Shoe Brand Research Articles

ANALISIS ATRIBUT PRODUK TERHADAP PERILAKU PEMBELIAN KONSUMEN SEPATU MEREK NIKE

Exercise is an activity that is much preferred by people who realize the importance of health for the human body. Routinely man sports for the sake of a healthy body crave. Many of them, in addition to doing regular exercise, also does one of the sporting activities with his group as a community or club, e.g. basketball club, badminton club and other clubs. Regular exercise should be carried out in order to face the competition with another group of the same type of field of sport. To sustain such sport activities, sports shoes are required.Consumers must be clever to choose a brand of shoes that meet with some requirements of their need. The purpose of this study is to determine whether there is an influence of the elements of product attributes on consumer purchase behavior of Nike sports shoes. The study was conducted by taking a sample of 100 users of Nike basketball shoes. Data were processed using SPSS program to perform the analysis of overall means score and multiple regression. The results show that the quality of products, product features, product design, product pricing, and product brands significantly influence the intensity of consumer purchases of Nike basketball shoes.

웹 미디어에 나타난 커스터마이저블 패션 브랜드의 유형 및 전략 연구

The purpose of this study is to analyze fashion brands' contents and characteristics of the participation platform of users, to assess the types and strategies of mass customization(MC). Most fashion brands sell one professional content: Shoes brands were the most common, followed by bags, unisex wear, and menswear. In consumer's design selection elements, changes in color and materials were the most common. For the personalization service elements, monogram service was the most common. The results of MC types analysis were as follows, Customized Standardization was the most common, followed by Tailored Customization, Pure Customization, and Segmented Standardization. For the types according to changes in products and expression methods, Cosmetic was the most common. And the classification according to modulation, Modularizers were the most common. For Creativity, brands in the making stage were the most common. For Flexibility, although brands different methods, high flexibility by modularizing design elements of products and accomplishing various design through participation. The Ease of use for various expression was generally high, parallel to Flexibility. For Durability, because consumers could receive end products only when they participated in the assembly stage in the on-line purchase, their continuous participation was not possible, so they participated only once. The typical types and strategy of MC were analyzed. The Customized Standardization type was the most common in shoes, bag, and womenswear brands. It was the Cosmetic type which could change colors and materials, the Modularizers, and had high Flexibility and Ease of use and low Durability.

Paprika Schlesinger

PurposeThis paper explores the development of a luxury retail shoe brand in Belle Époque Vienna.Design/methodology/approachFootwear retailing and marketing history is a neglected area. Unfortunately, no business records have survived from Robert Schlesinger’s shoe stores. However, it has been possible to reconstruct the history of the development of the Paprika Schlesinger brand from its extensive advertising in the Viennese newspaper, the Neue Freie Presse, with the guidance of the founder’s grandson, Prof Robert A. Shaw, Emeritus Professor of Chemistry, Birkbeck, University of London, England. This case study would not have been possible without the digitization of some major collections of primary sources. In 2014, the European Union’s Europeana digitization initiative launched a new portal via the Library of Europe website which provides access to selected digitized historic newspaper collections in libraries across Europe. The project partners include the Austrian National Library which has digitized full runs of several major historic Austrian newspapers, including the Neue Freie Presse. Other project partners which have digitized historic newspapers which are relevant to this paper are the Landesbibliothek Dr Friedrich Teßmann of Italy’s Südtirol region, the National Library of France and the Berlin State Library. An associate project partner library, the Slovenian National and University Library’s Digital Library of Slovenia, has also digitized relevant historic newspapers. Furthermore, the City of Vienna has digitized a complete set of Vienna city directories as part of its Wienbibliothek Digital project.FindingsThis paper suggests that Robert Schlesinger created one of the first European luxury retail shoe brands.Originality/valueThis is the first academic study of the historical development of the advertising and marketing of a European luxury retail shoe brand.

PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN

This study aimed to describe (1) If the variable influence on product quality product purchasing decisions Converse brand shoes. (2) Whet h er variables affect the brand image of the product purchase decisions Converse brand shoes. (3) Is the variable product quality and brand image influence the purchasing decisions Converse brand shoes The population in this study was students whom to be Converse brand shoes product user in Faculty of Social and Political Science at the Merdeka University of Malang, a total of 39 respondents using non-probability sampling. Data that has met the validity and r e liability, and classical assumption (t test and F test) is processed to produce a regression equation as follows: Y = 13,789 + -0,261 X1 + 0,689 X2 Where the purchasing decisions variable (Y), the qulity of the product (X1), and brand image (X2). Hypothesis testing using t test showed that the variable quality of the products that have been researched proved no effect on the purchasing decisions, but the variables that proved influential brand image on consumers purchasing decisions. Hypothesis testing using the F test shows that the variable quality of the product and brand image influence on purchase decisions by 22, 7%, while the remaining 77, 3% is influenced by variables that are not used in this study. DOI : https://doi.org/10.26905/jbm.v4i1.1714

BIOMECHANICAL ANALYSIS WITH OPTIMAL COMBINATION BY USING FOOT AND DISTANCE WHEN THE FUTSAL PLAYER PASSING THE BALL AGAINST THE ACCURACY OF THE TARGET

Futsal is one kind of soccer game. Recently, futsal become more popular around the world and also in Indonesia. In the futsal game, passing the ball is an important activity....

Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach

ABSTRACTThe objective of this study is to determine the literal effect of country of origin (COO) dimensions—(1) country of brand (COB) and (2) country of manufacture (COM)—and to discover the extent of importance consumers place on COO knowledge when other product attributes are available. Conjoint analyses are used to obtain the importance scores for attributes that affect the purchase intention for a new leather shoe brand. The results indicate that the level of importance placed on COM is higher than that on COB. However, when consumers evaluate COO and brand name knowledge as single cues, the results are in the opposite direction. In addition, the study investigates the importance of COO dimensions with an itemized rating scale in order to compare literal and exaggerated effects of COO.

Negative Brand Publicity and Consumer Attributions

main research objective of this study is to investigate the impact of corporate brand dominance on the attribution processes formed for two different types of negative brand publicity, namely performance-related (e.g., product defects) and value-related (e.g., unethical practices). Corporate brand dominance refers as the visibility of a firm's corporate brand in product communications. It is expected to moderate the effect of negative brand publicity on consumer attributions. A firm with a high level of corporate brand dominance may be protected from being blamed for negative events. In addition, the role of individual thinking styles (analytic vs. holistic) is expected to affect the the moderating influence of corporate brand dominance. Holistic thinkers are more likely to consider external context-based explanations for negative publicity and tend to form non-firm-related attributions. In contrast, analytic thinkers are less likely to consider contextual factors and tend to form firm-related attributions which may lead to a greater impairment of consumer responses. In this study, consumers' product evaluations, company evaluations and purchase intentions are specified as the outcomes of the consumer attribution process. Performance- and value-related negative brand publicity would significantly affect consumers’ judgment and attributions of negative events.In order to examine the proposed research hypotheses, an experiment was conducted in a major city in mainland China. experiment aimed to examine the impact of the two types of negative brand publicity on consumer attributions regarding locus of responsibility and controllable-by-firm. A 2 (type of negative publicity: performance-related vs. value-related) x 2 (corporate brand dominance: high vs. low) x 2 (individual thinking style: analytic vs. holistic) experimental design was adopted. One hundred and sixty adult consumers were recruited and randomly assigned to one of the six experimental treatments and their consumer attributions regarding locus of responsibility and controllable-by-firm were measured. A fictitious brand of athletic shoe (Meiken) was used to manipulate the type of negative publicity and corporate brand dominance. subjects were asked to read a news release designed to represent a performance-related (i.e., product defect) or value-related (i.e., not keeping promises) event. Corporate brand dominance was manipulated by means of the prominent visbility of the brand in the four advertisements. subjects were required to expose to the four advertisements repeatedly. brand logo and name were big and very obvious for high corporate brand dominance while they were relatively small and not obvious for low corporate brand dominance. Analytic and holistic thinkers were identified by using a ten-item 7-point scale. subjects were asked to agree or disagree with a set of 10 statements such as “Everything in the universe is somehow related to each other” and “The whole is greater than the sum of its parts” (1=strongly disagree; 7=strongly agree). Responses to all 10 statements were averaged and a median split was used to identify analytic and holistic thinkers. Locus of causality attributions were measured by three 7-point Likert-type items such as: “The firm was responsible for the negative event, The firm should be blamed for the negative event', and The firm did contribute to the unpleasant outcome (1=strongly disagree; 7=strongly agree). Controllability attributions were measured by three 7-point Likert-type items such as: The negative incident was controllable by the firm, “Nobody in this firm could have stopped the incident from happening”, and “Little could be done by this firm to stop what happened in the incident” (1=strongly disagree; 7=strongly agree). dependent variables (i.e., product evaluations, company evaluations and purchase intentions) were measured by a three-item 7-point scale (1=very bad/very unlikely; 7=very good/very likely).Two manipulation checks were employed to assess the success of corporate brand dominance manipulation. participants were asked about their familiarity with the brand on a 7-point semantic differential scale ranging from 1 (very unfamiliar) to 7 (very familiar). In addition, brand reputation was measured on a 7-point semantic differential scale ranging from 1 (not reputable not all) to 7 (very reputable). Significant mean differences between the two different conditions (high vs. low) were found (p results of ANOVA analyses generally support the proposed hypotheses (p

