Advanced Business Research Articles

Artificial Intelligence, Machine Learning, and Deep Learning for Advanced Business Strategies: a Review

Artificial Intelligence, Machine Learning, and Deep Learning for Advanced Business Strategies: a Review

The role of universities in fostering entrepreneurship: strategies and best practices

Today, entrepreneurship is crucial for economic growth and innovation. Therefore, we seek to analyze the role of universities in fostering entrepreneurship and to learn about strategies and good practices to promote entrepreneurship among students. To this end, a multimodal systematic review was conducted. The results highlight that integrating entrepreneurship into the curriculum, providing financial support and access to resources, establishing incubators and co-working spaces, networking with industry and local entrepreneurial ecosystems, and offering mentoring and business advice are effective strategies to promote entrepreneurship among university students. In addition, five key elements are identified to create an enabling environment for successful entrepreneurship: fostering an entrepreneurial culture, providing education and training, offering financial support, and establishing partnerships for mentoring and business advice. It recommends allocating resources, implementing mentoring programs, fostering interdisciplinary cooperation, knowledge transfer and collaboration with business and civil society, and continuously evaluating and improving entrepreneurship policies. In short, it offers a comprehensive view of the role of universities in promoting entrepreneurship and provides recommendations for its promotion.

Implementation of the dual system within the TSU career in Design and Industrial fashion, production area

This work shows the learning process in which you work at the same time or at the same time, the learning acquired at the university with the work in the company, that is, the knowledge acquired in your academic stay and the relationship of the different areas. work assigned in the labor field, calling it this way, dual system, it is worth mentioning that the student is assigned an academic advisor (teacher or tutor) by the university and a business advisor assigned by the beneficiary company (manager, manager, coordinator), in this way the student has the attention of both parties, strengthening academic and work learning, it is worth mentioning that the change of area in its periodicity or temporality is assigned by consensus between the business advisor and the academic advisor, so the same way the areas to assign, by means of a work plan where it is established at the beginning of the student's stay in the company.

The Impact of Hedonic Shopping Motives on Online Fashion Clothing Shoppers’ Compulsive Buying Behaviour in Sri Lanka

The Internet has undoubtedly made people’s lives easier than the past by providing various forms of facilities from mere information search to advanced business operations. With the development of the Internet, buying goods through online platforms too has increased leading to excessive buying patterns irrespective of the actual need for goods and services. With increased stress levels, work life pressure and many other factors, people tend to buy goods excessively from physical as well as online platforms. A number of scholars have examined the factors affecting this compulsive buying behaviour. Further, many researchers have investigated the impact of hedonic shopping motives towards compulsive buying behaviour. However, there is a dearth of literature in the South Asian context in relation to online compulsive purchase patterns. The current study focuses on examining the impact of hedonic shopping motives towards online compulsive buying behaviour of fashion clothing shoppers in Sri Lanka. The hedonic shopping motives include adventure seeking motive, gratification seeking motive, idea shopping, role shopping, value shopping and social shopping motives. The survey was conducted among 384 online fashion clothing shoppers in Sri Lanka to validate the proposed model empirically. The findings of the study provide evidence of the impact of hedonic shopping motives towards online compulsive buying behaviour among fashion clothing shoppers in Sri Lanka and ultimately provide a better understanding of the motives affecting online compulsive buying behaviour.

Hybridizing Technology Management and Knowledge Management to Spur Innovation: A System Dynamics Approach

The purpose of this research is to identify the drivers of innovativeness in a furniture manufacturing company. The scenario is the business environment where the hybridization of Technology Management (TM) and Knowledge Management (KM) is operative to promote innovation. The elements of the Technology Acceptance Model (TAM) and Socialization-Externalization-Internalization-Externalization (SECI) Model of KM have been modeled and used for simulation for the identification of the role played by the factors influencing the furniture design information conversion rate. The research follows the case study method to research as it draws data from a single company. Data from a multinational furniture manufacturing company that has over 10,000 products and operates in 24 countries have been used for simulation purposes. Results have shown that among the five factors that influence information conversion rate, the company should focus on correction efficiency and calculation efficiency enhancement if the aim is to maximize product and process innovations; and enhance contextualization efficiency if the priority is immediate results of innovativeness improvement. The results have also shown that about 615 innovative products and processes can be produced in six months by improving the correction efficiency to 80%. The theoretical implication of the study is in the form of a model which can be used by innovative companies to identify the critical factors that influence innovativeness, and the practical implications are in the form of suggestions to the managers of the furniture manufacturing company to enhance their innovativeness so as to gain competitive advantage in business.

