Effect Of Brand Name Research Articles

Effects of Brand Name of Scented Products on Product Preference: Focusing on Mediating Effect of Interest and Moderating effect of Product Types

Effects of Brand Name of Scented Products on Product Preference: Focusing on Mediating Effect of Interest and Moderating effect of Product Types

The effect of ISO14001 certification in property management on property price

Purpose– As environmental awareness has become increasingly pronounced among various stakeholders such as governments and communities, many businesses start to adopt a more environmental-friendly approach in their operations. Even a service-oriented industry such as property management is no exception. One way to showcase a company's commitment to this cause is to become ISO14001-certified, under which it is required to implement an environmental management system. In light of this, this paper aims to investigate the impact of this certification in property management, along with two other well-known management certifications/awards in ISO9001 and Hong Kong Management Association Quality Award (HKMAQA), on property price.Design/methodology/approach– The hedonic price model was used to determine whether or not there is a relationship between ISO14001 certification (as well as ISO9001 and HKMAQA) and property price, and if so, its impact. Three districts from different parts of Hong Kong, including 17 private residential developments, were covered in this research.Findings– The results show that a flat managed by a company with ISO9001 certification is 8.87 percent higher than another flat managed by a non-ISO9001-certified property management companies (PMC); the adoption of ISO14001 certification appears to help generate a premium of about 3.65 percent in property price for a PMC which has already been ISO9001-certified; and for a company already with both ISO9001/14001 certifications, the obtaining of HKMAQA brings about an extra 15.37 percent in housing price. It can be said that the impact of ISO14001 certification on property value is smaller than that of the other two management standards.Research limitations/implications– The findings do not necessarily suggest that the adoption of ISO14001 (or HKMAMA) generates the exact same premium to a residential property by itself, as two or more components in tandem may create more value than the sum of the parts. Nonetheless, considering that most companies have already been ISO9001-certified prior to considering an ISO14001 certification, they, as separate variables, are inevitably highly correlated which could be an issue when using methods such as hedonic models. This renders the assessment of the impact on property price solely attributed to ISO14001 rather problematic if they are studied together.Practical implications– In the short run, ISO14001 certification, as a public relations tool, might actually help flats within these developments to gain an advantage over the competitors within the district, or at least offset the adverse impact of some of its intrinsic defects in order to stay competitive (for instance, the age issue and the smaller brand name effect due to the development's lack of scope), but not in the long run.Originality/value– The paper has provided some insights regarding the effect of various management standard certifications in property management, from the perspective of the end-users (i.e. homebuyers), rather than from that of those involved in the operations as seen in previous studies. This serves as a reference for developers, property managers, buyers, and users alike.

Influence of Brand Name on Consumer Choice & Decision

Brand image or Brand name plays a crucial role to enhance the performance of any company or business. Brand name is the tool which can positively change people's buying behavior. The purpose of this study is to examine the Effect of brand name on consumer buying behavior in University students of Gujranwala, Faisalabad and Lahore. Questionnaire survey was used to collect the data by using non probability convenient sampling technique. The researchers sent 300 questionnaires to the different university students in above mentioned cities, in which 250 responses were collected in the period of one month. Findings show that brand image or brand name has significant positive relationship with consumer buying behavior. This study was conducted in university students of Gujranwala, Faisalabad, and Lahore and it shows that they are brand conscious and prefer branded products. In the last part of article with conclusion the future recommendations and practical implications are also included.

Ordered probit regression analysis of the effect of brand name on beer acceptance by consumers

Ordered probit regression was used to analyze data of sensory acceptance tests designed to study the effect of brand name on the acceptability of beer samples. Eight different brands of Pilsen beer were evaluated by 101 consumers in two sessions of acceptance tests: blind evaluation and brand information test. Ordered probit regression, although a relatively sophisticated technique compared to others used to analyze sensory data, was chosen to enable the observation of consumers’ behavior using graphical interpretations of estimated probabilities plotted against hedonic scales. It can be concluded that brands B, C, and D had a positive effect on the sensory acceptance of the product, whereas brands A, F, G, and H had a negative influence on consumers’ evaluation of the samples. On the other hand, brand E had little influence on consumers’ assessment.