Individual cultural values and consumer's choice of national brands

The main objective of this study is to identify the relationship between individual cultural values and the choice of national brands. The research examines the influence of individual cultural values on consumer choice of national shoes brands. The data collection was done through a structured questionnaire held in the northern region of Portugal. To measure the personal culture orientation of consumers we used the Sharma (2010) scale. We used exploratory factor analysis and logit regression to analyse data collected for shoes brands. The main findings suggest that Portuguese consumers are guided by individual cultural values as interdependence/independence, risk avoidance prudence, social inequality, tradition and power, and this influences consumer perceptions about national shoes brands. Individual cultural values that influence the choice of consumers for national brands are independence and tradition.

Individual cultural values and consumer's choice of national brands

The main objective of this study is to identify the relationship between individual cultural values and the choice of national brands. The research examines the influence of individual cultural values on consumer choice of national shoes brands. The data collection was done through a structured questionnaire held in the northern region of Portugal. To measure the personal culture orientation of consumers we used the Sharma (2010) scale. We used exploratory factor analysis and logit regression to analyse data collected for shoes brands. The main findings suggest that Portuguese consumers are guided by individual cultural values as interdependence/independence, risk avoidance prudence, social inequality, tradition and power, and this influences consumer perceptions about national shoes brands. Individual cultural values that influence the choice of consumers for national brands are independence and tradition.

Finding the Right Pointe Shoe: it all depends on the right pointe shoe fitter

Finding the Right Pointe Shoe It all depends on the right relationship—the one dancers should have with an experienced pointe shoe fitter! by Stacie Overmyer For a ballet student, the much-anticipated day of her first pointe shoe fitting is full of excitement and passionate hope for what her future as a ballerina may hold. On this day a dancer’s dedication has paid off, and she is now ready to graduate to the next level of dancing, en pointe. A dancer’s ballet teacher must first grant permission to begin this journey and may make recommendations regarding what brand and style of shoe would be best to try at a first fitting. As a skilled ballet dancer who has worked alongside two highly respected fitters in Southern California, I have learned that it is most critical that each student be fitted for her shoes by an experienced and knowledgeable professional. This is true not only for her first fitting, but for all of her consecutive fittings as well. Yes! It is that important! When fitted by a professional, both parents and dancers should walk out of the store confidently, knowing that you are leaving with shoes that are the best fit. Based on my dancing and pointe shoe fitting experience, I will provide some guidelines about how to find a highly skilled, “fairytale” fitter. This is someone who will help dancers find the perfect fit, or as many dancers call it, “the shoe.” Understanding the importance of finding the best pointe shoe fitter will benefit a dancer beginning with her very first pair of shoes and throughout her many years as a ballerina. Finding “Your” Fitter: What to Look For Researching some general information about pointe shoes should be on the top of your list before venturing out to purchase your first pair of shoes. Although there is much to learn about the construction and different brands, it’s advisable to learn just the basics and leave the specifics to the fitter. Educate yourself on the different brands of pointe shoes that are most common for students. Your research will undoubtedly reveal brands such as Bloch, Grishko, Russian Pointe, Suffolk, and Freed. Of course there are other brands, but these are a good start! Familiarizing yourself with these names will help you when exploring the different fitters in your area. It is important to choose a fitter that not only maintains an abundant inventory of pointe shoes, including sizes, brands, and models, but who is also well versed in fitting each style. (This is when your prior research will come in handy!) Choosing a retailer with a small inventory or only a few brands can be disadvantageous. Although the fitter may be skilled in fitting the brands they have, there is a risk of being sold what’s available in their inventory instead of what’s best for you. On the other hand, stores with vast inventories and more employees may have fitters that are only generally educated on how a pointe shoe should fit, but not all of them may be experienced professionals. Knowledgeable fitters look beyond the basic foot shape, length, and width. Their fittings involve a deeper understanding of the foot and should include discussing toe shape, width, and

