Supply chain information collaboration refers to a relationship in which supply chain partners organically integrate, coordinate, and develop resources, business processes, and organizations in order to achieve common goals. The goal is to create and coordinate efforts in all aspects of the supply chain. The overall value of the supply chain is greater than the simple sum of the value of each link, thereby improving the competitiveness of the entire supply chain. However, information sharing in supply chain information collaboration has always had problems such as information distortion, information loss, and information delay. The effective coordination of information has become a difficult point in supply chain management. This paper mainly uses the Internet of Things and big data technology to build a simulation model of the supply chain bullwhip effect based on the mathematical model of the bullwhip effect and uses the simulation method to simulate and study the key factors in the model. The image of the simulation results objectively clarifies the value of information collaboration in the supply chain.