The Robustness of Social Capital in The Wildlife Tourism Micro Entrepreneurship Arena

Purpose: Tourism plays an essential role in the country's economic development. Diversifying tourism products and services to meet the growing demand requires advanced business sector involvement. Due to geostrategic conditions, rural livelihood can be improved with the help of micro-entrepreneurship in the rural areas of Egypt. One of the fast-growing tourism in the country is supporting natural-based business such as wildlife truism micro-entrepreneurship, which provide the opportunity for people to participate in different types of entrepreneurship instead of working full-time or part-time in wildlife tourism entrepreneurship; people face many difficulties and hinders in small scale business based on nature. The main obstacle to micro-entrepreneurship is the need for social capital. Therefore, this study examines the role of social capital in wildlife tourism micro-entrepreneurship. Design/Methodology/ Approach: This quantitative approach is based on cross-sectional data. The study employed a survey questionnaire to collect the facts from the respondents doing micro-entrepreneurship in Egypt. The analysis used a convenience sampling method to get a quick response from the respondents. The sample size is 156 usable cases. Findings: The correlational and regression analysis show bonding social capital's positive and significant effect on wildlife tourism micro-entrepreneurship. On the other hand, bridging social capital has a significant negative impact on wildlife tourism micro-entrepreneurship. Research, practical and social implications: The study's findings would be beneficial to improve the economic conditions of Egypt, especially for the rural areas rich in natural resources, and people can have part-time or full-time opportunities for small-scale business or micro-entrepreneurship. This may bring economic prosperity and change people's livelihoods. Originality/ value: This study may be crucial to address the gaps in the empirical evaluation of Egyptian micro-entrepreneurship.

ANALYSING THE IMPACT OF TECHNOLOGY ADOPTION ON EFFICIENCY IN US WHOLESALE AND DISTRIBUTION: A COMPREHENSIVE REVIEW OF ANALYTICAL STRATEGIES

The adoption of Artificial Intelligence (AI) and its integration with other digital technologies is reshaping the operational landscape of US firms, with significant implications for the wholesale and distribution sectors. Drawing on insights from the Advanced Business Survey (ABS) technology module, this study evaluates the impact of Artificial Intelligence (AI) on the efficiency and innovation within the U.S. wholesale and distribution sectors. Analysing data from over 30 peer-reviewed articles, it investigates AI's pervasiveness and correlation with various business outcomes. Findings indicate a marked increase in AI adoption, contradicting prior forecasts of widespread unemployment and suggesting a complex interplay with job creation and skill evolution. This study highlights the synergistic potential when AI is integrated with other technologies, affirming theories of technological complementarities. It also addresses the role of policy in fostering an environment conducive to the growth of an AI-augmented workforce. The implications of this research extend to the formulation of strategies that ensure businesses capitalise on AI's benefits, and it paves the way for future inquiries into the longitudinal consequences of AI within the economic fabric. The study's conclusions advocate for ongoing adaptation and investment in human capital as essential components of thriving in the rapidly advancing technological era.

Pengaruh Strategi Harga dan Kualitas Layanan dengan Preferensi Pembelian Pelanggan di Platform E-commerce Shopee

This study examines the impact of pricing strategy and service quality on customer preferences on the Shopee e-commerce platform. This study's methodology, which included a quantitative approach and primary data from a questionnaire, identified 33 Shopee users in Tasikmalaya. An analysis using SPSS confirms that the two factors mentioned above—price strategy and service quality—contribute about 40.5% to consumers' preferences for fashion products on Shopee. Even though price strategy has a significant relationship, service quality has a stronger and more positive impact on customer preferences. Implicitly, it is crucial for e-commerce businesses to improve the quality of their services while meticulously developing price phase strategy to make it more in line with customer preferences. All of this offers advantages for the e-commerce business in developing strategies to meet customer needs in an increasingly competitive market.

