Brand Marketing Strategies Research Articles

Starcross local brand marketing communication strategy to maintain consumer buying interest

Starcross local brand marketing communication strategy to maintain consumer buying interest

Research on the Marketing Strategy of Plus-size Women's Clothing -Based on 5C Theory

According to data, there are more than 90 million obese people and 200 million overweight people in China, many of whom are women. Therefore, the plus-size women's clothing market is increasingly demanded by the market. This article is based on the 5C theory to study the current marketing strategies of plus-size women's clothing in China and what marketing strategies should be adopted by Chinese plus-size women's clothing brands in the changing market environment. Through literature reading and analysis, it can be concluded that based on the 5C theory, the current marketing strategy of plus-size women's clothing brands is: In order to cope with the changing market environment, Chinese brands need to respond flexibly, continuously innovate and optimize marketing strategies, and keep pace with the times. Advance, maintain competitiveness, and integrate Chinese traditional culture and clothing to move towards the international stage.

A Study on the Impact of Social media on Marketing a Brand

Social media has revolutionized the way brands approach marketing. With the increasing number of people using social media platforms, companies are now turning to these platforms to promote their products and services. This paper explores the impact of social media on marketing a brand. It discusses the benefits of social media marketing, such as increased brand recognition, higher conversion rates, and lower marketing costs. The paper also examines the challenges associated with social media marketing, including managing social media accounts, building engagement, and measuring return on investment. Finally, the paper offers strategies for successful social media marketing, including creating quality content, building a community, and leveraging influencer marketing. Overall, this paper concludes that social media has become an essential tool for modern-day marketers and will likely continue to be a key part of brand marketing strategies in the future.

Research on Cross-border Joint Marketing Strategy of National Brands Under the Background of "New National Trend"

In recent years, "new national trend" has become a unique phenomenon in China's consumer market. While "new national trend" has become the consumption fashion and aesthetic style of Chinese people, it has also become the focus and growth point of Chinese brands in the context of new consumer culture. This paper explores the impact of cross-border joint marketing strategies of national brands on consumers' purchasing behavior against the background of the "New National Wave". Through reviewing relevant literature and analyzing the current situation, it is found that the cross-border association of national brands has gained certain development. In addition, this paper adopts questionnaire research to study the consumers' purchase intention of cross-border joint national products. After comprehensive analysis, it puts forward the strategic suggestions of cross-border marketing of national product brands to provide ideas for promoting cross-border marketing of national product brands.

Research on Tiktok Marketing Strategy of Chinese Sports Brands

With the continuous progress of technology and the popularization of social media, the way of brand marketing has gradually changed. Traditional advertising channels can no longer meet the needs of today's young consumers, so brands have turned to social media platforms to cater to the tastes of young users, and sports brands have begun to focus on digital marketing channels to attract more consumers. As one of the most popular short-form video platforms in China, Jieyin, with its large user base and high degree of interactivity, has become one of the most popular platforms that brands are competing to enter. Taking Li Ning, a famous Chinese sports brand, as an example, this paper uses the data method and logical analysis to study the effectiveness and impact of the ShakeEn marketing strategy, and discusses how Li Ning utilizes the ShakeEn platform to expand brand awareness, increase sales and interact with consumers.

Sugar labeling information and online marketing strategies for hand-shaken tea drinks in northern Taiwan.

Sugar-sweetened beverages (SSBs) are the main cause of excessive sugar intake and increased health risks. Food companies usually use social media to market SSBs in order to increase consumers' purchase intentions. To reduce excessive added sugar consumption from hand-shaken tea drinks, Taiwan has implemented a mandatory policy requiring clear sugar content labeling. This study aimed to investigate the sugar label information and online marketing strategies for hand-shaken tea drinks in northern Taiwan. In this cross-sectional study, content analysis was employed to investigate the sugar labeling information and the current situation of online marketing in hand-shaken tea drink brands based in northern Taiwan. Seventy-two hand-shaken tea drink brands' stores were visited to record their sugar labeling presentation methods, with brands lacking labeling, presenting incomplete labeling, or not offering customized sugar levels being excluded, resulting in 60 brands being chosen for the subsequent data collection process. The sugar and energy contents in 1,581 hand-shaken tea drinks were recorded and calculated. Subsequently, the sugar contents were assessed in accordance with World Health Organization (WHO) sugar recommendations (25 g/day), warning label criteria, and Taiwan's regulations for low-sugar packaged beverages. Seven brands that had high online impressions were further selected and their marketing strategies in 560 Facebook posts were analyzed. The presentation methods of labeling varied among the 60 brands, and only 42 brands had obvious and easily accessible labeling. The most common labeling presentation method was posters (n = 28). After converting the sugar content of half-sugar and low-sugar hand-shaken tea drinks, it was found that 60.2% of half-sugar beverages and 13.0% of low-sugar beverages exceeded 25 g of sugar per cup. Over 90% of brands had Facebook and Instagram accounts. The top marketing strategies for tea drink brands on Facebook were specific beverage information, brand information, and nutrition and health marketing. Most posts promoted sugar-sweetened beverages. Not all hand-shaken tea drink brands in this study followed Taiwan's labeling regulations. Moreover, high sugar contents in hand-shaken tea drinks labeled as half-sugar and low-sugar could potentially lead people to unconsciously consume excessive amounts of sugar. Future research should explore the impact of online marketing strategies on SSBs consumption behavior and ways to mitigate it among the Taiwanese public.

