Brand Price Research Articles

The Effects of Brand Awareness and Price Promotion on Purchase Intention

The purpose of this study was to explore the impacts of brand awareness, price promotion, and impulsive buying traits on Taiwanese high mountain tea purchase intentions. A quota sampling design was employed to collect information. A total of 700 questionnaires were distributed to 10 tourist areas in Alishan Township, Chiayi, Taiwan (70 questionnaires in each tourist area) with an effective response rate of 98.3%. Structural equation modeling was employed to verify the relationships among the proposed models. The results showed that brand awareness and price promotion had positive influences on purchase intention. Impulsive buying traits did not moderate the relationship between brand awareness and purchase intention but moderated the relationship between price promotion and purchase intention. Based on the results and discussion, suggestions are given for tourists, business operators, and future researchers.

Unveiling the Impact of Emotional Regulation on Academic Procrastination

This study examines how consumer perceptions of the Skintific brand, product quality, and pricing influence product selections among 110 FBHIS students at Muhammadiyah University of Sidoarjo. Using online questionnaires and quantitative analysis methods, including validity and reliability tests, multiple linear regression, and t-tests, the research reveals significant relationships between brand image, product quality, pricing, and consumer purchasing decisions. The findings emphasize the importance of these factors in shaping consumer behavior, particularly among university students, and offer insights for skincare companies targeting this demographic to enhance brand image, maintain product quality, and offer competitive pricing strategies. Highlight: Quantitative Analysis: Validity, reliability tests, regression for consumer behavior research. University Sample: Investigated FBHIS students' purchasing choices at Sidoarjo University. Strong Associations: Brand image, product quality, pricing linked to consumer decisions. Keywoard: Consumer perceptions, Skintific brand, Product quality, Pricing, Decisions

Analysis of Perceptions and Likes for Chicken Nugget Products among Consumers in North Kayong, West Kalimantan

Currently, there is a tendency for consumers to prefer frozen food. This study aims to analyze the perceptions and preferences of chicken nugget products on consumers in North Kayong, West Borneo. The research uses a survey method by distributing questionnaires. The perceived variables tested were price perception, quality, organoleptic, and brand. Descriptive test using a Likert scale on each perception variable is used to determine the level of consumer perception. Spearman rank correlation test is used to determine the relationship of each perception variable. Data was obtained by distributing questionnaires to 103 respondents with an age range of 15 years to 50 years and domiciled in North Kayong Regency and the sample was selected purposively. Consumers of chicken nugget products in North Kayong Regency stated that they rarely consume as much as 69%. The reason consumers like nugget products are highest on the taste aspect. Consumer perceptions of chicken nugget obtained are very good

Contribution of brand image, price, and product quality in purchase decisions through the buy now, pay later (BNPL) feature on beauty care products

This study aims to examine the influence of brand image, price, and product quality on consumers' purchase decisions when using the "Buy Now, Pay Later" (BNPL) feature for beauty products. The research involved 101 respondents who are active BNPL users. The research method used is multiple linear regression analysis. The results showed that price and product quality had a significant positive influence on purchase decisions, while brand image had no significant influence. This indicates that consumers prioritize rational factors such as price and quality over emotional factors such as brand image when deciding to purchase beauty products through the BNPL feature. The implications of this study are that businesses need to focus more on competitive pricing strategies and improving product quality to attract customers, as well as integrating the BNPL feature as one of the flexible payment options.

The Influence Of Product Quality, Service Quality, Price And Brand Image On Shopee Customer Satisfaction

Purpose – This paper seeks to examine the influence of product quality, service quality, price and brand image on shopee customer satisfaction survey in Bengkulu province. Methodology/approach – The data collection method used in this research is the direct or self-administered data collection method, namely the distribution method by distributing online questionnaires to obtain information from respondents. Distribution of questionnaires was carried out by distributing questionnaires online to respondents via social media such as WhatsApp, Instagram and assisted by closest friends in distributing questionnaires. This research collected a sample of 309 respondents.. Findings – It was found that . Good quality, low prices, good brand image and good service quality can increase the satisfaction of customers who shop at Shopee in the community in the city of Bengkulu and have a positive and significant influence. Novelty/value – because product quality, price, brand image and service quality have an influence on customer satisfaction, so it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. Keywords Because product quality, price, brand image and service quality have an influence on customer satisfaction, it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. keywords service quality, product quality, price brand image.

