Variable Brand Image Research Articles

CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI DI CV. ANUGRAH AGUNG

This study aims to determine (1) the effect of brand image on purchasing decisions for Bimoli cooking oil at CV Anugrah Agung, (2) the effect of price on buying decisions for Bimoli cooking oil at CV. Anugrah Agung, (3) Influence of Brand Image and Price on Purchase Decision of Bimoli Cooking Oil at CV Anugrah Agung. This research is a descriptive analysis research using a quantitative approach.Collecting data using observation, documentation and questionnaires. The sample, in this study amounted to 80 people and used a random sample method (probability sampling). The validity test used Cronbach's Alpha. Data analysis used multiple linear regression. The results of the study found that (1) Brand Image has a positive and significant effect on purchasing decisions, the value of sig. 0.004 <α 0.005 indicates that H0 is rejected and H1 is rejected.(2) Price has a positive and significant effect on purchasing decisions, the value of Sig.t is 0.000<α 0.05 which indicates that H0 is rejected and H1 is accepted. (3) Brand Image and Price Together have a positive and significant influence on purchasing decisions.The simultaneous contribution or contribution of Brand Image and Price variables to purchasing decisions is 89.4% while 17.4% is determined by other variables not examined in this study.

ANALISIS PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC BEAT OLEH MAHASISWA UNDHARI

This study analyzes the effect of promotion, product quality, and brand image on purchasing decisions. The population and sample of this research are students of Dharmas Indonesia University who use beat motors as many as 100 respondents. The type of data used in this study is primary data. Methods of data collection using a questionnaire and processing using SPSS 2.6. The results showed that the promotion variable (X1) had a positive and significant effect with a significance value of 0.001 < 0.05 and a value of 3.444 > 1.985, so sig > 0.05, the independent variable had a positive and significant effect on the dependent variable. Product quality (X2) based on the results of the t-test shows that the significant value of product quality implementation on shopping interest is 0.000 <0.05 and the value is 5.992 > 1.985 indicating that there is a significant influence between product quality variables on purchasing decisions. Brand image (X3) based on the results of the t-test shows that the significant value of brand image implementation on purchasing decisions is 0.078 > 0.05 and the value of 1.780 < 1.985 indicates a positive but not significant effect between brand image variables on purchasing decisions. The results show that promotion (X1) product quality (X2) and brand image (X3) have a significant simultaneous effect on purchasing decisions (Y) with an F value with F because the F value is greater than the F value (53.730 > 2.699). F value 53,730 with a significant level (0.000 < 0.05).

Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Kepuasan Konsumen Smartphone Iphone Melalui Keputusan Pembelian Sebagai Variabel Intervening

This research is motivated by competition for Smartphone products which are one of the drivers of digital-based community activities. With so many new smartphones that have sprung up, it forms a competition between smartphone manufacturers to become the market leader and achieve a company's desire and profit. The purpose of this study was to determine the effect of product quality, brand image, and price on consumer satisfaction with purchasing decisions as an intervening variable. This research includes the type of associative research and quantitative approach. The data used in this study is primary data obtained by distributing questionnaires to consumers who have used or are currently using an Iphone smartphone. The sampling technique used non-probability sampling technique with purposive sampling method obtained a total sample of 100 people. The test stages carried out are validity test, reliability test, normality, multicollinearity, heteroscedasticity, coefficient of determination test, f test, t test and the data analysis technique used to answer the hypothesis is path analysis. The testing tool used is SPSS 25. The results of this study indicate that there is a positive and significant effect on the variables of Product Quality, Price, and Purchase Decision on Consumer Satisfaction, while the Brand Image variable has no significant effect on Consumer Satisfaction. Then there is a positive and significant influence on the Product Quality and Price variables on Purchase Decisions, while Brand Image does not have a significant effect on Purchase Decisions. And there is a positive and significant influence on the variables of Product Quality, Brand Image, and Price on Consumer Satisfaction through Purchase Decisions on Iphone Smartphones.

