Bunda Mulia University Research Articles

Analisis Jejak Karbon Dalam Proses Pembelajaran Kelas

The environmental issue should have already become a primary concern and a crucial focal point for sustainability. One of the influencing factors is carbon dioxide (CO2) emissions, which have a significant impact on climate change. Electricity consumption contributes the largest share of carbon emissions in the energy sector, followed by transportation activities. This study aims to compare the levels of carbon emissions generated and the costs incurred in the face-to-face and online learning processes involving electricity consumption and transportation activities. The research employs a qualitative approach with a case study method. The population in this study consists of active accounting students at Bunda Mulia University, Serpong Campus, and no sampling is conducted to obtain the entire data, which includes primary data from observation and questionnaire. The tools used in this study are Microsoft Excel and jejakkarbonku.id for processing research samples. The results of the study indicate that electricity consumption is higher in face-to-face learning compared to online learning. Additionally, a greater level of carbon emissions is produced from face-to-face learning than online learning, with building electricity consumption surpassing transportation activities. The costs incurred for face-to-face learning are also higher than those for online learning. Despite face-to-face learning being the largest contributor to consumption, carbon emissions, and costs, it is perceived as more effective than online learning. Therefore, there is a need for solutions to address environmental issues while maintaining the effectiveness of education.

PENGARUH EFFECTIVENESS DAN INTUITIVENESS E-WALLET GOPAY TERHADAP MINAT PENGGUNAAN APLIKASI GOJEK BAGI KALANGAN MAHASISWA

Abstract- This study aims to investigate the impact of the effectiveness and intuitiveness of GoPay on the interest in using the Gojek application among university students, particularly those at Bunda Mulia University. Data were collected through an online survey involving a sample of 100 students, selected based on the Slovin formula and representing the total number of students at Bunda Mulia University. The results of the data analysis using multiple linear regression showed that the effectiveness and intuitiveness of GoPay have a significant positive influence on the interest in using the Gojek application. These findings provide a better understanding of the factors influencing the acceptance and usage of the Gojek application among students, serving as a guide for the development of future app-based payment services.
 Keywords: Effectiveness; E-Wallet; Fintech; Intuitiveness; Interest

Investment motivation, investment knowledge, investment risk perception on investment decisions mediated by investment interest

This research aims to identify the relationship between the variables observed in this group of subjects. The main data source was obtained by collecting data from respondents using questionnaires online or in person when meeting students at Bunda Mulia University on the Ancol campus and Serpong campus, and subordinate data sources were obtained from the literature study. The results of processing respondent data found that the investment motivation variable has a negative and significant effect on students' investment decisions in the capital market. The second hypothesis is that investment knowledge is a factor that influences investment decisions in the Theory of Planned Behavior (TPB). It can be interpreted that investment interest acts as a mediating factor that bridges the relationships between the independent variables and dependent variables. Therefore, it is hoped that students will be able to provide education about investment to the public as well as advance the Indonesian capital market, especially for students at Jenderal Soedirman University, so that the number of new investors among students continues to increase and increase.

INTEGRASI PEMBELAJARAN BAHASA INGGRIS GUNA MENINGKATKAN KUALITAS PELAYANAN DALAM SEKTOR INDUSTRI PERHOTELAN

<p><em>English for Specific Purposes (ESP) in the hospitality industry context answers problems related to service quality in the hospitality industry. It is experienced by IBIS Style Hotel – Gajah Mada as part (branch) of the largest hotel franchise chain in Indonesia. IBIS Style Hotel – Gajah Mada feels that the work team must improve their English skills, especially when carrying out daily tasks and routines. It underlies the implementation of </em><em>Community Services (</em><em>ABDIMAS</em><em>)</em><em>, which involves Bunda Mulia University as the executor and IBIS Style as a partner. Realizing these problems, programmed (incidental) ABDIMAS activities were carried out, which were described in three stages</em><em>. First, the </em><em>initiation or understanding of problems and constraints faced by partners</em><em>. Second, the e</em><em>xecution or implementation of activities carried out to answer Partner problems which in this case is carried out through enrichment programs in 4 major themes developed in 12 meetings</em><em>. Third, the i</em><em>mplementation that focuses on the dissemination of academic work produced as a manifestation of the principle of transparency.</em><em> </em><em>Activities are measured quantitatively with four measurement components (educational, objective, accountable, and transparent). Analysis of the four measuring components shows that implementing programmed (incidental) activities is carried out well regarding impact, form, and benefits for all participants.</em></p>

