I first experienced the unreflective entitlement of so many sports journalists when, in the late 1970s, I worked on the student newspaper at Crescent Valley High School (Corvallis, Oregon). Our tabloid was published every two or three weeks and sections were divided into news, features, opinion, and sports. Sports would be allotted 20 to 25 percent of the pages, perhaps sometimes more, but it was said to be never enough. Not only was the sports editor the only section editor to complain, he regularly threw tantrums.It wasn't as if there wasn't anything else but sports going on. Drawing from almost all higher-income neighborhoods in a university town, probably 75 percent of graduates at least started college, and the high school had a full complement of student clubs, theater and music productions, advanced placement courses, and so on. Two members of my high school class were Chris Botti, the internationally known jazz trumpeter who already was starting his career, and Dave Johnson, who won the Olympic bronze medal in decathlon (Barcelona, 1992).And while my school's principal then was a former Oregon State basketball player, and one of two vice-principals had played football, basketball, and baseball for OSU, the other vice-principal was a nerdy former debater. The school's wrestling coach was also a serious U.S. and Russian history teacher who often advised people to read Sports in America, by James Michener (1976), a scathing indictment of U.S. athletics, especially from a novelist who claimed that sports had saved him from prison.As I went through my journalism career, sports journalism played a minor but memorable role. On the Oregon Daily Emerald staff(University of Oregon), the sportswriters did a good job, didn't cause any problems, but always seemed mostly like they were primarily having a good time. (The more serious-acting journalists on stafflater covered political, national, and international news for USA Today, Seattle Times, Portland Oregonian, Detroit News, and other major dailies.) Editing suburban community newspapers in Tacoma, Washington, I had another entitled sports editor who occasionally threw a tantrum over what he thought was not enough space. Again, no other staffer ever did that, and it wasn't because everyone else, or anyone else, had enough space in a tabloid weekly. From there I went to international trade and hobby publications owned by Capital Cities/ABC, a daily business and law newspaper, and two urban alternative newsweeklies, and there was no sports news in any of them. Then I finished another master's degree and a PhD and became a professor.Let's just say that it was different from what I expected or hoped when it came to students' interests. At University of Georgia (where I taught starting in 1996 as a doctoral student), Missouri State University, and Point Park University, very different institutions in very different places, certain patterns emerged. The number of students in print journalism courses who even professed to be interested in journalism was often the minority; public relations, undecided, generic mass communication, and other students were in news writing or feature writing or magazine writing courses only because this or that course was in the department's core, or their major's core, or was an elective toward a major in something other than print journalism. It became fairly obvious that most students wouldn't have been taking media law or media ethics unless those courses were required, and almost no one signed up for the helpful and/or highly relevant courses that weren't, such as media management or media history. Most students planning to go into print journalism weren't reading any newspaper and usually only the fluffiest of magazines, and most broadcast journalism students weren't watching the TV newscasts that included their possible future colleagues and/or competitors. Worse, at least to me, I quickly learned that of students seriously planning to go into journalism (print, broadcast, and/or online), a far disproportionate number of them focused on sports journalism, including-it seemed-nearly all male journalism students. …