Drivers of brand strength: Configural paths to strong cognitive brand equity

Cognitive brand research conceives brand strength as the result of brand association characteristics, like favorability, number, uniqueness, and consensus. Most research uses regression type methods to study the impact of individual association characteristics across various brands. This study examines which patterns of brand association characteristics lead to high vs. low brand strength on an individual consumer level. Configural analysis of 2822 association tasks concerning six sport shoe brands by 729 participants shows that various combinations of brand association favorability, number, uniqueness and consensus are better suited for explaining high brand strength than each of these predictors individually. The combinations change with the level of product category involvement and consumers' familiarity with the brand. These findings extend theoretical understanding of cognitive brand equity and provide guidance for brand management practice.

Characteristics of Plantar Loads in Maximum Forward Lunge Tasks in Badminton.

BackgroundBadminton players often perform powerful and long-distance lunges during such competitive matches. The objective of this study is to compare the plantar loads of three one-step maximum forward lunges in badminton.MethodsFifteen right-handed male badminton players participated in the study. Each participant performed five successful maximum lunges at three directions. For each direction, the participant wore three different shoe brands. Plantar loading, including peak pressure, maximum force, and contact area, was measured by using an insole pressure measurement system. Two-way ANOVA with repeated measures was employed to determine the effects of the different lunge directions and different shoes, as well as the interaction of these two variables, on the measurements.ResultsThe maximum force (MF) on the lateral midfoot was lower when performing left-forward lunges than when performing front-forward lunges (p = 0.006, 95% CI = −2.88 to −0.04%BW). The MF and peak pressures (PP) on the great toe region were lower for the front-forward lunge than for the right-forward lunge (MF, p = 0.047, 95% CI = −3.62 to −0.02%BW; PP, p = 0.048, 95% CI = −37.63 to −0.16 KPa) and left-forward lunge (MF, p = 0.015, 95% CI = −4.39 to −0.38%BW; PP, p = 0.008, 95% CI = −47.76 to −5.91 KPa).ConclusionsThese findings indicate that compared with the front-forward lunge, left and right maximum forward lunges induce greater plantar loads on the great toe region of the dominant leg of badminton players. The differences in the plantar loads of the different lunge directions may be potential risks for injuries to the lower extremities of badminton players.

“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities

Individuals relate to consumption objects as a means to develop, reinforce, transform, or align their fragmented individual identities. Prior research has mainly focused on understanding the identity-shaping potential of finished consumer products, such as branded shoes. Less attention has been dedicated to understanding how material substances, designer intentions, and marketing efforts jointly influence materiality and the shaping of consumers' identities. Drawing from a netnographic investigation of an online community of plastic shoe aficionados, we extend current understandings of object–consumer relations to include pre-objectification — a process whereby cultural forms are translated into material objects. This expanded view allows us to examine the outcomes of consumer interaction with material elements inscribed in consumption objects. Our study uncovers a collective materialization process where culturally situated material interactions give shape to consumer identities and feedback into consumer culture.

