Shoe Brand Research Articles

A Review on Sustainable Marketing Strategy for Crocs

Crocs is an American shoe brand. This study talking about how brand marketing and brand decisions have made Crocs' success, decline, and return to the masses a popular trend again. Nowadays the social economy rapid develop. various products advent more faster, the new things with creativity could always attract peoples attention. However, the society trend changed quickly, then all brands need to think about how they could expand their customer base in addition to consolidating their existing customers same as Crocs. To make a sustainable marketing strategy crocs needs to combine their brand history, the market requirement, their brand positioning, and their consumer buying behavior. Therefore, the purpose of this study is to provide a sustainable development plan for Crocs from the author's point of view through the several items of information above. The sustainable development suggestions in this paper include, but are not limited to, clarifying brand positioning and target customer groups, developing e-commerce sales channels, etc.

Cluster Analysis and Forecasting on Local Shoe Products: Case study for Ventela in Indonesia

Shoes are a secondary need that is in demand by all age groups. Each shoe brand has many models, which means a store must provide complete stock to meet consumer needs. The available models have different purchasing power or demand, which creates difficulties for stores in determining shoe products that are often sold and shoe products that are not in demand by customers. The data used in cluster formation includes three variables recorded and collected from e-commerce transactions, namely Number of Visitors, Number of Buyers, and Total Sales. Based on these variables, Ventela shoe models are grouped into three clusters, namely low-selling, normal and best-selling. Next, the variable number of transactions for Ventela shoe models in the best-selling cluster is taken to be predicted using the Exponential Smoothing method. The forecasts obtained are used to determine future demand to maximize profits. Based on the results of the clustering analysis, it was found that the number of shoe models included in the best-selling cluster was six, including (1) Ventela Ethnic Low All Black, (2) Ventela Ethnic Low Black Natural, (3) Ventela Public Low Black Natural, (4) Ventela Public Low Cream, (5) Ventela Republic Low Black Natural, and (6) Ventela Republic Low White. Referring to the sample of this study, which only spanned less than three years, several shoe models produced a forecast value of zero. It means, based on the forecast results for the next 12 months, there may be no sales.

IMPACT OF OCCUPATIONAL POWER AND SOCIAL STATUS DEPICTED IN PAKISTANI TV DRAMAS: A SOCIOLOGICAL ANALYSIS

This research paper is based on how our Pakistani TV dramas portray occupational power and social status through their distinctive setting. Through a sociological analysis, we explored the issue of why Pakistani TV dramas depict typical appearances and specific kinds of dressing to represent a particular social class, e.g., shalwar kameez for the poor and jeans for the rich. Even professional careers such as schoolteachers for the middle class and fashion designers for the upper class are based upon the same factors. A character’s typical background and belongings are also used to show his social status, e.g., in most dramas, middle-class men wear slippers, and the rich wear branded shoes, sunglasses, and watches. In this study, we argue that the depiction of social class is often biased and does not precisely reflect reality. This significantly impacts the viewers’ minds. This visual representation is evident in Pakistani Urdu television dramas of the past ten years. Using a qualitative research design, we collected our data through in-depth interviews to evaluate the social impact of these visual representations. The paper also supports George Gerbner’s Cultivation Analysis theory and its arguments, proving how TV dramas directly impact heavy viewers’ minds, reflecting their behavior.

The The Influence of Instagram Social Media Marketing, E-WOM, and Co-Branding on Brand Switching Behavior from Other Shoe Brands to Aerostreet Shoes through Purchase Intention (Survey of Aerostreet Shoe Consumers in Kuningan Regency)

This study aims to determine the direct and indirect influence of Instagram as social media marketing, electronic word of mouth and co-branding on brand switching behavior through purchasing interest in Aerostreet shoe products. Sample in this research were people who are consumers of Aerostreet shoes as many as 120 samples. questionnaire used as the research instrument containing statements and distributed via Google form. SEM AMOS ver. 23 used as data proccesed in this research. The results showed: Instagram social media marketing has a significant and positive impact on purchase intention. Electronic word of mouth has a positive and significant effect on purchase intention. Cobranding has a positive and significant effect on purchase intention. Purchase Intention has a positive effect on brand switching. Instagram social media marketing has no effect and insignificant on brand switching. Electronic word of mouth has no effect and insignificant on brand switching. Co-branding has no effect and insignificant on brand switching. Purchase Intention can mediate the influences of Instagram social media marketing on brand switchin. Purchase Intention can mediate the influences of electronic word of mouth on brand switching. Purchase Intention can mediate the impact of co-branding on brand switching.

Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Brand Sepatu Ortuseight

The purpose of this study is to ascertain the extent to which the Ortuseight Shoe Brand's purchasing decision is influenced by Product Quality, Price, and Promotion. This study's general population consists of 56 respondents from the Banjarmasin Futsal STIE Pancasetia UKM in 2021-2024. Reviews with different straight backslides utilizing spss 027 were utilized to accumulate information. The study reveals that the Ortuseight Shoe Brand Purchase Decision is significantly influenced by the Promotion variable, but not by the Price variable or the Product Quality variable. Product quality, price, and promotion all have a significant impact on the Ortuseight Shoe Brand's decision to buy. Additionally, the Ortuseight Shoe Brand Purchase Decision is significantly influenced by the Product Quality variable

Analyzing the Decline of Luxury Women’s Shoe Brands in China: A Market Analysis – Based Study of STUART WEITZMAN

The luxury goods industry has always been a highly anticipated area in the market. With the development of the global economy and the improvement of people's living standards, the luxury goods market has also flourished. However, overall, according to the quarterly or fiscal annual reports released by major luxury brands in the luxury industry in recent years, their common characteristic is the sharp decline in revenue in China; from a regional perspective, the decline in sales in China has the greatest impact on the decreasing total revenue of brands over the years. Such as STUART WEITZMAN, the representative head luxury women's shoe brand, total direct sales, which include stores and e-commerce, in FY23 both declined by as much as 24% compared to FY22. This article takes STUART WEITZMAN as an example to study the specific reasons for the decline in sales volume of luxury in China market in recent years compared to previous years. This study uses the market mix model to analyze STUART WEITZMAN 's marketing strategy in the market, Using the PEST model to analyze the macro environment, Use SWOT to analyze the internal and external environment of STUART WEITZMAN. Research has found that the main reason for the decline in luxury goods sales in recent years is luxury brands have been raising prices, and consumers are psychologically unable to accept the increasing premium. The middle class is more inclined to consider practicality and cost-effectiveness, pursuing the ultimate cost-effectiveness. Secondly, consumers have more other options. In addition to luxury brands, high-end niche brands, designer brands, high-end custom brands, and traditional Chinese brands have also begun to be favored by luxury consumers. Finally, in the post pandemic era, outbound tourism has resumed, and consumers can purchase the same products overseas at more favorable prices.

THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON THE DECISION TO PURCHASE VANS SHOES (Case Study of Students at the Faculty of Economics and Business, Indonesian Christian University)

The studies aim to understand following aspects of the purchase decision: the presence of a partial influence on the quality of the product on decisions to purchase Vans shoes, existence of a Partial influency on price of decision on purchase of Vans footwear, Presence of an influencing of promotions on purchasing decisions of Vans brand shoe, and the combined impact of products quality, prices, and promotions on Vans’ decisions to buy shoes. Most of populations in these studies were active student at Christian University Indonesia who already wore Vans shoes. Respondents to this study consisted of 58 respondents and sampling techniques use is purposive Sampling. Data analyst techniques use in these studies is Double Linear Regressions use application SPSS 25. Results of these studies show that (1) the quality of the product has partials influence on the purchase decisions of the Vans branded shoes, (2) the price has no partial effects on the buying decision of Vans, (3) the promotion is partially influenced on the purchasing decision for Vans Brand Shoes, and (4) the products quality, prices, and promotions combined have an impact on Vans’ brands shoe purchase decisions. Keywords: Product Qualities, Prices, Promotions, Purchase Decisions

Consumer Perception Regarding Demand of Branded Shoes

The current study deals with the objective “How to Consumer Preception Regarding Demand of Branded Shoes”. In this study we observed that how to consumer perception impact on demand for branded products like shoes. in this study also to know how culture, income, social status, life style, Peer pressure and other factors impact on the demand of branded shoes. In the modern era technology is growing fastly. They directly affect on our thinking process and they result represent our demand is also change as per time to time. We can say that our perception related to product change very soon. In this study we discuss only some points. The information of the study could be further used by the researchers and practitioners for conducting future studies in the similar area.

