Broadcast Management Research Articles

Broadcast Programming and Management

George Dessart's Television in the Real World: A Case Study Course in Broadcast Management (New York: Hastings House, 1978—$16.50/8.95) Howard W. Coleman's Case Studies in Broadcast Management (New York: Hastings House, 1978—$10.75/4.95) Joseph S. Johnson and Kenneth K. Jones' Modern Radio Station Practices (Belmont, Calif.: Wadsworth Publishing Co., 1978—$12.95) Charles Clift and Archie Greer, eds. Broadcast Programming: The Current Perspective (University Press of America, 4710 Auth Place, S.E., Washington, D.C. 20023— price not given, paper) Rose K. Goldsen's The Show and Tell Machine: How Television Works and Works You Over (New York: Dial Press, 1978—$10.00) Ben Logan, ed. Television Awareness Training for New Awareness, New Decisions, New Action (Media Action Research Center, Inc., 475 Riverside Drive, New York, N.Y. 10027—$8.50, paper, including mailing) Lee Polk and Lda LeShan's The Incredible Television Machine (New York: Macmillan, 1977—$6.95) Mary Livingstone Benny, Hilliard Marks and Marcia Bo...

Book of the Month

Ward L. Quaal and James A. Brown's Broadcast Management: Radio and Television (New York: Hastings House, 1976—$16.50 with a paperback text edition available but price not given for latter).

Size and composition of broadcasting stations’ staffs

No matter how many years a person has worked in the broadcasting industry, he can only become acquainted with the organizational structure of a very limited number of stations—and his knowledge of these stations goes rapidly out of date. Although there are basic similarities in most stations—the division into programming, engineering, administrative, and sales for example— it would be unusual to find two stations with exactly the same functions, problems, and personnel. The need to know some of the variations of station organization is particularly acute among those students and others who are planning to find employment for the first time in a particular type or size of station. To assist these individuals, their teachers, and all those interested in broadcast management, the following report on some “typical” and atypical stations was prepared. Both Lawrence W. Lichty and Joseph M. Ripley earned their Ph.D. degrees at The Ohio State University, and have contributed to the Journal of Broadcasting a numbe...

AFTRA decision making

Nearly 16,000 persons in the broadcasting industry today belong to the American Federation of Radio and Television Artists. From a start, 28 years ago, with a few hundred members, AFTRA has grown to become the most common—representing talent working for the smallest stations and the largest networks—and perhaps the most powerful union associated with the broadcasting industry. Every few years AFTRA contracts relating to wages and working conditions are renegotiated. Some of these contracts cover only certain employees of a single station, while others may affect the entire industry. The way in which such contracts are negotiated are of interest to the entire industry. Of particular interest to broadcast management (and to members of AFTRA as well) is the precise manner by which AFTRA negotiators determine what demands they wish to make and then decide to accept or not accept a particular contract. The following article describes and analyzes the factors involved in preparing demands for, and resolving dif...

Syllabus for a Course in Broadcast Management

Syllabus for a Course in Broadcast Management