Brand Reputation Research Articles

Product Quality Improvement through Effective Operational Management

Purpose: This study explores the impact of advanced technologies and strategies on supply chain optimization within operational management, aiming to understand how AI, ML, IoT, blockchain, effective inventory management, supplier relationship management, risk management strategies, and sustainability practices enhance supply chain performance. Research Design and Methodology: The study uses a qualitative research design, including semi-structured interviews with supply chain experts from various industries and document analysis. The thematic analysis identifies patterns and themes, offering a detailed understanding of factors contributing to supply chain optimization. Findings and Discussion: The study reveals advanced technologies significantly improve demand forecasting accuracy, real-time decision-making, and supply chain transparency. Strategies such as JIT, Lean Inventory, EOQ, and VMI optimize inventory levels and reduce costs. Strong supplier relationships and robust risk management strategies enhance supply chain resilience and agility, while sustainability practices lead to cost savings, improved brand reputation, and regulatory compliance. The findings support the hypothesis that technological integration and strategic management enhance supply chain performance, aligning with the resource-based view and dynamic capabilities theories. Implications: This research provides insights for businesses seeking to optimize their supply chains. It highlighting the need for a holistic approach integrating technological solutions with human and organizational factors. The findings offer practical guidance for implementing advanced technologies and strategies, contributing to scientific understanding and practical applications in supply chain management.

Sustainable Brand Reputation: Evaluation of iPhone Customer Reviews with Machine Learning and Sentiment Analysis

Brand reputation directly influences customer trust and decision-making. A good reputation can lead to greater customer loyalty, commitment, and advocacy. This study aims to understand the effects of brand reputation on customer trust and loyalty and to determine how brands can protect their reputation. This study, which was conducted on the iPhone 11 sample by obtaining statistical data from customer reviews, can be adapted and used by researchers and companies that want to measure brand reputation. In this study, customer reviews for the iPhone 11 phone on the Trendyol e-commerce site, the largest e-commerce platform in Turkey, are analyzed using sentiment analysis and machine learning methods. While 85 percent of customers are satisfied with the iPhone 11, 13 percent are dissatisfied with it. The neutral comment rate of 2 percent indicates that some customers do not express a clear positive or negative opinion about the product. In the comments of customers who bought the iPhone 11, there are those who express satisfaction with the quality, technical features, performance, and price/performance ratio of the product, as well as those who express significant complaints about delivery, quality, price, and customer service. Neutral comments generally focus on the product itself, price, quality, shipping, and packaging, and make informative evaluations. A sustainable reputation is based on the extent to which an organization embraces ethical principles, social responsibility, and sustainable practices throughout its operations and business relationships. Brands can improve, protect, and increase their brand reputation by considering and analyzing the thoughts and feelings of their customers. For this, they should develop policies and strategies to reinforce their strong features and improve their faulty and deficient features.

Brand Reputation on Brand Performance in Surplus Indonesia

The research presented here uses the Indonesian Surplus case study to examine how brand reputation affects brand performance. The study employed a quantitative descriptive methodology with one hundred respondents—a proportion of men and women—dispersed around Jakarta. Using the Surplus Indonesia application, respondents who have bought goods from partners throughout the research period of July to December 2023 are the target audience for purposive sampling. Partial Least Square is used in the data analysis approach (PLS). Smart PLS version 4 was the data analysis tool that was implemented. Questionnaires in the form of Google Forms were distributed to respondents using a Likert scale with a range of one to five. The study's findings demonstrate that brand reputation significantly and positively affects brand performance. The research's management conclusion is that Surplus Indonesia's existence can function as a platform to assist small, medium, and large enterprises in the economy in managing food that is fit for human consumption.

