Novel organic luminescent substance (3,12-bis(dibutylamine)-7,8-dicyano-5,6,9,10-tetrahydro[5]helicene; M123) was successfully synthesized and employed to prepare luminescent polypropylene (PP/M123) fibers of different cross-sectional shapes via melt spinning. For all cross-sectional shapes (circular, hollow triangular, flat, star, and W), the PP/M123 fibers were continuously spun without fiber breakage, and possessed smooth surfaces. The designed structure of M123, containing 4 butyl groups, enabled its homogeneous mixing with hydrophobic polypropylene matrix. Addition of M123 did not alter the PP melt flow through complex spinneret orifices during fiber spinning, as evidenced by rheological measurements that melt viscosities of PP and PP/M123 at different shear rates (10–10,000 s−1) were almost identical. Results from differential scanning calorimetry also confirmed homogeneity of M123 and PP matrix as the melting temperatures and crystallinities of PP/M123 fibers were comparable to those of PP fibers. By employing organic luminescent M123, the processes of additive preparation and additive/polymer compounding were simplified, and small amount of luminescent substance as 0.05 % wt. could be used to yield effective luminescence. The PP/M123 fibers exhibited yellowish green color under normal light and emitted bright green light under ultraviolet (UV) light.