Application of Consignment Sales Accounting for Ardiles Brand Shoes at PT Ramayana Bali Mall in Ponegoro

Ramayana Bali mall is a retail company engaged in the department store which has many branches in Indonesia. In addition to department stores that sell clothing products such as clothes, Ramayana also has a supermarket or supermarket that sells daily food neds this study aims to mall complies with financial accounting standards. The type of research used in this study is a qualitative descriptive approach. This study uses interviews and documentation of the parties responsible for recording consignment accounting. Based on the application of consignment accounting based on financial accounting standards, it can be concluded that PT. Ramayana Bali Mall hos not fully implemented consignment sales recording repots based on financial accounting standards in the income statement. We recommend that you record the sales of the consignment based of financial accounting standards, namely recording with a separate method to make it easier to calculate the profit obtained from the sale of the consigment

Identifying distinctions in the perception of fast food and sport shoes brands by children and adolescents based on the brand meaning model

The article makes an effort to evaluate the influence of a brand meaning on the perception of popular products by children and adolescents on the example of junk food and sport shoes. The study involved 703 pupils of secondary schools from 11 to 18 years old. The proposed approach is based on the use of the Saaty's method, which allows to assess the influence of different factors on the perception of brands by children and adolescents and to determine the distinctions in their perception of brands of various types of products. Based on the analysis, a hierarchical structure of brand perception by children was built. It includes the brand awareness, brand logo recognition, consumer impression of brand advertising. The weighting coefficients of the hierarchical model for fast food and sport shoe brands were estimated and the results were compared, distinctions and similarities were identified in the perception of brands of various types of goods by children and adolescents. For fast food brands, perception of brand quality plays a major role, whilst for sport shoe the brand attractiveness is the most important factor.

Pengaruh Quality of Performance, Harga dan Desain Produk terhadap Kepuasan Pembelian Sepatu Brand Lokal Ventela di Kalangan Mahasiswa UINSU

The purpose of this study was to determine the effect of quality of performance, price and product design on the satisfaction of purchasing Ventela local brand shoes among UINSU students. Quantitative research is used in this research strategy. The major data utilized in this investigation came from questionnaires. 100 students of UINSU who were Ventela shoe users or customers participated in this study. Purposive sampling was the method of sampling that was utilized. Multiple linear regression analysis using SPSS version 16 was the strategy employed in this investigation. The independent factors in this study include product design, pricing, and performance quality. The dependent variable is customer satisfaction with Ventela local brand shoes. The findings indicated that there was a relationship between product design and purchase satisfaction as well as a relationship between pricing and buy satisfaction.

PENGARUH BRAND IMAGE DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK CONVERSE (Studi Kasus Masyarakat Kelurahan Sawah Lebar Baru Kota Bengkulu)

This study aims to determine the effect of brand image and lifestyle on purchasing decisions for Converse brand shoes (Case Study of the Community of Sawah Lebar Baru Village, Bengkulu City). This research uses quantitative research methods. The population in this study was the Sawah Lebar Baru Village Community, Bengkulu City, with the sampling method using the Purposive Sampling method. In the implementation of the research, 110 respondents were obtained randomly. In this study using data collection methods by way of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is then processed using an instrument test, analysis of respondents' responses, classic assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing using SPSS 20
 Based on the results of multiple linear regression, Y = 4.313 + 0.889 (X_1) + 0.404 (X_2). The coefficient of determination R2 contributes 0.626 or 62.6% to purchasing decisions while the remaining 0.374 or 37.4% is influenced by other variables not included in this research model. The test results have been carried out, it can be seen that the brand image variable is thit> ttable (9.936 > 1.659) and (sig α = 0.000 <0.050), lifestyle variable (X2) is thit > ttable (4.152 > 1.659) and (sig α = 0.000 <0.050), obtained Fcount of 88.691 with a Ftable value of 3.08 namely (88.691 > 3.08) and (sig α = 0.000 <0.050). From the results of data processing, it can be concluded that brand image and lifestyle partially or simultaneously have a positive and significant effect on purchasing decisions.
 Keywords: brand image, lifestyle, purchase decisio

The Effect of Content Marketing and Ewom on Purchase Intention and Brand Image

This study aims to determine the effect of content marketing on e-wom and its impact on purchase intention. The subjects in this study were social media followers on the official accounts of several shoe brands circulating in Indonesia. The sampling technique used purposive sampling by using several criteria. The number of samples in this study was 325. Data were collected using a questionnaire with a Liker scale of 1 to 5 and will be analyzed using the Structural Equation Modeling method. Based on the results of the analysis that has been carried out, it shows that content marketing has a significant positive effect on e-wom, e-wom has a significant positive effect on brand image and purchase intention, and brand image has a significant positive effect on purchase intention, and brand image is able to play a role. as a mediator between e-wom and purchase intention. In conclusion, this study accepts all the hypotheses that have been proposed.

