Brand Websites Research Articles

Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China

This study proposes a unique framework that aids to enrich online shopping experience (psychological and monetary gains) and accelerates fast food mobile commerce (m-commerce). The extended technology acceptance model (TAM) is applied while the stimulus–organism–response (S–O–R) paradigm served as the predominant framework combined with the acquisition-transaction utility theory. This study investigates the mobile website quality, website brand equity (stimulus) influence on (PEOU) and (PU) (organism) to predict Chinese consumer intention to use fast food mobile commerce (response). A total of 936 respondents were participated while data were collected using a convenience sampling technique in China. Results reveal that all dimensions of mobile WQ (i.e., service quality, system quality, and information quality) and Website BE (i.e., brand image, perceived quality, brand association, and brand loyalty) (stimulus) significantly substantially influence PEOU and PU (organism) toward the acceptance of online fast food shopping (response). Digital Coupon Proneness (an accelerator) substantially moderates the relationship between PEOU, PU, and intention to use fast food m-commerce. Based on the assumptions of acquisition-transaction utility theory, category-specific (fast food) digital coupon proneness increase m-commerce for online fast food buying– a novel contribution of the study. Furthermore, research provides unique managerial insights for the industry to utilize the maximum potential of m-commerce in the fast-food industry.

Profiling Italian cat and dog owners\u2019 perceptions of pet food quality traits

BackgroundOver recent years, pet owners have started to demonstrate increased sensitivity toward their companion animals, which includes an increase in the attention paid towards their nutrition, seen as a way of safeguarding their pets’ welfare. The aim of this study was to identify how pet food quality traits are perceived as being the most important by dog and cat owners. To this end, a survey of dog and cat owners was conducted by means of a questionnaire distributed in pet stores and trade fairs throughout Italy.ResultsA total of 935 surveys were collected; 61.8% of which were compiled by female pet owners. The respondents were relatively homogeneously distributed between cat (30.8%), dog (39.4%), and cat and dog (29.8%) owners. A quarter of the owners (25.5%) reported to have asked their veterinarian for advice on which pet food to buy, and almost a third (30.4%) trusted the advice posted on the web sites of well-known brands. “Contains natural ingredients” was the characteristic that obtained the highest mean score (4.3 out of 5).Elderly owners (> 65 years) placed most importance on whether a product had a high price, and least on feed appearance, animal satisfaction, and stool quality. Young owners (< 35y) paid most attention to the stool quality, the percentage of protein in the feed, and the presence of recyclable packaging, and least attention to feed appearance, smell, and animal satisfaction. Feed appearance, smell, a higher cost, and certain label indications (protein content, presence of fresh meat, grain free) were mostly important among the buyers of wet pet food. Some specific differences also emerged between dog, cat, and dog and cat owners.ConclusionsIn this survey of Italian pet food buyers, the presence of “natural” ingredients was considered to be the most important indicator of pet food quality, whereas characterized by a high price was considered least important. The data obtained from this survey could be used to help pet food companies identify which pet food quality traits are perceived as important by dog and cat owners.

The Macronutrient Content of Sodium-Modified Foods Is Unchanged Compared with Regular Counterparts: An Evaluation of Select Categories of Packaged Foods in the United States, 2018

BackgroundLowering excess sodium in packaged foods is part of a public health strategy to reduce cardiovascular disease risk. Sales of foods with labeled sodium claims increased during the past decade. Yet, it is unclear whether sugars or fats were added during the reformulation of foods that might counter the benefits of sodium reduction. ObjectiveIt was hypothesized that the nutrient content of packaged foods with lower sodium label claims (ie, sodium-modified) would differ from their regular (ie, unmodified) counterparts. DesignThis cross-sectional study compared label data of 153 sodium-modified foods and 141 regular, matched counterparts within four food categories: soups, processed meats, vegetables, and savory snacks. Foods were identified by searching manufacturer websites of the top-10 brands in each category. Sodium, calories, total carbohydrate, sugar, protein, total fat, saturated fat, and potassium (when reported) were compared by labeled serving and per 100 g food. ResultsThe average amount in milligrams of sodium per serving in regular foods ranged from 162 mg for savory snacks to 782 mg for soups. Compared with regular foods, the matched lower sodium foods had significantly less sodium per serving (–95 to –387 mg) and per 100 g (–184 to –462 mg) (P<0.01 for all comparisons), except for soups per 100 g (P = 0.166), and were similar to their regular counterparts in calories, total carbohydrate, sugar, protein, total fat, and saturated fat (P>0.05 for all comparisons). Of the soups that reported potassium on the label, potassium was 244 mg/serving (P=0.004) and 139 mg/100 g (P=0.002) higher among matched lower sodium soups. ConclusionsThe similarity in macronutrient contents on the labels for sodium-modified foods and their regular counterparts suggests that reformulation did not include the addition of significant amounts of sugars, fats, or other macronutrients among major food brands in the selected categories. Potassium content and additional food categories deserve further investigation.

Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (P-A-D) model

PurposeDrawn from the P-A-D approach, the purposes of this study are (1) to investigate the impacts of website attributes on emotional branding process, and (2) to examine the mediating effects of three affective dimensions of pleasure, arousal and dominance on behavioral response towards the fashion brand website.Design/methodology/approachBy employing the quantitative approach of survey method, data were collected in the US and a sample of 220 participants was used for the analysis. Structural equation modeling analysis was conducted to identify hypothesized relationships in the research model.FindingsFashion brand website attributes were found to influence consumer affective experiential states and behavioral responses on emotional branding. Specifically, the mediating effects of the dominance and arousal dimensions were of interest to predict the pleasure dimension, leading to a positive response towards the brand. Positing arousal and dominance as predictors of the degree of pleasure on brand website were accentuated in emotional branding.Originality/valueThis study signifies the role of affect in the emotional branding on websites. Given the academic and practical significance of emotional branding on websites, the findings of the current study provide insights into fashion brands through making possible a fuller understanding of the underlying process of building emotional branding and of how to embed it into consumers' minds when they experience the fashion brand website.

PENGARUH CITRA MEREK (BRAND IMAGE) DAN KUALITAS WEBSITE (WEBSITE QUALITY) TERHADAP KEPUTUSAN PEMBELIAN (PURCHASE DECISION) MELALUI KEPERCAYAAN (E-TRUST) SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN E-COMMERCE ZALORA.CO.ID DI KOTA SEMARANG)

Competition in online business via e-commerce that more tight makes the e-commerce companies need to increase consumer decisions to buy products, in order to be able to survive and continue to get profit. This research was conducted with aim of examine Brand Image and Website Quality on the purchase decision through e-trust as an intervening variable. This research is quantitative study that uses explanatory research methods or explanative types. The sampling technique uses Purposive Sampling approach. Where the population is all Zalora.co.id consumers in Semarang City, while the sample is 100 Zalora.co.id consumers with certain criteria carried out. The technique of collecting data using questionnaires. The analysis used in this study is linear regression analysis using SPSS 21.0 for Windows software and mediation test (sobel test) to test the mediating effect of intervening variables. Based on the results of this research indicate that Brand Image and Website Quality has a partial and simultaneous effect on e-trust, which when they together with Website Quality it has the greatest influence on e-trust. In addition, Zalora.co.id also has to improve the quality of its website by making an attractive website appearance, increasing the confidence of website users to trust the information provided by the website, the effectiveness and suitability of information added on the website, security in providing personal data, and make it easier for websites to communicate with companies, Zalora.co.id, so this will increase trust, which in turn increases Zalora.co.id's consumer purchasing decisions.Keywords: Brand Image, Website Quality, E-Trust, and Purchasing Decisions.

The Phantom Decoy Effect on Hotel Room Selection: Impact on choice and perception

When faced with two similar alternatives, customers struggle to choose one. The concept of a phantom decoy, an attractive but unavailable alternative in the list of choices at the final purchasing stage, may help customers make the choice that best serves the customer and the hotel. Hotel rooms are not always available due to popularity or renovation. In this study, a 2 × 2 experiments was designed to investigate whether a phantom decoy would influence the decision-making behavior of people when they choose hotels, and to test the satisfaction between booking a hotel room using an online travel agent (OTA) and the hotel brand website. Reactance theory and attribution theory were confirmed when a phantom decoy was added to customers’ choice sets.

Do tobacco industry websites target content to specific demographic groups?