PENGARUH BRAND IMAGE DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA HONDA SEKAWAN MOTOR JEMBER

Brand image and product attributes are elements that reflect the overall product and service. Brand has an influence on consumer psychology, which means an image can influence consumers in buying products. Consumers tend to be attracted to products with a good image and product attributes that meet consumer expectations. This shows that Brand Image and Product Attributes affect purchasing decisions. This study aims to determine the effect of Brand Image and Product Attributes on Purchase Decisions at Honda Sekawan Motor Jember. The type of research used is quantitative research and data collection techniques using observation, interviews and questionnaires to 90 respondents with purposive sampling technique. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, T test, and R2 test. The results of testing the first hypothesis (H1) show that there is a significant influence between brand image on purchasing decisions with a significance level of 0.007 (p <0.05) and for the second hypothesis (H2) shows that there is a significant influence between product attributes on purchasing decisions. with a significance level of 0.000 (p<0.05). Thus it can be concluded that the variable brand image (X1) and product attributes (X2) together have an effect on purchasing decisions (Y) at Sekawan Motor Jember.

E-Custormer Relationship Management and Service Quality as Intervening Trust variables, Brand Image and Behavioral Control on Student Satisfaction in the Accounting S1 Study Program” (Case Study on Accounting S1 Study Program Students at Private Universit

This study aims to examine and analyze the effect of e-Customer Relationship Management as anvariable Intervening Trust, Brand Image, Behavioral Control on Student Satisfaction (a case study on students of the Accounting S1 Study Program at PTS Lamongan Regency. The sample used in this study was 306 using a questionnaire to collect data. The sampling technique used Proportional Rondom Sampling. In this study The estimation used is generalized Least Square Estimation, which is the subject available to researchers when data collection is carried out. Data analysis techniques using SmartPLS - SEM analysis produce validity, reliability tests, classical assumption tests using Multicollinearity tests and hypothesis testing. The results of this study indicate that thevariable Trust has a positive and significant effect on e-CRM and student satisfaction, but has a negative and insignificant effect on service quality, the brand image variable has a positive and significant effect on e-CRM and service quality, and has a positive and significant effect on t on student satisfaction, behavioral control variables have a positive and significant effect on e-CRM, and can mediate non-positively and insignificantly on e-CRM and student satisfaction, and mediate positively and significantly between service quality.

The Effect of Brand Image and Product Quality on Fast Food Consumer Loyalty in East Java Province

This study aims to determine the effect of brand image and product quality on consumer loyalty at McDonald's in East Java. This study uses a quantitative approach with a questionnaire survey method. The method of determining the sample is simple random sampling. The sample used is 100 respondents who have bought McDonald's products in East Java. The data analysis used is outer model test and the inner model test on the Smart PLS software application. The results of this study indicate that there is an influence of brand image on consumer loyalty McDonald's in East Java, With the results of a good brand reputation indicator which dominantly reflects the brand image variable and the less dominant loyalty indicator reflects the brand image variable. There is an effect of product quality on consumer loyalty McDonald's in East Java, with the result that the dominant flavor variant indicator reflects the product quality variable and the less dominant product shelf life indicator reflects the product quality variable.

PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH DI KOPERASI SYARIAH BMT AL-BAROKAH SUMENEP JAWA TIMUR

The BMT Al-Barokah Sharia Cooperative is a financial institution that is engaged in savings and loans, all of whose activities are in accordance with Islamic sharia with the aim of prospering its customers. This study aims to analyze and examine the effect of service quality and brand image on customer loyalty through customer satisfaction at the BMT Al-Barokah Sharia Cooperative. The research sample was 20 respondents with the determination of sampling using random sampling technique. Data was collected by collecting questionnaires. Data analysis used regression analysis, namely path analysis. Based on data analysis, it is known that partially each independent variable of service quality, brand image and customer satisfaction has an effect on customer loyalty of the BMT Al-Barokah Sharia Cooperative. Then the results of the analysis of the customer satisfaction variable as an intervening variable can be perfectly proven that the customer satisfaction variable indirectly affects the service quality variable on the customer loyalty variable and brand image on customer loyalty. This statement can be proven by the magnitude of the indirect effect (quality of service on customer loyalty and brand image on customer loyalty) through customer satisfaction identified as an intervenin g variable.

Pengaruh Brand Image dan Lokasi terhadap Keputusan Calon Mahasiswa Melanjutkan Studi di Perguruan Tinggi

Brand Image is a determining factor in decision making. This study aims to determine whether brand image (brand image), location affect the decision of prospective students to continue their studies in college. The place of research is Padang State Polytechnic with 244 students who are the class of 2022 in the Department of Commerce Administration. The research method uses quantitative methods with data collection using questionnaires, primary data obtained using quantitative analysis with data processing tools using SPSS. Data analysis was performed with multiple linear regression (independent variables brand image and location, while dependent variable is decision making). The percentage contribution of the influence of brand image and location variables on purchasing decisions is 46%, while the rest (100% - 46% = 54%) is influenced by other variables that are not taken into account in this study. The limitation of this research is that the number of samples is still small, namely 244 people and further research can be carried out with a large sample with the addition of other variables as factors that influence DNA, which can also be done with a mix method.