ANALISIS FORMALISTIK, EKSPRESIVISTIK, DAN INSTRUMENTALISTIK PADA POSTER SERIAL FILM LAYANGAN PUTUS

The drama series Layangan Putus, which has recently become the general public's talk, is quite popular and watched by many people. Interestingly, there are many funny memes about the news about the film series Layangan Putus on social media. Besides that, many early semester VCD students at Bunda Mulia University need clarification every time they make a poster design because of difficulties in determining the poster layout. Therefore, the author tries to research the main visual of the posters from the Layangan Putus film series by using a scientific approach to Visual Communication Design; the author discusses film posters using a formalistic, expressive, and instrumentalistic approach in terms of visual elements, layout, and colour. The aim is to show the meaning of the poster for the Serial Film Layangan Putus in a formalistic, expressive, and instrumentalistic manner using a qualitative descriptive method to describe as wide as possible the information being analysed. Practically, this study concludes the results of the application of design principles and the primary visual elements, which are very influential in making the aesthetics of a film poster layout more attractive.
 Keywords: poster, movie series, layangan putus

THE YOUNG GENERATION INTEREST IN STUDYING TRADITIONAL MUSICAL INSTRUMENTS AS A FORM OF CULTURAL LOVE AT BUNDA MULIA UNIVERSITY SERPONG

Traditional music is a hereditary heritage that we should support considering that Indonesia has a variety of cultures and arts that differ from region to another. One way to preserve the culture of the younger generation is to learn traditional musical instruments in general, such as gamelan, kolintang, angklung, sasando and others with the hope that these traditional musical instruments can still be used during cultural and artistic events or just for entertainment. But, with the development of technology today, many of these young generation do not even care and they do not even have a musical taste to learn this musical instrument, they even more interested in learning western music with its more interesting and modern presentation unlike traditional music which they think is outdated. This research was made with the aim first, what factors influence the interest of the younger generation or students in this era of globalization in studying traditional musical instruments at Bunda Mulia University Serpong, second, how much interest students have in learning traditional musical instruments, and three what obstacles faced by students in playing traditional musical instruments and finally to find out which traditional musical instruments are in great demand by students at the University of Bunda Mulia Serpong. The theory used in this study is the theory of interest and learning, while the research method used is a qualitative approach with data conducted through primary surveys, namely interviews and observations with Bunda Mulia University students from the hospitality and tourism study program by providing structured questions and interviews at students which were done online. As for secondary surveys such as library and journal studies to find supporting data related to the research theme. The results of the study provide an answer that the factors that underlie students' interest in learning traditional musical instruments is curiosity or eager to know of something, also student are interested in learning traditional musical instruments because they have studied these musical instruments before, as for the obstacles faced by students in learning traditional musical instruments were influenced among others, by not having the talents or interests of students as well as incomplete musical instruments and lack of qualified teachers, however the traditional musical instruments that interest to students is the traditional instrument of Angklung because they are familiar to its strains and melodies as well as unique musical instruments because they are played by swinging them. Thus, it can be concluded that the younger generation of Bunda Mulia University Serpong is interested in learning traditional musical instruments.

