One of the unique characteristics of services is that customer participate actively in service production process.In other words, every moment is the interaction between a customer and a supplier of services, that each partplays crucial role in service- based organizations. Such models have been proposed to explain this interaction,the service profit chain model. Service profit chain model offers a relation which connects organization profit,customer loyalty and service value to the employee satisfaction, productivity and ability. In this study Servicedelivery system presented by variables such as employee satisfaction, employee loyalty, the quality of servicesprovided by employees and employee capability. In The designed model customer satisfaction considered asintermediate variables impact organizational performance in service delivery systems as well as customerloyalty.The results of the analysis of field data brokerage companies in Tehran Stock Exchange showed a significanteffect of service delivery system on customer satisfaction and loyalty. The results also showed that customersatisfaction and loyalty have significant effect on the performance of brokers that are in the Tehran StockExchange. Impact of employee satisfaction and employee capabilities on customer satisfaction has beenconfirmed. And the impact of employee satisfaction, service quality and employee capability on customer loyaltyhas been confirmed.