Pengaruh Brand Image dan Lokasi terhadap Keputusan Calon Mahasiswa Melanjutkan Studi di Perguruan Tinggi

Brand Image is a determining factor in decision making. This study aims to determine whether brand image (brand image), location affect the decision of prospective students to continue their studies in college. The place of research is Padang State Polytechnic with 244 students who are the class of 2022 in the Department of Commerce Administration. The research method uses quantitative methods with data collection using questionnaires, primary data obtained using quantitative analysis with data processing tools using SPSS. Data analysis was performed with multiple linear regression (independent variables brand image and location, while dependent variable is decision making). The percentage contribution of the influence of brand image and location variables on purchasing decisions is 46%, while the rest (100% - 46% = 54%) is influenced by other variables that are not taken into account in this study. The limitation of this research is that the number of samples is still small, namely 244 people and further research can be carried out with a large sample with the addition of other variables as factors that influence DNA, which can also be done with a mix method.

Pengaruh Harga, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Beras Anak Daro di Kecamatan Dumai Timur

The diversity of branded local rice supply in the market will have an impact on competitionOne of the ways that Anak Daro rice producers do to face the competition is to improve product quality, which will create an attraction for consumers to make purchasing decisions.It is important to study the effect of price, product quality, and brand image on purchasing decisions as a consideration for the rice agro-industry to improve the attributes attached to packaged rice. The purpose of this study was to determine the effect of price, product quality, and brand image simultaneously and partially on the purchasing decision of Anak Daro rice in Dumai Timur District. This research data collection technique used a questionnaire that has been tested for validity and reliability. The statistical analysis method was multiple linear regression, and it has been analyzed by using SPSS software. In this study, 73 respondents were selected using the proportional random sampling method. The results of this study indicate that the variables of price (X1), product quality (X2), and brand image (X3) have a positive and significant effect on purchasing decisions for Anak Daro rice in East Dumai District.

Pengaruh Kualitas Layanan, Brand Image, dan Harga Terhadap Minat Beli Jasa GO-JEK pada Saat COVID-19 di Medan

The purpose of this study was to determine and analyze the effect of service quality, brand image, and price on interest in buying GO-JEK services during COVID-19 in Medan. The type of this research used in this study was quantitative research with descriptive approach. The population in this study was the community in Medan amounted 98 respondents. The sampling technique was using a saturated sample and the number of samples in this study amounted 98 respondents. The method of data analysis used multiple linear regression analysis. The results showed that service quality and price variables have a positive and significant effect on interest in buying GO-JEK services during COVID-19 in Medan, while brand image variable has no effect on interest in buying GO-JEK services during COVID-19 in Medan. However, simultaneously variables, service quality, brand image, and price have a significant effect on interest in buying GO-JEK services during COVID-19 in Medan. The result of the coefficient of determination is 80,2%, this shows that the variables consisting of service quality, brand image, and price affect the interest in buying variables. While the remaining 19,8% is explained by other variables not explained in this study.

Analisis Pengaruh Online Review di Youtube, Citra Merek, dan Persepsi Harga terhadap Keputusan Pembelian Smartphone Oppo

This study aims to determine the effect of Online Review (X1) on Yotube, Brand Image (X2), and Price Perception (X3) on the Purchase Decision (Y) of Oppo Smartphones. This type of research is a quantitative research by taking samples from students of the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa Yogyakarta batch 2019 - 2020, as many as 93 people who have purchased Oppo brand smartphones as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. The data was processed using the SPSS application by conducting data quality tests, classical assumption tests, multiple regression tests, t tests and coefficients of determination tests. Based on the test results in this research, it shows that the Online Review variable on YouTube and the price perception have a positive and significant effect on the Oppo Smartphone Purchase Decision. While the Brand Image variable has a positive but not significant effect on the Oppo Smartphone Purchase Decision.