Students’ Perceptions on the Roles of YouTube in Improving English Speaking Skill

The roles of YouTube in learning, especially language learning had been receiving numbers of attention recently. In the rencent years, numbers of researchers had been interested in using YouTube and its many beneficial roles in improving English speaking skills. A lot of research concluded that with many English speaking videos that YouTube could provide students, they can learn grammar, vocabulary, pronunciations, and other English-speaking related skills, and a number of teachers and students all across the world shared a positive perceptions regarding the roles of YouTube in improving English-speaking skills. Therefore, this study aimed to know the perception of English Department Students of Bunda Mulia University Serpong about the roles of YouTube in improving English speaking skills. The research was conducted using questionnaire with 22 questions regarding the roles of YouTube in improving English speaking skills. There are 51 respondents who participated in the study. Likert scale was utilized in this research, where the participants were asked to rate their perception using 4 points metric scales, Strongly Agree, Agree, Disagree, and Strongly Disagree. The result of the study indicated that the participants had a positive perception regarding YouTube in improving students’ English-speaking skills, and they all agreed with all the roles of YouTube in this regard.

印尼慈育大学中文系一二年级学生综合课初级词汇教学研究

摘要 词汇在学习外语当中有着非常重要的作用，在学习汉语的词汇时许多学习者会遇到一些困难。随着在印尼使用汉语言的发展和汉语学习者不断增加，学习汉语词汇的质量也有待提高，特别是在基础学习者学习汉语综合课里的词汇。在本研究中，作者运用认知语言学中的原型范畴理论，分析了中文系一二年级的学习者对学习和使用汉语词汇的掌握和理解能力尤其是在学综合课。本研究旨在找出学习者在学习综合课中的词汇时经常遇到的问题和困难。本研究成果有助于汉语学习领域的发展。本研究结果有望为提高学习汉语词汇的质量提供更具体的解决方案，特别是为一二年级的学习者在学习综合课里的词汇。 关键词 : 中文；生词；综合课；一二年级学生；慈育大学 Abstract Vocabulary has a very important role in learning foreign languages, many learners will encounter some difficulties when learning Chinese characters. With the development of the use of Chinese language in Indonesia and the increasing number of Chinese learners, the quality of learning Chinese vocabulary needs to be improved, especially for basic learners to learn vocabulary in comprehensive Chinese courses. In this study, the author uses the prototype category theory in cognitive linguistics to analyze the mastery and comprehension ability of the first- and second-year learners of the Chinese department in learning and using Chinese vocabulary, especially in comprehensive courses. The purpose of this study is to find out the problems and difficulties that learners often encounter when learning vocabulary in integrated lessons. The results of this research contribute to the development of the field of Chinese language learning. The results of this study are expected to provide more specific solutions for improving the quality of learning Chinese vocabulary, especially for first- and second-grade learners who are learning vocabulary in comprehensive courses. Keywords: Chinese language; Vocabulary; Comprehensive courses; First and second year students; Bunda Mulia University

INVESTIGATING THE USE OF AUTOMATED WRITTEN CORRECTIVE FEEDBACK TO IMPROVE UNDERGRADUATE EFL STUDENTS’ WRITING PERFORMANCE

Studies on automated written corrective feedback have shown how it can help improve students’ overall writing performance. Nonetheless, it has also been found that the improvement is not always significant, especially when compared to traditional feedback provided by the teachers. Considering that there have been contradicting results regarding the effectiveness of automated written corrective feedback in improving learners’ writing, this study is aimed at exploring how Grammarly affects undergraduate EFL students’ writing performance, more specifically their grammar, spelling, capitalization, punctuation, and vocabulary. This research employs an experimental design as it seeks to examine the effectiveness of utilizing Grammarly in improving students’ writing. The respondents for the current study are second-semester students of the English Department at Bunda Mulia University. They have been selected for this research as they are all currently taking the Writing 1 subject and their overall English writing proficiency range from novice to intermediate, meaning that most of them still tend to make some grammatical, spelling, capitalization, punctuation, and vocabulary errors in their writing. The students are divided into two groups, namely the control group, in which the students receive feedback from the lecturer, and the experimental group, in which Grammarly is employed. The paired samples T-test is used to analyze the result of the pretest and posttest from both groups and the data is calculated using the SPSS version 23 software. The result of both groups is compared to find out whether Grammarly is more effective in comparison to the traditional feedback given by the lecturer. In addition, the students are asked to fill out a questionnaire regarding their perception of the feedback from Grammarly and their lecturer. The result of the questionnaire for both types of feedback is also compared to see which of the two are considered more beneficial for them. The findings of the study reveal that between the feedback provided by the lecturer and the feedback from Grammarly, the latter is more effective in improving the students’ writing. In addition, the students from both groups generally have a positive view of the necessity of the feedback and feel that they are more or less able to improve their writing after receiving the feedback, either from the lecturer or from Grammarly.