The role of aviation laws and legal liability in aviation disasters: A financial market perspective

Legal liability claims against airlines and airplane manufacturers following an aviation disaster are determined through a myriad of international treaties, intercarrier agreements, and federal and state laws. Which law applies in a specific situation depends on various circumstances surrounding the accident. As a result, pecuniary and non-pecuniary damage awards for the families of the accident victims may vary substantially from case to case. Our study examines how aviation disasters affect the short and long-term performance of US airlines and US airplane manufacturers and explores the factors that drive the performance differences. While prior research has largely focused on brand name effects and rising insurance premiums as possible determinants of stock price losses, our results suggest that the regulatory environment that applies to a given aviation accident has a significant impact on how the market reacts to its announcement. Ceteris paribus, we find that accidents that are governed by state laws which place no limit on damage claims entail particularly large stock price declines. Accidents for which federal laws or international treaties restrict claimable damages, on the other hand, are associated with smaller stock price drops.

The effect of brand names on flavor perception and consumption in restrained and unrestrained eaters

In an increasingly obesogenic food environment, making healthful food decisions can be difficult. Because consumers are often bombarded with excessive information about foods they often rely on simple heuristics to decide whether to purchase or consume a food. In the present study we tested females who were either restrained (n=33) or unrestrained (n=33) to determine whether their sensory perception and intake of a food would be affected by brand information. Participants were provided with in an ad libitum snack of cookies which was labeled with a brand typically associated with healthful snacks or a brand associated with unhealthful snacks. Results indicated that all participants rated the cookies with the healthful brand label as more satisfying and as having a better taste and flavor. Furthermore, restrained eaters consumed more of the healthful brand than the unhealthful brand, whereas unrestrained eaters’ consumption did not differ. Thus it appears that food-related beliefs do influence consumers’ intake, especially that of restrained eaters. Further research is warranted to investigate these beliefs in order to improve recommendations for healthful eating in a society facing an increased prevalence of overeating and obesity.

Effect of brand name and price on business to business (B2B) success: an empirical study on sample of food hypermarket retailers in Amman city

This study aims to examine the effect of brand name and price on Business to Business (B2B) success and the research findings provide useful insights for researchers to conduct further studies on brand name associated with price on B2B success variable. The study demonstrates that the brand name and price have a positive effect on B2B success and these two variables are known to have strong influences on food hypermarket retailers in Amman city. The researchers draw their conceptual foundations from previous studies supplemented by marketing literature and the population of the study consists of food hypermarket stores in Amman city.

A Content Analysis Of Advertising Transitions: Impact Of Brand Name, Persona, And Appeals

Advertising has long been considered an element of Integrated Marketing Communication (IMC) tools and has played a crucial role in delivering messages that are reflected by various environmental situations. The authors of this paper posit that components of advertising including contents of messages, language, choice of persona and appeals are strongly affected by such environmental factors as social, cultural, and economic movements. Based on this consideration, this study investigates the trend in advertising markets by reflecting transitional market issues. In particular, this study investigates the effects of brand name, celebrities roles, age groups, gender, and advertising appeals. The purpose of the study is to investigate the following elements of advertising that are often affected by such recent transitions as social, cultural, and economic movements: i) effects of a brand name containing meanings; ii) effects of a brand name stemming from the native language; iii) effects of celebrities appearances in ads, iv) effects of age groups and the role of gender in the persona; and v) effects of advertising messages that include rational or emotional appeals. This study conducted content analysis by examining selected TV commercials and gives implications of how the effectiveness of advertising is related to the aforementioned environmental movements, emphasizing which issues should be considered for future advertising content.

デキサメタゾン先発品と後発品の高度催吐リスクがん化学療法における急性および遅発性悪心・嘔吐効果の比較検討

デキサメタゾン先発品と後発品の高度催吐リスクがん化学療法における急性および遅発性悪心・嘔吐効果の比較検討

A Study on the Effects of Brand Name, Perceived Price, Perceived Quality in PB on Intention of Loyalty - Mediating Roles of Satisfaction with PB -

A Study on the Effects of Brand Name, Perceived Price, Perceived Quality in PB on Intention of Loyalty - Mediating Roles of Satisfaction with PB -

Do brand names in a foreign language lead to different brand perceptions?