BackgroundPrior research has not examined whether tobacco brand websites vary content based on audience demographics. This study explored whether marketing content on tobacco brand websites varied by user ethnicity, gender or age group. MethodsParticipants (n = 32) were adult smokers, representing equal numbers of eight demographic groups: user ethnicity (Non-Hispanic White, Hispanic, African American, Asian), gender (women, men) and age (age 21–35, age 36+). This study examined 12 tobacco brand websites representing four tobacco product categories (cigarettes, cigar/cigarillos, smokeless tobacco, and e-cigarettes). From January 2016 to January 2017, participants coded websites for themes, interactive activities, and links to social media sites (n = 874 website visits). Logistic regression was used to analyze observed content by participant ethnicity, age and gender. ResultsAll themes, all interactive activities and all links to social media were observed at least once for each demographic category. Male participants were more likely to observe Harm reduction themes, while female participants were more likely to observe Promotion themes. Older participants were more likely to observe website features allowing them to select music, and request coupons. Compared to Non-Hispanic White participants, African American participants were more likely to observe links to social media sites. ConclusionTobacco brand website content varied across ethnic, age and gender groups. These findings suggest that other factors, such as tobacco use behaviors, may influence marketing strategies participants recall or find appealing. The findings from this study can inform future regulatory activities and communication strategies aimed at countering pro-tobacco content online.

Factors Propelling the Adoption of Internet Banking: The Role of E-Customer Service, Website Design, Brand Image and Customer Satisfaction

In recent years, technology adoption has been seen as a critical and distinct topic in e-commerce research. Looking at the challenges in technology adoption faced by banking sector of Pakistan, this study examined the effect of website design, customer service and brand image on customer's intention to adopt internet banking. Additionally, customer satisfaction is integrated in theoretical framework as a mediating variable. The data for this study was collected from internet banking users. Structural equation modelling (SEM) has employed to evaluate the hypothesised relationships. The results of this study revealed that the adoption of internet banking in Pakistan is motivated by a set of specific factors (i.e., website design, e-customer service, customer satisfaction and brand image). Practically, these results will help policy makers to understand critical factors that influence on customer's intention to adopt internet banking in Pakistan. Finally, limitations and future research directions have been discussed.

The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction

The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction

The Representation of Luxury Brand's Talent Management on Corporate Web Pages as a Communication Vehicle: Comparative Assessment of Luxuries

In today's new communication environment, the concept of talent management emerges in providing competitive advantage and rendering the brand sustainability. With the developments in internet-based applications, corporate web pages take their place as an effective tool in the communication process between the developments seen in internet-based applications and the communication process between brand and talent. It is noteworthy that the talent management process, which can establish a synchronization with the nature of the luxury brand, is also present in the luxury brands, which adapted late to the internet environment. In this study, formed on the basis of the fact that official web pages act as a bridge between brand and talent, the reflections of the talent management process on the web pages have been examined. The report entitled "2019 Global Powers of Luxury Goods," was used to identify the brands worked with. The sharings aimed at talent management on the web pages of LVMH, The Estée Lauder and Richemont, which are the first three brands in the luxury brand rankings, were examined for a month, between August 01-31, 2019. The descriptive tablesin Burcu Öksüz's (2011) study entitled "A Research on the Use of Corporate Web Sites in E-Recruitment Process and a Research on the Subject," were utilized in the evaluation. As a result of the evaluation, the concepts of 'talent' and 'career," attract attention in each brand's presentation, which includes sharings aimed at talent management. The stages of the talent management process (such as find, retain and develop talent) are available on each brand's website. It is possible to say that the training programs aimed at improving talent and the elements of the institutionalization of the talent and creating loyalty to the institution appear on the web pages of each brand with relative differences.

RE- BRANDING: Study on the repositioning of Banco Intermedium (Banco Inter)

This study addresses the brand repositioning of Banco Intermedium. The objective of the study was to understand what the brand positioning was like for some years and how it has been working its repositioning since 2017. We also seek to investigate how the repositioning contributed to the improvement of the institution's image and performance in the marketplace. As a methodology, secondary data searches were adopted through the Internet, through the brand's websites and online social networks, and as a method for obtaining primary data, interviews were conducted with clients, and with a branding specialist and employee of Banco Inter, in order to understand the internal and external perception of the brand.

Brand Spreading Path of City Convention and Exhibition Under New Media—Take Guiyang “Big Data Expo” as an Example

With the rapid development of domestic exhibition industry, many cities are actively building their local exhibition brand and establishing a core competitive position. At the same time, the development of new media technology also provides a broad space for exhibition brand promotion. This paper is based on the relevant concepts and theories of new media communication, starting with the characteristics of new media communication, analyzing the dissemination path requirements of exhibition brand under new media, propose using big data, brand website and virtual community as effective ways of brand communication of exhibition, and taking Guiyang Big Data Expo as an example, the dissemination path of exhibition brand in the new media era is explored.

