This study aims to broaden the knowledge of graphic ideologies in Latin alphabetical spelling. Even in a script considered extremely analytical as the Latin alphabet, a graphic character alone or a part of it can possess wide and complete communicative messages of social meaning. Three graphemes belonging to three Romance languages, specifically the Spanish <ñ>, Italian <gli> and Romanian <â>, are analyzed from grapholinguistic, historical-linguistic and sociolinguistic perspectives. This investigation considers the relationship with Latin and other Romance or neighbor languages’ graphemes. Furthermore, it examines the presence of the target graphemes in identity words and in brand logos. I attempt to verify whether or not the attribution and branding processes as related to these three alphabetical graphemes have been achieved. The results for the single graphemes are compared, and it is noted that in just one case, the grapheme or its diacritical mark can semantically represent the language and the speakers’ community that recognize and use it.