialties: lawyers, economists, specialists in the field of information and communication technologies and others, including at the junction of various social sciences. A number of issues related to the functioning of the service market remain controversial, including the essence of the service and its properties. In civil law, services were studied by legal scholars both in the pre-revolutionary and subsequent periods as objects of civil rights and legal relations, the subject of civil law contracts, etc. The author attempts to identify all the properties of the service contained in the economic and legal scientific literature studied by him, establishes their hierarchy, and proposes a mega-property of the service. Insufficient development of legal issues of services contributes to a multitude of litigation on the execution of contracts for the provision of paid services. The article considers in detail the issues of registration of the fact of rendering services, and gives an assessment of the business habit (business custom) that has developed in the provision of services. The requirements for the act of acceptance and transfer of services to resolve disputes between counterparties are formulated.

Analisis Etika Bisnis Islam dalam Kinerja Pedagang Bakso Mercon Pak Fadelun di Bangkalan

In the process of increasing the growth of the business they run, MSME actors will certainly encounter obstacles. To start and run a business certainly cannot be separated from ethics, because implementing ethics in business will direct human life to achieve worldly happiness in the form of obtaining material benefits and afterlife happiness by obtaining the pleasure of Allah. The reality that exists now has occurred a shift in sharia business, for example, many business people are involved in usury transactions, dishonest, reducing scales or doses, gharar, fraud, hoarding, scandals, corruption, collusion, and ijon. This shows that the sharia business that is carried out still cannot be applied among the community so that there is unhealthy competition among business people. With this, the researcher wants to know whether one of the Muslim meatball traders living in Bangkalan Regency with the majority of his business customers being Muslims applies Islamic business ethics as the basis for his business activities. This research method uses descriptive qualitative analysis method because this research aims to explain the application of Islamic business ethics. This research method is a field research method conducted in Bangkalan District, Bangkalan Regency. Collecting data in the study using several techniques, namely: Observation, and Interview. The results of this study explain that Mr. Fadelun's meatballs have applied the principles of Islamic business ethics, namely: (1) Principle of Unity (2) Principle of Justice (3) Principle of Free Will (4) Principle of Responsibility (5) principle of truth.

A fast and highly scalable frequent pattern mining algorithm

As the use of big data and its potential benefits become more widespread, public and private organizations around the world have realized the imperative of incorporating comprehensive and robust technologies into their business processes. In particular, companies are implementing more and more intelligent systems into their business processes, resulting in an exponential increase in the amount of data being collected and used in everyday life on a quarterly basis. Therefore, an algorithm that can efficiently explore the frequent patterns from big data will be able to productively analyze and utilize the generated data to better optimize resources and even develop new business models. Thus, in this urban data era, it is not only essential to make more efficient and accurate decisions to improve business profitability and customer satisfaction, but also a highly challenging core issue. In this study, a new approach, scalable FP mining, is proposed for the first time to achieve a certain level of performance and more efficient memory utilization despite large amounts of data. Experiment results for different data characteristics show that the best performance of the proposed method requires only 48.9% of the DP algorithm's execution time. In further experiments with increased exploration difficulty, the optimal execution time is only 37%. On specific associated databases, the proposed method maintains stable and excellent performance with 12.7% for different data characteristics. The experimental results with increasing exploration difficulty at each stage demonstrate the stability, robustness, and reliability of the proposed SFP, especially under high data complexity and exploration difficulty.

Consumer Loyalty and Its Application to MSMEs Sector: Systematic Literature Review

Consumer loyalty is crucial for the survival and sustainability of Micro, Small, and Medium Enterprises (MSMEs). This systematic literature review examines the predictors of customer loyalty, such as service quality, consumer trust, and customer satisfaction. By analyzing previous studies and identifying trends, this review aims to provide recommendations for improving performance through enhanced service quality and more effective marketing strategies, Using 34 articles originating from emerald for analysis. The study emphasizes the importance of developing sustainable and customer-oriented business strategies for MSME stakeholders. While existing research primarily focuses on larger industries, this review suggests applying loyalty-building insights to the MSME sector to drive economic growth. Keywords: Consumer loyalty, Micro, Small, and Medium Enterprises, MSME.