The Effect of Website Quality and Brand Image on Consumer Purchase Decisions with Trust as an Intervening Variable (Case Study at Bukalapak.com)

This study aims to analyze the effect of Website Quality and Brand Image on Consumer Purchase Decision with Trust as Intervening Variable (Case Study on Bukalapak.com). The object of research used is Bukalapak.Com customer as many as 100 respondents. While the determination of the sample using purposive random sampling technique. The analytical technique used is Structural Equation Modeling (SEM). The result of analysis in this research shows that (1) website quality has positif and significant effect on purchasing decision, (2) Brand Image has positif and significant effect on purchase decision, (3) Trust has a positif and significant effect on purchase decision, (4) website quality has positif and significant effect on trust, and (5) Brand image has positif and significant effect on trust. Keywords : E-Commerce, website quality, brand image, trust, purchase decision. DOI : 10.7176/EJBM/11-28-09 Publication date :October 31 st 2019

Use of Culture in the Website Brand Management of Kentucky Wine Producers

Digital and social media offer new opportunities for communication for brands, producers, and their stakeholders, especially for local producers with limited access to multiple industry-related marketing and communication resources. This study examines the digital brand management practices presented on the websites of Kentucky wine producers. The study analyzed all available Kentucky wine websites during the length of the study (2013-2015) with emphasis on the use of culture in the brand messaging. Cultural symbols were identified as the primary associations adopted by Kentucky wine brands for differentiation and recognition. Kentucky wine producers employ a combination of local, unique, international wine community, and cultural consumption symbols to create distinct brand messages. Not only did brand management strategies encourage wine purchases, but also winery visits for wine tasting and on-site purchases, interpreted as cultural rituals (practices that create and/or reinforce meanings associated with specific cultural symbols) for this report. The study extends research on the use of culture in digital brand management, the employment of cultural rituals for brand messaging, and the use of digital communication channels for small organizations in competitive creative, crafts, and cultural industries (industries where value is derived from the product’s cultural importance rather than economic benefit).

Vita

This project involved an overview of the considerations one would need to make in order to market and brand a food reactivity testing company that provides an easy way to get food reactivities tested and gives consumers the right tools to maintain their new diet after they get their results. This was accomplished through extensive research into food reactivities, at-home medical testing kits, diet programs, a target market, competition, branding, UX and UI design within food reactivity testing companies, and general design concepts. The final results included a logo and brand identity, package design, publication design, advertising, and application and website design.

Internet Alcohol Marketing Recall and Drinking in Underage Adolescents

ObjectiveEvidence suggests that adolescents are exposed to alcohol marketing in digital media. We aimed to assess recall of Internet alcohol marketing and its association with underage drinking. MethodsNew England adolescents age 12 to 17 years (N = 202) were recruited from a pediatric clinic. Subjects completed an online survey assessing: 1) general simple recall of Internet alcohol marketing and 2) image-prompted recall of specific Internet alcohol marketing channels (display ads, commercials, brand websites, and brand social media pages). Cross-sectional associations between recall (simple and image-prompted) and ever-drinking were each assessed in regression analysis adjusting for age, gender, race, parent education, ever-smoking, media use, sensation-seeking, peer/parent drinking, parent monitoring/responsiveness, and parent Internet monitoring. ResultsIn this sample (Mage = 14.5 years; 55% female; 89% white; high parent education), 20% reported ever-drinking and 87% recalled Internet alcohol marketing. Of the latter, 67% recalled display ads, 67% Internet commercials, 5% websites, and 5% social media pages. In logistic regression, higher simple Internet alcohol advertising recall was independently associated with higher odds of ever-drinking for simple (adjusted odds ratio: 2.66 [1.04,6.83]) but not for image-prompted recall. ConclusionsDespite controlling for potential confounders, simple recall of Internet alcohol marketing was significantly associated with underage drinking whereas image-prompted recall was significant only in bivariate analysis, likely due to small sample and a more limited range of specific channels assessed than those accessed by adolescents. Further longitudinal studies using image-prompted recall and capturing a broader range of internet platforms could be used to better understand adolescent engagement with alcohol marketing and guide policy and prevention efforts.

