Company's Business Research Articles

The Influence of Product Development and Promotion on Purchase Intention Moderated by Social Media Influencers

This study aimed to analyze the effect of product development and Promotion on purchase intention, with the role of social media influencers as moderating variables. This research focuses on consumers of TEKIRO brand hand tools products distributed by PT Altama Surya Anugerah (ASA) - Indonesia. The research method used is quantitative, with a Google Forms survey approach. The research sample consisted of 190 respondents who were consumers of TEKIRO hand tools products in 15 major cities in Indonesia. The sampling technique used is non-probability sampling with the quota method. This data was collected by online and offline questionnaires, which the researchers then analyzed using Structural Equation Modeling (SEM) with the AMOS version 23 application. The study results indicate that product development has a significant positive effect on purchase intention. The Promotion has no significant effect on purchase intention. Social media influencers strengthen the positive Influence of product development on purchase intention. However, social media influencers do not strengthen the Influence of Promotion on purchase intention. This research implies that companies must prioritize innovative and sustainable product development and can utilize social media influencers who are credible, relevant to the company's business, know the influencer's audience, and have a good reputation to increase consumer purchase intention.

Maggot Cultivation Business Development Strategy at the Siliwangi Unit Waste Bank

Research on maggot farming business development strategies is still relatively limited. This research is important because it provides recommendations for business strategies that can maximize the development of the company's business. The Black Soldier Fly (BSF) larval cultivation business at the Siliwangi Unit Waste Bank has the potential to grow bigger. Business strategy provides sustainable planning to manage resources comprehensively and identify conditions for achieving future business success and gaining maximum profit. This research was conducted at the Siliwangi Unit Waste Bank, Bogor City, which was selected purposively because the BSF larval cultivation activities there have the potential to be developed further. This research uses quantitative and qualitative data sourced from primary and secondary data. Primary data were collected through surveys and direct observations by researchers, while secondary data were obtained from institutional reports, journals, books, news articles, and other library sources. Internal environment (IFE) and external environment (EFE) analysis were conducted to identify factors that could influence business success. The results of this analysis were used in the Internal-External Matrix (IE) which produced three main strategies: Growth, Stability, and Reduction Strategies. These strategies are the basis for developing the maggot cultivation business at the Siliwangi Unit Waste Bank.

Analysis of Truck Round Time Service Time in Import Delivery Activities at PT. Terminal Petikemas Surabaya

This research aims to identify the main determinants that cause truck round time (TRT) service times to exceed standards and analyze their impact on operational efficiency at PT Terminal Petikemas Surabaya. Qualitative research methods with a triangulation approach were used to collect and analyze data. The research results show that the average annual TRT exceeds the standard of 30 minutes: 42.03 minutes (2021), 41.66 minutes (2022), and 41.38 minutes (2023). Key factors include crowding in the stacking yard, equipment problems, human resource skills and discipline, and adverse weather conditions. The impacts of high TRT include disruption of loading and unloading activities, increased operational costs, and decreased customer loyalty, which threatens the performance and sustainability of a company's business relationships.

How the Impact of Environmentally Sustainable Practices in the Beauty Industry Influences Indonesian Generation Z Purchasing Intention?

The beauty industry in Indonesia is growing rapidly with a projected annual growth rate of 9% by 2026, driven largely by the increasing demand for beauty products. This spending shift happened especially because of the rise of Generation Z as a significant consumer group where it is changing positively towards environmentally sustainable movement. From this knowledge, it raises questions; To what extent do beauty companies integrate environmentally sustainable practices into their current operational activities and overall business strategies from the consumer perspectives? How do environmentally sustainable practices influence the purchasing intentions of Indonesian Generation Z consumers in the beauty industry?; How Indonesian beauty companies can leverage environmentally sustainable practices among Indonesian Generation Z consumers?. This bachelor dissertation aims to act as a guide to help leverage beauty companies among Indonesian Generation Z consumers. This research will help answer the following through quantitative data research based on a primary and secondary data collection. The findings obtained from this study, shows that Indonesian Generation Z values sustainability as their purchasing intentions are significantly affected by companies eco-friendly practices. This study highlights four main examples of ESPs such as eco-friendly packaging, refillable packaging, product ingredient transparency, and overall sustainable business practices, which positively impact the purchasing intention of Indonesian Gen Z. Environmental factors related to the purchasing intention are crucial in the companies future organization plan and business objectives in determining which practical solutions to pursue. Diversity of demographic as in the geographical location and specific age group of only Generation Z are the limitations of this research, followed by the only utilization of quantitative methods. In some ways these limitations could restrict the collection of consumers perspective.