An Exploration of Key Success Factors for Enterprises Implementing Online Education Training Based on the Unified Theory of Acceptance and Use of Technology

Abstract The key factor in achieving a competitive advantage for businesses lies in the talents that cannot be easily replicated. In the face of economic changes and the post-pandemic era, leveraging technology to accelerate learning scenarios and enhance employee competitiveness becomes paramount in corporate management. Due to technological advancements, online learning, characterized by its freedom from temporal and spatial constraints, has emerged as one of the forms for corporate education and training. Past empirical studies on the effectiveness of online education have yielded mixed results. Therefore, this study seeks to explore the reasons behind these discrepancies, serving as a reference for formulating educational training programs and providing assistance to relevant industries in evaluating the implementation of online education and training. The researcher employs the Integrated Technology Acceptance and Use Model as the foundation. In the first phase, relevant literature is collected, leading to the identification of four dimensions and 14 indicators. In the second phase, a Likert five-point scale is employed to extract the top three indicators for each of the four dimensions. Finally, a survey using the Fuzzy Analytic Hierarchy Process questionnaire is conducted to obtain the relative weights for the four dimensions and twelve indicators, with the dimensions ranked in the following order: hedonic motivation, habit, price value, and personal innovativeness. The study concludes with five propositions, aiming to provide crucial reference points for companies implementing online education and training, ultimately speeding up adoption and enhancing the intention to use online education. JEL classification numbers: C83, I25, M53, O15. Keywords: Unified Theory of Acceptance and Use of Technology (UTAUT), employee training, online learning, Key Success Factor (KSF).

INFLUENCE OF MICROFINANCE SERVICES ON FINANCIAL PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRISES IN KIRINYAGA COUNTY, KENYA

<p>This study sought to ascertain the influence of microfinance services on the financial performance of MSMEs in Kirinyaga County. Specifically, the study sought to determine how microcredit services, micro-saving services and business consultancy services offered by Microfinance institutions influenced the financial performance of MSMEs within the county as operationalized by growth in their sales turnover. The study was anchored on the theories of Information Asymmetry and Financial Intermediation. The study’s target population comprised the MSMEs operating within Kirinyaga County and adopted the descriptive research design. The studied MSMEs were purposively selected from the townships of Sagana, Kerugoya, Kutus, Kagio, and Kagumo. Primary data was collected using structured questionnaires and analysis of the collected data was performed using descriptive and inferential statistical techniques. The results were presented using tables and charts. The study found that all the services offered by microfinance institutions had a positive and significant influence on the financial performance of MSMEs. Effectively, the study recommended that the owner-managers of the MSMEs should have more strategic engagement with the Microfinance institutions in tapping the services extended by them. Further, sustained efforts should be made by policy formulators to promote and strengthen microfinancing in pursuit of Vision 2030.</p><p><strong> </strong></p><p><strong>JEL</strong>: L10; L20; M10; G20</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0018/a.php" alt="Hit counter" /></p>

Family Business in the United Arab Emirates: Legal Experience

Relevance. Family entrepreneurship is one of the main trends in the modern development of entrepreneurial activity. Over the past five years civilistic science has achieved significant results in the study of this multidimensional complex phenomenon. Being at an intersectoral junction (civil, family, entrepreneurial, labor, administrative law), family entrepreneurial activity is designed to solve many government tasks, which allows us to talk about the entry of this type of entrepreneurial activity into Russian entrepreneurship ecosystem on a permanent basis. At the same time, Russian legislator does not react to large-scale development of family business in any way, which creates insoluble difficulties in its implementation, protection of participants rights. Under such circumstances, the experience of legal regulation of relations arising from family entrepreneurship in foreign countries that have followed the path of adopting a special law seems relevant. The United Arab Emirates is one of such states.The purpose is to set the content of a special law on family business in the United Arab Emirates.The objectives of the study: to determine the state of family entrepreneurship development abroad; establish the need to study the experience of legal regulation of family business in the UAE; disclose the content of the UAE family business law.Methodology. The article is based on analysis methods, deduction, description, generalization, formal-legal, comparative-legal methods.Results. The study found that the UAE's approach to legal regulation of family business relations is based on an internally consistent special legislative act based on a symbiosis of family values and advanced business achievements.Conclusion. The experience of legal regulation of family entrepreneurial activities of the UAE is one of the progressive at present. It seems that it is necessary to consider the achievements of the Arab legislator when creating the concept of Russian law on family entrepreneurship, its structure, laying down the principles.