The Influence of Brand Ambassador, Product Quality, and Price on Product Purchasing Decision Store in Sidoarjo

The cosmetics industry in Indonesia is experiencing rapid growth with cosmetic products becoming part of fashion trends. This study aims to analyze the influence of Brand Ambassadors, product quality, and price on the purchase decision of Radiance Up Y.O.U Beauty serum products in Sidoarjo. This study uses a quantitative approach with survey methods and regression analysis to see the influence of these three variables on purchase decisions. The results of the study show that Brand Ambassador, product quality, and price have a significant influence on purchasing decisions. Among the three variables, price proved to be the most dominant factor influencing consumer decisions, followed by product quality and Brand Ambassador. Based on these findings, companies are advised to consider a more optimal strategy in selecting Brand Ambassadors, maintaining product quality, and setting competitive prices to attract more consumers.

PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUASAN KONSUMEN AQUA MELALUI KEPUTUSAN PEMBELIAN DI SUPERMARKET HARI–HARI KOTA DUMAI RIAU

This research aims to determine the influence of brand image and price on consumer satisfaction at Hari - Hari Dumai City Riau Supermarket through intervening variables in purchasing decisions. This research uses a quantitative method with an explanatory research type. The sample in this study was taken as many as 100 people using accidental sampling technique. Hypothesis testing was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) using the SmartPLS version 3 application to test the relationship between variables. The research results show that brand image has an insignificant positive influence on Aqua purchasing decisions at the Hari - Hari Dumai City Riau Supermarket. Price and brand image have significant positive influence on Aqua purchasing decisions at the Hari - Hari Dumai City Riau Supermarket. Price does not have a significant effect on Aqua consumer satisfaction at Hari - Hari Dumai City Riau Supermarket. Purchasing decisions have a significant effect on Aqua consumer satisfaction at Hari - Hari Dumai City Riau Supermarket. Brand image has an insignificant indirect effect on Aqua consumer satisfaction through purchasing decisions at the Hari - Hari Dumai City Riau Supermarket. Price has an indirect effect on Aqua consumer satisfaction through purchasing decisions at the Hari - Hari Dumai City Riau Supermarket.

BRAND IMAGE, PRICE, AND PROMOTION: HOW DO THEY AFFECT SAMSUNG SMARTPHONE PURCHASE DECISIONS

This study seeks to analyze how brand image, price, and promotion impact the buying choices of SAMSUNG brand smartphones among students at the Faculty of Economics and Business, Wijaya Kusuma University Surabaya. The target group for this research includes students enrolled in the Faculty of Economics and Business at Wijaya Kusuma University in Surabaya. The sample characteristics include FEB UWKS students who have purchased and used SAMSUNG brand smartphones. The number of respondents in the sample was 96. The findings from the analysis of multiple linear regression and hypothesis testing using t-tests reveal that factors such as brand image, price, and promotion have a strong and favorable impact on the purchasing choices of SAMSUNG brand smartphones among students studying at the Faculty of Economics and Business in Wijaya Kusuma University, Surabaya. To improve consumer purchasing decisions, companies are expected to: (1) Enhance brand image by building a reputable company, increasing consumer satisfaction, and improving product quality; (2) Set more affordable prices that align with quality and benefits and maintain competitiveness; and (3) Conduct promotions that: (a) Utilize various promotional media and (b) Convey clear, interesting, and easy-to-understand messages.

The Effect of Fatty Acids Profile in Potato and Corn Chips on Consumer Preferences.

The global market for potato and corn chips is rapidly expanding due to the modern fast-paced lifestyle. However, the high fat content, especially saturated fats in these deep-fried snacks, poses significant health risks such as hypertension, coronary heart disease, and diabetes. In this study, fatty acid profiles of commercially available corn and potato chips are analyzed and their impacts on consumer preferences in Turkey is examined. The findings reveal notable differences in the nutritional content between potato and corn chips, with potato chips generally having higher fat and protein content. The survey results indicate that consumer preferences are significantly influenced by age, education level, and occupation. The factor analysis identified three main components affecting purchasing decisions: nutritional value and additives, hygiene and brand quality, and price and affordability. Considering these insights, manufacturers should be encouraged to reformulate their products to meet the increasing demand for healthier options, emphasize food safety standards, and balance product quality with affordability to appeal to a broader range of consumers.