PELATIHAN ORIGAMI DAN POP-UP BAGI GURU TK DIAN PERTIWI UNTUK MEMPERKENALKAN HEWAN PELIHARAAN

<p><em>Early Child Education (ECE) students, who are 3-6 years old, are in Pre-Operation cognitive stage, that trying to recognize all their surroundings. ECE schools manage to introduce them simple objects, animals, their families and others. Furthermore, school also train students to be ready for reading, writing and counting. Art lesson can be one method to introduce objects and their environment, also to practice their fine motor skills. TK Dian Pertiwi as one of ECE school also implement art lesson in their curriculum. However, since the teachers are having more concern on other skills development and not all of teachers are having interest and skill on art either, it is necessary to execute a training to upgrade teacher’s ability on developing and delivering the art lesson to the students in attractive and educative method, that it may expand students’ cognitive ability as well. Therefore, in January 10, 2022 Visual Communication Design Department of Bunda Mulia University executed a training for TK Dian Pertiwi Teachers as community service activity. The training titled“Creative Origami and Pop Up to Introduce Pet Animals for ECE Students”, was executed online using Gmeet platform, due to Large Scale Social Restriction Policy announced by Republic of Indonesia government caused by Covid-19 Pandemic. The training was divided into two sessions to explain about origami and pop up. Both sessions presented information such as history, benefit, types, basic technic, materials, and demonstration about how to make origami and pop-up forming pet animals, such as cat, dog, rabbit, and other pets. The participant followed both demonstration by doing the instruction and making their own origami and pop up. After the training participants are able to create pet animals using origami and pop-up technics, choosing appropriate materials, recognize the benefit of both technics and having inspiration to develop the art lessons.</em></p>

Transfer of communications knowledge: Literacy of media conglomeration in high school students

Information and communication technology innovations encourage mass media business by giant media ruler groups present the phenomenon of media conglomeration with various opportunities and impacts. The objective of this community service, organized by Bunda Mulia University in collaboration with Tarakanita 2 High School, through the implementation of a media study class entitled “Media Conglomerate” for 18 students in grades 10, 11, and 12 from across the majors to show the media conglomeration phenomenon and introducing media conglomerates in Indonesia. Activities were held online through Google Meet using interaction, case studies method, and sharing video material presentations to strengthen participants’ understanding of related topics. The participants stated that this activity was profoundly educative, objective, accountable, and transparent so that the material presented was able to increase knowledge and prepare their social skills in the mass communication industry. Media literacy skills are needed, especially for high school students, as the nation’s future generation to be able to see, accept, and understand the content of mass media products wisely. Participants can sort out news objectively because they understand the subjectivity of the mass media, so they are not easily influenced and ensure that the information received is to avoid provocation, conflict, and misinformation.