Pengaruh Kepuasan Konsumen dan Citra Merek terhadap Keputusan Pembelian Konsumen Sepeda Motor Merek Yamaha PT. Alfa Scorpii Cabang Bilal Medan

Consumer satisfaction is a feeling of pleasure or disappointment experienced by a consumer both before making a purchase at the company, when these feelings arise after comparing the performance of the product he gets against his expectations so far for the product. Brand image is also a consumer's assessment of the brand offered in a market whose creation can be formed based on personal experiences obtained by consumers either through hearing the product's reputation or experiencing direct post-purchase on the product. The purchase decision is a stage in the decision-making process through a consideration where the individual carries out an evaluation of the various available options and decides on the best choice of a product from only a few. This research uses quantitative descriptive research. The study used multiple linear regression analysis. The research scale used is a Likert scale. Partially, it was found that the variable of customer satisfaction had a significant effect on the purchasing decisions of PT. Alfa Scorpio, Bilal Medan Branch. Partially, the brand image variable has a significant effect on the purchasing decisions of PT. Alfa Scorpio, Bilal Medan Branch. Simultaneously there is a significant influence between the variables of consumer satisfaction and brand image on purchasing decisions of employees of PT. Alfa Scorpio, Bilal Medan Branch.

INFLUENCE OF CELEBRITY ENDORSER AND BRAND IMAGE ON PURCHASE DECISION OF ERIGO PRODUCTS

This research aims to determine how the effect of celebrity endorser on purchasing decisions, how the effect of brand image on purchasing decisions, as well as the effect of Celebrity endorser and brand image on the purchasing decisions of Erigo consumers in Medan City. This research uses a quantitative type of research with an associative approach. Sampling using purposive sampling technique using 100 respondents as a research sample. Primary Data in this study were obtained from distributing questionnaires through google form, and secondary data were obtained through library studies. The analysis method used is validity test, classical assumption test, reliability test, multiple linear regression analysis and hypothesis test. The results showed that Celebrity endorser and brand images have a positive and significant effect on purchasing decisions. Based on the results of the determination test, the results were obtained that the value of the correlation coefficient (R2) was 0.890 (89%), where the value of this correlation coefficient showed that the relationship between celebrity endorsers and brand image to purchasing decisions was quite strong. The value of R Square or the value of the coefficient of determination shows that the purchase decision variable of 79.1% can be explained by the Celebrity endorser and brand image variables, while the remaining 20.9% is influenced by other variables beyond this study.

PENGARUH CINTRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT. PEGADAIAN (PERSERO) UPC MANCASAN YOGYAKARTA

The purpose of this study was to determine the effect of partially or simultaneously brand image and service quality on customer satisfaction of PT. Pawnshop (Persero) UPC Mancasan Yogyakarta. The type of research used in this study is a type of quantitative research that aims to confirm the data obtained. The sampling technique used is purposive sampling with the number of respondents as many as 100 customers. This research was conducted at PT. Pawnshop (Persero) UPC Mancasan Yogyakarta. The technique of collecting data is using a questionnaire technique. The data obtained were then processed using SPSS version 23. This analysis includes instrument testing, classical assumption test, multiple linear regression, hypothesis testing and F test, and coefficient of determination test (R Square). Based on the t-test data analysis conducted in this study, it can be seen that the brand image variable has no partial significant effect on customer satisfaction with a significance value of 0.170 kurang dari 0.05, and the service quality variable has a partially significant effect on customer satisfaction with a significance value of 0.001 lebih dari 0.05. While the results of the F test can be seen that the variable brand image and service quality simultaneously have a significant effect on customer satisfaction with a significance value of 0.002 lebih dari 0.05. While the effect of the two variables on customer satisfaction if presented is 62.4% and the remaining 37.6% is explained by other variables that are not included in the statement in this study. Keywords: Customer Satisfaction, Brand Image, Service Quality.

Pengaruh Social Media Marketing dan Brand Image Terhadap Kepuasan Pelanggan Cititrans Bandung

This study aims to determine the effect of social media marketing and brand image on customer satisfaction Cititrans Bandung. This research uses descriptive and verification research methods with a quantitative approach. The object of this research is Cititrans Bandung service users with a sample of 100 people. The sampling technique used in this study is a non- probability sampling method with a purposive sampling technique. Statistical analysis of the data used in this study is multiple linear regression analysis using IBM SPSS statistics 25. The results of the study found that social media marketing, brand image and customer satisfaction at Cititrans Bandung were good. There is a significant influence between social media marketing and brand image simultaneously on customer satisfaction at Cititrans Bandung. There is a significant influence between social media marketing partially on customer satisfaction at Cititrans Bandung. There is a significant influence between brand image partially on customer satisfaction at Cititrans Bandung. This research is different from other researchers because there are no other researchers who specifically examine social media marketing and brand image on customer satisfaction at Cititrans Bandung. of the social media marketing variable has a greater value and influence than the brand image variable.

