Mention hydrogen fuel cells, and most people envision hydrogen-powered cars as an alternative to the gas-guzzling and polluting internal combustion engine. In fact, many much smaller applications also could benefit from this nonpolluting technology. However, despite the billions of dollars being poured into the research and development of hydrogen fuel cells, few products have been commercialized. To jump-start the hydrogen fuel cell economy, Larry Bawden and Lee Arikara cofounded Jadoo Power Systems in 2001. While demonstrating their technology at a convention in 2002, an observer remarked that the creation of electricity from hydrogen seemed like magic. The company’s name grew from that comment—Jadoo means “magic” in Hindi. “We wanted a nontechnical name to brand ourselves as a provider of solutions, not another technical house,” says Bawden, Jadoo’s president and CEO. A small company with 40 workers, Jadoo searches for applications that require 100–500 watts of power (a hydrogen car, for comparison, needs 50,000–100,000 watts to give it the pep of a typical gasoline-powered car). Jadoo first targeted the cumbersome and inefficient batteries hauled around by television news crews. Television camera operators typically carry three rechargeable “brick” batteries, each weighing about six pounds and costing $500. An additional battery charger costs $1,500. According to Arikara, Jadoo’s vice president of business development, television stations spend an average of $3,500 per camera to outfit them with batteries. Further, while swapping out a dead video battery, all power stops, and critical film footage can be lost. This made the broadcast industry an ideal niche market to demonstrate that hydrogen fuel cells could do the job better and cheaper. The experts at Jadoo designed and manufactured a 100-watt hydrogen fuel cell system, called N-Gen™, to fit professional video cameras. N-Gen weighs five pounds, and it’s fueled by a two-pound hydrogen-filled canister called N-Stor™. A small reservoir retains enough hydrogen to power the cameras for up to 30 seconds while replacing an empty hydrogen canister, allowing the camera to run continuously. Rechargeable batteries lose capacity with each recharge and eventually are discarded, adding to llandfill contamination with metals such as nickel and cadmium. But fuel cells do not discharge and degrade over time. Theoretically, the metal hydride should not wear out, though in practical use it could deteriorate. The company recommends that customers return the canisters every five years so the metal hydride can be checked. A new rechargeable brick battery runs for about two hours, whereas N-Gen can last four to five hours before needing a refill of hydrogen. A brick battery takes about six hours to recharge, up to six times longer than it takes to refill an N-Stor canister. In short, television camera operators can replace three inefficient six-pound brick batteries with one highly efficient N-Gen system at a total of seven pounds. Moreover, at $2,050, the N-Gen portable power system costs about one-third less than three brick batteries and a battery charger. The CBS affiliate in Sacramento, California, is testing the Jadoo system. “We’ve had zero problems, and it delivers smooth, steady voltage far longer than any battery pack,” says Kalo Alexandra, remote systems engineer. He’d like Jadoo to reduce the size of the fuel cell and hydrogen canister and add hookups for other equipment like lights and microphones. Overall, the Jadoo system “gives every indication of sounding the death knell for brick batteries in the broadcast industry,” Alexandra says. Video engineer Dave Titchenal adopted Jadoo’s technology for his video production company in Modesto, California. His crews set up cameras and video projection equipment in large auditoriums and football stadiums, connected to outlets by hundreds of yards of taped-down electrical cords—which feels like miles when you’re on your knees taping it down. He’s replaced all those cords with Jadoo fuel cells. “It’s fabulous to know that you don’t have to be tied to a power grid,” says Titchenal.