The Effect Of Facilities And Prices On Parents' Decisions To Send Children To School And Brand Image As Intervening Variables At Tabqha Christian Elementary School Batam

Schools have a role in providing a foundation for the growth and development of students' progress. The selection of a quality school is one of the keys to obtaining children's success according to parents' expectations. Parents' decisions to choose a school usually consider price, facilities and a positive image of the school. The purpose of this study was to analyze the effect of facilities and prices on parents' decisions to send their children to school and brand image as an intervening variable at Tabqha Christian Elementary School Batam. The population in this study were parents of grade I elementary school students with a sample of 62 respondents. The technique used is saturated sampling technique and the significance test uses the sobel test. The results of direct influence research show that; Facilities have a positive and significant effect on brand image, Price has no significant effect on brand image, Facilities have no significant effect on parents' decisions, Price has a positive and significant effect on parents' decisions, and Brand image has a positive and significant effect on parents' decisions. While the indirect effect results in that facilities have a positive and significant effect on parental decisions through brand image and price has no significant effect on parental decisions through brand image.

The Influence Of Brand Image, Taste, And Price Perception On Purchasing Decisions For Sarimi Instant Noodles In Surabaya

Sarimi is a brand of instant noodles in Indonesia produced by Indofood CBP Sukses Makmur which was launched in 1982. Just like other instant noodle products, sarimi is sold in various types of products and flavors according to consumer needs. With so many brands of instant noodles in Indonesia, the reality is that sales of Sarimi instant noodles have decreased from year to year. This research aims to determine the influence of brand image, taste and price perception on purchasing decisions for sarimi instant noodles. The population of this study were Active Students of UPN "Veteran" East Java who had purchased and consumed sarimi instant noodles in Surabaya. This research used a quantitative method with 80 respondents collected using purposive sampling, namely, the sampling technique was determined using special or specific criteria for the sample. Meanwhile, the analysis used was Partial Least Square (PLS). The research results show that brand image, taste and price perception have a positive and significant effect on purchasing decisions for sarimi instant noodles.

Pengaruh Brand Image, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian Produk The Body Shop di Kota Surabaya

The Body Shop is a beauty brand known for its commitment to environmental responsibility. However, between 2019 and 2023, The Body Shop experienced a decline due to various factors. This research aims to examine whether Brand Image, Product Quality, and Price Perception influence consumers' purchasing decisions for The Body Shop products in Surabaya. The population in this study consists of residents of Surabaya who have purchased and used The Body Shop products. This research employs a quantitative method with 115 respondents selected through purposive sampling, a sampling technique based on specific criteria. The analysis applied in this study is Partial Least Square (PLS). The research results indicate that Brand Image, Product Quality, and Price Perception have a positive and significant impact on purchasing decisions for The Body Shop products in Surabaya..

The Influence of Brand Image, Price Perception, and Local Wisdom-Based Promotional on Buyer's Decision

This study analyzes the influence of brand image, price perception, and local wisdom-based promotional strategies on the purchasing decisions for Tebo Riski Danang batik in Tebo Regency, Jambi Province. Tebo batik is unique, and Rumah Batik Riski Danang stands out by producing and marketing it, highlighting the region's history and distinctiveness. The research employed a quantitative method with questionnaires distributed to 255 respondents in Tebo Tengah District. The analysis included validity, reliability, correlation, and multiple linear regression. The findings revealed that brand image negatively impacts purchasing decisions, while price perception has a positive influence. However, the promotional strategy does not significantly affect purchasing decisions. Simultaneously, the three variables together significantly influence purchasing decisions. Brand image, price perception, and promotional strategy explain 41.4% of the variation in purchasing decisions, with other factors accounting for the remaining 58.6%. In conclusion, brand image and price perception are crucial in shaping purchasing decisions for Tebo Riski Danang batik, while the promotional strategy has no significant impact.

Analisis Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Pupuk Anorganik (Kasus : Desa Srimulyo Dan Sukodono, Kecamatan Dampit)