Smart Shopping Cart Using RFID

Abstract: Optimizing the shopping experience is essential for both customers and businesses in the dynamic world of retail. This research study offers a revolutionary solution called the "Smart Shopping Cart," which uses Radio-Frequency Identification (RFID) technology to speed up the shopping experience. This ground-breaking solution promises to boost shopping cart functionality, enhance inventory control, and provide customers with a smooth purchasing experience. The Smart Shopping Cart makes use of an integrated RFID reader system and RFID tags that are attached to each product. It enables automatic item tracking, doing away with the requirement for human checkout scanning. This technologically advanced method cuts down on consumers' wait times at the register and minimizes pricing and item recognition mistakes, enhancing their entire shopping experience. Moreover, the system incorporates real-time inventory management features, enabling retailers to monitor product stock levels efficiently. This results in reduced out-of-stock occurrences and optimized supply chain operations, benefiting both retailers and consumers. Additionally, the Smart Shopping Cart can provide personalized shopping recommendations and promotions, enhancing customer engagement and loyalty. This research paper examines the Smart Shopping Cart's technical implementation, RFID integration, data processing, and security. It analyzes potential benefits, environmental impact, and ethical concerns, focusing on efficiency, reduced operational costs, and customer satisfaction. In conclusion, the Smart Shopping Cart, which makes use of RFID technology, presents a solution that has the potential to change the way people shop currently, to the advantage of both customers and businesses. This innovation offers a tremendous chance for shops looking to stay competitive in the digital age to increase productivity, cut costs, and provide a better shopping experience. This study gives helpful advice for the effective implementation of RFID-based Smart Shopping Carts in the retail sector as well as insights into their potential.

Electric vehicle adoption intention among paratransit owners and drivers in South Africa

Paratransit provides the majority of road transport in South Africa and many other countries in the sub-Saharan African region. However, perceptions of electric vehicles (EV) and the factors that influence intention to adopt EVs for the critical agents in this sector, vehicle owners and drivers, have yet to be explored. The aim of this study is to provide insights that can inform policies and strategies to promote EVs in the region. To achieve this, we collected 4452 survey responses from paratransit owners and drivers in South Africa. 38% of respondents expressed a willingness to purchase an EV when they become available. Using structural equation modeling, we test eleven hypotheses regarding the factors that influence EV adoption intention, based on an innovative integrated framework of consumer behavior. The results show that risk perceptions, environmental considerations and perception of cost have the strongest influence on EV adoption intention although many factors come into play, with ten out of the eleven hypotheses being supported. The most salient takeaway from the model output is that interventions that emphasize safety and business advantages of EVs will be the most effective at improving EV adoption intention, but that a diversity of thoughtful approaches will be necessary to ensure significant lasting change in this area. Finally, we use the coefficients from the structural model to simulate the effects of example interventions on EV adoption intention, and offer sensible guidelines for formulating targeted promotional strategies that will address the principal concerns of paratransit owners and drivers regarding EVs.

BUSINESS OPPORTUNITIES AND ARRANGEMENT OF LEGAL DOCUMENTS IN LICENSING TOWARDS ECONOMIC RECOVERY POST DISASTER

Village 18, Sarampad Cianjur Village, was one of the villages most affected by the earthquake that struck, resulting in damage and destruction of population documents and legal documents belonging to the victims. In order to motivate communities affected by disasters, technical assistance and guidance activities are held for the community in the form of: 1) Business and Legal Consultation Development, 2) Education regarding business recovery strategies 3). Counseling on the Population Administration Law and work copyright law on business licensing clusters. This activity involves lecturers and students with the Main Performance Index (IKU) output target, namely actively serving and making useful contributions to society outside the campus. The aim of the activity is firstly to provide education regarding business opportunities by utilizing local products & strategies for recovering businesses after a disaster; Second, Technical Guidance for processing various legal documents for permits and population documents that were lost or damaged after the disaster; third, counseling about land and business licensing. The results of community activities can form Joint Business Groups and savings and loan cooperatives in an effort to restore the economy; and second, legal documents, population administration and land certificates can be processed by the community, coordinated through the Head of RT 03 RW 10, in coordination with the Population and Civil Registry Service and the Land Office of the Cianjur Regency government.