The Impact of Marketing Strategies on the Sports Goods Industry: Taking Nike as an Example

In the development of the sports goods industry, marketing, as an important management tool, has a significant impact on the growth of businesses. Not only can a solid marketing plan provide a thorough sales network and system for the sporting goods business, but also solve the problems of product sales and fund recovery for enterprises, laying a solid foundation for their development. The consumption of sports goods has shown increasing business opportunities in today's rapidly developing economy. The sports goods industry is also seeking development in this market with expanding demand, and many international brands stand out in the fierce competition. Nike, founded in 1972, has become a leader in sports brands today. Nike's unique marketing strategy is the key to success. Nike's marketing strategy has important guiding significance for the development of the sports goods industry. This article takes Nike as an example, analyzes the impact of Nike's marketing strategy on the sports goods industry, discovers innovative points of Nike's brand marketing strategy, explores key factors for the success of the marketing strategy, and provides effective references for the sports goods industry.

Using the 4Ps Theory and SWOT to Analyze the Lululemon Marketing Phenomenon

A successful marketing campaign is about building a large marketing network and using the brand culture and putting the product into the consumer's consciousness through marketing. Lululemon's success in the highly competitive sportswear market is due to its unique products and excellent marketing. By analyzing Lululemon's 20 years of experience in community marketing, this article attempts to provide a guideline for start-up brands trying to build a community. This essay is based on a literature analysis using SWOT and 4P analysis on whether Lululemon should enter the Chinese market and the brand marketing strategy of Lululemon in the Chinese market. The results show that entering the Chinese market can bring huge benefits to Lululemon, which has adopted brand marketing strategies such as DTC (direct to consumer) and KOL (key opinion leader) in China. Lululemon also has some significant issues, such as quality control. It is suggested that Lululemon could establish a good relationship with the manufacturer or vertical merger backwards to have greater control over the production chain.

A Research on the Brand Innovation Strategy and Marketing Model of Chinese Milk Tea Brands Based on Chinese Traditional Culture, Illustrated by the Brand of SexyTea

Made in a country with large tea yields, the tea products produced by the main raw materials of milk and Tea are continuously developing in China. On the other hand, with the increasing confidence in Chinese culture in recent years, the development of domestic brands has been rapid. This study aims to explore the role of the new Chinese-style style in brand innovation and marketing strategies in order to improve the competitiveness and market shares of tea drinks brands in the Chinese market, with the hope of providing a reference for other brands entering the tea drinks market and companies hoping to empower their brands with new Chinese-style aesthetics. This study will take the case of Sexy Tea and adopt a review research method. Firstly, it will discuss the popularity and influence of the new Chinese-style aesthetic in traditional Chinese culture. Secondly, it will analyze how Sexy Tea has integrated the unique Chinese-style aesthetic into its product innovation and marketing and then discuss the competitiveness that has been brought to Sexy Tea after incorporating the new Chinese-style aesthetic. Finally, relevant optimization suggestions will be provided for Sexy Tea's future development and how to maintain its competitiveness. This study found that Sexy Tea has successfully attracted the attention of a large number of consumers through innovations in products, brands, and research and development techniques based on traditional Chinese culture and has created a profound and distinctive brand image in the new-style tea market.

Nike's Marketing Strategy in the Internet Era

With the continuous expansion of the competitive sports market and the continuous increase of market participants, the sports product market in China has formed a chaotic situation. Domestic and foreign sports brands are competing to occupy the market, and large sports equipment manufacturers are using various channels to increase their market share. This paper analyzes the sales environment of Nike in East China and discusses some problems. In particular, that current Nikes brand marketing strategy includes: First, the market positioning of the product is too simple; At the same time,product distribution channels are affected and its easy to find out that the brand management of products is ignore. This paper puts forward the following suggestions on the sales work of Nike in East China: Enriching the market positioning of the company, strengthen the companys brand communication channels and strengthen the brand management of enterprises, which can enhance corporate branding.