Inorganic fertilizers are currently still widely used and are the main choice for farmers because they can increase crop productivity. Companies need to pay attention to consumer orientation, which is related to how to find the target market, needs and convince consumers to make a purchase. This study aims to analyze the influence of brand image, price, review, ecology, and credibility on the decision to purchase inorganic fertilizers by coffee farmers. The locations taken are Srimulyo and Sukodono villages, Dampit District, considering that the village is the largest coffee-producing village in Malang. Purposive sampling was used for sampling as many as 35 coffee farmers with the provision of using and purchasing inorganic fertilizers. The data used in the study is primary data collected through surveys with observations, interviews, questionnaires and documentation. The research uses SEM (Structural Equation Modelling) data analysis with the PLS (Partial Least Square) approach, and conducts data analysis with the help of SmartPLS 4.0 software. The results of the analysis of respondent characteristics showed that most coffee farmers were dominated by men and the level of education of farmers varied from elementary to bachelor's degree. Most of the respondents' farming experience was from 1 to 50 years with a maximum land area of 2 ha. Testing the inner model obtained a determination coefficient (R-Square) of 60.1% brand image, price, reviews, ecology, and credibility were able to explain the influence on the decision to purchase inorganic fertilizers by farmers. The results of bootstrapping data showed that brand image and ecological had a significant negative effect and reviews had a significant positive effect on the decision to purchase inorganic fertilizers. Factors that do not affect the decision to buy inorganic fertilizers are price and credibility

Consumer Perception of Private Label Products in Hungary

Private labels have emerged as a significant force in the retail sector, particularly in the fast-moving consumer goods (FMCG) market. Their importance has grown as consumers increasingly prioritise value for money, often choosing these products over manufacturer-branded items. As a result, private labels have become a competitive tool for retailers, driving down costs and fostering customer loyalty through consistent quality at lower prices. This study investigates Hungarian consumers' perceptions of private label products, focusing on quality comparison between private labels and manufacturer brands. A comprehensive online survey was conducted between April and June 2024, with over 10,000 respondents providing insights into their shopping habits and quality assessments of private label products. The primary findings reveal that more than half of the respondents (52.3%) believe that the quality of private label products is comparable to that of manufacturer-branded products, while 14.7% even consider it superior. Interestingly, 33% of the respondents perceive private label products as inferior in quality, although the differences are often seen as slight. These perceptions are influenced by both objective and subjective factors, including brand loyalty, price, and packaging. Demographic analysis using Cramer's V coefficient indicates that factors such as age, gender, income, and education have minimal impact on these quality perceptions. However, slight variations were noted, with men more likely to view private label products as lower in quality compared to women. Additionally, those with higher education tend to rate the quality of private label products more favorably. The study also explores consumer behavior in hypothetical purchasing scenarios, finding that 85.9% of respondents would prefer a private label product if it were identical in content and produced by the same manufacturer as a more expensive branded option. This suggests a strong potential for growth in the private label sector, particularly if retailers continue to emphasize the quality and value of these products. In conclusion, the research highlights the growing trust in private-label products among Hungarian consumers, driven by the perception that these products offer comparable quality at lower prices. Retailers are advised to leverage this trust by expanding their private label offerings, particularly in categories where consumer preference is already strong, and by continuing to market these products effectively to different demographic groups.

Pengaruh Brand Trust Dan Price Terhadap Keputusan Pembelian Sepatu Fans (Studi Kasus Pada SMAN 1 Habinsaran, Sumatera Utara)

This research aims to determine "The Influence of Brand Trust and Price on Fans' Shoe Purchase Decisions (Case Study at SMA N 1 Habinsaran, North Sumatra)". This research uses quantitative research methods with the aim of analyzing the influence between two or more variables. The sample in this research were female students at SMA N 1 Habinsaran. In this research, researchers carried out questionnaires. Test the data in this study using SPSS 22. Based on the results of the partial test (t), brand trust and price have a positive and significant effect on purchasing decisions. In the Determination Coefficient Test (R2), the Adjusted R Square value was 35.9%. This proves that the independent variable has a high ability to explain variations in the dependent variable in this research.

Pricing dynamics of anti-seizure medications in the U.S.