ETIKA BERBELANJA ONLINE DI ERA TEKNOLOGI INFORMASI

<em>The implementation of Community Service (PKM) activities in collaboration between the Child Friendly Integrated Public Space (RPTRA) Darma Suci and Department of Information Systems at Bunda Mulia University, Jakarta, with the theme Online Shopping Ethics in the Age of Information Technology with the sub-theme being an overview of e-business & e-commerce, types of e-commerce transactions, attitudes that buyers should have and online shopping trends during the pandemic. The target of this material is to be able to educate and provide understanding to participants on a form of electronic commerce (commonly called e-commerce) using electronic devices, either mobile phones or laptops. Most of the participants have already made e-commerce transactions, but many of the attitudes that buyers in online stores have to do that they don't know, such as how to make safe transactions, and find out the reputation of the seller are just being realized, and so on. receive great benefit from the material presented. Participants benefit greatly from the presentation of this training, it can be seen from their enthusiasm in asking questions with resource persons during the online presentation of the material. The questionnaire was given at the end of the presentation of the material, as feedback for the implementation of the event, the results obtained were positive both in terms of the results of the questionnaire questions for the material presented with an average score of 95.83%, as well as in terms of the results of the questions. questionnaire for resource persons with an average score of 97.5%</em>

PENTINGNYA PENGETAHUAN PAJAK DAN SOSIALISASI PAJAK KEPADA CALON WAJIB PAJAK MASA DEPAN

<p><em>Tax</em><em>ation</em><em> is the most important state revenue. This can be seen in the posture of the 2020 and 2021 RAPBN (</em><em>Drafted</em><em> </em><em>State Revenue and Expenditure Budget), where in the 2020 State Budget the state revenue is 2,233.2 trillion and 1,865.7, which is equivalent to 83.53%, which is the target of domestic revenue which is comes from taxation sector revenues. Only 16.47% of the targeted state revenue comes from non-tax revenues. Therefore, the importance of taxation is introduced and socialized early on by the taxation authority in Indonesia, namely The Directorate General of </em><em>Taxes</em><em>, Finance Ministry of the Republic Of Indonesia (DGT, Ministry Of Finance, RI). This is mandatory because there are still many general public as taxpayers who still do not have awareness of the importance of this taxation. From the data in the 2019 Annual Report of the DGT of the Ministry Of Finance of the Republic of Indonesia, It can be seen that the ratio of of taxpayer compliance in Indonesia to compliance in the submission of tax returns (SPT ) Annual Tax in 2019 for Individual Taxpayers (WPOP) the compliance ratio of both employees and non-employees is 73.23% and 75.93%, this figure is still far from the maximum compliance level of Individual Taxpayers to be achieved by Government. Therefore, real action is needed from the Directorate General of Taxes, Finance Ministry of The Republic Of Indonesia (DGT, Finance Ministry of The Republic Of Indonesia) to carry out tax counseling activities in collaboration with the academic community Which Is included in the strategic planning of the DGT of Finance Ministry of The Republic Of Indonesia in 2019, namely theme Of increasing tax knowledge and skills where the target is future taxpayers are students who are in high school (SMU). This activity has been carried out by the DGT of Finance Ministry of Republic Of Indonesia in collaboration with several educational institutions, both schools and universities, of which in 2019 there were 1,092 prospective taxpayers (Class X-XII SMA). Therefore, Bunda Mulia University as one of the higher education institutions that has a Tax Center and cooperates and is under Guidance of tthe DGT of Finance Ministry of Republic Of Indonesia, in this case the North Jakarta Regional Tax Office, participates in supporting outreach activities carried out by the DGT of Finance Ministry of Republic Of Indonesia by conducting Community Service activities. . This PKM activity was carried out for class XI students at </em><em>SMK </em><em>Budi Asih</em><em> and class XII</em><em> </em><em>students at SMK Dharmasava with </em><em>online through the media google meeting (G-meet) on February 15, 2021, considering that the current COVID-19 pandemic condition in Indonesia and the world makes PKM activities impossible. done face to face. Furthermore, as many as 53 PKM participants who were individuals who attended SMK Budi Asih, participated in this PKM activity. As for after the PKM activity was held, the authors hope that all individuals who attend SMK Budi Asih can better understand the importance of tax knowledge and tax socialization to ensure that these students, who are prospective future taxpayers, can become obedient taxpayers, so that revenue from the taxation sector which is the main state revenue can be met with the target of state revenue.</em></p>

The Influence Of Social Media In Learning English For Hospitality And Tourism Students