The role of ICTs for knowledge sharing in franchising networks

PurposeDespite the significance of knowledge sharing for competitive advantage in networked businesses like franchising systems, there is a lack of comprehensive understanding regarding the strategic value of knowledge sharing in the context of franchising. In particular, the specific contribution of information and communication technologies (ICTs) in facilitating interorganizational knowledge exchange among franchising members remains inadequately understood, particularly in emerging economies. Therefore, this study aims to explore the mechanisms involved in the knowledge-sharing process facilitated by a virtual learning environment (VLE) within franchising networks and examine the role of VLEs in facilitating knowledge.Design/methodology/approachThis study uses a multiple-case study approach involving 24 franchisees and the franchisor within a Brazilian franchising network operating in the furniture market to examine the role played by a VLE.FindingsThe results of the study reveal that the introduction of a VLE has played a significant role in fostering enhancements in the knowledge-sharing process among the franchisor and franchisees in the network. Moreover, the results indicate that VLEs play a significant role in overcoming geographical obstacles, thereby enabling efficient knowledge sharing between franchisees and franchisors operating in extensive territorial contexts. Finally, findings indicate that intracommercial competition acts as a prominent barrier, leading to low levels of cooperation and knowledge-sharing intent among franchisees within the network.Originality/valueThis study contributes to the existing knowledge by enhancing the understanding of how ICTs can facilitate knowledge sharing in organizations operating within franchising systems. Furthermore, this paper advances the comprehension of the role of networking franchising configuration and governance in supporting organizational improvements. Additional actionable insights are provided.

Diversification and company sales efficiency: Synergy influence on business valuation

AbstractThe purpose is to show the main methods of calculation and analysis of various organizations' indicators to demonstrate, using a practical example, the synergistic effect's significance and role in the diversification and a rise in sales when making M&A (mergers and acquisitions) transactions. The methods applied are mathematical formulas and various empirical and statistical data from various literature sources. The study's findings underscore the importance of understanding the synergistic effect of M&A. The research results can be valuable for corporate executives, investors, and business consultants involved in M&A.

Cracking the conundrum of e-cargo logistics: curious case of LoadExx

Learning outcomes The learning outcomes of this case study are to understand the business model canvas and value propositions and apply advanced business innovation tools in electric vehicle business models; evaluate the current cargo vehicle scenarios at national and global levels and draw out the possibilities and costs for a new player; extrapolate the future scenario of the cargo economy, its electrification and positioning in a business-to-business (B2B) and business-to-customer (B2C) segment, especially for a developing economy; and improve the student’s ability to get organisational buy-in and execute new business models. Case overview/synopsis LoadExx is a fully electrified electric cargo service focusing on logistics in Kolkata, a metropolitan city in the eastern part of the country. The service of LoadExx commenced in January 2021 in the B2B segment after overcoming its then issues of driver hesitancy and customer anxiety and financial issues to adopt electrified cargo systems. The conundrum faced by LoadExx in its commencement thus had been solved under the able guidance of its owner Amit Arora. The case study was positioned four months after the commencement of LoadExx. To gain market power and traction, Arora and his team came up with the idea of market expansion. However, the current conundrum was whether LoadExx would enter the B2C segment in its current location or expand with the same business model to other parts of the country. The expansion was to be implemented in the immediate future to retain its rarity and reduce the imitability of the business model of LoadExx. This case study details the logistics and market operations of the cargo sector, especially electric cargo, in a developing economy, especially India. A teaching note supplementing the “Cracking the conundrum of e-cargo logistics: curious case of LoadExx” case study has been provided. Complexity academic level This case study is designed for undergraduate and postgraduate students and senior management professionals in executive education programmes undertaking courses in logistics management and supply chain operations and related cargo logistics courses. This case study denotes integrating key processes from end-users and gaining the trust of drivers, thereby showing the perspective of the plight and conundrums of a cargo aggregator working in the B2C segment. This case study could be used to discuss concepts related to not-for-profit firms, aggregators, policymakers and think tanks. Supplementary materials Teaching notes are available for educators only. Subject code CSS 9: Operations and logistics.