Analysis of neural networks in text sentiment

The proliferation of digital media and online platforms has led to a significant increase in the production and distribution of textual data. Consequently, the study of text sentiment analysis has emerged as a crucial area of research within the domain of natural language processing. The objective of sentiment analysis is to detect and categorize emotional inclinations in text, which has substantial practical importance in comprehending public sentiment, monitoring brand reputation, and other related areas. This research does a comprehensive investigation of the utilization of neural network models in text sentiment analysis using literature review methods. It examines the difficulties encountered and the approaches employed to overcome these difficulties. The research encompasses the fundamental principles and techniques of text sentiment analysis utilizing neural networks, as well as the utilization of convolutional neural networks (CNN), recurrent neural networks (RNN)/long short-term memory networks (LSTM), attention mechanisms, and pre-trained models in the field of sentiment analysis. Furthermore, this study delves into the complexities associated with data noise, the interpretability of models, the analysis of long text and multimodal sentiment, as well as the utilization of transfer learning and domain adaptation techniques. The study's importance is in establishing a theoretical basis and practical recommendations for the advancement of sentiment analysis technology, particularly in enhancing model precision, comprehensibility, and range of applications, thereby delivering useful insights.

The Role of Advertising Campaigns on Social Media in Enhancing Brand Reputation (Case Study of Telecommunications Companies in Saudi Arabia)

The Role of Advertising Campaigns on Social Media in Enhancing Brand Reputation (Case Study of Telecommunications Companies in Saudi Arabia)

Restaurant experience, brand equity, and brand reputation of specialty restaurants in Calabarzon region: Basis for restaurant branding framework

Restaurant experience, brand equity, and brand reputation of specialty restaurants in Calabarzon region: Basis for restaurant branding framework

The Influence of User-Generated Content on E-Commerce Sales: A Meta-Analysis

User-generated content (UGC) has become a common element of e-commerce platforms, with customers increasingly depending on reviews, ratings, and other kinds of UGC to make purchase choices. While the effect of user-generated content (UGC) on e-commerce sales is generally acknowledged, its quantity and consistency are still debated. This meta-analysis combines data from previous research studies to give a full knowledge of the link between user-generated content and e-commerce sales. Using a variety of empirical research and theoretical frameworks, we investigate the implications of UGC qualities, platform features, and contextual variables on e-commerce revenue success. Our findings provide useful insights into the elements that influence the effect of user-generated content on sales, such as product category, brand reputation, and customer characteristics. Furthermore, we highlight gaps in the current literature and offer future study directions to help us better understand the complicated interaction between user-generated content and e-commerce purchases.

Tantangan Dan Peluang Implementasi Good Corporate Goverance Di Usaha Kuliner Dapur Bestie: Perspektif Stakeholder

This research aims to explore the challenges and opportunities of implementing Good Corporate Governance (GCG) in Dapur Bestie, a culinary business, from the stakeholders' perspective. Through a combination of surveys, interviews, and document analysis, we gained insights into the factors influencing the company's GCG practices. The findings indicate that Dapur Bestie faces challenges such as stringent regulations, resource constraints, supply chain complexity, and resistance to change. However, there are significant opportunities to strengthen GCG practices, including enhancing brand reputation, operational efficiency, and stakeholder engagement. The integrity of GCG practices within the organizational culture is identified as key to long-term success. This research suggests strategic steps that Dapur Bestie can take to reinforce their GCG practices, considering the company's vision and the expectations of all involved parties. It is hoped that sustained efforts to improve GCG will yield long-term benefits for the company and society at large.

Awal Mula Bisnis Waralaba Amerika di Indonesia dan Perkembangannya Hingga Kini

This research discusses the history, development, and influence of the American franchise business in Indonesia. The first American franchise to enter Indonesia was Kentucky Fried Chicken (KFC) in 1979, paving the way for many other American brands. This study uses a qualitative approach with literature review and in-depth interviews with industry players to obtain a comprehensive picture of the evolution of franchise businesses in Indonesia. The results show that American franchises have grown rapidly due to stable economic growth, an increasing middle class, and lifestyle changes favoring convenience. Government support through adequate regulations has also encouraged this growth. However, challenges such as intense competition, adaptation to local tastes, and regulatory issues persist. Despite these challenges, American franchises remain appealing due to their strong brand reputation and proven business systems. The research concludes that American franchises have significantly transformed and continue to play an important role in Indonesia's economy, with substantial potential for future growth.