Impact of Brand Marketing Strategies Based on Consumer Purchase Intention Mining

Impact of Brand Marketing Strategies Based on Consumer Purchase Intention Mining

Brand Marketing Strategy Based on User Emotion Recognition Model of Consumer

Brand Marketing Strategy Based on User Emotion Recognition Model of Consumer

A Discussion on the Marketing Strategy of Chinese Local Brand of Manly Personal Care Industry: The Case of Make Sense

Current research focused on the factors that motivate Chinese men to purchase grooming products and the marketing strategies of cosmetics and skincare brands in China. This study attempts to fill the research gap about the marketing strategy of Chinese local brands belonging to the manly personal care industry. This paper selects Make Sense, the market leader of the mentioned category above, as the research object. Utilizing the 4P theory to analyze the marketing strategy of Make Sense, this paper reveals that Make Sense has obvious drawbacks in product and place strategy. Lacking products with distinguished advantages, lacking customized products with solutions to problems belonging to diverse skin types, and lacking offline flagship stores are three major problems. This paper suggests that Make Sense can optimize its marketing strategy in the following three paths. Collaboration with more specialized doctors, construction of offline flagship stores, and a greater refinement of product categories are all significant.

Analysis of the Brand Marketing Strategies of Coca-Cola on TikTok

The impact of social media platforms on brand influence is one of the key research topics today. Researchers found that TokTik, as a short video based social media platform, has a large group of young users, and its entertaining and creative content has attracted users worldwide. However, there are still research gaps and lack of unified explanation on the impact of brand influence on the TokTik platform. Therefore, by analyzing Coca Cola's marketing strategies and activities on TokTik, this study reveals the positive impact of TokTik on brand awareness and recognition. Coca Cola encouraged users to participate in and share dancing videos by launching a challenge activity called "# CokeDance" on TokTik, which has achieved more than 100000 challenges and greatly increased brand exposure. In addition, the launch of TokTik short video ads and the cooperation between the brand and bloggers have further increased consumers' awareness and loyalty to the Coca Cola brand. This study provides a useful reference for other brands to develop brand marketing strategies and enhance brand influence on the TokTik platform.

Strategi Komunikasi Customer Journey UMKM Dalam Menghadapi Tantangan Dan Peluang Situasi The Messy Middle

The study aims to identify the role and impact of the "middle messy" phase in the consumer journey towards brand marketing strategies. The ever-changing business era and the dynamics of consumer behavior require brands to adapt to complex environments. This research identifies the importance of the exploration and evaluation phases in the consumer journey, where consumers tend to be open to looking for new alternatives. The main objective of this research is to uncover how brands can take advantage of the opportunities that exist during this phase. The research method used involved in-depth interviews with clients who had just gone through the "dirty middle" phase. The data collected is then analyzed to find patterns of customer behavior, trends, and preferences during this phase. Research results show that smart and flexible brands can more effectively respond to market dynamics. They can leverage brand presence, apply relevant behavioral principles, and optimize consumer travel measures to maximize opportunities during the "middle messy" phase. The results of this study show that the "middle messy" phase is actually an opportunity for unestablished brands to attract consumer attention and preferences. It is important for brands to understand consumer behaviour during this phase, offer a different user experience, and provide relevant information. Brands can cope with challenges in uncertain situations and compete successfully by taking proactive and adaptive action. This research provides in-depth insight into how brands can respond to market dynamics and interact with consumers in an ever-changing era.

