AbstractThe author writes about how creativity can be applied inside and outside the workplace, to benefit individuals, and organizations. This means application of both wonder and rigor; in addition to what she terms as the 3 I's: Inquiry, Improvisation, and Intuition. In her words, within inquiry she points out that “Inquiry is the root of wisdom and the precursor of empathy.” Within improvisation, “Examples of great improvisation show up in jazz, rap, comedy, sales pitches, and scientific experimentation.” Within, Intuition, “Harriet Tubman, Albert Einstein, and Steve Jobs are examples of famous innovators and leaders who relied on and valued their intuition, coupling it with their rational intellect to make decisions.” For the book from which this article is adapted, she “interviewed 56 people with diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, and technology, to name a few—between June 2018 and August 2019. I wanted to understand how creativity manifests in their work.” She cites such examples/research from the educational nonprofit Leadership+Design (L+D), Nissan Design International, Columbia Business School professor William Duggan, Comcast Corporation, and others. The article concludes with a call to action: “Ultimately, just start. Don't make excuses; follow the bread crumbs and see where they lead you.”