<p><strong><em> </em></strong></p><p><em> Since the beginning of the pandemic, education is challenged with the new method of online learning. With regards with the intervention of technology to the learning field, both students and teachers are able continue the teaching and learning process with several adjustments along the side. Social media can be one of the powerful tool during this process. Information such as text and visual are accessible based on these platforms. Therefore gaps between the what has been known and yet unknown is getting narrower. English as the main language in hospitality industry takes an important role in having an effective communication. From practice to the business world, the authenticity of information is also important. Based on the needs reviewed, the following study is discussing about the influence of social media, especially Facebook and Instagram toward the students language learning. The participants are taken from 63 Hospitality and Industry – Bunda Mulia University students who were taking General English as one of their course subjects. Results shown that most the students agree and extremely agree on how social media influence their language learning in various perspectives. Therefore as conclusions, educators as well teachers are encouraged to support their students in expressing their English whenever they use the social media platforms.</em></p>

ANALISIS LAPORAN KEUANGAN DI ERA DIGITAL

<p align="center"><strong><em>ABSTRACT</em></strong></p><p><strong><em> </em></strong></p><p><em> </em><em> The rapid development of technology and increasingly high business competition poses a challenge for business people to always be quick and responsive to changes in order to decide on effective strategies to survive in the increasingly tight business world of the industrial world. In the world of accounting, a growing issue of the role of accountants will be replaced by technology. There was a shift in the function of the accountant from working manually to digitization in preparing financial reports and analysis based on the financial information generated. This service activity was carried out on March 16, 2020 in the computer lab room of Bunda Mulia University which consisted of Atisa Dipamkara Tangerang Vocational School students. The event took place from 09.00 - 11.00 starting with the introduction of accounting software, namely Accurate, the available tools and how to operate Accurate to produce financial reports quickly and accurately. Then the explanation is continued by reading the results of the financial statements to determine the merits of the company's performance in a certain period. The results of this activity can be seen from the enthusiasm of the participants with a discussion of questions and answers regarding accounting software and its comparison with the software they have studied at school, then asking about what financial information can be generated from the software and how to prepare accounting information to read the results in easy to understand. The implication of this service activity is that it can provide awareness for participants to be skilled in using technology in preparing financial information and developing soft skills as prospective accountants in communicating this information to interested parties.</em></p><p><strong><em><br /></em></strong><em></em></p>

PEMANFAATAN APLIKASI PENGOLAH PRESENTASI DALAM MENDUKUNG PEMBELAJARAN DI SMA TARSISIUS 1 JAKARTA

<p align="center"><strong><em>ABSTRACT</em></strong><strong><em></em></strong></p><p><em> The Community Service Program organized by the Information System of Bunda Mulia University with the title "Utilizing Presentation Processing Applications in Supporting Learning at SMA Tarsisius 1 Jakarta", the main activity was carried out, namely providing training related to learning support application systems in the form of presentation processing applications. This activity was carried out online (virtual) with the help of google meet media due to the pandemic situation, namely COVID-19, which made this activity unable to be carried out offline (onsite). The main target of this activity is aimed at students who attend SMA Tarsisius 1 Jakarta. This activity aims to help increase the knowledge of the participants regarding the functional features available in the presentation processing application so that the participants can use the application by maximizing all the features of the existing functions. The method used in this activity is to apply a demonstrative teaching model and participants can see firsthand how to use the existing features so that it is easier to absorb. At the end of the activity, a questionnaire was distributed as feedback from the students of SMA Tarsisius 1 Jakarta regarding the training that had been given. The conclusion of this activity shows that the training on the use of this presentation processing application is going well with the results of feedback stating that 84.47% of participants stated that the material and the implementation of the activities were clearly easy to understand, and 83.68% of participants stated that the instructor delivered the material clearly and helped the participants understand the activity material well.</em></p><p><strong><em><br /></em></strong><em></em></p>