Development Of Competency Standard For Creating Environmental Product Declarations (EPD) To Enhance Brand Reputation

The development of competency standards for creating Environmental Product Declarations (EPDs) is crucial for enhancing brand reputation by ensuring accurate, reliable, and internationally compliant environmental reporting. This study aims to systematically develop and validate these standards to support sustainable business practices, employing a qualitative approach using the Gall and Borg model and the Regional Model Competency Standards (RMCS) framework. The research clarifies development requirements, confirms systems and regulations, identifies potential issues, explores relevant data, and formulates and validates competency units. The results highlight a comprehensive process that emphasizes the application of sustainability principles, appropriate use of technology, and collaboration with stakeholders to ensure transparency and accuracy in environmental impact reporting. Additionally, the study developed a model illustrating the alignment of competency standards with industry SOPs, curriculum, and modules, effectively structuring competency development. The study concludes that companies implementing these standards can produce better and more transparent EPDs, critical for building consumer trust and loyalty. By aligning industry needs with educational outcomes, the standards bridge the gap between theoretical knowledge and practical application, demonstrating a commitment to sustainability and significantly enhancing brand reputation.

The Effect of Social Media Influencers on Brand Trust and the Moderating Role of Brand Reputation on Brand Commitment and Brand Loyalty

Firms need help retaining and attracting new customers in the prevailing competitive era. Therefore, besides other strategies, they have started using social media influencers to enhance their brand image and trust. Given its importance, the study has examined the impact of social media influencers (expertise, authenticity, attractiveness, and homophily) on brand trust. It also examined the effect of brand trust on brand commitment and loyalty. The study also examined the moderating effect of brand reputation on brand commitment and loyalty. The study collected data from Karachi’s social media users. The study found that the social media influencer’s expertise and homophily positively affect brand trust. Social media influencer authenticity and attractiveness insignificantly affect brand trust. Brand trust promotes brand commitment and brand loyalty. Brand reputation significantly moderates brand trust and brand commitment. However, brand reputation insignificantly moderates brand trust and brand loyalty. We recommend that firms select authentic and attractive influencers while selecting social media influencers. We also suggest that firms confirm that their recruited social media share entertaining content and keep the followers engaged. Brand trust promotes brand commitment and brand loyalty. Therefore, we suggest that firms focus on increasing brand trust through adequate marketing strategies.

Impact of health insurance literacy, brand reputation, and risk attitude on intentions to purchase private health insurance policy

Purpose: To investigate the mediation effect of health insurance providers’ brand reputation (BR) on health insurance literacy (HIL) and intentions to purchase (IP) while assessing the moderated mediation effect of risk attitude towards health Insurance (RAHI). Methods: The study design is cross-sectional and quasi-experimental. The adapted questionnaire, which consisted of 20 items, was sent to respondents with the help of online surveys. A total of 229 complete respondents were analysed with the help of IBM SPSS V.23 and Andrew Hayes’ Process Macro 4.2, Model 7 for moderated mediation analysis. Results: RAHI, HIL, and BR are significant determinants of customers’ intentions to buy health insurance, affecting insurance providers’ marketing and communication strategies. RAHI is found to play a moderating role in health insurance literacy’s effect on insurance purchase intentions through brand reputation with a moderated mediation index of (B = −0.12, 95% CI = −0.21/−0.04). Conclusion: This study underscores the pivotal role of HIL in shaping the BR of private insurance providers and, consequently, influencing individuals’ IU private health insurance plans. Originality: This study's unique contributions are twofold to the body of knowledge; firstly, it highlights the BR’s mediating role on HIL and IP; secondly, it proves the moderated-mediation effect of RAHI on HIL’s influence on IP through BR. Practical Implications: Health Insurance providers shall take active measures to improve the HIL of potential customers with a focus on reducing the perceived risk. At the same time, measures should be taken to improve the brand reputation as it enhances the effect of HIL on IP.

Online faith-holder communities in crisis: proposing and testing a dual-challenge model

PurposeThough current literature has started to recognize the significant role that online faith-holders play in the context of brand reputation crises, extant research lacks a theoretical framework to explain the process in which online faith-holders endure the harm in brand reputation while collectively rebuilding the reputation. We propose and test a dual-challenge model for a more systematic understanding of faith-holder communities in brand reputation crises.Design/methodology/approachFocusing on collective-level communication activities, we quantitatively compared the volume, valence and variance of a faith-holder community’s communication (441,611 posts by 3,228 fans over 14 days) before and after a brand reputation crisis.FindingsOur longitudinal data demonstrated that the crisis was a significant threat to group sentiment and cohesion. Nevertheless, the community was highly resilient and adaptive. Their emotions quickly recovered, and they promptly restored group cohesion and coordinated crisis response efforts after the crisis.Originality/valueThis study challenges the traditional assumption that online users are independent, static and reactive during brand crises. Instead, it conceptualizes online faith-holder community as a connected, proactive and dynamically adaptive group in crisis situations. This dual-challenge model highlights the importance of internally fostering collective resilience while externally coordinating crisis responses in a faith-holder community.