A Hungry Life: Protests, Violence, Killing, and Prison

INTERNATIONAL union rights Page 10 Volume 22 Issue 3 2015 In Cambodia’s garment sector the authorities have cracked down on trade union wages demands with heavy-handed repression FOCUS ❐ SEVERE REPRESSION OF THE RIGHT TO STRIKE F rom their response to protests outside a Puma supplier factory, to that which occurred outside a Nike supplier factory, to their response to a nationwide protest, the employers and the government in Cambodia have chosen violence and court supervision in response to trade union demands for social dialogue . The aftermath was murder, arrest, jail, and injury, as well as death threats. Governor Shot the protestors at Puma Supplier Factory Nine years ago, in June 2003, riot police fired shot into the air to disperse the crowd of protesters and killed FTU’s activist Mr. Yim Ry in front of H&M supplier factory, Terratex Knitting & Garment (Int’l) factory Ltd. Twenty-six people were injured. In February 2012, there was another shooting at Kaoway Sports Ltd factory, located in the Manhattan Special Economic Zones in Bavet city. The gunman in this case was the Governor of this city, Chhouk Bandith. The shooting severely injured three women protestors who worked in a factory supplying products for the giant German sport shoe brand Puma. For three years these workers suffered without any proper compensation or justice either from the global brand, from the factory, from the gunman, or from any other related stakeholders. The gunman , former Governor Chhouk Bandith, was convicted in absentia in 2013, and was sent to jail in early August 2015 after evading justice for three years. Elite Military Heavy Force Crack Down Protest on Wage Demand In May and June 2013, after many days strike in front of factory, unexpected and unprecedented gunfire from heavily armed forces were deployed to crush a rally over wage demands. The military and paramilitary forces, including soldiers from an elite military unit, cracked down violently on an estimated 4000 protestors at a rally in front of the Sabrina Garment Mfg Corp factory, a supplier factory to the giant sporting goods company Nike. Two military helicopters flew over the crowd of protestors. A crackdown to break the protest became chaos: soldiers armed with rifles and shields hit protestors with sticks and batons, water bottles thrown by an unidentified people with a combination of slingshot projectiles and rocks were thrown at the factory gate. It was the most violent incident in the country’s recent history, and those who put down the rally were not the regular police forces. Eight Free Trade Union of Workers of the Kingdom of Cambodia (FTUWKC) representatives were arrested, more than twenty were injured, two pregnant women suffered miscarriages , and sixteen union representatives appeared on charges before the Provincial Court. Eight of the 16 FTUWKC representatives were sent to jail for more than four months on grounds that they allegedly incited violence and damaged property during the strike. 300 active members of FTUWKC were dismissed, which was intended to end FTUWKC’s life at this supplier factory. ILO’s factory monitoring project BFC issued a report few months later that Sabrina Garment Mfg Corp. has been perfect! Murder, Detention, Court Tool on Living Wage Protest In November 2013 a study on minimum livable wages for garment factory workers by the Ministry of Labour and Vocational Training found that between US$157 and $177 was an appropriate level. The following month the tripartite committee on minimum wages set a far different rate at only US$95. This was a root cause and led to storm that brought the principle economy of Cambodia, the garment industry, to a standstill. On 24 December 2013, some workers held a protest in front of the Ministry of Labour. The rest of them nationwide were waiting anxiously for the result. The announcement of just a $95 wage started a disquieting calm that fell over the garment factory districts. On 31 December 2013, an extra US$5 added to new minimum wage unilaterally by the Ministry of Labour [not following the mechanism of minimum wage committee]. The new minimum wage would therefore be US$100 per month. But this offer still fell far short of the long-term demand for...

"The Influence Of Country Image On Product Brand In Theromanian Shoes Industry "

The current research study aims to analyze and identify the impact of the consumers' perception on the brand image in the case of Romanian shoes products. The authors' goal was that of shaping a multifactor model which underlies the consumers' behavior on the brand image of a product. The study also provides top management strands of the Romanian light industry enterprises. The research is based on a study conducted in Romania shoes products. The quantitative research has been carried out using the online questionnaire consisting in: brand awareness, perceived quality, and brand loyalty dimensions. Analyzing the results of the present research there has been outlined a multifactor model showing the influence of the country image on shoes brands. The findings confirm the assumptions that the country's image has a crucial role on the consumer's behavior in choosing different brands of shoes.

Rotational and peak torque stiffness of rugby shoes

ObjectiveSports people always strive to avoid injury. Sports shoe designs in many sports have been shown to affect traction and injury rates. The aim of this study is to demonstrate the differing stiffness and torque in rugby boots that are designed for the same effect. MethodsFive different types of rugby shoes commonly worn by scrum forwards were laboratory tested for rotational stiffness and peak torque on a natural playing surface generating force patterns that would be consistent with a rugby scrum. ResultsThe overall internal rotation peak torque was 57.75±6.26Nm while that of external rotation was 56.55±4.36Nm. The Peak internal and external rotational stiffness were 0.696±0.1 and 0.708±0.06Nm/deg respectively. Our results, when compared to rotational stiffness and peak torques of football shoes published in the literature, show that shoes worn by rugby players exert higher rotational and peak torque stiffness compared to football shoes when tested on the same natural surfaces. There was significant difference between the tested rugby shoes brands. ConclusionIn our opinion, to maximize potential performance and lower the potential of non-contact injury, care should be taken in choosing boots with stiffness appropriate to the players main playing role.

