This study investigates the influence of video streaming platforms on effective listening proficiency among English teachers and secondary school students in SMKA Tun Ahmadshah, Kota Kinabalu, Sabah. The research utilized a qualitative approach, interviewing 5 experienced English teachers and five students from Form 3 to Form 5. Among the reasons, the integration of modern technological tools was provided in the school. The theories of cognitivism and content-based learning (CBL) within the book are employed. The research focuses on these theories to explore cognitive and instructional merits of using video streaming platforms. Based on the findings, the content of video streaming platforms significantly sustains students’ engagement and motivation. At the same time, teachers comment on the content being interesting, relevant, and in multimedia format. It combines visual and auditory sense for their engagement. Among the challenges for the students was that they rely on subtitles on the video. The issue of buffering was not mentioned by the students, but it is likely to reduce their engagement. Teachers suggested that the platform content is authentic similar to that on social media, and students can receive other messages beside the expected ones. For effective teaching, the use of some features could be of help considering that buffering poses a major challenge, and some students rely on subtitles. Nevertheless, they could make the process simpler and with motivation by their utilization on the students’ part. The medium is significantly used in distance learning where it is effective since students rely on the authentic content and are engaged. Thus, the platform should be used for effective proficiency in listening with assistance from its video features. They require the employing of the platform features and adequate motivation from the participants. Keyword(s): Listening Skills, Content Based Learning (CBL), Video Streaming Platform, Cognitivism.
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