The Influence of Social Media Marketing , Product Quality and Price Perceptions on Purchasing Decisions for Some Skincare Products

There are several common problems in the beauty industry related to these variables. In social media marketing, the level of competition is very high, with many brands vying for consumer attention. Small brands may struggle to stand out among the big brands. Products that don't suit a consumer's skin type or concerns can lead to negative experiences and damage a brand's reputation. Consumers' experiences influence their reviews and recommendations, which can have a positive or negative impact on the company (Susanti & Gunanto, 2022) .This research aims to identify the influence of social media marketing, product quality, and price perceptions on purchasing decisions for Somethingnc skincare. The sample was determined using a purposive sampling technique with a total of 100 respondents. The validity and reliability of the questionnaire were tested using the SPSS 23 tool. The results of this research show that social media marketing, product quality, and price perceptions have a significant positive influence on purchasing decisions.

Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility

Purpose: The aim of the study was to examine the Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that strategic marketing plays a crucial role in promoting environmental responsibility and Corporate Social Responsibility (CSR) within organizations. The studies reviewed highlight the effectiveness of various marketing initiatives, such as green marketing strategies, cause-related marketing campaigns, and integrated communication approaches, in fostering positive consumer perceptions, enhancing brand reputation, and driving sustainable business practices. By prioritizing credible and transparent communication about CSR initiatives, businesses can strengthen stakeholder relationships, build trust, and differentiate themselves in the marketplace. Unique Contribution to Theory, Practice and Policy: Stakeholder Theory, Relationship Marketing Theory & Diffusion of Innovation Theory may be used to anchor future studies on Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility. Integrated marketing communication (IMC) that incorporates sustainability messages across all touchpoints is essential for promoting environmental responsibility and CSR effectively. Organizations should ensure that their communication strategies are consistent, transparent, and aligned with their sustainability goals. By integrating sustainability messages into marketing campaigns, product packaging, corporate websites, and social media channels, businesses can reinforce their commitment to sustainability and build trust with consumers. Businesses should actively engage in advocacy efforts to promote supportive policy frameworks that incentivize and reward sustainable practices. By collaborating with policymakers, industry associations, and non-governmental organizations, organizations can influence the development of policies that facilitate the transition towards a more sustainable economy.

Cost of Quality Management: Encouraging Business Leaders to Manage and Invest in Quality Enhancement

The quality management is a complex set of constant activities aimed at improving the quality of products and services, regularly evaluating and monitoring it, preventing defects, limiting and reducing malfunctions, and correcting production defects before and after the sale of goods. Ineffective quality management leads to such problems as product returns, claims, replacement or repair, loss of customer base, damage to brand reputation, etc. This paper aims to analyze advanced strategies, methodologies, methods and tools for effective control of quality management costs, ways and means of their strategic integration into the practice of business quality management, emphasize the importance of optimizing the cost of quality management in enterprises. The proposals developed in this article are demonstrated on the example of the woodwork division of MEKKERA (MDM), a subsidiary of the HASNAOUI Group in Algeria. An approach represented in the article combines qualitative and quantitative methods. Qualitative data collection involved semi-structured interviews with four company managers, processed using NVIVO software. The purpose of these interviews was to understand the reasons that led the company to include the evaluation of the Cost of Quality in its quality objectives for 2023, as well as the perspectives and goals aimed for by the company in this initiative. A Quantitative analysis relied on secondary data from the company’s database: direct quality costs were calculated using the P-A-F and Ferrebœuf models, prevention and detection measures’ effectiveness and production process performance were evaluated; key performance indicators for indirect quality acquisition costs were defined. Findings revealed the company exceeded set thresholds for internal and external failure costs, necessitating improvements. Ishikawa method identified causes, and corrective actions were proposed using Failure Mode and Effects Analysis (FMEA).