Current paradigm of corporate governance and determinants of share issuance by Mexican companies

This research analyzed the issuance of shares by all Mexican companies that were listed on the Mexican Stock Exchange (MSE) during the 2012–2022 period to determine if they continue to maintain the paradigm of corporate control through ownership of the highest percentage of shares among family members and their close circles. Additionally, the extent to which the variables of company age, sales level, and business sector are determinants of using the issuance of shares as a source of financing was evaluated. The methodology applied included a comprehensive analysis of the percentage of issuance of new shares, a Pearson’s correlational analysis, a simple linear regression, a linear binomial analysis, and the ANOVA model. The results showed that although a few MSE companies have begun to issue shares, the level of issuance is still lower and does not constitute evidence of a paradigm change. Concerning the variables of age, sales, and business sector, it was found that there is insufficient evidence that these variables are determinants of MSE companies that issue shares as a financing method.

“Carbon Partners” and Collaborative Greenwashing: The Sustainability Partnership Between Dow Chemical and the Olympic Games

The multinational corporation, Dow Chemical, became the first-ever “Official Carbon Partner” of the Olympic Games in 2017, promising to offset the emissions generated by the staging of the Games and associated activities. This article critically analyzes the Partnership's promotional campaign, comprised of rhetorical claims that such “game-changing” collaborations are “redefining the role of business in society” in responding to the climate emergency. This particular campaign built green goodwill for a global sports mega-event and a corporation whose core business is converting fossil fuels into plastics. We highlight that this Partnership's carbon offsetting schemes appear to fail both parties’ additionality standards. We interpret this partnership as a historically significant example in the broader corporate effort to propogate a collaborative eco-capitalist imaginary that redefines corporations as partners fully aligned with state and third-sector projects to mitigate climate change.

Legal Enforcement for Limited Companies that Do Not Implement Corporate Social Responsibility

Supporting the Company's business activities, CSR must be implemented not only as an implementation of responsibility but also as an obligation for the business world. CSR can be said to be future savings for companies to gain profits. The benefits obtained are not just financial benefits but more on the trust of the surrounding community and stakeholders based on the principles of volunteerism and partnership. The formulation of the problem in this research is how to enforce the law for Limited Liability Companies that do not implement Corporate Social Responsibility. This research uses a normative type of research. The results of this research are that Limited Liability Companies have an obligation to implement CSR. However, if a Limited Liability Company does not implement CSR, there are no legal sanctions related to Limited Liability Companies that do not implement CSR. If there are no regulations that enforce it, many companies will ignore CSR provisions and this will become an obstacle in the future in implementing CSR.

Spare Parts Marketing Development Strategy Using SWOT and BMC Approaches: A Case Study on PT. Persada Utama Diesel

This study aims to develop a spare parts marketing strategy using SWOT and Business Model Canvas (BMC) approaches at PT Persada Utama Diesel. Globalization has encouraged economic growth in various sectors, including exports and imports. However, international business activities also have risks that must be managed properly. Effective risk management can increase investor confidence, maintain company reputation, and ensure long-term business sustainability. This research uses a qualitative approach with a case study on PT Persada Utama Diesel. Data were collected through interviews, observations, and documentation studies. SWOT analysis and Business Model Canvas (BMC) were used to develop a spare parts marketing strategy. The results of the SWOT analysis identify the strengths, weaknesses, opportunities, and threats facing the company. Based on the BMC analysis, the company's current business model was also evaluated and developed. The recommended spare parts marketing strategy includes improving operational efficiency, developing a global distribution network, and strengthening strategic partnerships. The application of SWOT and BMC approaches is effective in developing a spare parts marketing strategy that can help PT Persada Utama Diesel in facing challenges and capitalizing on opportunities in an increasingly competitive international market.