This study examines the effects of brand names in a foreign language, country of origin, and the incongruence between the two on brand perceptions of services. Employing congruity and categorisation theory as a theoretical foundation, this study empirically tests a number of hypotheses. The findings suggest that services with a French brand name are perceived as more hedonic. In the context of hedonic services, the incongruence between brand names in a foreign language and country of origin leads to increased perceptions of services as more hedonic. In the context of utilitarian services, the same incongruence leads to higher perceived suitability and preference for brand names in a foreign language. The paper concludes with research and managerial implications for brand managers and further research directions.

Cue incongruity in wine personality formation and purchasing

PurposeThe purpose of this paper is to examine the direct and interaction effects of brand name (BN) of wine and country‐of‐origin (COO) on perceptions of the personality image of the wine, expected price, and willingness to engage with the wine.Design/methodology/approachA field experiment in which label information for a fictitious wine was presented to wine consumers with a questionnaire on wine perceptions and response measures. The label information was manipulated across subjects using four BNs and three COOs.FindingsThe study confirms BN and COO effects on perceived wine personality and responses to the wine. Findings also indicate the effects of BN and COO as well as a BN‐COO interaction effect on price expectations.Research limitations/implicationsFindings link different personality dimensions to the two different cues, suggesting greater independence of the cues than originally expected. However, some BN‐COO incongruity effects are found particularly regarding price perceptions. A small set of wine BNs and COOs are tested and sample size/treatments are limited. With larger sample sizes, some weak effects might prove more significant. For more substantive support of these findings, the study could be repeated in different locations with different BN and COO examples.Practical implicationsThe results suggest consumers are open to some fluidity in brand name use across wine‐producing countries with appropriate pricing strategies. They also highlight the importance of understanding consumer perceptions of wine personality in assessing consumer responses and price expectations.Originality/valueThe research addresses BN and COO direct and interaction effects on many aspects of wine evaluation and the central role of personality dimensions in wine assessments. The paper provides evidence of value in a rapidly evolving marketplace for wine and insights into the ongoing strategic changes in the wine market. It also contributes to theory and research on information cue use and cue incongruity effects.

Brand, knowledge, and false sense of security

PurposeThe purpose of this paper is to study how brand name can affect consumers' perceived protection from security technologies. It also seeks to investigate the significance of knowledge in reducing consumers' reliance on brand name in their security technology adoption decision.Design/methodology/approachA 2×2 experiment was used to study the effects of brand name and knowledge on the adoption of antivirus software. Subjects were randomly assigned to groups and presented with different brands and product choice sets. Product choices from different groups were analyzed using z‐tests and logistic regression.FindingsIt is found that brand name affects product choice, a strong brand may tend to induce a false sense of security and lead to poor produce choice, and knowledge can reduce consumers' reliance on brand name in security technology adoption decision.Originality/valueThe paper highlights consumers' reliance on brand name to infer the level of protection provided by a security technology. It also shows that knowledge can reduce this reliance. The findings of this paper have significant implications to brand, consumer expectation, and product line management.

Measuring brand equity in the car market: a hedonic price analysis

This paper designs and implements a hedonic model to investigate brand-name effects in the car market. The proposed model provides considerable empirical evidence in support of model-name premia, after controlling for observed product differentiation. Such premia incorporate not only manufacturer equity but also effects that are specific to individual models. The estimated price premia are remarkably intuitive and consistent across carmakers and models. The results yield important implications for brand and range management in the car market and suggest directions for future research.

Brand, Knowledge and False Sense of Security

A 2x2 experiment was used to study the effects of brand name and knowledge on the adoption of antivirus software. Subjects were randomly assigned to groups and presented with different brands and product choice sets. It was found that (1) brand name affects product choice, (2) a strong brand may tend to induce a false sense of security and lead to poor produce choice, and (3) knowledge can reduce consumers’ reliance on brand name in security technology adoption decision.