The Influence of Brand Ambassadors on Brand Image and Purchase Decisions for Nike Shoes in Mataram City

This study intends to determine the impact of the brand minister on brand image and the choice to purchase Nike brand shoes in the city of Mataram. This kind of exploration includes cooperative examination because this research means to determine the impact or relationship between two or more factors. The factors in this research are brand minister, brand image, and purchasing choices. The information sorting technique used is a review test strategy. The population in this exploration is Mataram city residents aged > 18 years who have purchased Nike brand sports shoes as before, and chose to buy their own Nike shoes. Get the purposive testing test method, with complete examples of 100. The right poll goes directly to where the exploration is carried out. The information checking tool used is Multivariate. Relapse Investigation uses the Incomplete Least Square (PLS) strategy and is assisted by the smartPLS 3.0 information handling instrument.The research results show that (1) brand ambassadors have a significant influence on brand image. (2) Brand ambassadors have a significant influence on purchasing decisions. (3) brand image has a significant effect on purchasing decisions

Interplay of Brand Equity, Customer Satisfaction and Brand Loyalty: An Application of Cognitive Dissonance Theory among Male Shoe Customers in Nepal

Background: In today's marketplace, consumers are presented with a plethora of choices when it comes to purchasing specific products. The customer preferences varying significantly compounds the abundance of options further.
 Objectives: The present study assesses and quantifies the intricate interplay between three pivotal elements: brand equity, customer satisfaction, and brand loyalty.
 Methods: The study employed an explanatory research design to establish a causal link between brand equity and brand loyalty. Due to an unknown number of shoe customers, non-probability convenient sampling was utilized. Data was collected among 403 male shoe customers residing in Kathmandu valley using a structured questionnaire through Kobo Toolbox for convenience. Analysis was performed using structural equation modelling (SEM) with the partial least square method (version 4.0).
 Results: The major challenges customers face when purchasing shoes are the lack of resources, competition from other shoe brands, and the unavailability of branded shoes. The SEM result shows a significant relationship between the perceived value of cost, perceived quality and life congruence with customer satisfaction, while brand identity and trust have not shown a significant relationship. Further, perceived quality, perceived value of cost, and brand identity partially mediate brand loyalty, life congruence fully mediates, and brand trust has no mediation role in brand loyalty. Lastly, respondents primarily buy shoes for special occasions and physical activities.
 Conclusion: The study suggests that having a high-quality brand is crucial for customers' loyalty to the shoes. When the brand aligns with the customer's lifestyle, it leads to satisfaction. To enhance the Nepalese shoe market, we recommend increasing brand promotion, using digital product marketing, and focusing on customer-centric activities.
 Paper Type: Research Paper
 Keywords: Brand equity, Customer satisfaction, Brand loyalty, Perceived quality, Perceived value of cost, Structural equation modelling
 JEL Classification: M3, L1

Research on the Effect of Brand Love on Generation Y's Loyalty to Sports Shoe Brands

Pazarlarda her geçen gün artan marka sayısı ile yoğunlaşan rekabet ortamının gelişimine paralel olarak, pazarlama strateji ve taktiklerinin de genişletilmesi gerekliliği ortaya çıkmıştır. Marka aşkı ve marka aşkının sağlanmasında uygulanabilecek strateji ve taktikler bunlardan birisidir. Marka sadakatini etkileyebilen marka tatmini, marka değeri, algılanan değer, algılanan risk, algılanan kalite vb. sağlanmasının gerekliliği hala güncelliğini ve önemini korurken bunlarla birlikte, yoğun rekabet ortamında dikkatler, marka aşkının sağlanmasına yönelmiştir. Marka aşkının marka sadakati yaratmada ne düzeyde etkili olduğu araştırma problemidir ve Y kuşağının, spor ayakkabısı ürünlerine marka sadakati göstermelerinde marka aşklarının etki düzeyinin belirlenmesi ve spor ayakkabısı ürünlerine marka aşkı ve sadakati göstermelerinde, demografik özelliklerinin farklılık gösterme durumunun araştırılması, amaçlanmaktadır. Y kuşağının %73,4’ünün öncelikli olarak tercih ettiği bir spor ayakkabı markası bulunmakta olup, bu markalara duydukları “yakınlık ve bağlılık” ile “tutku” boyutlarında açıklanan marka aşkları, marka sadakatlerini %76 düzeyinde açıklamaktadır. Marka aşkındaki 1 birimlik değişme marka sadakatini 0.46 düzeyinde artırmaktadır. Spor ayakkabısı markalarına gösterilen marka aşkı ve marka sadakatleri cinsiyet, gelir, eğitim düzeyi ve mesleklerine göre farklılık göstermemektedir.