Measuring the impact of CSR initiatives on brand reputation and consumer behaviour

Measuring the impact of CSR initiatives on brand reputation and consumer behaviour

Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Online Kosmetik Perawatan Wajah Skintific

Brand image is important for a product, with a good brand image, it can influence consumer preferences to make purchasing decisions. However, at this time, brand reputation is not the main factor for consumers when considering purchasing beauty products. This study aims to determine the effect of brand image on online purchasing decisions for Skintific facial care cosmetics. This research method uses a quantitative approach with a survey method. Data was collected through questionnaires distributed to 96 respondents with a sampling method in the form of nonprobability sampling with a purposive sampling technique. Based on the simple linear regression test, the significance value of the X and Y variables is 0.000 <0.05. In the T test, the significance value is 0.000 <0.05 and the t value is 10.328> t table 1.98552, so it can be concluded that Ha is accepted and Ho is rejected. In the determination coefficient test, the coefficient of determination is 0.532, which means that the influence of brand image contributes 53.2% to the online purchasing decision for Skintific facial care cosmetics, while the remaining 46.8% is influenced by other variables not examined in this study. The results showed that brand image has a positive and significant influence on online purchasing decisions for Skintific facial care cosmetics.

Marketing Signals Influencing Consumer Trust in Online Purchase Context: An Empirical Paper

Consumer trust is crucial in online purchase decisions, particularly for luxury goods as it involves few risks such as authenticity status, information asymmetry and the nature of online shopping which is absence of feel and touch. Based on signaling theory, this study aims to analyze four factors known as marketing signals which are brand reputation, online reviews, money-back guarantee and site aesthetics on consumer trust in the context of online purchase of personal luxury goods. Using SPSS and AMOS, this study analyzed 214 data collected from consumers in Malaysia who intend to purchase or has experience purchasing personal luxury goods online through either one of various online platforms such as official brand website, third-party platforms and social media commerce. The results from the analysis showed that brand reputation and online reviews positively and significantly influence consumer trust. However, money-back guarantee and site aesthetics were found to have non-significant influence on consumer trust. Luxury marketers must ensure to build strong brand reputation in order to gain consumer trust to purchase online. In addition, luxury marketers can also consider incorporating online reviews in their own unique way to enhance consumer trust while maintaining the luxury identity online.

ЗАРУБІЖНИЙ ДОСВІД КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ

In today's dynamic business landscape, the concept of social responsibility has gained prominence, prompting enterprises to reassess their roles and responsibilities in society. This article undertakes a thorough examination of the definitions of social responsibility proposed by a multitude of authors and scholars. By synthesizing these perspectives, we aim to provide a nuanced understanding that guides enterprises in their pursuit of ethical, sustainable, and socially impactful practices.The primary objective is to comprehensively investigate the relationship between Corporate Social Responsibility (CSR) initiatives and business performance across various industries and geographic regions. Specifically, the article aims to achieve the following: Analyze the Effectiveness of CSR Practices: The article seeks to assess the effectiveness of different CSR initiatives undertaken by businesses. Measure Financial and Non-Financial Performance Metrics: The study will evaluate the impact of CSR initiatives on both financial performance indicators (e.g., revenue, profitability, stock performance) and non-financial metrics (e.g., brand reputation, customer loyalty, employee satisfaction). Assess Stakeholder Perceptions and Expectations: Understanding the perspectives of key stakeholders, including consumers, investors, employees, and regulatory bodies, is crucial in evaluating the effectiveness of CSR initiatives. Explore Industry and Regional Differences: Business environments vary significantly across industries and geographic regions, leading to diverse approaches to CSR adoption and implementation. Identify Opportunities and Challenges: examine the challenges and limitations associated with CSR implementation. This article provides actionable insights for businesses to leverage CSR initiatives effectively. By aligning CSR practices with stakeholder expectations, leveraging industry insights, and addressing associated challenges, companies can foster sustainable business practices. This not only optimizes business performance but also contributes positively to society. Integrating CSR into corporate strategies emerges as imperative for driving long-term success and societal impact, highlighting the importance of responsible business practices in today's dynamic landscape.