Sports Brands and Tourism: Unexpected Perspectives of Mutual Development

Objective: This paper takes the World Cup in Qatar as a case study to study how sports brands and sports tourism development are mutually beneficial, focusing on the development of sports tourism, the marketing strategy of sports brands, and the mutual influence and complementary relationship between the two. Investigate the development of the global sports tourism market in recent years, analyze the characteristics of sports tourism products and services, and discuss the attractiveness and value-added effects of sports events as tourism destinations. Methods: This study uesd the event analysis method for research. Choose the Qatar World Cup as the research object, regard it as an important sports tourism event and sports brand marketing event. Citations from related articles provided the basis for this study. This approach can provide insight into the performance and impact of the combination of sports tourism and sports branding at the World Cup in Qatar, making a meaningful contribution to the research field. Results: The research results showed that there are some problems in sports tourism at present, but the future development potential is huge, especially after the epidemic is over. Sports tourism will usher in rapid development. The combination of tourism and sports can not only enhance the popularity of tourist destinations but also bring huge economic benefits. To sum up, the conclusion of this paper is that the combination of sports brands and tourism has broad market prospects. Conclusion: The combination of sports tourism and sports brands played an important role in the World Cup in Qatar and had a profound impact on the promotion of sports tourism destinations and the dissemination of sports brands. Through the research, the following conclusions can be drawn sports tourism is an important platform for sports brand promotion, and the global communication of sports brands has helped sports tourism to enhance its popularity. However, in the combination of sports tourism and sports brands, Qatar also faces some challenges, such as seasonal factors and cultural differences, which require the entire sports tourism industry to continuously explore solutions.

Use of Social Media Platforms as a Key Element of brand Marketing Strategies

"This article delves into the exploration of social media platforms as crucial components of brand marketing strategies. It characterizes the essence of social media platforms, emphasizing the significance of social networks within this context. The primary objectives of brand strategies, specifically those deployed on social media, are explicated. Contemporary brand strategies employed on social media platforms are elucidated. The study also scrutinizes the distinct features of brand marketing strategies utilized for positioning within social networks. This research aims to unveil the intricacies surrounding the utilization of social media platforms as pivotal elements within brand marketing strategies. The object of this study centers on social media platforms functioning as integral components of the virtual environment. The research employs various methodologies, including description, analysis, synthesis, comparison, generalization, and content analysis, to achieve comprehensive insights into the subject matter. This article focuses on the examination of social media platforms as vital elements within brand marketing strategies. To fulfill the objectives of this study, an exploration is conducted on the role of social media platforms in individuals’ lives, encompassing the essence of social networks and the positioning of brand promotion within their life cycle. Additionally, the article characterizes the business opportunities arising from the integration of social media platforms as components of marketing strategies. This paper provides an in-depth examination of the advantages and disadvantages associated with leveraging social media platforms for brand promotion. It defines contemporary strategies adopted by brands on social media platforms. Additionally, the research sheds light on the pivotal role of targeting within the realm of brand promotion."

Analysis of the Hybridity Translation Strategy of Moment in Peking from the Perspective of Post-colonialism

Luxury marketing is a key area in the business world. It is closely related to consumer psychology. Developing a successful marketing strategy requires understanding the cognitive biases that influence consumer behaviour. The main purpose of this paper is to explore the existing marketing methods and innovative means of luxury goods based on consumer psychology by analyzing the literature. This paper analyzes the marketing strategies of different luxury brands from the perspective of consumer psychology to provide insight and suggestions for the luxury market, so as to improve the marketing strategies of luxury brands and improve consumer satisfaction. The study found that consumer behaviour toward luxury brands is often influenced by these factors, including the exclusivity, scarcity, personalized service and prestige of these brands. The study suggests that luxury brands harness the power of social media and Kols to create campaigns that are more in tune with trends. Luxury brands also should develop more persuasive and profitable marketing plans to appeal to their target audience by understanding consumer psychology.

The Influence of Network Economy on the Marketing Strategy of FMCG Clothing Brands

This essay investigated the network economy as well as the factors that influence the marketing strategy of FMCG clothing brands. Network economy is becoming a common trend, and in the last twenty years have witnessed a huge growth in network economy. The next decade is likely to see a considerable change in the marketing strategy of FMCG clothing brands. This article aims to analyze how FMCG clothing brands have adapted to the network economy by changing their marketing strategies. It also finds out how companies are applying marketing strategies to make the network economy an opportunity for the FMCG apparel industry.

Analysis of Luxury Brand Marketing Strategies Based on Consumer Psychology

Luxury marketing is a key area in the business world. It is closely related to consumer psychology. Developing a successful marketing strategy requires understanding the cognitive biases that influence consumer behaviour. The main purpose of this paper is to explore the existing marketing methods and innovative means of luxury goods based on consumer psychology by analyzing the literature. This paper analyzes the marketing strategies of different luxury brands from the perspective of consumer psychology to provide insight and suggestions for the luxury market, so as to improve the marketing strategies of luxury brands and improve consumer satisfaction. The study found that consumer behaviour toward luxury brands is often influenced by these factors, including the exclusivity, scarcity, personalized service and prestige of these brands. The study suggests that luxury brands harness the power of social media and Kols to create campaigns that are more in tune with trends. Luxury brands also should develop more persuasive and profitable marketing plans to appeal to their target audience by understanding consumer psychology.