BackgroundThe median cost of anti-seizure medications (ASM) in the United States (U.S.) nearly doubled per person between 2006 and 2021. This increase, combined with shifts in ASM usage and the impact of the COVID-19 pandemic on drug supply chains amid rising inflation, underscored the urgent need to scrutinize ASM pricing dynamics. This study aimed to analyze the complex dynamics of ASM pricing in the U.S. over the past decade (2013–2023); this included how the entry of generic ASMs influenced the pricing of brand-name counterparts and what impacted price variations across different ASM formulations (e.g., significant inflation, the COVID-19 pandemic). MethodsThis study utilized National Average Drug Acquisition Cost (NADAC) data from November 2013 to July 2023. We adjusted ASM prices for inflation using the Consumer Price Index for Medicinal Drugs - Seasonally Adjusted (CPI-MDS). Statistical analyses included fixed effects regressions and multivariable regression analysis to evaluate the impact of inflation, the number of medication labelers, and the COVID-19 pandemic on ASM prices. ResultsOur study analyzed 23 ASMs approved by the U.S. Food and Drug Administration (FDA), which encompassed 223 oral formulations:112 brand-name and 111 generics. From 2013–2016 to 2020–2023, accounting for standard deviations (SD), the average price of brand-name ASMs increased from $8.71 (SD 5.9) to $15.43 (SD 10.7), while generic ASMs saw a slight decrease from $1.39 (SD 1.8) to $1.26 (SD 1.6). Consequently, the price gap between brand-name and generic ASMs surged from 1452.39 % to 3399.26 %. The proportion of matched brand-name and generic ASMs with a price difference of 1000 %–9999 % increased from 32.88 % (2013–2016) to 41.43 % (2020–2023), while those exceeding 10,000 % rose from 16.44 % to 20 % in the same period. Generic immediate-release (IR) formulations were significantly less expensive than extended-release (ER) or delayed-release (DR) counterparts, with cost differences reaching up to 7751.20 %. The number of medication labelers was inversely related to generic ASM prices, which decreased by 5.45 % (p = 0.001) with each additional generic labeler, while brand-name ASM prices increased by 2.46 % (p < 0.001) with each additional generic labeler. The COVID-19 pandemic led to a 24.4 % increase in brand-name ASM prices and a 23.1 % decrease in generic ASM prices. ConclusionsThe findings reveal an expanding price disparity between brand-name and generic oral ASMs. An inverse relationship was observed between the number of medication labelers and generic ASM prices, with additional labelers driving down generic prices. However, introducing more generic labelers led to a significant increase in brand-name ASM prices. Furthermore, following patent expirations, brand-name ASM prices rose—a trend explained by the "generics paradox," where, contrary to expectations, brand prices do not decrease and may even increase when generics enter the market. These findings underscore the need for targeted interventions in drug pricing policies to manage the rising costs associated with epilepsy treatment. To ensure equitable access to ASMs, stakeholders must understand and address the factors driving these pricing dynamics.

PENGARUH ASOSIASI MEREK, PERSEPSI HARGA, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN iPhone SECOND PADA MAHATIR STORE BIMA

This research aims to determine the influence of Brand Association, Price Perception, and Lifestyle on the Second iPhone Purchase Decision at Mahatir Store Bima, as measured by the Partial Test (T Test) and Simultaneous Test (F Test). The population in this study is all consumers who is in the Bima City Area. The sampling technique uses the method purposive sampling with a sample size of 100 people. The research results show that: 1) Brand Association has a partial and significant influence on purchasing decisions at Mahatir Store Bima; Price perception has a partial and significant effect on purchasing decisions at Mahatir Store Bima; Lifestyle does not have a partial and significant influence on purchasing decisions at the Mahatir Bima store. 2). Brand Association, Price Perception, and Lifestyle simultaneously and significantly influence the purchase of iPhone Second HP at Mahatir Store Bima

Determinants of consumer buying decisions: Evidence from Azerbaijani coffee shop market

In a highly competitive Azerbaijani coffee shop market, knowing what drives consumer behaviour is crucial for marketers and businesses looking to separate out from the competition and encourage customer loyalty. The article examines the effects of brand image, product quality and price on consumer purchase intention. The study is based on marketing theory, consumer behavior theory and the concept of customer-centric marketing. The methods of logical-structural, quantitative, factor and regression analysis are used. Within the scope of the research, the data were collected through an online questionnaire. The data set of the study is represented by data from an online survey of 298 customers of coffee shops in the city of Baku, collected in the period April-May 2023. According to the findings of the study, brand image, product quality and price, which are independent variables, have a significant and positive effect on the dependent variable, the purchase intention. The results contribute to the understanding that businesses need to focus on building a strong brand image in order to increase consumer purchase intention. By gaining a deeper comprehension of the factors influencing the purchasing decisions of customers, businesses can create more effective marketing campaigns, increase their market share, develop a solid market position and build consumer loyalty in an increasingly competitive environment. The study adds to the ongoing discussion about customer-centric marketing by throwing new insight on the elements that influence consumer behaviour.

Response of legal and illegal cigarette prices to a tax increase in Ethiopia

BackgroundIn 2020, Ethiopia passed a landmark tax proclamation implementing an evidence-based mixed excise system aimed at curbing tobacco use. This study evaluates the impact of the tax increase of more...