How does business credit environment affect exports performance of small and medium-sized enterprises: Evidence in China

This paper uses matched data from the CSMAR database and the China City Statistical Yearbook through a fixed effects model to examine the impact of business credit environment on small and medium-sized enterprises (SMEs) exports at the city level in China. Considering the possible endogenous problems, this paper chooses the number of scholars in Ming and Qing dynasties as the instrumental variable of urban commercial credit environment. The empirical results show that: Firstly, the improvement of urban business credit environment has a significant contribution to the export growth of enterprises; Secondly, the mechanism of the role of urban business credit environment on SMEs exports is mainly expressed through promoting R&D investment and enhancing market dynamics; Thirdly, the business credit environment is more obvious to state-owned enterprises, eastern regions and cities with less trade freedom. With the development of urban business credit environment, individuals or companies join the competition in the industry through new start-ups to stimulate corporate exports, and existing SMEs promote corporate exports through local preferential policies, increased investment in R&D, and optimized innovation policies as well as resource allocation.

PENGUKURAN TINGKAT KEMATANGAN TATA KELOLA TEKNOLOGI INFORMASI STUDI KASUS: PT. TRIPLE “A”

In today's digital age, information technology (IT) plays a vital role in supporting and improving a company's business performance. This article measures the degree of IT governance maturity in PT. Triple “A” Securities using the Weill and Ross IT Governance model as well as the COBIT 4.1 framework. The scope of the research includes the analysis of the plan and organize process in COBIT 4.1 and the measurement of the maturity rate using the COBIT 4.1 Maturity Model. The results of the study show that some IT processes in PT are at the initial (initial) and repeatable (repeatable) maturity levels, with an average maturity rating of 1.85, indicating that the company is between level 1 (ad hoc) and level 2 (repetable). Further analysis is done on IT decisions, business strategy, IT strategy, and process control. The conclusions of this study provide insight into the IT governance patterns that exist in the PT. Triple “A” Securities and suggest areas of improvement to improve the maturity of IT governance in the future. This research is also expected to be a benchmark for companies in managing IT more effectively and efficiently, as well as identifying obstacles and encouraging the implementation of good IT governance.

Criteria for selecting third-party logistics service providers: Systematic Literature Review

Third-party logistics (3PL) is a strategic business partner for companies in carrying out company business activities that are outsourced or cannot be handled themselves. Mistakes in choosing a 3PL can have negative impacts on the company such as financial losses, reducing service quality, reducing customer trust, reducing the company's image, and so on. This article aims to classify third-party logistics based on current issue trends, the methods used in selecting criteria, and what criteria they produce. Using Systematic Literature Review, researchers reviewed, classified, and analyzed 56 relevant articles published in the 2020-2023 period from the Scopus database. The results of this review reveal that 3PL providers can be classified based on issue trends and company goals in selecting them, namely Traditional 3PL, Sustainable 3PL, Sustainable-resilient 3PL, Green 3PL, Gresilient 3PL, Traditional Third-Party Reverse Logistics, and Sustainable Third-Party Reverse Logistics. The priority criteria in selecting a 3PL provider are closely related to the 3PL classification, the industrial sector and business activity being outsourced, the country where the company operates, and the dimensions or attributes used in developing the criteria.

Analysis of Bilibili Company's Business Strategy

Analysis of Bilibili Company's Business Strategy

Strengthening the Role of Village-Owned Enterprises (Bumk) in Improving the Economy of Pegat Bukur Village in Berau Regency

This study discusses the role of Village-Owned Enterprises (BUMK) in improving the economy of Pegat Bukur Village in Berau Regency. BUMK is a legal entity established by the village to manage business and productivity to improve the welfare of the village community. This study uses a descriptive qualitative approach. The focus of the research is to identify and analyze the BUMK program in managing the potential of Pegat Bukur Village, analyze the role of BUMK in improving the village economy, and develop a model for the development of BUMK Batu Bual Sejahtera. The results of the study show that the Batu Bual Sejahtera BUMK in Pegat Bukur Village has a significant role in improving the village economy. BUMK Batu Bual Sejahtera is able to take advantage of the potential of the village into 17 business units. Through various business units that have been formed, BUMK Batu Bual Sejahtera is able to play a role in increasing community income, opening new jobs and reducing unemployment, helping the village financial sector with the potential for village original income, and community involvement in village development. BUMK also has an impact by increasing people's income, reducing the unemployment rate and independence of Kampung Pegat Bukur. The development of BUMK Batu Bual Sejahtera uses a development model with a Pentahelix actor approach where there are governments, communities, companies (Business), academics and the media.

