Normative sociology and phronetic social science are research programmes that aim to overcome the dead end of positivism and the obfuscating effects of cryptonormativity, promising renewed social science disciplines that engage normatively with the public. In this article, I aim to deepen our understanding of social science’s (re)turn to normativity by examining how the disciplinary aims of such programmes fare against their conception of practical reason. I consider Tariq Modood’s presentation of the Bristol School of Multiculturalism as a form of normative sociology and begin from its understanding of practical reason after Michael Oakeshott, before specifying Modood’s recommendations, also with reference to other prominent versions of normative sociology. I then show that Bent Flyvbjerg’s phronetic social science, an Aristotle-inspired programme that has received widespread attention, is a particularly useful object of comparison: it bears high proximity to the Bristol School of Multiculturalism by being contextualist, dialogical, and prising public engagement. Most importantly, it too espouses antirationalist arguments via the emphasis it places on the Aristotelian notion of phronesis (practical wisdom). I argue that Oakeshott’s and Aristotle’s insights on the character and growth of practical reason both clarify and problematize the disciplinary aims of normative sociology and phronetic social science. Thus, to develop and defend normative social science, it is necessary to address a host of resulting challenges, most centrally the following: phronesis as an intellectual virtue based on one’s disposition, character, and experience largely eludes disciplinary-level training of the kind that social scientists and political theorists have received, exercise, or provide to students.
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