Pengembangan sistem penjualanan Cafe YOUTME berbasis E- Commerce Dengan Menggunakan Sistem UML(Unified Modelling Language)

Abstract: E-commerce is an online sales media that allows interaction between sellers and buyers. However, many entrepreneurs in the food and beverage sector, including Cafe Youth, have not implemented e-commerce in their business operations. Cafe Youtme has shortcomings in implementing routine sales, promotions, as well as product and sales management. This research analyzes SWOT to develop how a business works with the UML model, covering 12 diagrams including, payment verification, payment confirmation, and sales data recap. UML also includes a class diagram of Cafe Youtme's e-commerce system with seven classes: Customer, Menu, and Payment. The results of the accuracy and reliability test using the AC1 Gwet calculator show a value of 0.66979, which is included in the "Substantial" category, indicating that recommendations for improving business models and customer presentation are good and can be implemented in their business activities.. Keywords: System Development, UML, SWOT, Gwet's AC1, E-Commerce

Analisis Strategi Komunikasi dan Negosiasi Untuk Meningkatkan Kesuksesan Bisnis

Ineffective communication and negotiation can have negative consequences for the company, such as loss of customers, decreased product quality, and decreased trust with customers. Therefore, companies must have effective communication and negotiation strategies to increase business success. This research aims to analyze how communication and negotiation strategies can increase business success. This research uses a descriptive approach with qualitative methods, data collection techniques through literature study. Analyzing data using a qualitative analysis approach, this research concludes that in increasing business success, communication and negotiation strategies play an important role. Effective communication allows companies to interact with customers, partners and other parties more effectively, thereby increasing customer satisfaction, loyalty and business reputation. Meanwhile, good negotiations allow companies to reach profitable agreements with other parties, such as business partners, suppliers and customers. Therefore, companies must have good communication skills to interact with other parties and effective negotiations to reach profitable agreements

Perfomance indicators of customs business processes in the procces of economical digitalization

Perfomance indicators of customs business processes in the procces of economical digitalization

Integration of balanced scorecard and analytical hierarchy process to measure the performance of supporting unit in aircraft maintenance service companies

Dynamic and challenging business environment in the aircraft maintenance services industry require company to survive and ensure business continuity. To realize effective performance, performance measurement is needed as a management system for managing and controlling performance. The purpose of this research is to measure the performance of supporting unit at PT. XYZ by using balanced scorecard framework that is integrated with AHP. The steps in this research includes identification strategy objective, identification key performance indicator (KPI), design and measure performance using integrated balanced scorecard and AHP. The method used in this study combines quantitative data with the Analytical Hierarchy Process (AHP) approach. The AHP method is used for KPI weighting. The design of KPI weights for each perspective in balanced scorecard are 42,3 % for the learning and growth, 33,5% for internal business process, 17,3% for financial, and 6,8% for the customer perspective. The results of supporting unit performance show the lowest score in the learning and growth perspective with average performance indicator, while in internal business process, financial and customer perspective have good performance indicator. The result of measuring total performance of four perspective are 74,5% which indicates that the performance of PT.XYZ’s BSC is in the good enough category.

Ugovorna odstupanja zakonom uređenih nekih prava članova privrednih društava na dispozitivan način od principa srazmernosti kapital učešća u kompanijskom pravu

The diversity of legal forms of companies and their legal nature determines the different approach of a legislator to the regulation of rights of those company members. Nevertheless, the dominant determination related to organization of the form of partnerships (general partnership and limited partnership) is dispositive nature of the regulation, which enables those company members to deviate from these rules in the organization of company rights in the constitutive acts, of their own free will, and to adapt them to their interests (deviation from the proportionality principle of share in the company right). The same applies to a good extent to a limited liability company, although it is of mixed legal nature of both partnership and corporation. On the other hand, the regulation of joint stock companies (especially open – public and mostly of those closed – non-public) is mostly mandatory, reducing party autonomy in regulating the rights of shareholders to the maximum possible extent down to the level of exception. This paper discusses the issue of possible limits to party autonomy of members of partnerships, as well as members of limited liability companies, in regulating some management, property, and special rights, such as the clauses created by the so-called good business practice (leonine clauses). In addition to that, considering that constitutive acts of companies and limited liability companies are also of contractual nature (which is exclusive at the moment of establishment), along with dispositive legal basis, the consideration is taken related to the question of the application of some general institutes of the contract law in the field of limiting the principle of freedom of contract, such as public order, good (business) customs, conscientiousness and honesty, abuse of rights, creation and exploitation of a monopoly in the market, equivalence of performance, equality of contracting parties, duty of care, etc. Finally, despite the identical nature of constitutive acts of the joint-stock company, given that they have a dominantly mandatory legal basis, which narrows or excludes the freedom of contract in the regulation of some rights of shareholders in the company, the issue of special legal institutes is also considered enriching the lack or narrowing of the freedom of contract of shareholders with special legal institutes which, by the will of the law (to a lesser extent by the free will of the company shareholders – e.g. voting contracts, special shareholder benefits) adapt this form of a company to the interests of shareholders (while preserving the principle of equal treatment of shareholders or equal treatment of shareholders of the same class).