Dialogic features of brand South Africa’s website and tourists’ intentions to visit

PurposeDespite the recognisable importance of nation brand websites, they have seemingly not been the focus of dialogic communication interrogations of marketing and communications scholars. This paper is one of the initial attempts to address such research lacuna. The paper aims to examine the dialogic potential of the Brand South Africa website and its effect on the country’s image, as well as the impact of this image on consumers’ (tourists) visiting intentions.Design/methodology/approachDrawing from the dialogic communication and impression management theories, the authors applied partial least squares structural equation modelling (PLS-SEM) to analyse data solicited from 672 participants via an electronic survey.FindingsThis paper demonstrates that the dialogic communication principles of the Brand South Africa website have positive influences on the image impression of South Africa. Country image impression was also found to have a significant effect on intentions to visit.Practical implicationsThis study is of potential benefit to researchers, government agencies and those responsible for nation branding.Originality/valueThis study contributes to marketing and tourism literatures, by drawing on theories of dialogic communication principles and impression management, to fill the gap regarding the effect of nation brand websites on country image impression and visiting intention of consumers (tourists).

Exploiting the "video game craze": A case study of the tobacco industry's use of video games as a marketing tool.

BackgroundVideo games have grown in popularity since the 1970s, and tobacco imagery is present in a substantial subset of games, including those oriented to youth. Much like exposure to tobacco content in films, exposure to tobacco content in video games may influence smoking uptake and use; however, the tobacco industry’s role in facilitating or promoting the use of tobacco imagery in video games is unclear. We explored the industry’s interest in and use of video games to market their products to youth and young adults.MethodsWe retrieved and analyzed archival tobacco industry documents. We supplemented information from the documents with current and archived versions of several brand and corporate websites and one website containing user-supplied information on video games.ResultsTobacco companies recognized the youth appeal and marketing potential of video games as early as 1980. Initial marketing ideas included incorporating video game themes into product packaging and design. More fully realized plans focused on incorporating video games into product promotions in bars, as a high visibility way to attract younger patrons and increase long-term marketing opportunities by generating names for tobacco company direct-marketing databases. Tobacco companies also incorporated video games into in-home product promotions, primarily as components of brand websites, in order to enhance brand image and generate repeat website traffic. A similar desire to attract and keep visitors led to discussions about the inclusion of video games on corporate youth smoking prevention websites, although only one company, Lorillard, followed through.ConclusionsVideo game players are an attractive target market for tobacco companies. Video games, as used by these companies, facilitate consumer engagement with particular tobacco brands or particular corporate messages. Eliminating the use of video games as a promotional vehicle may require limiting tobacco marketing in both physical and online environments.

Success of Social Media Marketing Efforts in Retaining Sustainable Online Consumers: An Empirical Analysis on the Online Fashion Retail Market

This research examines the overall performance achievement of social media marketing (SMM) in Bangladesh by determining whether social media is successful in creating brand consciousness (i.e., brand preference, brand attachment, brand association, and brand loyalty) toward online consumers, which in turn may lead to buying commitment. In total, 564 Bangladeshi consumers were surveyed to monitor their responsiveness toward social media-aided motivations. We selected the online buying environment in Bangladesh, which is an emerging market established less than one decade ago. We specifically choose the entire local fashion industry as our target market, excluding the websites of international fashion brands operated overseas. We used the holistic concept of the five aspects of SMM, namely, interaction, entertainment, customization, electronic word of mouth (eWOM), and trendiness. Moreover, we statistically calculated the performance of social media through the consequences of five measures, namely, brand loyalty, brand preference, brand attachment, brand association, and buying commitment. We used regular linear multiple regression, correlation, and descriptive statistics to obtain statistical results. The study found strong evidence that SMM efforts (SMMEs) of the local Bangladeshi fashion industry are successful in establishing consumer attachment and preference. However, they fail to secure committed buyers when the measurement scale is below 50%. In line with the results of previous studies on consumer loyalty, our results demonstrate that SMMEs fail to create committed buyers. Lack of loyalty and association drive consumers to become uncommitted buyers.

"Richter sind ja auch nur Menschen." Eine Analyse der Medienwirkungen auf Strafrichter/-innen unter besonderer Berücksichtigung der Onlinemedien

This paper explores media effects on German Criminal Court judges in the age of online communication. Based on the concept of reciprocal effects, which assumes that mass media exert relatively strong effects on the protagonists of coverage, we conducted ten qualitative interviews with judges to explore their consumption, perception, and processing of media content. Findings show that judges strongly followed media reports on their trials, including websites of established journalistic media brands, whereas social media were widely neglected. Media content was mostly criticized and assumed to have relatively strong impact on third persons. Consequently, judges tended to feel anger and loss of control. On a behavioral level, we found situations in which the media can have an impact on a judge’s trial conduct and sentence. These findings point to a collision between the logics of media and criminal trials, which sheds negative light on the mediatization of justice.