Brand related information as context: the impact of brand name characteristics on memory and choice

Consumer exposure to new brand names can occur in contexts with or without brand information being present. Whereas previous research has examined the effects of brand name characteristics (association set size and word frequency) on memory in the presence of brand information, this paper also assesses brand name effects in contexts without brand related information and extends it to brand consideration and choice. Two different processes are found to be operating as consumers retrieve brands and make a choice. Recall seems to benefit from a distinctiveness based route, which also guides consideration and choice. In contrast, implicit memory is influenced by familiarity, with corresponding consideration and choice effects. The implications are that firms’ choice of brand names and media needs to consider the combination of brand name characteristics that will lead to desired outcomes vis-a-vis distinctiveness or familiarity based processes.

Brand name and promotion in online shopping contexts

PurposeThe objective of the paper is to examine the effect of brand name and promotion on consumers' perceived value, store image, and purchase intention.Design/methodology/approachAn experiment with a 2×2 (well known versus unknown brand name, promotion versus no promotion) between‐subjects factorial design was conducted and completed by 392 college students.FindingsBrand name had a positive effect on consumers' perceived store image and promotion positively influenced consumers' perceived value. There were positive relationships among perceived value, store image and behavioral intention.Research limitations/implicationsSince participants were primarily female college students at a Midwestern university in the USA, the results of the study cannot be generalized to the general population of college students.Practical implicationsOnline retailers should consider the importance of enhancing their brand familiarity in terms of creating positive store image. Effective sales promotions could be used as a reward for loyal consumers and to attract more new consumers.Originality/valueIn spite of prevailing sales promotions and brand names in online shopping, little research has addressed the effect of promotion and brand name on online apparel shoppers' responses. The empirical evidence of this study will contribute to the literature in online apparel retailing fields.

A longitudinal study on Australian online DVD pricing

PurposeThe purpose of this paper is to analyze the online DVD market in Australia, which has not been researched so far, and to examine whether the pricing patterns in this market exhibit any regularity consistent or inconsistent with research findings in other markets.Design/methodology/approachA longitudinal data set of 27,030 price observations were collected weekly over one year. Various statistical tests – in particular, a least‐squares dummy variable (LSDV) panel data model with serial correlation – were applied to the data.FindingsIn general, the online branches of multi‐channel retailers have higher average prices and standard deviations than pure internet retailers. Overall, market prices decrease over time significantly within the sample period – about 17.4 per cent decrease for all titles, however, with popular titles' prices decreasing faster than those of random titles. Furthermore, prices do not seem to converge between the two types of online retailers. For individual retailers, brand name effect seems to matter in the results, with a significant difference on prices.Research limitations/implicationsThis is an empirical study on a specific market. More data, testing and comparison are needed for any generalization of the findings whether they are consistent in the global sense.Practical implicationsOnline marketers of different types of retailers may need to reflect on their pricing policies whether their pricing strategies have any space for improvement on profitability.Originality/valueThis study investigates the price movement of the Australian online DVD market using data collected over a one year time span.

Is There an Economic Rent for Island Hotels?

This paper examines whether there is an ‘insular rent’ for Spanish hotels. The authors look at whether the hotels located in the Balearic and Canary Islands establish higher prices once quality has been controlled. They use quantile regression because it has informational advantages, given that independent variable effects are not constant along the hotel price distribution. The main result is that, once quality is taken into account, it seems there is a positive rent for island hotels. However, this rent is highly related to a hotel brand name effect. It seems that the hotel brand name reduces consumer information asymmetry problems by signalling higher quality standards or reducing the variance in the quality of a hotel given its ex ante known characteristics.

Brand name and consumer inference making in multigenerational product introduction context

Employing consumer inference making and the information congruency framework, the authors examined the effect of brand name in the context of multigenerational product introduction in two studies. Results showed that brand name type had an effect on perceived technological improvement, product differentiation and the degree to which one is willing to pay more for the current version compared to the previous version of technology. Furthermore, results showed that the degree of congruency between brand name (sequential vs nonsequential) and type of innovation (breakthrough vs normal) can elevate such effects. The results underscore the importance of proper branding strategies for high-tech products, especially when it is a breakthrough development.