Marketing Sports Products on Facebook: The Effect of Social Influence

Abstract There has been an increase in the use of social network sites as a marketing medium for commercial products and services. The aim of this paper is to examine the effectiveness of social network sites in influencing both consumer perception of quality of sports products and consumer intention to purchase sports products. A Facebook page of a fictitious brand of sports shoes was set up. The control group (n=57) was exposed to a page with only minimal information about sports shoes while the experimental group (n=59) was presented with additional information on the wall page consisting of ‘likes’ votes and positive comments about sports shoes. The findings suggest that online social influence not only can affect consumer perception of quality of a sports brand but also consumer buying intention. However, the effect that social influence has on purchase intention is limited to consumers with a low level of sports involvement and participation.

남자 중학생들의 신발 쇼핑성향에 따른 신발 구매행동

Abstract The purpose of this study was to identify middle-school boys’ purchase behavior according to their shoes shopping orientation. A self-administered questionnaire was used to collect from 314 subjects. Factor analysis, Chi-square test, and one-way ANOVA were done using SPSS PC (Ver. 18.0). Most middle-school boys selected shoes that were 255~270mm, possessed on to two pairs of school shoes, searched for information for about five days before purchase, had spent 50,000~150,000 won on one to two pairs of shoes during the previous six months, saw design, comfort, and brand as their selection criteria, chose their shoes by themselves, shoes specialty stores, had favorite brands, preferred athletic shoes made of achromatic canvas, and bought new shoes when their old ones wore out. Factors of shoe shopping orientation were fashion and brand, economy, conformity, and comfort, and students were grouped into an active shopping group, an underdeveloped shopping orientation group, and a value pursuit group. The active shopping group bought more shoes, spent more on shoes, selected their shoes themselves, patronized discount shoe stores or specialty stores, and preferred national brand shoes. The underdeveloped shopping orientation group accepted their friends’opinions when selecting shoes and bought cheaper shoes. The value pursuit group accepted their parents’opinions when selecting shoes, patronized internet shopping malls or traditional markets, and selected cheaper shoes. The shoe shopping orientation of middle-school boys was immature, but they showed strong consumption needs. Keywords: middle school boy(남자 중학생), shoes(신발), purchase behavior(구매행동)

Kinetics of Badminton Lunges in Four Directions

The lunge is the most fundamental skill in badminton competitions. Fifteen university-level male badminton players performed lunge maneuvers in four directions, namely, right-forward, left-forward, right-backward, and left-backward, while wearing two different brands of badminton shoes. The test compared the kinetics of badminton shoes in performing typical lunge maneuvers. A force plate and an insole measurement system measured the ground reaction forces and plantar pressures. These measurements were compared across all lunge maneuvers. The left-forward lunge generated significantly higher first vertical impact force (2.34 ± 0.52 BW) than that of the right-backward (2.06 ± 0.60 BW) and left-backward lunges (1.78 ± 0.44 BW); higher second vertical impact force (2.44 ± 0.51 BW) than that of the left-backward lunge (2.07 ± 0.38 BW); and higher maximum anterior-posterior shear force (1.48 ± 0.36 BW) than that of the left-backward lunge (1.18 ± 0.38 BW). Compared with other lunge directions, the left-forward lunge showed higher mean maximum vertical impact anterior-posterior shear forces and their respective maximum loading rates, and the plantar pressure at the total foot and heel regions. Therefore, the left-forward lunge is a critical maneuver for badminton biomechanics and related footwear research because of the high loading magnitude generated during heel impact.

Footwear Recommendations and Patterns Among Orthopaedic Foot and Ankle Surgeons

Foot and ankle surgeons are in a unique position to educate patients about the importance of proper footwear. Neither their recommendations regarding shoe selection nor their own footwear patterns have previously been reported. A total of 866 members of the American Orthopaedic Foot & Ankle Society (AOFAS) were asked to complete a survey via the Internet. Topics included specific shoe brands recommended to patients, how attributes of footwear are communicated, and respondents' footwear habits. In all, 276 (32%) surgeons responded, and 64% recommended New Balance athletic shoes to patients; 26% did not recommend specific brands. It was found that 50% wear New Balance athletic shoes; 25% wear Nike. Rockport (27%) and SAS (27%) were the most recommended dress shoes. In all, 76% are familiar with AOFAS guidelines for proper shoe fit, but only 56% educated their patients about the guidelines; 43% do not consider what patients might think of their shoes when selecting what to wear in the clinical setting. Despite the multitude of different brands, several were commonly recommended. Respondents seem to be aware of the impact of their own shoe selection on patients' perspectives of footwear, but many do not consider themselves role models for proper footwear.