Research on the Impact of Digital Customer Orientation on Value Co-creation in the Tourism Industry

With the rapid development of digital technologies, customer-oriented strategies have become a key driver for value co-creation in the tourism sector. This paper examines the applications of digital tools such as social media, mobile applications, and virtual reality in the tourism industry, exploring how these technologies enhance customer engagement and personalized experiences, thereby increasing customer satisfaction and business revenue. The study finds that by effectively leveraging these digital tools, tourism enterprises can better understand customer needs and achieve greater flexibility and responsiveness in service delivery, promoting overall value co-creation in the tourism industry. Additionally, the paper discusses the long-term impact of digital customer orientation on the sustainable development of the tourism industry and how enterprises can strategically integrate these technologies to optimize customer experiences and enhance competitiveness.

Konten Youtube Sebagai Jaminan Bagi Pelaku Ekonomi Kreatif Dalam Perspektif Hukum Jaminan

YouTube content copyright is an object that moves and has no form, so it can be the object of fiduciary guarantees from financial institutions. However, this provision has given rise to many interpretations because it does not specifically regulate the criteria for YouTube content copyright which will be the object of fiduciary guarantees. Therefore, the author examines the legal certainty and facilitation of schemes for creditors holding fiduciary guarantees over YouTube content copyright objects. The research is normative legal research using a statutory approach and a conceptual approach, which is carried out by analyzing primary legal materials and secondary legal materials. The results of this research are Law Number 10 of 1998 concerning Amendments to Law Number 7 of 1992 concerning Banking, ordering banks to implement the principle of prudence in assessing customer personality, customer business and collateral objects in the form of YouTube content copyrights. carry out credit distribution. If there is a default in the credit agreement, based on Law Number 42 of 1999 concerning Fiduciary Guarantees, the creditor can execute the YouTube content copyright which is the object of the collateral.

Examination of the effects of learning capabilities and market orientation of logistics companies on innovation and logistics performance

PurposeIn today’s economic conditions, businesses face great challenges related to competitiveness. The effort to respond flexibly to the changing business environment and customers’ demands constantly puts pressure on innovation. For this reason, research purpose to examine the effects of learning capabilities and market orientation in logistics companies during the pandemic.Design/methodology/approachIn this research, a quantitative method was adopted and partial least squares structural equation modeling (PLS-SEM) was applied. The research is based on four variables. A conceptual research model was established through literature review and the model was tested. Within the scope of this research, A sample of 544 participants was taken to construct and test the model, and a 39-statement scale was presented to them. After presenting the reliability and validity values on the model, hypotheses were tested. Analyses were conducted using Smart-PLS 3.3 software.FindingsAs a result of the research conducted in logistics companies, the positive effects of learning orientation on performance outputs and the positive effects of market orientation as both a mediator and an independent variable show that these concepts are important for company management.Research limitations/implicationsConsidering the limitations of the research, it would be wrong to generalize the results of the analysis for different sectors because the data were collected from experts working in logistics companies. Therefore, it is necessary to make evaluations taking into account the limitations of the research. In future studies, it is recommended to make comparisons with research in different sectors, taking into account the limitations, and to enrich the literature with more research in this area.Practical implicationsBecause of the importance of logistics activities seen in all countries with the pandemic period, it can be explained as a result of the analyses that the performance outputs are positively affected by the learning orientation, the companies’ adaptation to continuous change and development and their emphasis on market orientation at the same time.Originality/valueThe research is an original study as it analyzes the effects of learning orientations of logistics companies on the problems and opportunities experienced in the supply and distribution channel along with the pandemic process.