The Influencing Factors of the Benefits of Operation Cost Management in Service Industry in Shandong

The business community in the service industry is generally unaware of operation cost management and lacks a technique for managing operation costs. The rising expenses of human resources, materials and equipment, rent, and real estate are among the most significant challenges in the service industry. This paper aimed to study the influencing factors of the benefits of operation cost management in the service industry in Shandong. The objectives of the study were: 1) To examine whether human resource costs affect the benefits of operation cost management in the service industry in Shandong; 2) To examine whether material and equipment costs affect the benefits of operation cost management in the service industry in Shandong; and 3) To examine whether rental costs affect the benefits of operation cost management in the service industry in Shandong. This study adopted the quantitative research method. In this study, a total of 378 questionnaires were distributed, with 325 valid questionnaires, and the validity rate was 85.97%. The population consisted of service industry companies in Shandong Province, including restaurants, retail, healthcare, education, and training businesses. Based on the target cost theory, this paper found that: 1) Human resource costs have a significant positive effect on the benefits of operation cost management in the service industry in Shandong; 2) Material and equipment costs have a significant positive effect on the benefits of operation cost management in the service industry in Shandong; and 3) Rental costs have a significant positive effect on the benefits of operation cost management in the service industry in Shandong. For recommendations, operation cost management in the service industry should focus on the following aspects: 1) Optimizing human resource costs; 2) Rationalizing material and equipment costs; 3) Improving rental costs.

IMPLEMENTATION OF A DYNAMIC PRICING SYSTEM IN RETAIL: AN ANALYTICAL REVIEW OF THE PRACTICES OF RUSSIAN COMPANIES

Over the past few years, the conditions and nature of doing business for Russian companies have changed dramatically. The processes of procurement, logistics, product sales, accounting and other business processes are automated. The development of artificial intelligence technology and the growing volume of data are additional growth drivers for the company. Within the framework of this article, an analytical review of the practices of applying the pricing system in retail of Russian companies was conducted. The pricing process is key, which allows you to directly influence the main economic indicators of the company’s activities, since sales volume, profit, demand for products, inventories of inventory resources can be regulated by means of competent changes in prices for goods. Dynamic pricing is gaining great popularity among retailers, which leads to the expansion of patent activities in terms of software and models for automating pricing, including using machine learning. In this article, the authors reviewed some of the most popular offers on the market for the introduction of dynamic pricing systems and analyzed them, revealed the main features and identified common features of building automated dynamic pricing models. The practices of implementing dynamic pricing systems in Russian companies were also investigated. The results obtained allow us to draw conclusions about the importance of using automated pricing systems in retail in modern conditions, their capabilities and application problems.

The Role of Ownership Structure on Corporate Tax Avoidance: Evidence from Manufacturing Company in Indonesia

ABSTRACT This research aims to examine the influence of company ownership structure on tax avoidance. The ownership structure in this research uses three types of ownership, namely managerial ownership, institutional ownership and foreign ownership. The sample used is manufacturing companies registered on the IDX during 2021-2022. By using purposive sampling, the final data used for analysis was 176 data. The analytical tool used is SPSS with multiple linear regression analysis. The research results support all hypotheses, showing that managerial ownership, institutional ownership and foreign ownership have a negative effect on tax avoidance. The results of this research conclude that the existence of an ownership structure tends to be reluctant to be involved in tax avoidance, because it is more interested in improving the company's reputation and business continuity in the long term.

