An experimental study investigated how freely rising ellipsoidal bubbles approach each other, make contact and coalesce or breakup. Pulsed planar swarms of 10–20 bubbles with Eötvös numbers from 6.0 to 27.5 were released simultaneously in aqueous solutions of 0–48 wt% sugar with Morton numbers from 3.2 × 10 −11 to 3.7 × 10 −6. Bubble interaction was recorded by a video camera following the rising bubbles. Essentially, all coalescence and breakup events occurred after, not during, wake-induced collisions by a complex process related to the bubble vortex shedding cycle. This same process was also found in multi-bubble clusters and may account for excess turbulent kinetic energy generation in bubbly flow.