PERCEPTIONS ON ONLINE LANGUAGE TEACHING PEDAGOGY

The following research is intended to find out how lecturers deal with English teaching during the full-online learning program. However based on the online teaching pedagogy, teachers who are expert in the field are those who can make use of ICT tools and equipment to make the learning progress is accessible and also interactive. Based on Compton (2009). Additionally, he also mentions does not mean that a good teacher in face-to-face interaction can also be a good one in virtual classroom. To meet the criteria, the research will ask the questions on what are the perceptions and activites used by the English lecturers once they adopted the online teaching method. Participants were gathered from 15 lecturers who are currently teaching Business English for the first semester students. The LMS used is provided by Bunda Mulia University where the lecturers and students interacting through forum discussion. Hopefully the result could evaluate how far the teachers make use the online teaching platform and whether they also used other sources to support their online classroom.

KOMPETENSI DI DUNIA REALITAS SETELAH LULUS SMA

Considering that teenagers in the future will be the next generation, the future must be approved. Tri Dharma of higher education related to Pengabdian Kepada Masyarakat (PKM), which refers to the responsibilities of teachers including transferring, transforming, and using knowledge from within the campus for the community. Based on this, Bunda Mulia University conducted PKM activities by raising the topic " Kompetensi di Dunia Realitas setelah Lulus SMA". The participation of the study participants was adjusted to the topic Tunas Indonesia School students. The method used in this PKM is an ice breaking session, sharing of material, role playing as a practical tool for participants as well as question and answer sessions so that two-way communication can be used. In summary, life goals, self-development, the importance of soft skills in achieving our goals, and success in the world of work. Each session is twenty minutes long. In the future, the activity of PKM is expected to be held again, of course with more diverse topics and bring benefits. 
 
 Keywords: competence, graduated high school, PKM, life goals.

Munculnya Digital Influencer Merubah Perilaku Konsumen Pada Promosi Produk, Pemilihan Produk, dan Keputusan Pembelian Generasi Milenial: Studi Pada Akun YouTube Ria SW

Indonesia shows a change in the behavior patterns of modern consumers who rely on social media sites to get information and reviews of desired products. In line with this, an interesting phenomenon is that after going through a pre-test, Bunda Mulia University students belonging to the millennial generation claimed that a lot of information on where to eat their destination came from digital influencers that they often watched through YouTube. Qualitative research with case study design was used as a research design. The results of the study stated that the 19 informants namely students in the millennial generation gave the same statement regarding digital influencers that indeed changed their consumer behavior, especially on the YouTube Ria SW account. The difference lies in the reason - behavioral variables, namely: digital influencers, products, and reference groups that have a direct impact.

Exploring Metadiscourse Use in Thesis Abstracts: A Cross-Cultural Study

<p>The use of metadiscourse in academic writing has become a topic of interest in recent years. It can be defined as the words and phrases that writers use in their writing to express their ideas and thoughts to make it easier for readers to process the information presented. It is especially crucial in academic writing since writers are expected to present their arguments in an appropriate and acceptable manner. It has also been said that culture plays a role influencing how arguments and ideas are expressed, especially in academic writing. Although metadiscourse plays an integral role in academic writing, studies have shown how EFL learners often make mistakes in employing this linguistic device. From this, the writer would like to explore the metadiscourse produced by Indonesian EFL learners and compare it with how native speakers of English employ metadiscourse in their writing. In other words, this study is basically an attempt to find out whether the metadiscourse produced by the two groups with different cultural backgrounds are different or similar. The source of data for the current study is the metadiscourse markers from the thesis abstracts of students of the English Language and Culture Department at Bunda Mulia University and American students from a university in the U.S. In order to analyze the metadiscourse markers found in the thesis abstracts of the Indonesian and American students, the writer will make use of the AntConc software version 3.5.6 by Anthony (2018). The result of the study reveals that there are some differences and similarities in the way both group of students employed these markers.<strong></strong></p><strong>Keywords: </strong>metadiscourse, thesis abstracts, Indonesian and American students