Priorities of Small Business Management

The economic stabilization of a country in a market economytransition period significantly depends on the society's stability.Small businesses are the basis of today's Georgian economics,but because of unsuitable management, advantagesof this form of business organization are not completely realized.Mostly small entrepreneur structures are handled bytheir owners, but it is not always advisable. Mainly nonhierarchicalsmall business management structures do not giverise to formal relations, what not existence of suitable managingstyle stipulates inadequate organization behavior, butunorganized management becomes primitive. It is often thereason small business entrepreneurs fail. So, suitable managementfor small business is as necessary as initial capital,tangible assets and other factors of development. Because ofsmall business managements, un-development increased followingnegative events: diversification policy directingbecomes harder because of little opportunities to overcomethe difficulties of entering and leaving from one sector toanother, effective inventions attraction opportunities arereduced while groundless business-strategy conditions;bankrupt risk is large because of uncompetitive managerialdecisions; the quality of using business consulting is low andit is often used not to make optimal decisions but to documentingalready made decisions; business educations systemin Georgia can't satisfy the requirements of small business,because neither entrepreneurs have exact formulateddemand on managerial education, nor is the active staffersre-training system market adequate. It's clear that solving theaforesaid problems is impossible without concerning consensusachievement of stakeholders and strong will. Most managersand entrepreneurs pay less attention to strategicapproaches while managing small business structures.Managers of small structures are required to be flexiblethinkers and dynamic actors in the marketplace, while estimatingstrategic alternatives for elaborating the most preferablestrategy by observation of the environment without complexresearch. They provide SWOT analyze, estimate competitiveness,foresee opportunities of outsourcing, analyze valuechains, plan business operations and project organizationprocess and etc. All of this requires a special style of management,one which must provide small business advantagessuch as: high maneuvering, flexibility, effective informational-communicative connection, entrepreneur - innovativepotential and other. Time budgeting by a manager mustinclude equal expenses for work planning-organizing andcontrol, also motivation and support for employees.

Education Policy of 3RD Generation Universities

Background: One of the tasks of the education policy of any state is the spread of its influence in the international arena. Today, universities are striving to take and strengthen their positions in the world ranking systems, demonstrating the status and reputation of universities in the global market of educational services. This ranking serves as a guideline for future students and their parents when choosing a place to receive a prestigious education and in the formation of individual trajectories of vocational training. Approach: There are several approaches in the world to determining the criteria for assessing a state's education policy. But despite the differences, they all document the growing role of modern universities in the development of society. In many respects, it is important both in terms of guaranteeing the sustainability of society and in terms of ensuring a breakthrough direction in its development. In contrast to recent times, this role has grown significantly. Due to the fairly conservative and limited social system in its function, such universities become a central link in the development of innovative economies and social spheres - the science that produces the socio-economic development of a particular region, Education, innovation centers, national or as well as global processes. Results: It covers all areas of the university, from cooperation with students to financial and scientific activities. A prime example of such an association is the International Strategy Advisory Service (ISAS 2.0) of the International Association of Universities or Universities (IAU). Conclusions: Around the world, states are trying to stimulate and support these processes. In many countries, this is facilitated by opposition from high-tech companies to the reduction of the final amount of independent basic and applied research, in favor of collaborating with universities on basic research projects. As part of its innovative activities, University 3.0 is involved in supporting business activities, analysis and consultation by experts from local governments and local authorities, opening facilities, and infrastructure for citizens, monitoring regional development, services to citizens are provided for lifelong learning and support student entrepreneurship projects that take into account the interests of the community.

APLIKASI SISTEM LAYANAN PEMESANAN JASA DESAIN DAN APLIKASI BERBASIS ABDROID PADA PT. PUTRA WISANGGENI SATU MENGGUNAKAN METODE WATERFALL

<p align="justify"><span style="font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" lang="EN-US">PT. Putra Wisanggeni Satu is a company that is active in the field of digital platforms, business and trade consultants in the company. Almost all service ordering activities use WhatsApp messenger. revisions are in demand and vulnerable to conversation data being lost or accidentally deleted. The aim of this research is to design and build an Android-based application for ordering design services and applications to improve service quality and make it easier to order services more efficiently. This research involves several steps, including problem analysis, data collection, application design and development and application testing. At the data collection stage, it was carried out using interview and observation methods and for the system development method using the waterfall method. At the application testing stage, the blackbox testing method shows that almost all features are implemented successfully and function properly as well as the results of usability testing, on the Effectiveness aspect of 94.2%, Efficiency aspect of 0.163 goals / Sec with an overall relative efficiency value of 83.3%. And for the satisfaction aspect of 78.5 . The results of this study indicate that the application can view service price lists, place service orders, service revisions and pay by bank transfer method.</span></p>