Digital Marketing as A Strategy to Increase Sales and Consumer Satisfaction

The objective of this paper is to conduct a conceptual review of the literature studies that focus on the link between application-based digital marketing methods and the development of consumer satisfaction and sales. The study's findings indicate that digital marketing is a marketing strategy that capitalizes on the advancement of information and digital technology. Implementing this strategy in a business must consider various internal and external factors to determine the suitability and most appropriate digital marketing strategy for maximum results according to the set objectives. Online systems are not constrained by time, and they have the ability to determine the timing, audience, location, and duration of their marketing campaigns. This presents a significant opportunity for business growth. Digital marketing provides a plethora of engaging, practical, and limitless content, and digital technology enables business owners to quantify the impact of their content on sales. Additionally, business owners have the ability to visit an unlimited number of online platforms, such as social media, web pages, and other accounts, which can attract loyal customers and increase profits. This paper reviews conceptually based on literature studies on the relationship between application-based digital marketing strategies in expanding sales and customer satisfaction. For further research, we can examine the efficiency of implementing digital marketing strategies and the factors that influence them so that they can be input and recommendations for business actors or companies in implementing digital-based and internet-connected marketing systems so that they can increase consumer satisfaction.

An assessment of employee discern for internal marketing strategies in software export companies

The enormous progression of the communication and technology sector in post economic transformation, specifically in software and service exports, has had an impact on India's economic growth. Companies in the software business are constantly driven to deliver better service as customer expectations continue to rise. For success in the marketplace, businesses must integrate their offerings and differentiate themselves. The research intends to assess employees' insights into internal marketing strategies deployed by software export companies that serve customers and evaluate the effect of employees’ demographics on the company's internal marketing initiatives. The results reveal that the respondents have a significant impression of the eight identified dimensions related to internal marketing strategies, and the demographics also show a significant association with the internal marketing initiatives of software export companies. The outcomes of the research could assist management in strengthening their internal marketing processes and developing key initiatives to better serve customers.

Faktor Faktor Yang Mempengaruhi Struktur Modal

Capital is the main problem for business actors or companies. Companies need additional capital to develop products so they can compete with other similar companies. This research aims to analyze what factors influence the capital structure of manufacturing companies listed on the IDX for the 2020-2022 period. This research uses a pecking order theory and trade-off theory approach to build arguments between the independent variable and the dependent variable. The sample obtained from the purposive sampling technique was 42 companies over 4 years (126 observation data). The data analysis technique uses multiple linear regression analysis. The research results prove that company size has a significant negative influence on capital structure so that the hypothesis is rejected, as well as what happens to profitability on capital structure which also rejects the hypothesis, namely that profitability has a negative and insignificant effect. However, the results of the relationship between asset structure and capital structure have a significant positive influence so that the hypothesis is accepted. The coefficient of determination value proves that it is concluded that 18.3% of the independent variables, namely company size, asset structure and profitability in this study, can influence the dependent variable, namely capital structure, while 81.7% can be explained outside the variables in this study.

Ways to stimulate business towards socially responsible behavior and respect for human rights in the economic sphere

The article focuses on the growing role and importance of socially responsible business behavior. This is associated with a number of factors, such as the increasing ethical consciousness of society, the growing impact of business on the environment and people’s lives, and intensified competition in the market. It is noted that socially responsible business behavior involves respect for human rights, environmental protection, investment in human capital, and the fight against corruption. The purpose of the article is to explore and substantiate the ways to stimulate business towards socially responsible and respect human rights in the economic sphere. This goal is realized in the article by solving the following research tasks: the author analyzes the concept and essence of socially responsible business behavior and respect for human rights in international legal documents; defines the basic principles of socially responsible business behavior; studies the factors influencing the incentives for business towards socially responsible behavior; and develops and substantiates a complex of measures to stimulate business towards socially responsible behavior and respect for human rights. The author explores the role of business in society and the need to take into account social and ethical aspects in its activities. The author analyzes the impact of socially responsible behavior of business entities on economic development and positive impact on society as a whole. The expected results of the proposed measures are determined. The general conclusion of the article is that socially responsible business behavior and respect for human rights in the economic sphere are important components of sustainable development in modern society. Specific recommendations are proposed for enterprises to engage in these processes and maximize their social impact. The results of this study can be used to develop and implement state policy in the field of stimulating socially responsible business behavior, as well as for self-improvement of business entities.