Does knowledge and brand image affect the intention to save in Islamic banks?

Purpose- This study aims to determine the effect of knowledge and brand image variables related to the interest of IAIN Fattahul Muluk Papua students in saving at Islamic banks. Method- This research is a quantitative research using multiple regression analysis method with two X variables and one Y variable and the data in this study were obtained from 62 students who were collected through questionnaires distributed. Result- The results of the study show that knowledge and brand image have a significant effect on students' interest in saving at Islamic banks. Implication- This research has implications for increasing students' knowledge of Islamic banks by providing courses that are directly integrated into the application of products and services in Islamic banks. Furthermore, to increase the brand image of Islamic banks among students, they can continue to collaborate between the two institutions. Originality- This study looks directly at the influence of knowledge and brand image by students which will be able to influence them to save at Islamic banks. Considering that there are not too many Islamic banks in the province of Papua and they are still very new.

Analisis Pengaruh Brand Image, Product Attribute, Service Quality, dan Perceived Value Terhadap Repurchase Intention Produk Getuk Eco, Dimediasi Oleh Customer Satisfaction

<p><em>This study aims to determine the effect of brand image, product attributes, service quality, and perceived value on the repurchase intention of Getuk Tri Warna Eco products, mediated by Customer Satisfaction. The primary research method used in this research is descriptive quantitative. Intentionally the cities of Magelang, Yogyakarta, Semarang, Solo, and Klaten were determined as the research locations. The research sample was taken using the purposive sampling method with a total sample of 145 respondents. SEM AMOS analyzed data in this study. The results indicate that: a) brand image, product attributes, perceived value, and customer satisfaction have a significant effect on repurchase intention, b) brand image and product attribute have a significant effect on customer satisfaction, product attributes, benefit values, and satisfaction consumers have a significant effect on repurchase intentions, c) service quality and perceived value do not affect consumer satisfaction. Meanwhile, service quality does not affect repurchase intention. d) customer satisfaction also serves as a partial mediating variable between brand image variables, product attributes, and perceived value on repurchase intentions.</em></p>

PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN LOKASI TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN JASA SERVIS MOBIL DI HONDA SOLO BARU

This research aims to determine and explain the effect of service quality, brand image and location on consumer decisions in using services at Honda Solo Baru, either partially or simultaneously. This study uses a quantitative approach. The sample of this study was 91 consumers of Honda Solo Baru car service using nonprobability sampling methods and accidental sampling techniques. This research instrument used a questionnaire and analyzed using multiple regression analysis. The results of this study indicate that partially service quality and location variables do not affect consumer decisions, while brand image variables significantly influence consumer decisions. The results simultaneously indicate that the variables of service quality, brand image and location have a significant influence on consumer decisions. This research contributes to the New Solo Honda to further improve the quality of service and location to bring customers to the New Solo Honda.

The Influence of Brand Ambassador, Country of Origin, and Brand Image on Purchase Decisions of Skincare Products

Along with the development of the times, human needs are increasingly complex. Not only the need for clothing, food, and shelter, but now humans also need various things to support their appearance. One of them is skincare or beauty products. Different beauty products domestically and abroad are now being spread on the market. Various brands are competing to get consumers. Using foreign celebrities as brand ambassadors is also one of the company's strategies to increase the popularity of its products. The country of origin and brand image is often used to determine which products to buy. This study aims to assess the influence of brand ambassadors, country of origin, and brand image on purchase decisions of beauty products. The current study tests the proposed model in two different product settings, Nature Republic and Ponds. The sample for each product was 150 respondents, and data collection utilized a questionnaire with a Likert scale. Subsequently, the current study generates the findings through multiple analysis test techniques. Brand ambassador and country of origin significantly affect purchase decisions for Nature Republic products. Meanwhile, brand ambassadors and country of origin have no significant effect on the purchase decisions of Pond's products. The results for the Brand Image variable are the same, significantly affecting purchase decisions for the Nature Republic and Pond's products.