The Effect of Micro and Macro Brand Ambassador Related To Soft and Hard Selling Language on Purchase Decision of Piero Shoes in Jakarta, Indonesia

The local shoe industry in Indonesia is growing, one of the local shoe brands that is well known is PIERO, which has been established since 1999 Having experienced its peak in the early 2000s, many efforts are being made by Piero to maintain its existence. The development of the digital world, especially the social media sector which eventually became social commerce, made Piero think about whether they should choose brand ambassadors and calculate the budget to collaborate with the right brand ambassador. Moreover, there are two kinds of digital brand ambassadors: micro and macro influencers. This issue ultimately becomes a problem that must be answered immediately, because PIERO’s competitors have begun to move rapidly on social media with their brand ambassadors. The purpose of this research is to identify the effect between micro and macro brand ambassadors related to soft or hard language with brand trust, purchasing decision, brand image on Piero shoes. This research is using quantitative design. To conduct the study, the authors recruited 339 participants from an online social media then randomly assigned to one of four conditions: micro influencer with high selling language, micro influencer with low selling language, macro influencer with high selling language, and macro influencer with low selling language. They were then asked to view an Instagram post by the assigned influencer and fulfill the questionnaire. Based on the result of research analysis using spss through multi anova analysis, the author conclude that : Micro brand ambassador with soft selling language is more effective at brand trust and purchase decision, meanwhile Macro brand ambassador with hard selling language is more effective to represent a good brand image to the customer.

The Influence of Celebrity Endorsement, Brand Image, Brand Trust and Lifestyle on Purchase Decisions for Geoff Max Brand Shoes (Study on Students in Purwokerto City)

Local brand shoes in Indonesia have been in great demand by young people, both men and women because the quality and model are not inferior to foreign-made products. The purpose of this study was to examined the influence of celebrity endorsement, brand image, brand trust, and lifestyle on purchase decisions for Geoff Max brand shoes. The population of this study were students at three universities, namely Jendral Soedirman University, Muhammadiyah Purwokerto University, and K.H Saifuddin Zuhri State Islamic University Purwokerto. The method used in this research was quantitative method with purposive sampling with a total of 100 students who are processed using five Likert scale with multiple regression analysis using SPSS Version 26. The results of this study indicated that celebrity endorsement and brand image have no significant influence on purchase decisions, while brand trust and lifestyle have a positive and significant influence on purchase decisions. The results of the t-value test calculated on lifestyle variables of (4,303) and a signification value of 0.000, thus lifestyle is more dominant in influencing the purchase decision of Geoff Max brand shoes compared to brand trust.

Implementasi Undang-Undang Nomor 15 Tahun 2001 Terhadap Penjualan Sepatu KW/Imitasi di Kota Gorontalo

The sale or circulation of branded shoes without permission can take several forms, including the sale of KW PK (Perfect Kick) shoes, KW 1 shoes, factory denied shoes, shoes that do not pass quality control, etc., which occurs when branded shoes are traded. and sold without a license or permission from the company that owns the trademark or rights to the brand. This research discusses the legal prohibition on the circulation of KW shoes in Gorontalo City. This research uses empirical and normative legal research methods. The research aims to determine the causes of the circulation of KW shoes in Gorontalo City and the form of legal prohibition on the circulation of KW shoes. As a result of this research, researchers found that first, the widespread distribution of KW shoes in Gorontalo is generally caused by a number of factors as follows; 1). Economic factors and people's purchasing power; 2). The role of markets (trade) and supply of goods; 3). Public interest in well-known brands; 4). Consumerism culture and fashion trends in society; 5). Lack of consumer awareness of IPR; 6). Lack of supervision and law enforcement. Second, enforcement of the law on the distribution of KW shoes in Gorontalo City is caused by the following things; 1). Lack of supervision and monitoring from related parties; 2). Lack of public awareness of both traders and consumers regarding IPR.

Examining the Impact of Social Media Marketing on Brand Awareness and Consumer Reach for Business

In today's market conditions, incorporating digital channels to establish and sustain a competitive edge is imperative for businesses. Social media has revolutionized the digital marketing landscape by making it easier for businesses to communicate, engage and gather insights from their target audience, thereby shifting the dynamics and customer expectations. Given the current economic climate and the myriad issues that businesses face, this transition has left them unsure about how to effectively navigate this changing terrain. This research will examine the impact of social media marketing practices of the top two shoe brands in the United States and their influence on brand awareness, customer engagement and the potential to broaden their global customer reach. The study will employ a content analysis approach to assess their promotional approaches, engagement based on the type of posts and content strategies to gather valuable insights on successful social media marketing strategies. This will help businesses in learning how to successfully engage their target audience on social media and optimize their social media presence in the future to increase their competitive edge and business growth.